Trade Show TalesBlog

Archive for November, 2012

Become an Exhibit Design Search Expert — Tips, Tricks, and Techniques

November 21st, 2012 COMMENTS

Become An Expert in EDS

For those OCD planners (otherwise know as responsible people), there is a new Exhibit Design Search training webinar around the corner.You’ll receive the Cooler e-broadcast next week, but  here’s your chance to register early and save a seat.

EDS:  Tips, Tricks, and Techniques

Become an Exhibit Design Search expert in 45 minutes! Just in time for the 2013 trade show season. Attend on either Dec. 11 at 7 am PST (10 am EST) or Dec. 12 at 10 am PST (1 pm EST).

Tuesday, Dec. 11
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/407533314

Wednesday, Dec. 12
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/110047242

This webinar, with Mel White, VP of Marketing and Business Development, will show you how to use EDS to its full potential. You’ll learn how to navigate EDS quickly, search more efficiently, and send designs to clients. Together, we’ll explore handy tools such as My Gallery, Photos, and Trade Show Tips.

Exhibit Design Search has been upgraded recently with easier navigation and additional functionality.  Even if you’ve taken the “tips” webinar before, you’ll gain additional insight into EDS by attending this fast-paced session.

During the final 10 minutes, we’ll share with you what makes a Sacagawea different from a Magellan, and a Perfect 10 different from a Visionary Designs. There’s a logic behind the multiple Classic Hybrid lines. Really and truly. It will all be clear in just 10 minutes.

If there are any other topics you’d like to cover during this webinar, please send an email to Mel White at mel@classicexhibits.com. See you at the EDS Tips and Tricks webinar.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions and engineered aluminum extrusions (ClassicMODUL). Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.


 

We’re More Than You Think We Are: Word on the Street — Nov. 5th thru Nov. 9th

November 18th, 2012 COMMENTS
We're More Than You Think We Are: Word on the Street -- Nov. 5th thru Nov. 9th

Word on the Street by Kevin Carty

Unique Projects

For the past two years, Classic Exhibits has pursued “alternative” markets such as retail, environments, events, etc. with our distributors. Our CNC production capability, skilled workforce, and ClassicMODUL aluminum inventory make these natural fits. This week, I want to share pictures and a video that show some of those projects. It’s our hope, quite selfishly, that your view of Classic will broaden.

Those distributors who have visited us or have attended Shared Knowledge University have a deeper appreciation for our design and production capabilities. We don’t talk about it much . . . but we love the non-trade show projects you send our direction.

Last fall, we worked with a Classic distributor on the East Coast on a studio set for a CBS affiliate. Oddly enough, the show, “My Window w/ Kristi Miller,” broadcasts in Central Oregon. They filmed while we built the space. Here is a cool time-lapse video of that installation

Below is a photo gallery of some recent trade show and non-trade show projects. You’ll see cool pictures from an installation for a sporting goods chain store. We produced the framework for the large format SEG fabric graphics for this permanent installation. It turned out fantastic!

There’s a dynamic island we did with Durham Displays for her client Perfect Equipment. Great blend of custom wood fabricated elements, double deck, and large format custom Aero structure on the  perimeter.

In addition, you’ll see several other projects for a well-know athletic shoe and apparel company.

EDPA Access 2012

As a reminder, EDPA ACCESS is around the corner. For those who are attending this event in Palm Springs, CA, you know that one of the best parts of the event is the “Not-So-Silent Auction.” Please take a few minutes to review the list of auction items currently available.

http://access.edpa.com/silent-auction/

Not to brag, but Classic Exhibits may have the most exciting item on the auction block!?!? Stay tuned . . . and more importantly, bring your checkbook as I am sure our auction item will end up raising BIG BUCKS for this incredible foundation. A little hint — it involves Palms, Parcheesi, and Patron Tequila. 🙂

Have a great weekend and Thanksgiving week ahead.

Classic Exhibits will be closed on Friday.

Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

 

So What’s the Deal with Hybrid Displays?

November 15th, 2012 COMMENTS
Hybrid Display from Classic Exhibits

Visionary Designs VK-1321

Yes, the title is a bit Jerry Seinfeld-ish. But we all know he’d continue with, “Do they run on gas and electricity? Does the higher MPS (miles per show) justify the price? Why do they look like something from an episode of Lost in Space?”

I challenge you to search Google for “Hybrid Displays” or “Hybrid Exhibits.” Five years ago, your search would turn up a handful of links. Now . . . Yikes a Momma! Hybrid Exhibits have gone from curiosity to mainstream for trade show exhibitors. But why? What makes hybrid exhibits/displays so appealing? Actually, it’s not very complicated, but first, humor me while I define what a hybrid display is and isn’t (at least from the perspective of Classic Exhibits).

Hybrid Exhibit \ˈhī-brəd ig-ˈzi-bət\:  An inline or island display constructed primarily from engineered aluminum extrusion and large format tension fabric graphics. Other components, accessories, and graphics are often added, such as laminates, custom construction, and direct print graphics, but the structural backbone is almost always engineered aluminum and fabric. Most require allen tools for assembly, but there are systems that substitute knobs for a tool-less or a mostly tool-less set up.

Let’s explore the logic and appeal of hybrid exhibits.

The 8 Pseudo-Immutable Laws of Hybrid Exhibits

1. Structural: Hybrids are always built with engineered aluminum, such as ClassicMODUL, AGAM, or Octanorm. Engineered aluminum systems are basically grown-up Tinkertoys but with all the benefits of structural strength and modular flexibility. There are hundreds of profiles, each with a particular visual, functional, or design appeal.

2. Lightweight:  It’s aluminum . . . and it disassembles. Which means less weight and fewer cases or crates. Everyone loves lower drayage bills, except the general contractor for a trade show.

3. Malleable. Exhibit designers love it. Aluminum can be bent, cut, connected, welded, anodized, powder-coated, and milled. The design possibilities are endless, whether you want the aluminum to be visible or invisible.

Hybrid Exhbibit4. Graphics:  Bring it on — fabric, direct prints, sintra, plex, custom acrylics, laminates, vinyl. From small graphics to towering fabric images, hybrid exhibits do not discriminate. Hybrids welcome it all.

5. Aesthetics: There’s something for everyone, where it’s a rectilinear design with all right angles or more curves than a Lifetime or Bravo special.  Hybrids can be basic or breath-taking, depending on the budget, the designer, and your imagination.

6. Accessories: Don’t even try to count the possibilities. You don’t have enough fingers or toes. Hybrids are accessory magnets:  counters, workstations, monitors, shelves, literature racks, iPad options, lights, slatwall, pegboards, etc. Hybrids never say never.

7. Cost: Varies, depending on your budget, goals, marketing requirements, and display size. There are hybrid table tops and there are 50 x 50 hybrid islands. There are kits, priced as kits, and customized hybrid designs priced as custom. And then there are rental designs. Hybrids are ideal as rentals. The price is right, and their modular construction makes them uniquely customizable.

8. Assembly and Packaging: It depends on the design and the manufacturer. It can be easy. It can be PAINFUL. Or it can be somewhere in the middle. Let’s not kid ourselves . . . if the price is too good to be true, there’s a reason. No reusable packaging, no detailed instructions, no numbered parts, and the parts and pieces are made from substandard materials and graphics. Don’t let a pretty picture fool you. Ask questions and expect answers and examples. Does it require tools, some tools, or no tools. It may not matter for an island, but it probably matters for a smaller inline booth.

What follows is a not so subtle commercial for Classic Exhibits and Classic Distributors.  😉

So, where should you start? Why not Exhibit Design Search? Look in the Sacagawea and Magellan Galleries for attractive, inexpensive hybrid 10 ft and 20 ft. inlines. For more upscale inlines, search the Perfect 10 and SEGUE Galleries. For a truly customizable hybrid with unmistakeable design, go to the Visionary Designs Galleries. Finally, don’t overlook the Rental Gallery. Most are hybrids.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

*********************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions and engineered aluminum extrusions (ClassicMODUL). Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.


 

Our Holiday Season Gift to You . . . SAVINGS!

November 14th, 2012 COMMENTS

SAVE 10% on all Rentals from Classic Exhibits through February 2013.

Need another reason . . . Offset your shipping costs by saving $100 on every $1000.

Review the complete line of rental solutions below or contact Jim Shelman (jshelman@exhibitsnw.com) for a rental solution designed to your specifications.

Classic Exhibits Rental Display Special

Jim Shelman
General Manger, Exhibits Northwest/Classic Rentals
jshelman@exhibitsnw.com


 

Classic Exhibits Town Call Meeting — Q3 Recorded Video

November 12th, 2012 COMMENTS

Every quarter, Classic Exhibits conducts a Town Hall Meeting with the Classic Distributor Network via GoToWebinar. In this meeting, we review sales and and design trends, new products, rental program changes, and industry news. The video is approximately 60 minutes.

In this Town Call, we also share our 2013 predictions, as well as details about our new iPad Kiosks and enhancements to Exhibit Design Search.

There is a minor audio glitch with feedback for about 40 seconds. Our apologies. Every time we think we’ve figured out GoToWebinar, something new happens.

Please let us know if you have any questions.

Watch the video at YouTube at http://youtu.be/-XDIp51FY8U.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

*********************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions and engineered aluminum extrusions (ClassicMODUL). Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.