Kevin Dana from CORT Events shared trade show and event Rental Furniture Trends during an online webinar. His slide deck was the PERFECT example of the expression, “A picture is worth a thousand words.”
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
On Wednesday April 21, six live event experts shared their perspectives on how to rebuild and reinvent the trade show and the live event industry. The panel included:
The 90-minute moderated discussion was sponsored by Classic Exhibits.
Agenda Topic(s):
In the Live Event industry, in all its forms, partnerships have historically been both fluid and cozy, meaning we mostly talk to those adjacent to our businesses. For example, at Classic Exhibits we chat with our distributors, a few exhibitors, various suppliers, and some service providers. However, we rarely talk to show organizers, GSCs, or venue operators. Not because we don’t want to but because those opportunities are rare and outside the scope of our normal business. As a result, we don’t always hear their perspective or experience their pain. That lack of communication extends to the general public and to our state and federal legislators as well.
So, how do
we change that post-pandemic? How do we build a more transparent and inclusive live
event community? There’s a general consensus that the pandemic represents an
opportunity to reinvent and rebuild our industry but what does that mean?
Please share
your perspective on the Live Event Industry, meaning what’s your role, what
that meant pre-COVID, and what that could mean post-COVID?
And, and
this is a BIG “AND,” is it possible to create an industry where all
participants have a voice, where their concerns are being addressed, and where
everyone is excited about the long-term viability of trade shows, concerts, and
live meetings?
Cindi Cody of Xzibits, Inc. and Leanne Roberts of Wanderlust Marketing take us on a fun and informative tour of new promotional products. They share advice on what’s available and what’s appropriate for the COVID environment. It’s not just hand sanitizer and masks. There are a lot more options.
In this interactive webinar, Rob Cohen discusses the newest products from DS&L and how they are being used by clients. You’ll discover how lighting can impact designs ranging from trade shows to TV studios and from corporate environments to architectural projects.
See the WOW that can help your customers stand out from the crowd and achieve their goals. For more information, see https://www.dslgroup.com/.
CORT | Top Event Design Trends in a New World
Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events, reviews the top trends in event design for 2020 and how they will be influenced by the new realities of the trade shows, meetings, and events world in a post-COVID environment.
He discusses how design trends can be applied to promote a sense of well-being and help reduce anxiety when people begin to meet again.
Ask Emilie Barta | Practical, No Nonsense Advice about Virtual Events
Do you have questions about virtual and hybrid events? Of course you do! In this informal Q&A, virtual event expert, Emilie Barta, answers your questions with practical, no-nonsense advice on the pros and cons of virtual events. Just because your in-person event was cancelled, doesn’t mean you should replicate it online.
Don’t Get Tripped Up! | Trade Show and Event Flooring Trends from Brumark
Are you thinking outside the box when it comes to flooring solutions? There are so many customizable flooring solutions that it’s never been easier to make your space a creative destination for attendees. In this video, Brumark shows you how to use multiple stock products or printable materials to create unique, lightweight designs in a wide variety of colors.
Presented by Stephanie Cochran, Alec Pierson, and Blaize Wheaton. For more information about Brumark, see http://www.brumark.com.
The Three Biggest Secrets to Communicating with Marketing
In this recorded webinar, Lisa Apolinski from 3 Dog Write discusses “The Three Biggest Secrets to Communicating with Marketing (Even with Economic Uncertainty).” With the current economic crisis, effective communication with marketing is more important than ever.
This communication can either be as a strategic partner to discuss how to proceed with upcoming or rescheduled shows, or an informational communication letting you know what has been decided.
What did you miss on June 20-21 in Portland, OR? Well… Just another wildly successful Shared Knowledge University. Our proud SKU graduates enjoyed two days of intense sales, marketing, and design training along with hands-on product demos and presentations by Optima, CORT, Momentum Management, and Blue Pony. They were long days… but the SKUer’s somehow managed to rise to occasion by celebrating their success each evening. Truly, truly inspiring!
Our sincere thanks to our gracious SKU attendees, our wonderful sponsors, and to the Classic and Eco-systems Sustainable employees who were (as always) such wonderful hosts.
Finally, a special thank you to our guest speaker Kent Thomas (https://www.arrow-cc.com/), who taught us that all Marketing Managers are a mixture of creativity, ego, and insecurity — with a dash of SPITR (smartest person in the room).
Since 1993, Classic Exhibits has been North America’s
leading builder of quality trade show exhibits for professional exhibitors.
Browse through 1500 contemporary displays or request a custom design
personalized to your trade show marketing goals.
It includes ALL inlines and islands, except for the tension fabric pop-ups from Optima (like the X1 and NEXT!). We kept all the Optima (OP) products together (see gallery header #4).
Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
