Trade Show TalesBlog

Archive for September, 2020

Virtual Exhibits, Kevin Carty, and the TradeshowGuy Interview

September 25th, 2020 COMMENTS

Tim Patterson, aka The Tradeshow Guy, interviewed Kevin Carty this week about virtual exhibits on his Monday Morning Coffee vlog. Consider it as “Everything You Always Wanted to Know about Virtual Exhibits But Were Afraid to Ask.” Lots of helpful information in just 20 minutes.

Together Again Expo in Dallas, TX on January 15

September 21st, 2020 COMMENTS
Together Again Expo in Dallas, Texas at the Kay Bailey Hutchison Convention Center
October 23 in Dallas, TX

Join Classic Exhibits on January 15 in Dallas for the Together Again Expo. The Expo will be held at the Kay Bailey Hutchison Convention Center.

Together Again will showcase education and resources for event professionals promoting and producing smart and secure live engagements in a Post-COVID environment. Attendees can expect to learn more about the new enhanced safety practices of live events.

The growing list of Exhibitors includes local, regional, and national companies from the travel, event, and trade show community.

Registration is free for both in-person and virtual attendees but registration is required. Register HERE

Together Again Expo in Dallas, Texas

Classic Exhibits will in booth #817, a 10 x 20 inline featuring the Symphony Portable Display System and PlaceLyft Office and PPE Solutions. Kevin Carty will host a live session during the show. Look for details closer to the show.

Divide and Conquer Sale on Safety Dividers

September 17th, 2020 COMMENTS

We all know the difference between a “need” and a “want.” Four months ago, you may have wanted safety dividers and barriers for your offices, but it wasn’t critical. Now, with employees and customers returning, that want is now an immediate need. Fortunately, all custom and standard safety dividers are on sale through October 31.

We Specialize in Custom Sizes and Shapes

Don’t see the right size or shape. No problem. Most safety dividers and barriers are custom built to match your unique requirements. Give us a call or contact a Classic Exhibits Distributor. There are over 200 Distributors in North America.

Safety Dividers and Safety Barriers

Pediatric Dental Office Transformed into a Safer Post-COVID Exam Room

September 9th, 2020 COMMENTS
Pediatric Dental Office with Colorful Safety Dividers

A resourceful Classic Distributor reminded me this week that there are business opportunities everywhere… if you are willing to ask questions. She shared this inspiring story with me about taking her kids to the dentist.

How a Routine Dental Visit Turned Into an Order

“I took my kids to their normal cleaning and check-up at their pediatric dentist. During the visit, I noticed that they were using low-quality, ineffective shower curtains as dividers. The curtains served as partitions in the open room where pre-COVID they would see up to four patients.

Pediatric Dental Office with Ineffective Curtain Safety Dividers

“After the dentist finished the exams, I asked how COVID was affecting his business. He said he wasn’t permitted to see the same volume of patients because of the open room configuration. He then mentioned that he was looking into higher-end solutions. I told him that my company was regularly building those types of structures for medical offices, lobbies, and retail stores.

“With his help, I did some quick measurements and offered to send him an estimate. In addition, I told him I would also send him a rendering showing how the dividers would look in his space. This was on a Wednesday.

“By Thursday I had pricing and a rendering from Classic. By Friday he placed the order. We installed them two weeks later. At the install, we had everything unpacked and in place in about 45 minutes. We did custom colors to match his fun office design, and he was very pleased with the quality and ease of assembly. Once they were installed, he had concerns about kids playing around the walls so we talked to Classic again and ordered a few more parts so that we could secure them to the ceiling in his office.” 

The Classic Distributor sent us photos and videos (which we really appreciate). See the transformation.

Virtual 3D Exhibits: Pros and Cons

September 1st, 2020 COMMENTS
Virtual Trade Show Exhibit

An Update… and Some “Not So Tactful” Advice

Virtual 3D Exhibit Design requests have increased substantially as exhibitors dive into Q3/Q4 show requirements. And we are thankful for those projects. However, if you are an exhibitor who has always Zombie-walked through your trade show planning and grumbled about your lack of success, then you are screwed when it comes to virtual trade shows.

Plan. Plan. Then Plan Some More.

V-Shows are ALL ABOUT pre-show planning — designing the booth, identifying links, implementing software, scripting videos, recording audio, and mapping the flow. Tasks which must happen before the 3D Visual Exhibit is created and programmed.

Will attendees visit your exhibit at the V-Show? A few if show organizers convince attendees to register. However, you won’t succeed if you rely on chance. You won’t be seen unless you entice and beguile attendees to visit you on the virtual show floor and WOW! them once they are there. In other words, it’s still about marketing yourself before, during, and after the show. Same as a physical trade show but now it’s even harder.

Fortunately, your competitors will probably suck at V-Shows. That’s an opportunity for you.

Three Virtual Trade Show Examples:

Need some no obligation advice? Contact us at 866-652-2100. We’re committed to helping you succeed whether your next show is virtual or a face-to-face event.