We’re often asked by Classic Exhibits Distributors about the benefits of blogging: “Isn’t it time consuming? How do you decide on topics? How often should I submit posts?” I have a hard time answering those questions because the answer is, “It depends.” I ask them if they enjoy writing about our trade shows and events, or if they feel they have something to share about sales, marketing, or small business. They do, even if they don’t realize it. That’s the first reason to blog. Everything else is frosting on the cake.
Blogging may seem a little old fashion compared to Facebook and Twitter, but it’s not. Good content (and the catharsis that comes from writing) is important. So why should you do it? I did a search on “Why Blog?” You might enjoy the answers, along with links to the original posts. Enjoy.
People are skeptical. They are skeptical about strangers on the street and they are even more skeptical about strangers on the internet. A blog with consistent, truthful and helpful content will allow you to bridge that gap between distrust to trust.
Growing Stream of Organic Search Traffic
It’s hard to think that anybody would doubt the benefits of blogging to improving your organic search engine efforts, which in turns drives more traffic to your site, but in case there are any unbelievers out there…here’s the evidence: people who’ve blogged five times in the last 7 days will get 6.9 times more search traffic.
But influence may be the grandest reason to blog. Garnering influence means building an online voice and thought leadership with every word you write, and every piece of content that you would share online.
Blogging forces you to write down your arguments and assumptions. This is the single biggest reason to do it, and I think it alone makes it worth it.
When you move from your head to “paper,” a lot of the hand-waveyness goes away and you are left to really defend your position to yourself.
A business blog is an informal, easily maintained method for regularly communicating with your customers. A business blog offers a more approachable, informal information-providing approach in which customers find enjoyment, get to know your company, and learn about your products, achievements, and innovations.
A business blog is an informal, easily maintained method for regularly communicating with your employees. Whether you host your internal employee blog on a commercial site, on your webpage in a password protected location or on your Intranet, you have created a strong communication tool.