Trade Show TalesBlog

Posts Tagged ‘Momentum Management’

Shared Knowledge University, Summer 2019 Video

June 27th, 2019 COMMENTS

What did you miss on June 20-21 in Portland, OR? Well… Just another wildly successful Shared Knowledge University. Our proud SKU graduates enjoyed two days of intense sales, marketing, and design training along with hands-on product demos and presentations by Optima, CORT, Momentum Management, and Blue Pony.  They were long days… but the SKUer’s somehow managed to rise to occasion by celebrating their success each evening. Truly, truly inspiring!

Our sincere thanks to our gracious SKU attendees, our wonderful sponsors, and to the Classic and Eco-systems Sustainable employees who were (as always) such wonderful hosts.

Finally, a special thank you to our guest speaker Kent Thomas (https://www.arrow-cc.com/), who taught us that all Marketing Managers are a mixture of creativity, ego, and insecurity — with a dash of SPITR (smartest person in the room).

SPONSORS:

* CORT Rental Furniturehttps://www.cort.com/event-rental

* Optima Graphicshttp://optimagfx.com/

* Blue Pony (Visual Media) —  https://www.bluepony.com/

* Momentum Management (Labor)http://momentummgt.com/

Since 1993, Classic Exhibits has been North America’s leading builder of quality trade show exhibits for professional exhibitors. Browse through 1500 contemporary displays or request a custom design personalized to your trade show marketing goals.

Find success on the trade show floor with an exhibit that reflects your marketing message… at a price that will make your CFO giddy. For more information, see http://www.classicexhibits.com and https://ecosystemsdisplays.com.

Trade Show I&D Tips: Wasting Time = Wasting Money

May 29th, 2019 COMMENTS

Guest Post by Jamie Edwards, Director of Marketing, Momentum Management

Trade Show Installation and Dismantle

As your National Trade Show Labor Service Partner, Momentum Management wants to help you save money during your trade show or event installation and dismantle. When it comes to saving money, it comes down to “time used” or “time wasted.”

Some Tips to Save Money

Items to consider for Labor Service Estimate – It is important to provide the most accurate information possible in order to avoid additional costs that weren’t factored in at the time the estimate such as:

  • Will there be hanging signs?
  • Any specific equipment needed?
  • What are the booth materials?
  • Who will install your flooring?
  • Will electric need to be installed?
  • Is there furniture to be assembled?
  • Who will provide the supervision the show floor?

After the estimate is complete, place your order early – Many show cities have multiple events going on simultaneously. The sooner you submit your order, the sooner Momentum can identify the best labor.

Installation and Dismantle on the trade show floor

Shipping Direct to Show or Shipping to the Advanced Warehouse – If timing permits, it is almost always best to ship to the advanced warehouse. Your freight is more likely to be in your booth space by your targeted move-in time. When shipping directly to the show, there can be extensive delays due to the truck driver having to check into the marshaling yard, getting the paperwork, and waiting to be called up to the docks to unload. Always delay your labor start time by at least 4 hours after your target time to allow your freight to make it to the show floor.

Scheduling Dismantle Start Time – When scheduling with your labor and shipping companies, always take into account the entire move out schedule to avoid delays. The return of empty freight can take a long time based on the size of the show, so it is often safest to schedule labor for the next morning and your shipper for that afternoon. Please note:  there are many shows that require the floor to be cleared by 12 pm the next day. In this case, you may want to schedule your labor a couple of hours after the show breaks. While this will add some additional over-time vs standard-time, it will save money compared to having your labor waiting on the freight to return.

Momentum Management is happy to help you save money on Labor Services, and we welcome the opportunity to work with you on your next project.  Momentum Management has been a national provider of outstanding installation and dismantle labor for over 25 years.

7 Tips to Working with an Exhibitor Appointed Contractor (EAC)

July 31st, 2018 1 COMMENT


Guest Post by Rick Bellerjeau, Momentum Management

I am often asked, “Why use a Trade Show Exhibitor Appointed Contractor (EAC)?” Perhaps we should start with some simple definitions. 

General Contractor (GC) vs Exhibitor Appointed Contractor (EAC)

The official show contractor is typically known as the “General Contractor.” Exhibitor Appointed Contractors, on the other hand, are many of the professionals who service the exhibitor community on the show floor prior to, during, and after the show, such as the floral companies, audio-visual providers, rental furniture companies, labor contractors, and photographers. If a service provider is not named in the show kit by the General Contractor, then the service provider is considered an EAC (Exhibitor Appointed Contractor).

To work with an EAC, the exhibitor (or their exhibit house) must complete forms for the General Contractor or show organizer identifying the EAC. This informs the General Contractor that the EAC will be on the show floor during installation and dismantle. If that wasn’t confusing enough, sometimes a general contractor, like GES, may be EAC when they are not the general contractor. Admittedly, it can be confusing, but the tips below will clear up some of the confusion. 

For our discussion, let’s focus on companies that set up and take down the exhibits for exhibit houses and exhibitors across the country. These labor service providers offer the expertise necessary to get shows up on time and on budget. While these providers are typically known as installation and dismantle companies or “I&D” companies, I&D doesn’t fully describe what they do for exhibitors. For anyone who’s ever had issues on the show floor, you know that the EAC’s “labor services” far exceed installation and dismantle. 

Exhibitors have several options when assembling their exhibit on the show floor, depending on the city and venue. Some choose to assemble the exhibits themselves. Others hire the general contractor to do the work. A better option for many exhibitors is an independent EAC. But how do you choose the right one? Here are 7 Tips to Working with an Independent EAC… particularly for exhibit houses.

1. Don’t underestimate the scale necessary to stage a show

Every day, thousands of people work to ensure that “the show goes on without a hitch.” All are dedicated to making the experience a positive one for everyone involved. 

Someone has to make sure that you and your exhibit do not get lost in the sea of people scrambling to get the show up and down. Who is responsible for what? The show contractor or general contractor has a staggering number of responsibilities. Including you. But how do you get answers and break through all the noise if you don’t know the terrain? You need an advocate. At large shows, you will often find it difficult to get your issues heard above the thunder and chaos. Seeking help from companies who are designed to cater to you and your clients’ show experience is why I&D, or labor services companies, exist. It’s about focusing on what you need done now and efficiently. 

EAC (Exhibit Appointed Contractors) -- Labor Services

2. Look around the city before making your decision

In major trade show cities, such as Las Vegas, Chicago, Orlando and New York, you will NOT be the only show in town in most cases. This applies to the week you’re headed into the city as well as the one before and after your show ends. It’s about supply and demand. 

The more shows the greater the demand for the services necessary to manage the show, especially by the General Contractor. All that translates into the more demand on the people who put shows into the city for a living. And the need for additional professional providers.

This challenge happens in every city hosting a trade show. For the exhibit house and exhibitor, consider what company can fulfill your needs most effectively when the heat is on. Who is going to go the extra mile? 

3. Remember what you’re buying

Exhibit Houses offer their clients an amazing array of products and services to exhibitors to ensure their trade show marketing programs are successful. The culmination of these services spells one word — experience. They are assuring their clients that their trade show experience will be not be just OK or good, but GREAT. Smart exhibit houses rely on partnerships that help them deliver a great experience for their clients, period. The cost of retaining or finding a new client is simply too high. Knowing your suppliers and having a long-term relationship with them means you understand one another and are committed to the same goals for your clients. 

4. Who loves you?

What does your EAC partner do to earn your business? What makes them capable of delivering their share of an amazing show experience”? Can they extend your business and help you keep your promises? Your partner ought to be able to articulate how they do that for you.

You want an EAC that can lift the weight of labor services “fully” off your shoulders allowing you to focus on your core business. Finding a partner who truly knows you and your customer’s expectations is key to scaling your business. They should have the reach and scale so you’re not constantly seeking a new solution in every city. 

Momentum Management LaborServices

5. Size and scale matters

There are many labor service companies to choose from in every city. And while there are many local labor provides, there are very few national providers. Opening a local EAC labor services company is not difficult. With a few signatures, perhaps a check or two, and a trip to The Home Depot, one can show up on the show floor with newly minted matching shirts open for business. Small EAC labor providers can take care of those first few clients often with a little help from the union work force. But scale matters in our business. Problems arise when the size of the show, or shows surrounding the city, scale past their ability to deliver. 

It’s all about supply and demand. The talent on the trade show floor in terms of craftsmanship is extraordinary. Couple that with the pace and stamina that these professionals must possess is truly amazing. If we assume there are the “best guys” in a city, any city, we have to assume there are also the worst. Professional EACs with a solid history and consistent work attract the best and most talent laborers. 

We also have to assume, often because there is so much going on in a large trade show city, or there is a city where shows seldom happen, the labor is going to get “tight.” Is the EAC willing to support the city with additional support from other markets? This can only happen in cities where you have union relationships that allow this to happen of course, but this discussion should happen with your EAC.

6. What to look for with your EAC labor services partner

What is their “go-to market” strategy? Who makes up the bulk of their customer base? Are they working with everyone, or do they have a targeted segment of the industry? Whether they’re selling to exhibit houses or the exhibitors, the types of service requirements differ greatly. The strategy will drive where employees focus their attention and loyalties reside for any company. For exhibit houses, aligning with EAC whose primary client base is exhibit houses will make the job easier. For exhibitors, seek companies that have built their expertise servicing your needs directly. EAC’s that juggle these two strategies send a mixed message and that mixed message can often lead to conflict.

What is the EAC’s core business? Look to companies that aren’t in other businesses or offer products or services unrelated to the offering you’re seeking. A “pure play” labor service provider gets up every morning looking to get better at servicing their market segment with better labor services. Not only do they not get distracted, they also are constantly making improvements to their core business. 

Trade Show Labor Services, Exhibit Appointed Contractors 

7. Planning for success requires a time investment

Your labor partner needs to think with you long before the show ever opens. A successful EAC labor service provider encourages you to communicate early and often. Agreeing on decisions like, “The brochures need to be stored in closet #2 in the back left-hand corner” with your partner are vital. It may be the difference between a great experience and one that missed the mark. Your partner ought to dig into the weeds with you to make sure the nuggets that make up a “great show experience” for your client shine. Make sure they have a process for uncovering those nuggets with you and for you as well.

Oops, it’s show time. Enjoy it!

Rick Bellerjeau, General Manager
Momentum Management
http://www.momentummgt.com

Annual Letter from Kevin Carty, VP of Sales

January 19th, 2011 1 COMMENT

Kevin Carty, VP of Sales

Happy New Year!

Thank you very much for your continued support of Classic Exhibits, Exhibits Northwest and ClassicMODUL! The Classic Exhibits Inc. team appreciates your orders, suggestions, and support.

As a company, we weathered the economic storm of late 2008, 2009, and early 2010 by introducing new designs, improving our customer service, and making strategic purchases. Our 2010 sales increased 20 percent. All things considered, we’re happy with that increase, and based on conversations with many of you, your sales have improved as well. Excellent!

SEGUE Launch

We ended the year on a high note by launching a new SEGUE system – the Sunrise. All SEGUE hybrid displays feature Silicone Edge Graphics. The new SEGUE Sunrise is an inexpensive exhibit for customers who want a high-class, high-quality display that expands to a 10 x 20 inline. It’s competitively priced (starting at $2575 retail) and engineered for simple, no-tools assembly. It’s the perfect alternative to a pop up.

Sunrise VK-1905

Speaking of portable hybrids, Sacagawea sales have been off the charts. Clearly there is a HUGE market for inexpensive hybrid displays. Go figure . . . introduce a simple, lightweight, hybrid design at a competitive price and it sells like cherry snow cones at the state fair.

Rentals Rentals Rentals!

Kudos to Jim Shelman and his crew at Exhibits Northwest in 2010! Their dedication to providing creative yet affordable rental options meant that a lot of Classic Distributors did very, very well this year. 95 percent of all rental orders were creative hybrids, ranging from 10 x 10’s to Double Deck Islands. Amazing stuff! And while they offer rental kits, nearly half of all orders were new designs or kit modifications.

Eco-sytems Sustainable Exhibits

In June of 2010, we announced our partnership and ownership stake in Eco-systems Sustainable Exhibitsthe Leader in Sustainable Exhibits. We are proud to put our name side by side with a display company that shares our core values. Eco-systems’ innovative displays are designed by Michael McCord using ClassicMODUL profiles as its backbone. We encourage you to contact Eric Albery or Tim Morris if you have not worked with them. No one knows sustainability better than Eco.

Marketing Efforts

Those of you who know Mel White, our VP of Marketing and Business Development, know that his mind never stops. This past year was no different as evidenced by some of the great things he developed and implemented in 2010.

Peek-a-Booth:  It’s not just a catchy name, but an effective webcam tool at the fingertips of every Distributor and End-user alike. With Peek-a-Booth, you can preview booths live as they are constructed, and with the pan and zoom capabilities, you can see and critique the final set-up. Be sure to contact your Classic project manager about how to access the two webcams on your next order.

Exhibit Design Search Changes/Improvements:  This is Mel’s baby! And it shows in the constant tweaks and improvements he makes to this amazing web-based tool. Last year, Mel, with the help of Edie, Anne, Charlie, Wade, Bob, Tim, and Mike, added videos animations, photos galore, and even more graphics dims and set-up instructions. In addition, Exhibit Design Search now includes Eco-systems designs, flooring options from Brumark, and even more products from Optima Graphics. Expect to see another gallery by Q2, featuring products from a well-know industry supplier.

We encourage you to browse through Exhibit Design Search. You will be amazed by the comprehensive nature of this online tool. I wasn’t sure it could get much better . . . boy did it ever! Give Mel a call if you haven’t added Exhibit Design Search to your website.

Webinars:  Last year, we dipped our toe in the water on webinars. This year we’ll dive in head first. In 2010, we conducted sessions on Tips and Tricks of Exhibit Design Search in addition to sessions on Social Media and Blogging (hosted by Tim Patterson). Expect a webinar on Classic Hybrid Displays in Q1, which will present the features and benefits of Visionary Designs, Sacagawea, Magellan, Perfect 10, and SEGUE.

Trade Show Tales Blog

Blog:  We started blogging in late 2009, but in 2010 we took it to the next level. Trade Show Tales was initially centered around my weekly column, “Word on the Street,” but the blog has really grown far beyond my ramblings. It now includes Mel and Reid’s ramblings! Ha! Seriously though, it really has become an effective tool for communicating product and service updates and the pulse at Classic every week. Thanks to those “Twits” and “LinkedIn” folks out there for posting, reposting, and tweeting the blog postings so frequently. Not to mention all the comments we receive. Please keep them coming in 2011

Industry Boards and News

On a personal note, I am delighted to announce my appointment to several industry posts. I was appointed/elected to the EDPA Board, the Exhibitor Show Advisory Committee, and the HCEA Advisory Committee. I am honored by the appointments, and committed to improving our industry.  Thank you for the opportunity.

Speaking of shows . . . EXHIBITOR is our next big event. And I hope you are ready. We have two very exciting things on tap. First of course is our stunning exhibit design for the show. I personally can’t wait to share that with you all as soon as we flesh out all the details. Secondly, is something I will just refer to simply as “THE EVENT.” Stay tuned, we have something really fun in store in partnership with several strategic partners. Be patient. There’s more to come.

On another note, as the Advisory Board Chairman for the TS2 Show, I am deeply saddened by the announcement to cancel the event for 2011. While I understand the decision and support it in many ways, as someone who has been doing this for 16 plus years, I am nevertheless disappointed. As a company, Classic fully supports the plan to “re-tool” TS2 and re-launch it in 2012. TS2 has always been a very successful event for us.

Vendor Partners and ClassicMODUL

Visionary Designs Island

I know this sometimes feels like a bit of a love fest when I talk about our partners, but there is good reason. Like in life, a business is only as good as its people and the companies it surrounds itself with. To that end, I want to extend my gratitude to Brumark, EliteXPO, Display Supply and Lighting, Momentum Management, and most importantly Optima Graphics. Thanks again for helping make Classic and its network of distributors the best. You are all a huge part of our success.

Big news from ClassicMODUL. In early February, ClassicMODUL will officially open its Southeast USA Extrusion Depot! I am very excited about the opportunities this presents for ClassicMODUL, Classic Exhibits, and our customers in the Southeast. More to come when the depot opens in February.

Before signing off, I would be remiss if I did not mention the CMT docu-drama my friend and co-worker Reid Sherwood has endured once again this past year. He and his family experienced a 3rd house fire in the course of approximately 26 months. Unreal! In all honestly, I truly admire the way Reid, Vickie, and the girls have endured over the past several months. It has been truly inspiring to see how they banded together during such difficult circumstances. However, I do have one favor to ask of you all. When you see Reid next, please comment on his new cologne, “Ode de SOOT.” Tell him it smells good. The poor guy is self conscience enough as it is.

Cheers to a great 2011. See you soon.

Kevin Carty
Vice President of Sales
Classic Exhibits Inc.

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Word on the Street — March 15th thru March 19th

March 20th, 2010 2 COMMENTS

Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

POST-EXHIBITOR 2010 — Thoughts and Comments

What a week!

We are back and in follow-up mode — especially after such a great show.

My trip to Vegas actually started the week before EXHIBITOR as I arrived on Thursday to attend GlobalShop. Also a very good show this year. Then I moved over to Mandalay Bay on Friday to setup our exhibit for EXHIBITOR. I don’t know about you, but I love getting to the floor before I&D starts. It’s completely empty except for the staging of the semi’s and forklifts.

Booth Set-up

Getting Ready for EXHIBITOR

Getting Ready for EXHIBITOR

As I walked the empty floor for a few minutes just looking at the taped out booth spaces, I knew the new floor layout was going to be a huge hit! And if you’ve already seen the floor plan for 2011, they made it even better.

Back at our space, #929, our team from Momentum Management was already hard at work getting our floor ready. If I told you they did a great job, I am not sure that would be giving them enough praise. They have been a dedicated partner for Classic at EXHIBITOR and TS2 for the past 4 years. Thanks again to Rich and Gary!

The booth setup went smoothly. We used one of our standard 20 x 30 island rentals with a few custom tweaks, which included additions to highlight our new TSP ClassicMODUL profiles that accept silicone edge graphics (SEG) from Optima Graphics. We used Flex Floor from Brumark which turned out to be a major attraction throughout the show.

In the end, the booth was attractive and laid out very well from a “booth-staffing” perspective. The graphic message was very direct. It highlighted Exhibit Design Search and the hundreds of exhibit designs in EDS from tabletops to islands to meet any display budget. For a video walk through of the Classic Exhibits booth, see the two video postings that precede this blog.

Day One

The show opened Monday at 11:30 a.m. I love seeing the sea of people flooding into a show hall. And a sea of people is what we had. Booth traffic on Day One was great. Not a lot of end users on our side of the floor, but I wandered around and visited our vendor partners on other parts of the floor and there were indeed lots of Red Badges. The end users did what we all do — turn right or go straight ahead.

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