Tim Patterson, aka The Tradeshow Guy, interviewed Kevin Carty this week about virtual exhibits on his Monday Morning Coffee vlog. Consider it as “Everything You Always Wanted to Know about Virtual Exhibits But Were Afraid to Ask.” Lots of helpful information in just 20 minutes.
Join Classic Exhibits on January 15 in Dallas for the Together Again Expo. The Expo will be held at the Kay Bailey Hutchison Convention Center.
Together Again will showcase education and resources for event professionals promoting and producing smart and secure live engagements in a Post-COVID environment. Attendees can expect to learn more about the new enhanced safety practices of live events.
The growing list of Exhibitors includes local, regional, and national companies from the travel, event, and trade show community.
Registration is free for both in-person and virtual attendees but registration is required. Register HERE
We all know the difference between a “need” and a “want.” Four months ago, you may have wanted safety dividers and barriers for your offices, but it wasn’t critical. Now, with employees and customers returning, that want is now an immediate need. Fortunately, all custom and standard safety dividers are on sale through October 31.
We Specialize in Custom Sizes and Shapes
Don’t see the right size or shape. No problem. Most safety dividers and barriers are custom built to match your unique requirements. Give us a call or contact a Classic Exhibits Distributor. There are over 200 Distributors in North America.
A resourceful Classic Distributor reminded me this week that there are business opportunities everywhere… if you are willing to ask questions. She shared this inspiring story with me about taking her kids to the dentist.
How a Routine Dental Visit Turned Into an Order
“I took my kids to their normal cleaning and check-up at their pediatric dentist. During the visit, I noticed that they were using low-quality, ineffective shower curtains as dividers. The curtains served as partitions in the open room where pre-COVID they would see up to four patients.
“After the dentist finished the exams, I asked how COVID was affecting his business. He said he wasn’t permitted to see the same volume of patients because of the open room configuration. He then mentioned that he was looking into higher-end solutions. I told him that my company was regularly building those types of structures for medical offices, lobbies, and retail stores.
“With his help, I did some quick measurements and offered to send him an estimate. In addition, I told him I would also send him a rendering showing how the dividers would look in his space. This was on a Wednesday.
“By Thursday I had pricing and a rendering from Classic. By Friday he placed the order. We installed them two weeks later. At the install, we had everything unpacked and in place in about 45 minutes. We did custom colors to match his fun office design, and he was very pleased with the quality and ease of assembly. Once they were installed, he had concerns about kids playing around the walls so we talked to Classic again and ordered a few more parts so that we could secure them to the ceiling in his office.”
The Classic Distributor sent us photos and videos (which we really appreciate). See the transformation.
Virtual 3D Exhibit Design requests have increased substantially as exhibitors dive into Q3/Q4 show requirements. And we are thankful for those projects. However, if you are an exhibitor who has always Zombie-walked through your trade show planning and grumbled about your lack of success, then you are screwed when it comes to virtual trade shows.
Plan. Plan. Then Plan Some More.
V-Shows are ALL ABOUT pre-show planning —
designing the booth, identifying links, implementing software, scripting
videos, recording audio, and mapping the flow. Tasks which must happen before
the 3D Visual Exhibit is created and programmed.
Will attendees visit your exhibit at the V-Show?
A few if show organizers convince attendees to register. However, you won’t
succeed if you rely on chance. You won’t be seen unless you entice and beguile
attendees to visit you on the virtual show floor and WOW! them once they are
there. In other words, it’s still about marketing yourself before, during, and
after the show. Same as a physical trade show but now it’s even harder.
Fortunately, your competitors will probably suck at V-Shows. That’s an opportunity for you.
Need some no obligation advice? Contact us at 866-652-2100. We’re committed to helping you succeed whether your next show is virtual or a face-to-face event.
