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Posts Tagged ‘Portable Modular Displays’

What Makes a Custom Exhibit a Custom Exhibit?

October 6th, 2017 2 COMMENTS

CustomHeader

Earlier this week, I sat in a lengthy build meeting for a $275,000 custom exhibit with the designer, account executive, detailer, project manager, multiple production leads, and Kevin. It’s a 20 x 40 mostly wood exhibit with a 30 ft. arch with compound curves, several retail-esque serving areas, raised flooring, and refrigeration displays for food. Plus, lots of subtle LED lighting. It’s for a March show. Perfect project for November, when there’s typically some slack time in our schedule.

If you saw the rendering (which I can’t share yet), you would say, “Now that’s a custom exhibit.” I told the AE that with his permission we’ll assign a kit number once it’s built and put it on Exhibit Design Search. I was joking. Kinda. But it prompted a conversation, which focused on whether assigning a kit number and entering it into Exhibit Design Search no longer makes it a custom project.

[IMO — It’s still custom. Whether the next client purchases it “as is” or it’s customized to their exhibit marketing goals.]

Custom

At Classic Exhibits, we are often defined (or limited) by Exhibit Design Search, the trade show industry’s leading display database. And because EDS is kit-based, it’s easy to assume we are a portable/modular/hybrid manufacturer. And, we are… and we are not.

Easily 80% of what ships from Classic Exhibits is modified, customized, or custom. Which we encourage. In the current exhibit supplier landscape, there is only one, perhaps two, builders in our industry that do anything similar to what we do. Don’t misunderstand me. There are portable/modular suppliers. There are custom houses. But, there’s really no company with a national, non-franchise footprint that will supply, design, and build portable, modular, hybrid, and custom displays from tabletops to islands for an established distributor network.

Whether or not an order starts from a kit, everything is built to the specifications of the job. And when I say built, I mean built. We don’t pull a box from some shelf and ship it. Sometimes the display is a current EDS design, sometimes it’s inspired by an existing design, or more often than not it’s created by our Designers from your specifications and budget.

So I am confused (and I don’t want to be). When is an exhibit custom? Now more than ever, it seems the term “custom” is fluid.

  • Is it based on materials, project dollar size, or who builds it?
  • Is it an original design, not one based on prior concepts?
  • What if it’s built from modular panels?
  • Does it matter as long as your client views it as custom?
  • And, here’s the tricky one, can a rental be custom?

I’d very much enjoy hearing your thoughts and definition. Thanks.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

The EDPA Portable/Modular Summit: Word on the Street — March 3rd thru March 7th

March 8th, 2014 COMMENTS

News From the Trenches

Kevin Carty, VP Classic Exhibits

Happy March. Ready for Las Vegas? Ready for EXHIBITOR Show 2014? It’s only one week away.

There’s one event/meeting I would strongly encourage you to attend — The Annual EDPA Portable/Modular Summit. This meeting will be held at EXHIBITOR on Tuesday, March 18 from 3:45 – 4:30 pm right on the show floor. It’s free. Just head towards the Food Service Area (far right of exhibit hall) and look for the sign leading you to the meeting.

Learn about new trends and continuing trends in Design, Manufacturing, and Sales for the Portable/Modular/Hybrid segment. Hear what your peers are saying regarding design and build trends in their markets. Are there opportunities you are missing? What is selling within the Portable/Modular/Hybrid System segment? And learn some key statistics from the recent annual EDPA Portable/Modular and Economic Survey that are shaping what we all do. Expect a few big surprises from the survey.

Join me for this informative update on what’s happening. Chris Lake from Highmark and I will be moderating the session which will include a panel of expert representatives from design, graphics, distribution, and manufacturers within our industry, including Cindi Cody, Jocelyn Wells, Maureen Borzachello, Anita Mitzel, and Greg Beach.

This will definitely be a “discussion” of peers and industry leaders — LIKE YOU. So please come and be a part of the talks.

The Portable/Modular Summit is free of charge. So mark it on your calendar and stay after show hours on Tuesday. That first beer/cocktail can wait 45 minutes. 🙂

For more information, click on this link:  http://www.edpa.com/files/2014/02/23522-EDPA-Portable-Sell-Sheet_2014.pdf.

Hope you all have a great weekend with your families. Be well.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a