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Archive for October 26th, 2012

Back from the Randy Smith Golf Classic: Word on the Street — Oct. 22nd thru Oct. 26th

October 26th, 2012 1 COMMENT
Back from the Randy Smith Golf Classic: Word on the Street -- Oct. 22nd thru Oct. 26th

Word on the Street by Kevin Carty

Randy Smith Memorial Golf Classic
Guest Post by Jim Shelman

I just returned home from the Randy Smith Memorial Golf Classic in Atlanta, an event presented by EDPA and E2MA. As many of you know, Kevin has been attending this event for many years. This was my third trip, and this year I filled in for Kevin who couldn’t attend. I golfed with Reid Sherwood, Cindi Cody, and Bill Glasser, and we had a great time.

It’s difficult to put into words just how important this event is to our industry, and how much it means to the recipients that benefit from it. It’s always fun to get together with friends, customers, and suppliers. And the golf couldn’t have been better with the incredible weather we had. And to witness Reid Sherwood putting an 80 and 40 foot putt for two eagles was amazing! It will be interesting to hear Reid tell the story. We’ll see if the 80 footer turns into 120, and if the 40 footer turns into 75, but regardless, they were incredible putts, and highlights of our round.

The fun, however, is no match for the feeling that comes from being a part of something so meaningful. This event proves that there really is such a thing as friendly competition. We all come together as one family with one common goal:  to help the people within our industry who have suffered severe tragedies or face insurmountable medical expenses. These are people just like us that are sitting in an office next door, or working in the shop or the warehouse, or on the show floor–that are suddenly hit with tragic, life-changing circumstances in their lives.


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Randy Smith Memorial Golf Classic 2012

The banquet that is held after the golf tournament is truly touching as you listen to heart-wrenching stories from the recipients. Stories that are unimaginable to a lot of us, and way too close to home for others.

It’s a sobering reminder that life throws unexpected curves at us, and that our circumstances can change in an instant.

I can’t speak for others who attended this year, or for those who attended in the past, but I can tell you that when I arrived back home in Portland, I was more thankful than ever to to hug my healthy wife and four year old daughter, and to know that they’re okay. Unfortunately, we have people in our industry (our family) who can’t say that. All of us here at Classic know this too well. Our Director of Design, Mike Swartout, who was a recipient at last year’s Randy Smith, is battling Stage 4 prostate cancer.

I’d like to say a special thank you to Rich Johnson and all of the volunteers for their incredible commitment and work with this tournament every year!

The tournament is a lot of fun, and worth the trip in itself. But the real gratification comes from being a part of something that means so much to the recipients who know and appreciate so deeply that we’re helping to support them during their time of hardship and tragedy in their lives.

If you haven’t attended, please consider it for next year.  You’ll be glad you did.

Jim Shelman
General Manger, Exhibits Northwest/Classic Rentals


Randy Smith, Jim Shelman, and Cindi Cody

October 26th, 2012 COMMENTS
Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

Randy Smith

I have been in Atlanta the past few days seeing distributors and playing in The Randy Smith Memorial Golf Classic. I am going to double up on this and talk a bit about both.

A few weeks ago, Rich Johnson (one of the founders of the RSMGC) asked me if I would serve on the board of The Randy Smith. Obviously I accepted. I have been a loyal fan and supporter for 11 years. The Randy is a non-political group of industry folks who provide emotional and financial support to other industry people who have fallen on difficult times.

It is the one day all year (and maybe the night before) where competitors lay down their swords and come together to raise money and help people. And this year was no exception. There were eight recipients. Every year I’m reminded of the same thing:  no matter what is going on in your life, no matter how bad you have it, there is always someone who has it far worse.

One of the recipients was the Mark Tate family. Mark and his wife have two daughters, age 13 and 10. They have both been impacted with life-threatening disease. Olivia (the 10 year old) was diagnosed with brain cancer at 2 years of age and has had numerous surgeries and treatments. Thank God she has been in remission for the past 4 years. Her sister, Elena, was diagnosed with leukemia in 2009 and has had chemo and was in remission until recently. She had bone marrow transplant this past July and continues to receive treatments.

Again, just when you think times are tough, you hear a story like this and realize that all in all, your life is pretty good.

Thank you to everyone who participated as golfers, volunteers, and sponsors. Without you, it would not be possible. And personally I would like to thank Rich and Ted Peterson for keeping this alive for 18 years

Personally, I would like to thank my team from the Randy this year. Bill Glasser from Exhibit Concepts, Cindi Cody from Xzibits, and Classic’s own Jim Shelman from Exhibits Northwest.

Jim Shelman

This was the first time I spent time with Jim without other Classic employees in the mix. He is a great guy, but he has his quirks. The day before the tournament, I had a couple of early appointments, but Jim and I were planning to play a round later that day.

I pick Jim up to go to the course, and he is complaining. Well, not really complaining, maybe whining and visibly distraught. All this because the place we were staying didn’t have the right coffee. Trying to be the nice guy, I hurry along, so we get to a gas station where he can get some coffee. It isn’t good enough — the pot is too empty and it is probably burned. Now he is borderline quivering. I am not a coffee drinker so I really don’t understand, but I try to be a good team player. We move on and he says, “Pull into McDonalds. They have good coffee.” I pull in and roll the window down and am ready to order, thinking to myself how glad I am that I am not a coffee drinker who needs that “caffeine boost” to get through the day. So he says, “Get me a Decaf!” REALLY??? But it all made sense later that evening when I saw him drinking a O’Doul’s beer.

Cindi Cody

On another note, I did a trade show with one of our Atlanta distributors, Xzibits, and it was a huge success. Cindi Cody and her crew had an attractive 10 foot exhibit. The six hour show offered up almost 30 leads. One little tidbit of information. Cindi posted on her Facebook page that they were at the show. Instantly, a new start-up company wrote back saying that they couldn’t attend but made an appointment for later this week.

I’m always interested in what customers are looking for in this economy. Many are still looking at banner stands, but many are saying it is time to step up. No more pop ups. That puts Magellan, Sacagewea, and Perfect 10 in position to answer that call. I do have to pay a tribute to Optima Graphics and Xpressions. The show I was at was a business to business show. There were about 60 exhibitors in all. But out of 60 distributors, there were six Xpressions displays. That is an incredible number.

That’s all for now. I’m headed home in a couple of days. These ten day trips make me miss my family more than usual, so I am looking forward to Tuesday evening.

Till the next time,

Reid Sherwood


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions and engineered aluminum extrusions (ClassicMODUL). Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.


EDPA ACCESS 2012 in Palm Springs, CA

October 26th, 2012 COMMENTS

EDPA ACCESS: Complete Program Released 

The 58th Annual EDPA ACCESS conference full agenda has been released! Join your peers at the only executive conference for designers, builders and suppliers of exhibits and experiences for three days of learning, networking and growth.

This year’s agenda includes an exciting line-up of speakers and presenters who will be bringing you up-to date topics, the latest trends and best practices for evolving and growing your business in the exhibition and experience industry.

Three different tracks at this year’s conference are action packed with great content! The International Track will focus on France, this year’s featured country, while ‘Down to Business’ and ‘Connect and Create’ will keep you current on best practices and growth opportunities in 2013!

In addition to top-notch sessions, we will also be bringing some great networking opportunities! Make the most out of your experience at ACCESS 2012 by meeting your peers at the many events and receptions that we have planned.

CLICK HERE to see the full program.

CLICK HERE to see the Agenda-at-a-Glance.