Trade Show TalesBlog

Archive for 2011

The EDPA Portable Modular Summit

March 16th, 2011 COMMENTS

The EDPA Portable Modular Summit will return to EXHIBITOR 2011 after a 2010 hiatus.

This session will meet on Wednesday, March 30 from 9:30 am to 10:30 am in Tropics A-B of the Mandalay Bay North Convention Center (look for the NORTH Convention Center sign on the right side of the main entrance hallway, just past the Starbucks).

Fresh results from EDPA’s recent 2010 Portable Modular Survey will be summarized with top insights and data from the survey shared among the group. The full EDPA survey will also be available for purchase onsite.

A panel discussion moderated by Jay Burkette of ExpoDisplays will feature Bjorn Sao of Expand International, Lynn Reves of Nomadic Display and Mel White of Classic Exhibits Inc., and be followed-up by a Q & A discussion with everyone assembled.

Coffee, tea and soft drinks will be available. The EDPA Portable Modular Summit is sponsored by EXPODISPLAYS.

The meeting is FREE OF CHARGE to all current 2011 EDPA member companies. Non-member fee is $95.00. To reserve your spot, please contact Kimberly Wilson by March 24th @ kwilson@edpa.com or (203) 852-5698.

Bye Bye Pop Ups? Hello Hybrids!

March 9th, 2011 1 COMMENT

ExhibiTrends 2011

Distributor Open House

I attended a Distributor Open House recently, where the distributor invited customers to see the latest trends in trade show marketing (ExhibiTrends 2011). Over 20 exhibit-related companies participated, ranging from portable manufacturers to lead-generating companies, and from flooring suppliers to graphic providers. The event was well-organized and extremely successful.  About 300 current and potential customers walked the event.

I don’t know how many of your are planning to attend EXHIBITOR, but I thought I’d pass along my observations from the Open House since I expect (and hope) they echo what we’ll see in Las Vegas in about three weeks.

I spoke with about 90 end-users that day. For the most part, these folks had portable/modular displays and were considering newer options.

End-user Feedback:

  1. Several vendors, including Classic Exhibits, showed Silicone Edge Graphics and SEG displays. Most end-users had never seen this graphic treatment, but quickly understood how it worked and the benefits. We showed  the SEGUE Sunrise and the VK-1900 . . . two very different displays at two very different price points.
  2. The SEGUE Sunrise, in particular, appealed to those customers with pop up displays who wanted something new at about the same price and the same setup time.
  3. Knob-Assembly.  Here’s where I’m going to show my ignorance. Why is Classic the only display manufacturer with knob-assisted assembly for their portable hybrid lines, such as Perfect 10, Sacagawea, and Magellan? The end-users at the event loved it!
  4. Almost every customer interaction went like this . . .
  • The Look. They loved the curves of a portable hybrid, like the Miracle, MOR, and P10. Nearly everyone said it as a more custom, more high-end look than their current displays. Oddly enough, and I supposed I shouldn’t be surprised, there was no one design the group liked best. Their preferences were evenly divided among the six displays.
  • The Feel. Most had no experience with tension fabric graphics or engineered aluminum extrusion. It only took a minute or two for them to recognize the benefits once they touched the frame, the graphics, and the knobs.
  • The Price. Obviously, prices vary on our hybrid systems. These end-users saw a $3000 Sunrise, (2) $6500 Magellans, a $7500 Perfect 10, a $2000 SEGUE lightbox, and an $11,000 SEGUE. Here’s where I was surprised — No one balked, no one flinched, no one objected to the prices! After two years of hearing, “It’s TOO MUCH!”, it was a pleasure to see sanity return to the exhibit market.

Toward the end of the event, I walked the floor to see the other exhibits. I saw one pop-up, and it was for a lighting company. Not one display manufacturer was showing a true pop up. Optima Graphics had an Xpression, but I’m not counting that as a traditional pop up. Everything else was a hybrid, a modular, or a tube structure with pillowcase graphics. I’ll be curious, and I invite you to do the same, to count how many pop up displays are shown at EXHIBITOR.

Don’t misinterpret me. I’m not predicting the demise of the pop up. Goodness knows, we sell LOTS and LOTS of Quadro EO and Quadro S kits. However, we may be witnessing a tipping point in conjunction with the end of the recession. Customers who have deferred purchases for two to three years are back in the market. They are willing to spend money, however cautiously. When they purchase, they want something different. Something with most of the benefits of a pop up display, but without the ho-hum, been-there, done-that look. If those end-users are a guide to what we can expect to see at EXHIBITOR, then expect to see lots of interest in portable and modular hybrids, especially those that do more than simply mimic the look of a pop up.

Best of luck to everyone at EXHIBITOR. Please visit us at booth #1455. We’ll show you our latest island configurations, rental designs, Eco-systems Sustainable Displays, and, of course, the best portable and modular hybrids in the industry.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

Jeopardy Questions — Test Your Knowledge of Classic Exhibits

March 5th, 2011 1 COMMENT

Several weeks ago, a Classic Distributor asked me to create Jeopardy questions for his weekly sales meeting. He planned to test his Account Executives and Project Managers on their knowledge of Classic products and services. I thought I’d share them with you.

Below are all the answers and then the corresponding questions. So grab your buzzer and discover how well you know Classic? Share your score for a chance to win a prize.

The Classic Exhibits Jeopardy Game

Classic Exhibits Jeopardy

Classic Exhibits Jeopardy

Answers

  1. Answer:  The Classic system named for the first explorer to circumnavigate the globe.
  2. Answer:  The system named for the Native American woman who accompanied Lewis and Clark and served as the official interpreter for the expedition.
  3. Answer:  Bo Derek and this Classic hybrid system share this descriptive, head-turning name.
  4. Answer:  Standard powder-coat colors include black, silver, yellow, red, blue, green, and white.
  5. Answer:  This portable hybrid system requires no tools – All Knob Assembly.
  6. Answer:  SEG
  7. Answer:  Aero Overhead
  8. Answer:  From 80 to 95 lbs.
  9. Answer:  Classic’s closest strategic partner and the company that prints all its tension fabric graphics.
  10. Answer:  The most versatile and varied of Classic’s hybrid display lines (also the original hybrid line).
  11. Answer:  The most successful product line launch in Classic’s history (introduced within the past two years).
  12. Answer:  Which two lines are mostly knob assembly, but still require the hex key tool for base plates and counters?
  13. Answer:  This search tool contains over 1400 exhibit designs.
  14. Answer:  This product line relies primarily on Silicone Edge Graphics (SEG).
  15. Answerprojects@classicexhibits.com
  16. Answer: Eco-systems Sustainable Exhibits
  17. Answer: 289
  18. AnswerSEGUE Sunrise Portable Hybrid Display
  19. Answer:  Eco-systems Sustainable, Brumark Flooring, and Optima Graphics
  20. Answer:  We’re not just different. We’re better.
  21. Answer:  Past Five Days
  22. Answer:  My Gallery
  23. Answer:  MODUL Aluminum Extrusions
  24. Answer:  Design Monday
  25. Answer:  Miracle, MOR, and Mirror
  26. AnswerPeek-a-Booth
  27. Answer:  10 business days
  28. Answer:  15 business days
  29. Answer:  Die-cut foam packaging
  30. Answer:  EO and S
  31. Answer:  Complimentary Design Services
  32. Answer:  Shared Success
  33. Answer:  Sacagawea, Perfect 10, and Magellan
  34. AnswerEuro LT

Classic Exhibits Jeopardy

Classic Exhibits Jeopardy

Questions

  1. Question: What is the Magellan Hybrid Portable Display (Ferdinand Magellan)?
  2. Question:  Sacagawea
  3. Question:  What is the Perfect 10?
  4. Question: What are no charge color options for the Perfect 10 Portable Hybrid Display?
  5. Question:  What is the Perfect 10 (or Perfect 20) Portable Hybrid System.
  6. Question: What is Silicone Edge Graphics?
  7. Question:  What is the name of the hanging sign system from Classic Exhibits?
  8. Question:  What is the average weight of a packed roto-molded with wheels?
  9. Question:  Who is Optima Graphics in Fenton, MO?
  10. Question:  What is Visionary Designs?
  11. Question:  What is the Sacagawea Portable Hybrid line
  12. Question: What is Sacagawea and Magellan?
  13. Question:  What is Exhibit Design Search (or Design Search on your site)?
  14. Question:  What is SEGUE? (which is why it is named SEGue)
  15. Question:  What is the generic email address for Project Management/Customer Service at Classic Exhibits?
  16. Question:  What is . . . (1) A sister company of Classic Exhibits, (2) The Greenest Exhibit Company in the World, (3) Available on Exhibit Design Search in the Eco-Smart Galleries, or (4) Available to Bay Area Exhibits clients since BA is a Classic Exhibits Distributor?
  17. Question: What is the number of counters, pedestals, and workstation designs available in Exhibit Design Search?
  18. Question:  What is . . . (1) Lowest priced hybrid display by Classic at $2575 with graphics, (2) The only tool-less SEG display in the world, or (3) The ideal alternative for the pop up weary customer.
  19. Question:  What companies/products are included in Exhibit Design Search, in addition to Classic Exhibits?
  20. Question:  What is the tagline for Classic Exhibits?
  21. Question:  What is the daily photo gallery from Classic Exhibits, accessible in Exhibit Design Search via the Photos button?
  22. Question:  What is the online tool in Exhibit Design Search for collecting display ideas and sending them to clients?
  23. Question:  What is the extrusion system that Classic Exhibits uses to build all its hybrid displays such as Perfect 10, Sacagawea, Visionary Designs, Magellan, and SEGUE?
  24. Question:  What is the weekly design email broadcast from Classic Exhibits that showcases the latest designs?
  25. Question:  What are three popular designs within the Magellan Hybrid product line?
  26. Question:  What are the online webcams where distributors and clients can view exhibits in Classic’s Setup/QC area?
  27. Question: What is tThe typical lead time for a 10 x 10 display, excluding pop ups and Quick Ship Displays?
  28. Question:  What is the typical lead time for a 10 x 20 display, excluding pop ups and Quick Ship Displays?
  29. Question:  What is the standard packaging for Sacagawea, Perfect 10, and Magellan displays?
  30. Question:  What are the two pop up display systems from Classic Exhibits?
  31. Question:  How much Classic charges for any initial design rendering and one revision?
  32. Question:  What is the guiding principle behind Classic’s relationship with distributors?
  33. Question:  What are the three portable hybrid systems from Classic Exhibits?
  34. Question:  What is the modular laminate system from Classic Exhibits?

Email your score to me to win a Classic Exhibits Fleece Vest (Deadline: 3/31/11) . Two winners will be selected from a random drawing.

Click on the Comments link and share your experience.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

Word on the Street — February 21st thru February 25th

February 27th, 2011 COMMENTS
Too Big

Word on the Street by Kevin Carty

Avoiding Arrogance

“Avoiding Arrogance” is an insightful blog posting by Tom Cox that appeared in Oregon Business last week. It reminds us of things NOT to do or to assume as we interact with colleagues and customers on projects. Below is the blog entry. You can either read it here or follow the link.

Avoiding Arrogance – Oregon Business

Enjoy and please share your comments and thoughts.

If I had a nickel for every time a client said “I don’t understand why people can’t just . . .” I would be rich.

Last week a coaching client related her struggles with her co-workers. She manages projects and has higher standards than almost anyone else in the firm.

When others manage projects, the work gets done late and sloppy. There’s a terrible last-minute rush to finish it before the deadline, and there are inevitably change orders — to fix the sloppy errors created during the rush — that destroy the profitability of the project.

When my client manages a project, there are lots of early deadlines, work gets done on time, and she demands high quality at every step. Those projects finish easily, on time, with great results — and they make the firm money.

So what’s the problem?

So What's the Problem?

The problem is, every time my client manages a project, her co-workers push back against all her good practices. They dislike the early deadlines. They resent the demand for quality. They are “too busy” with the other, behind-schedule projects to work on her project in a timely way.

Meanwhile, they also complain about how unhappy they are with the rush, the pressure, the late nights at the last minute, and the sloppiness.

As my client put it, “I don’t understand why people can’t just see how they are creating bad outcomes with their bad habits. And it makes no sense for them to resist my practices when they are obviously going to result in a happier outcome.”

Folks, any time you start a sentence with “I don’t understand,” you’re confessing your own ignorance, and your focus needs to come OFF the other people and ONTO your understanding.

Your co-workers are not starting this journey at the destination. They are starting at some other point. Your role may be to guide them to the destination. Standing around expressing your bafflement that they aren’t already there, is a waste of your time, and it’s a distraction for you.

Of course they aren’t already doing it the new way. That’s what makes the new way “new” — we aren’t doing it yet.

Reverse your thinking and start with the facts — your co-workers have crummy project habits. That’s because that’s all they really know how to do. If they found it easy to do it your way, they would. If they saw the “obvious” connection between better habits and better outcomes, they wouldn’t resist you.

The key facts are:

1. They are not yet doing the new behaviors
2. They resist the new behaviors

From these facts we can infer that the new behaviors are somewhat difficult and scary for them.

And in fact you are being arrogant — because these behaviors are easy for you, because the connection from good behaviors to good outcomes is obvious to you, you somehow expect everybody else to know what you know and be good at what you’re good at.

You’re expecting them to start at the destination. It’s absurd.

Here’s a better way.

First, acknowledge that both they and you don’t know certain things. They don’t know good practices, and you don’t know why. Or they find good practices hard, and you find understanding them hard.

Next, remember that everybody (who isn’t a sociopath) is doing their best. They are. You are.

Now, acknowledge that they are doing their best, and that if they aren’t behaving in an effective way, it’s going to be because of one (or more) of three reasons:

1. They don’t know what to do (exactly)
2. They don’t know how to do it (easily)
3. They don’t know why it’s important

When they push back, it’s often because of discomfort at one of these three points. And you’ve done it too — you’ve balked at doing things where the expectations on you were unclear (organized your office yet?), or where the behavior was difficult (how’s that diet coming?), or where it seemed unimportant (just floss the teeth you want to keep).

Once you let go of your own sense of superiority — your arrogance — and return to the level of being human, you become more effective. Once you let them out of jail — when you see them as good people doing their best — and return them to the level of being human, you can better connect with them.

All that’s left is to determine which thing is stopping them, and coach them through it.

Keep standing for excellence. Don’t give up because it’s hard to encourage people. It’s also noble. And we value the victories we have to fight for.

Read more: http://www.oregonbusiness.com/contributed-blogs/4863-avoiding-arrogance#ixzz1F6OFs0xV

Thanks to Tom Cox for a very insightful article!

Be well!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Word on the Street — February 14th thru February 18th

February 20th, 2011 COMMENTS

Word on the Street by Kevin Carty

First Timer’s Experience

This past week had a running theme — First Timers. That is, people who were either attending and/or coordinating their first trade show, or in one case, preparing for their first retail installation. You know what this is like. It’s draining, exhilarating, and frustrating — usually at the same time.

The first “first timer” is a company in California, or more specifically, their marketing agency, which is based in Portland. They are preparing for a show in Chicago in March. Helping them, and the Exhibits Northwest Account Executive, has reminded me of what happens when an exhibit leaves our manufacturing facility. It is also a painful reminder of the crazy hoops exhibitors have to jump through at each and every show.

Let’s start with their questions about electrical. I had to emphasize the need for flat cords when they were coordinating with show labor since they ordered Flex Flooring from Brumark. As we all know, unless they use flat cords, they will have bumps from traditional round cords.

Coordinating the electrical labor left the the marketing agency scratching their heads. I explained that they would need to order electrical services before laying the floor, but there was the possibility in Chicago and in future cities that they would need to order

Electrical Policies for Trade Shows

Are You Kidding Me?

an additional hour once the exhibit was built for someone to plug everything in. The look on their face said it all. I will just leave it at that. But, it also served as a reminder why many exhibitors leave a trade show with a sour taste in their mouth. They are unaware of this industry’s idiosyncrasies (to state it politely). Even if it was stated in their show book, many of those details are neither read nor understood.

The second example came from a friend who was attending and exhibiting at the International Roofing Show for the first time in Las Vegas. He called me late Friday afternoon, and I asked him what he was doing. His response was typical. “We are just sitting here waiting for our crates.” How many times have we all been there?! It’s really no fault of show management or labor. It’s just a reality of the process. Just when you think your long week, especially in a town like Vegas which has been non-stop for 2-5 days, is over, you find yourself wanting nothing more than to pack up and board the next plane out of town. But alas, you wait . . . sometimes for hours.

My friend made another comment which was very Vegas specific. He said,  “I am tired. My days seem to run together in this town.” Any of us who have spent any time in Las Vegas know exactly what he means.

The last example has to do with a local retail project for Exhibits Northwest. We are in the home stretch of the first install. After this one is complete, the program will be implemented at additional locations.

This time, we are the First Timers. We have completed nearly everything and are getting ready for the on-site installation. Having done this very infrequently, we forgot about the bureaucratic hoops to get something installed in a commercial building. For example, learning the city building codes has been an eye opener. I am not complaining, but it is foreign to me and to the team at Classic Exhibits and Exhibits NW. Apparently, in the city of Portland, whatever you build must survive the Apocalypse. 🙂

It really made me empathize with those end-users attending their first show. What’s the most surprising thing your customers experience the first time they exhibit? Please share your story.

Be well!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a