Trade Show TalesBlog

Posts Tagged ‘Personal Protection Equipment’

Trade Show Design Challenges in a Post-COVID World

October 15th, 2020 COMMENTS

How will Designers Design for Post-COVID Trade Shows?

The return of trade shows and exhibitions depends on the development of COVID-19 vaccines, but how exhibits will be designed has already started. At Classic Exhibits, our 3D designers are already working on both virtual and physical exhibits for our distributor’s clients. Those exhibitors have told us that they expect to participate in smaller shows in early Q1 2021 and return to larger shows as early as Q2.

No one knows precisely what to expect about booth design guidelines, such as whether show organizers and convention halls will have specific requirements for exhibitors or if standard North American Regulations will be revised. But you don’t need a weatherman to know which way the wind is blowing. Here are some commonsense suggestions.

Island Exhibit Designed for COVID-19 Safety Protocols

6 COVID Design Tips

Hand Sanitizer: Let’s start with the easy one. Yes, there will be hand sanitizer solutions both in the exhibit hall and in booths. Regardless of the booth size. However, you still have choices other than sticking an off-the-shelf stand in your booth. Consider how it can be integrated into the overall exhibit flow and graphics. While it needs to be there (and conveniently located), it doesn’t need to be a visual focus.

Tip: Consider jazzing up your sanitizers with custom colors, vinyl graphics, and counter-mounted dispensers.

Social Distancing: This topic is complicated. For your exhibit designer, it will affect every decision in your booth. How does the designer position meeting rooms, presentation areas, and demonstration spaces to be both effective and safe? Will the exhibit have seating? If so, how far apart do you need to place the furniture? Some areas may require dividers, such as acrylic partitions. Some exhibitors may decide on a larger space to ensure social distancing. Others may elect to remove items like counters, workstations, and storage.

Tip: Schedule demos and presentations by appointment only. You’ll be able to manage the flow and create a buzz before the show even opens.

Island Exhibit Designed for COVID-19 Safety Protocols

Traffic Flow: Even before COVID-19, exhibit designers obsessed about traffic flow and the efficient use of space. Layer on safety and it’s gotten more complicated. Post-COVID exhibit designs may require more area segmentation allowing booth staff to meet with attendees away from other attendees. Think multiple workstations or counters with similar/duplicate information and functionality.

Tip: Consider a designated entrance and exit to your inline and island booth with one-way traffic flow.

Storage: We love to touch surfaces, fabric, and screens. That’s not about to change. And for many exhibitors the ability for customers to touch products or navigate through self-guided presentations is critical. However, those items will need to be sanitized throughout the show. Convenient storage of disinfectant sprays and wipes will make that easier and minimize visual clutter in the booth.

Tip: Just as important as cleaning supplies are waste baskets. Discuss with your designer how to integrate them into the look of your booth.

Island Exhibit Designed for COVID-19 Safety Protocols

Technology: Expect QR codes, scanners, augmented reality, motion sensors, and LED screens to be more common in trade show booths. These technologies limit or eliminate touching a surface and many, like QR codes, allow attendees to use their own devices to gather information. How about printed media such as brochures, product sheets, and catalogs? Those will be exclusively digital, and the smarter exhibitors will have solutions to present and send that information in real-time.

Tip: Most lead retrieval systems are designed to do much more than just capture an attendee’s basic information. You probably already knew that… but may not have tapped into those capabilities in the past.

Hybrid Design Solutions: For the first time, exhibitors and designers will need to consider both a physical and a virtual booth. Should they be identical? Not necessarily. It’s much more important that there’s a clear marketing plan that addresses your goals. For most exhibitors, the virtual and physical goals will be the same so the branding, media, presentations, etc. will be identical. However, other exhibitors may decide to present a different message or experience for their virtual attendee vs. physical one.

Tip: Want to save time and money? Treat your Exhibit Designer like a member of your team. The more information they have, the greater the likelihood they’ll hit the mark designing your virtual and physical booths.

Virtual Island Exhibits

COVID-19 Preparedness & Safety Plan

Finally, the State of Nevada just published the Large Gathering Venue COVID-19 Preparedness & Safety Plan. While it doesn’t specifically address design issues, it does provide a detailed checklist of COVID-related safety questions to consider. Many (if not most) apply to exhibitors as they start the design process, develop safety protocols for their staff and attendees, and train employees on best practices in the booth.

Got questions? Contact us or a Classic Exhibits Distributor for more information.

Divide and Conquer Sale on Safety Dividers

September 17th, 2020 COMMENTS

We all know the difference between a “need” and a “want.” Four months ago, you may have wanted safety dividers and barriers for your offices, but it wasn’t critical. Now, with employees and customers returning, that want is now an immediate need. Fortunately, all custom and standard safety dividers are on sale through October 31.

We Specialize in Custom Sizes and Shapes

Don’t see the right size or shape. No problem. Most safety dividers and barriers are custom built to match your unique requirements. Give us a call or contact a Classic Exhibits Distributor. There are over 200 Distributors in North America.

Safety Dividers and Safety Barriers

Three Safety Divider Choices. Which One Would You Choose?

August 27th, 2020 COMMENTS
Safety Partitions at Airport Check-in Kiosks
Safety Partitions at Airport Check-in Kiosks

Let’s pretend for a moment that you run a restaurant, manage operations for a airport, or own a hotel in a post-COVID world. Don’t stress… this is just pretend. No need to cash in your 401K. 😉

You need to add safety dividers to create comfortable and safe social distancing in your facility.

A local PPE vendor has proposed three solutions: clear acrylic, clear acrylic with repeating vinyl graphics, or printed graphics. The prices are close enough that it’s more about choosing the right solution for your environment and your brand. They are equally functional, safe, and easy-to-clean. What would you choose? Does it depend on the business?

Restaurant Choices:

Airport Choices:

Hotel Lobby Choices:

For more information about safety dividers, barriers, desk shields, or sneeze guards, contact Classic Exhibits at 503-652-2100. Custom and off-the-shelf solutions are available.

Safety Barriers for Schools, Offices, Government Buildings, and Retail Stores

July 31st, 2020 COMMENTS
Safety Dividers and Barriers

Are you searching for acrylic walls to serve as a protective barrier for a reception area, lobby, desk, conference table, or a line? It’s challenging because how they’re described varies. For example, there are safety dividers, safety barriers, sneeze guards, protective walls, dividers, barriers, partitions, and shields.

Regardless of the supplier, the concept is similar. Create a barrier between you and someone else with a freestanding or mounted wall. Most are clear, using an acrylic. Others are translucent. And some even have graphics on part or all of the barrier. Obviously, heights, sizes, and shapes vary as does the overall design (from crude plex held together with hook and loop to custom wood, aluminum, and graphic-branded partitions).

Dividers to Fit Your Design and Budget

What you need will depend on your budget and design requirements, but in nearly all cases, the safety divider will require some customization if you want the dividers to either blend into or enhance your current environment.

We’ve all seen safety barriers in stores, banks, or medical buildings that are neither attractive nor effective. Some are downright ugly and unsanitary. You don’t want that, right? See the examples below or HERE and then contact Classic Exhibits or a local Classic Distributor.

Protective Safety Dividers in Any Size or Configuration

July 17th, 2020 COMMENTS
Protective Safety Dividers and Barriers

Protective Safety Dividers are now essential in retail stores, schools, offices, churches, events, and any public gathering. They create physical distance, maintain order, and protect people where groups are present. In permanent or semi-permanent situations, base plates are the logical choice. Where the dividers are meant to be temporary or quickly moved, then castors are the best option.

Our Safety Dividers are constructed from engineered aluminum extrusion. Engineered aluminum is lightweight but significantly stronger and more durable than traditional thin-walled aluminum profiles. The satin anodized surface protects the aluminum from abrasions and retains a glossy shine under the most challenging environments.

Need additional dividers or custom sizes? The modular extrusion connects seamlessly to any vertical or horizontal post. Custom requests are always welcome regardless of the size project. See the photos for recent projects.

Choose from clear acrylic, frosted plex, or graphic insert options.