Trade Show TalesBlog

Posts Tagged ‘counters’

Answers to Your Symphony Portable Display Questions

June 4th, 2021 COMMENTS
Symphony Portable Trade Show Displays

With the uptick in business, you may be answering lots of questions about the new Symphony Portable Display. We’re answering a bunch of them too as exhibitors dip their toes back into the trade show display market.

This Symphony video, which is included with all the kits in EDS, addresses the most common questions, like assembly, graphics, accessories, and counter options. But not all. Below are some recent questions you’ve asked us. Feel free to call or email us on anything else.

Q1. Why are the floating graphics limited to 23″ x 23″ overall dimension?

It’s both a suggestion and a guideline. For example, a floating graphic on the left or right side would intrude into the adjacent booth if it was much larger than 23” . However, since the graphic attaches with hook and loop, there’s wiggle room to make it larger simply by adjusting it. If you decided to attach the floating graphic bracket to the top of the frame, then the dimension could be larger, like a typical header.

Q2. Do the wall sections connect or are they freestanding sitting next to each other?

It depends on your design. The SYK-1020 has two half-arch frames next to one another. Those are attached using a frame connection clamp. The SYK-1022 on the other hand uses the same two frames but in the design they are layer, with one slightly in front of the other. In that case, there’s a third base plate in the middle (SYM-107).

Q3. What is the size limitation for monitors?

We recommend no larger than a 23” monitor on the left and right sides. Mostly because they would intrude into the adjacent booth. See SYK-1014 for example. You can have up to a 32” monitor where there’s vertical upright in the middle, such as SYK-1015. On the larger frames, like the arch, rectangle, and concave/convex, we suggest no more than a 42” or 45” monitor.

Could you go larger in some situations? Yes, it all depends on the weight of the monitor, the backwall workstation counters, and the size of the booth space.

SYK-2018

Q4. For a double-sided configuration, can you have monitors in the center on both sides?

Yes, but one monitor would have to be slightly higher (or lower) than the other one. Or there would need to be hardware that allowed both monitor mounts to use the same holes in the vertical support.

Q5. Is there an easy solution to add LED strip accent lighting on the back of a frame to throw light onto one set back… light the right side of the exhibit for example?

Adding flexible LED tape light to the back of the extrusion is possible. We’ve done something similar on other narrow SEG frames. It creates a three to four-inch backlit halo. However, it’s not a standard option for Symphony.

Q6. Are there other surface color/appearance options for the lockable counter, other than the light color shown?

Yes, there are hundreds of laminate options from Nevamar, Formica. Wilsonart, and Pionite. Lead times may vary depending on laminate availability. Plus, you can (and probably should) add vinyl graphics.

Q7. Can the exposed metal be powder coated?

Yes. There would be an upcharge depending on the size of the kit and components.

Q8. Can you expand these kits to include backlit items but still portable?

VK-1960 Portable Backlit Display

We have quite a few portable LED backlit designs in Exhibit Design Search, like the VK-1960. Those designs use a deeper aluminum extrusion than Symphony. At present, Symphony is not intended to be a backlit portable system.

However, we’ve built exhibits where SuperNova LED Lightboxes are combined with Symphony frames. For example, using a standard arch or rectangle Symphony frame in the middle with the workstation counters, monitor mounts, and literature trays, and then SuperNova lightboxes on either side.

Q9. To mix standard frame combinations not shown on EDS, do we submit a design request or are there some guidelines for making other combinations?

Symphony Portable Display Accessories and Counters

You don’t need to submit a design request. But you can. There are seven frame shapes. Four are roughly 10 ft. and three are roughly 5 ft. You simply need to mix and match the frame sizes to the overall size of the booth. So, two 10 ft. frames for a 20 ft. booth or one 10 ft. frame and two 5 ft. frames. Or four 5 ft. frames? When it comes to Symphony, tap into your inner designer.

Q10. Will the backwall stand with monitors but without workstation counters?

Absolutely but you’ll want to use the smaller sizes mentioned above. The SEG engineered extrusion frame and locking base plate connections means it can support monitors with or without the workstation counter(s).

Q11. On the layering of frames do you use the same foot for both or does each frame have a foot of its own?

There are two base plates. One with a single frame connection and one with a double frame connection. The single base plates are typically used on the far left and right, and the double base plate is used in the middle to connect two frames.

Q12. Can you guys add a small step stool to each unit?

We could but we won’t. 😉 There are collapsible step stools online for less than $15. And there’s always the option of installing the SEG graphic with the frame flat on the floor.

Q13. Can the open table be used as a charging table?

Not really. Even if you had a full graphic, the wire management would still be visible on the back. We suggest selecting the enclosed counters instead or use the two wireless/wired charging pads on the backwall workstation.

Q14. When using the display double-sided, can you still install a monitor mount?

Yes using the hidden vertical support. Whenever you use that monitor attachment, the graphic has to be pierced for the cords.

Q15. What is vertical load capacity of these attachments?

The attachment brackets are welded aluminum and engineered extrusion. If you manage to break an attachment based on weight alone, then we want to hear about it. Frankly, it’s not going to happen.

Q16. Are the shipping cases portable?

Symphony ships in our portable flat roto-molded cases with wheels and includes Classic’s reusable die-cut foam packaging. No exhibit builder does a better job with packaging, labeling, and instructions than Classic.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Symphony Portable Counters and Pedestals

March 16th, 2021 COMMENTS
Trade Show Counters and Pedestals

Counters and Pedestals, like Rodney Dangerfield, get no respect. Yet, nothing works harder on the show floor. They’re the ultimate Swiss Army knife.

At Classic, we know a little bit about counters with over 250 custom, modular, and portable kits in Exhibit Design Search. Yes, that’s a lot. Others might label it OCD, but we call it being thorough. Hey, don’t judge! 

A well-designed counter combines branding, design, and practical features like storage and accessories. Think about the last time you were on the show floor. Chances are you spent the bulk of your time standing or sitting around a counter. 

We’re particularly proud of new Symphony designs shown below. They assemble without tools, pack flat, include shelves, and are perfect for graphics. Plus, they include a unique Classic feature – the locking countertop.  Don’t see exact what you want in EDS? That’s nOCD problem. Let us design and build it. 

Symphony Portable Counters and Pedestals

Portable and Modular Trade Show Displays — Lesson #1

June 14th, 2010 COMMENTS

Are you confused about trade show displays? Well, I am, and I’ve worked in the trade show business for over 10 years. Browse through the web and you’ll discover hundreds of websites showing similar products with prices ranging from bargain basement to “Are you friggin’ kidding me?” It shouldn’t be this complicated. And, honestly, it’s not.

Exhibit marketing is just marketing, and purchasing a trade show display basically comes down to three simple factors: budget, marketing goals, and design. In other words, how much money do you have, what are you trying to accomplish, and what design style appeals to you? Let’s demystify the process, starting with the terms “portable” and “modular.”

Lesson #1 — Portable and Modular Trade Show Displays

No two terms are more abused in trade show world than “portable” and “modular.” Add “custom” to the mix it gets even murkier. Frankly, you should be suspicious of any company that routinely describes their products as “custom portable modular displays.” Choose two:  portable modular, custom modular, custom portable. Or just one: portable, modular, or custom. Beyond that, it’s all marketing malarkey.

What Does Portable Mean

Banner Stand

The Aunt Nancy Display

So what does portable mean? Here’s the easy answer:  you can ship it via FedEx or UPS. Seems straight-forward, right? Not really.

Banner stands are portable. Some are small enough that your Aunt Nancy, at 4′ 10″, 94 lbs, and 87 years, can carry it into a show hall. Others, like pop up displays, are a little more weighty but still pack in portable, roto-molded cases and can be wheeled around. Easy enough. Beyond that, most 10 ft. displays are portable only in the sense that they ship in portable cases. I’ve seen a 10 ft. inline display, with all the bells and whistles, take as many as six cases, each weighing 85 lbs.

How is that portable? It’s not and you’ll shouldn’t fool yourself into thinking it’s portable. Now, to be honest, that 10 ft display was drop-dead gorgeous and included literature holders, backlighting, counters, storage, shelving, and computer workstations. It was perfect. But, it wasn’t portable and the client would have been better off shipping it in a roto-molded tub or wood crate. That way, everything is together and there’s little chance of one case getting lost.

Portable Modular Trade Show Display

Portable Modular Trade Show Display

When it comes to choosing a “portable,” you have to make choices. To use a camping metaphor, there’s a reason why a two-person dome tent is not the same as a camper. It’s called features and benefits. And to take the camping metaphor a little further, there’s a reason why a two-person tent costs $45 at Super Discount City and $250 at Mountain Outfitter Plus. The $250 tent is much better.

Everyone has a comfort level and everyone has a budget. Choose the one that makes the most sense for your exhibit marketing goals, but don’t whine when the $45 tent springs a leak during the first gully-washer. At the same time, don’t buy a deluxe camper if you are only camping at the Valley of Dreams RV Park one weekend a year. You’d be better off renting, but that’s another article.

Finally, everyone wants a portable display that sets up in 30 seconds and looks like a McMansion. Guess what? There’s a much better chance you’ll stumble into Sasquatch on your next camping trip than you’ll find a 30 second portable McMansion.

What Does Modular Mean

Portable Modular Trade Show Display

Custom Modular Trade Show Display

Then there’s the term “modular.” We all want things to be modular. That way, when we change our mind, we can transform what we have into something else. In its most basic form, modular means “parts and pieces.” Now, I know that may sound a negative, but it’s not meant to be. After all, something can’t be modular unless one part can be reconfigured into something else.

Ask yourself how much modularity you really want? If all you really want is a 20 ft. inline display that configures down to a 10 ft. display . . . that’s easy. There are lots of choices from basic to boffo. However, if your goal is to transform a 20 x 30 island into a  20 x 20 island, a 10 x 20 inline, a 10 x 10 inline, and a table top display, then it gets considerably more complicated.

There are multiple ways to achieve that goal. The end result, however, may resemble a hippoelephantdonkeycat. And, if you’ve ever spent anytime breaking down an exhibit at the end of a show, you know that the best laid plans of organizing all those parts and pieces for the next “smaller” show is often sacrificed in order to make your 7:15 p.m. flight.

Let’s consider modular from a different perspective — portable modular or custom modular. We already know what portable means. It can ship UPS or FedEx. A portable modular display typically has more features than just a portable exhibit, such as workstations, counters, monitors, shelves, backlighting, etc. In other words, it’s more than just one big graphic.

A custom modular gets a little trickier depending if the emphasis is on “custom” or “modular.” Modular exhibit builders are taking portable modular components and putting them on steroids. The parts may be bigger, fancier, and generally pack in small wood crates or roto-molded tubs. Each component tends to be lightweight to save on shipping but there may be lots of components. Custom builders are taking large custom components and either breaking them into smaller components or rearranging them to work in multiple pre-configured displays. Generally there are more shipping crates, but the assembly time may be reduced. It will cost more to ship it, but you may save time on installation and dismantle.

So, what have we learned?

  1. Portable isn’t always portable
  2. Don’t buy a pup tent if you plan to camp for more than two or three days
  3. Get what you can afford, but don’t get less than you need
  4. Modular means “parts and pieces” but that’s not a bad thing
  5. There’s no such thing as a 30 second portable McMansion
  6. Exhibit marketing is just marketing (but then again, everyone thinks they’re a “marketing genius”)
  7. Finally, and this wasn’t in the portable/modular explanation but it goes without saying, “Ask questions, trust your instincts, and work with someone who knows what the heck they’re doing. We can’t know everything for goodness sake!”

–Mel White

http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)