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Posts Tagged ‘Distributors’

Classic Exhibits Town Call Meeting — Q3 Recorded Video

November 12th, 2012 COMMENTS

Every quarter, Classic Exhibits conducts a Town Hall Meeting with the Classic Distributor Network via GoToWebinar. In this meeting, we review sales and and design trends, new products, rental program changes, and industry news. The video is approximately 60 minutes.

In this Town Call, we also share our 2013 predictions, as well as details about our new iPad Kiosks and enhancements to Exhibit Design Search.

There is a minor audio glitch with feedback for about 40 seconds. Our apologies. Every time we think we’ve figured out GoToWebinar, something new happens.

Please let us know if you have any questions.

Watch the video at YouTube at

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions and engineered aluminum extrusions (ClassicMODUL). Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.



Town Call | November 8 | Reserve Your Seat!

October 25th, 2012 COMMENTS

Classic Exhibits Distributors

Register NOW and reserve your seat for the quarterly Town Call Webinar on Thursday, November 8. Kevin, Reid, Jen, Jim, and Mel will provide a snapshot of industry trends, upcoming events, and all things Classic Exhibits. It’s your chance to grill us on what’s new, what’s different, and what’s the what. Don’t miss it . . . It’s like watching five monkeys at the zoo speak English.

It’s only an hour . . . it’s only once a quarter . . . so join us for this community gathering of peers.

Topics include:

  • iPad Kiosk Trends
  • Rental Designs
  • The World’s Fastest 3 Minute Review of Exhibit Design Search
  • Our 2013 Predictions
  • How the Newaygo Football team did in the Michigan state playoffs
  • What we learned by simply paying attention
  • EDPA Access, EXHIBITOR 2013, and much more


–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions and engineered aluminum extrusions (ClassicMODUL). Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

Something is Not Adding Up!: Word on the Street — Oct. 8th thru Oct. 12th

October 14th, 2012 5 COMMENTS
Something is Not Adding Up!: Word on the Street -- October 8th thru October 12th

Word on the Street by Kevin Carty

Cognitive Dissonance

I am a Marriott Man. And proud of it. I love the hotels, the way it’s run, the options it provides, the generous rewards program. I Love Marriott!

So this is going to be really weird, because I am going to throw them squarely under the bus. And, not just under the bus but pull forward and backwards multiple times kind of running over with the bus.

Recently, I made a trip to Seattle to see Classic Exhibits distributors and to visit the Seattle office of Exhibits Northwest. While there, I stayed at the “tried and true” Courtyard by Marriott in Southcenter. I love this hotel! Starbucks in the lobby, HDTV flat screens in the room, balconies, and within five minutes of the two main freeways in Seattle. And always under $120 a night.

But on this past visit, something jumped out at me. I had just checked in and walked into my room. For some reason, the first thing that caught my eye was a little teepee sign on the nightstand. It read something to the effect of “Marriott cares about the environment. We will save power and water by not washing your sheets daily unless asked.” I am paraphrasing.

A good “eco-smart/green” message and step taken by a huge corporation, right? Well, that is the response the management and marketers for Marriott want us to have. But one BIG problem! When I walked into my room, the AC was already on full blast, 3 of the 4 lights were on, and the TV was showing the Marriott advertising station.

For some reason this caught my attention. I have no idea why, but it did. There is a term many of you know — Cognitive Dissonance, the feeling of discomfort that results from holding two conflicting beliefs. Wikipedia describe it as “wanting to smoke a cigarette, yet knowing it is unhealthy and will kill you.”

Mamma’s Madness

Basement HorticultureHere’s another example. You have a neighbor. She’s a sweet lady, who’s friendly and is always working on her landscaping. Whenever someone is sick, she’s the first one there with a casserole or a pie. She even volunteers to babysit the neighborhood kids. Then one day, the cops break into her house, put her in handcuffs, and take her to jail. You discover, along with everyone else, that she has a major marijuana growing facility in her basement. She’s been supplying local dealers and kids for years with “Mamma’s Madness.” Now you have to reconcile the conflict. Is she that sweet woman who fed your cats while you were away for a Caribbean vacation or a supplier of pot to middle school students?

How about your business encounters? We all work with customers and vendors who we know, but don’t really know. They are acquaintances. Nice folks. But do you really “know” someone from those intermittent face-to-face interactions a few times a year when you see them at shows or when they come by your office. At some point, the guard comes down for a second (maybe even unbeknownst to them). You get a glimpse into their core. Most times, it’s positive. They spent two months building homes in Haiti or they are a caregiver for a relative. Other times, it’s a side that really does not fit. Something totally in congruent with who or what you thought this person and or the company represented.

Strictly Business?

We all have good customers, customers who may represent a big chunk of our business, who pad their expense accounts or lie to cover their incompetence or behave inappropriately at a show in Las Vegas. This is not the difference between two political views. They are nice to you. Often generous with their time or praise.

Suddenly, there’s the discomfort from holding two conflicting beliefs, a discrepancy between beliefs and behaviors.

Am I judging someone or a company. Of course! We all have our value systems and when something conflicts with those values, we judge.  That doesn’t mean we condemn them. We simply adjust our view. When I think of Marriott, do I really plan to never stay there again? No! But it does make me question them in a way that I had not before.

When dealing with people, is it as harmless? I am not so sure to be frank. It’s harder to have seen behind the “curtain” when it comes to people and then continue to give them your time, attention, or service if it conflicts with who you thought they were. It’s like being invited to a new friend’s house for dinner one night, perhaps someone you met while volunteering at the animal shelter, and while there, you see their dog, which is very skittish around the owner. You know something is amiss, but you’re not quite sure what. It changes you and how you see that person.

I am curious to hear how you handle these situations, particularly in business. Please share.

Hope you have a great and restful weekend

Kevin Carty

Calling all Distributors to EDPA ACCESS 2012: Word on the Street — August 6th thru August 10th

August 12th, 2012 COMMENTS
EDPA Access 2012

Word on the Street by Kevin Carty


It may seem early to chat about an event that is not slated until late November, but I would challenge you that it is not. Particularly for Classic Distributors.

As you have probably gathered over the years, I am a passionate advocate for EDPA (for what it represents and for what it has accomplished for our beloved industry). ACCESS is a huge part of why I am so passionate about the association.

This year will be NO different. As a member of the Board of Directors, I take pride in ACCESS and how it represents our industry. The association has shown positive growth, and education is a big reason for that growth.

Years ago, EDPA was perceived as an association for custom houses, system manufacturers, and service providers. And years ago, that may have been somewhat true. But not anymore. That I can promise you, without hesitation. EDPA and ACCESS are for distributors. It’s a place where you can sit side-by-side with representatives from all facets of the industry. A place to focus and shape how we work toward the common good of our common customers. A place to forge new partnerships and deepen existing ones. All without the distractions of a larger show experience.

Many of you have shared your frustrations, feeling that you not have a voice within the industry. EDPA is your opportunity to have that voice and to shape how the industry evolves. ACCESS is not EXHIBITOR. The show floor is limited. There’s no CTSM education tracks, and no end-users. Just education sessions on design trends and business, roundtables discussions, and social events with your peers. It’s casual and meaningful, where one conversation can change your perspective on how you conduct your business.

This year, your participation is critical. The Distributor/Dealers who attend ACCESS will help create a future track within the conference tailored to your needs and wants. So this year make the decision to put it on your calendar. Don’t wait. You will not be disappointed.

If you have any questions, please feel free to call and ask me about ACCESS.  I’ll share my experiences.

Have a great week ahead. Be well.

–Kevin Carty


Registration For EDPA ACCESS 2012 Is Now OPEN! Introducing Early, Early-Bird Incentives: Save On Your Hotel Today!

EDPA is proud to announce that the 58th Annual Conference & Showcase is now open for registration at our special early, early-bird rates. Join us November 28 – 30 at the Renaissance Esmeralda in Palm Springs, CA for three days of learning, networking and growth.

For many, EDPA’s ACCESS conference is a must-attend. So why not register early?

Book now to take advantage of the lowest rates of the year and save even more with our new ‘Room Block Special’: Register before September 5, and receive $200 off the full-price of registration PLUS a $100 credit on your room nights at the Renaissance Esmeralda.*

This year’s theme of ‘Connect & Create’ could not be more important. Business is rebounding and there’s no better time to get together with your fellow industry leaders to exchange ideas and walk away energized and inspired for the year ahead.

Sign-up today and lock in the lowest rates of the year (a $300 savings total) and save on your room nights!

Register Now!

For more information, contact:

Melissa Nemitz, Member Services Coordinator

p: 203-899-8491 | e:

Town Call Review: Word on the Street — July 23rd thru July 27th

July 29th, 2012 2 COMMENTS
Town Call Meeting

Word on the Street by Kevin Carty

Classic’s Town Call

With July almost past, I am beginning to question where summer has gone. In Oregon, it doesn’t begin until July 5. I’ve heard Mel’s wife refer to June in the Pacific Northwest as “Junuary.” Very true, particularly this year.

Well, with August around the corner, we are already in full blown busy mode. Lots and lots of designing and quoting for fall shows. Thank you very much for the new opportunities both large and small, kits and custom. From what we’ve seen, some amazing work lies ahead in the coming months.

Our sincere thanks to those distributors who attended our first Classic Town Call on Thursday. We had a very good crowd and plenty of questions. As with any new initiative, we were a little nervous, but based on your feedback, we are excited to continue this format following the end of each quarter. With each one, we’ll refine the presentation and the message.

For those who missed the call, here is a link on YouTube to the recording of the call.

Those who joined us heard about the market trends we’ve seen in the first six months of 2012,  such as:

  • Retail. More Retail Display projects, both prototypes and production runs
  • Custom. More and more true “Custom Elements” whether as standalone projects or as components of kits both inline and islands
  • Silicone Edge Graphics. SEG is not only here to stay, but it’s also becoming a “standard.” Classic is bending as many TSP profiles for SEG graphics as possible, much to the chagrin of our Production crew 🙂
  • Personnel. New Additions to the Classic Family of Employees to handle your sales growth
  • Research and Development. New Products coming such as more iPad Kiosks, and many new products that were added in the first half of the year
  • Rentals. Custom Rentals have not slowed as Purchase sales have increased. Rentals are up 20% YTD, on top of the increases over the past four years. Lots of hybrid island rentals
  • ClassicMODUL. We’re opening another regional depot in the next 45 days and if you haven’t checked the prices lately at CM . . . you should. They’ve gone down on many common profiles.

Well, I hope you take a few minutes to check out the Town Call recording and please let us know what you think. How can we make this quarterly Town Hall meeting with you even better in the future. We  want your thoughts and your constructive criticism.

For now, I am back to painting my house. Some idiot (ME) thought that this could be done in two days. Which makes sense if each day was 64 hours long.

Be well and have a great week ahead.

–Kevin Carty