Trade Show TalesBlog

Posts Tagged ‘Aluminum Extrusions’

Now Available — The New MODUL 7.1 Catalog

August 22nd, 2017 COMMENTS

The new MODUL 7.1 Index/Catalog is available as a PDF download. You can also download it on the website. With over 200 pages of engineered aluminum extrusions and accessories, you are guaranteed to find something new and useful. As a reminder, all the extrusions are available at full lengths, or the extrusion can be cut, punched, powder-coated, customized, etc.

Whatever you need, just ask. Typical turnaround is a few days. Click on the image below to download the PDF version. Contact Tom Jones for quotes and orders.

Cover_INDEX 7.1_S80 A.indd

Double Deck Extrusion Article in Exhibit City News

July 3rd, 2012 COMMENTS

Double Deck Extrusion Exhibits are Thriving

ClassicMODUL Double Deck

Exhibit City News recently interviewed three trusted sources in the extrusion industry to get a comprehensive look at double deck exhibits. Jim Shelman, General Manager of Classic Rentals, was the spokesperson for ClassicMODUL Aluminum Extrusions. The article begins below and then links to the full ECN article. Our thanks to ECN for asking us to participate.

Why are aluminum extrusions the perfect building material for double deck systems?

Jim Shelman, General Manager of Rentals, Classic Exhibits: Engineered aluminum extrusions are ideal for adding structural components; it is lightweight, packs efficiently and offers an appealing, contemporary look.

Chris Lake, COO, Highmark: Versatility, strength, and weight make aluminum extrusions ideal for the double deck system. By using the Highmark custom beam, column and hand rail extrusions, exhibitors can design and accessorize a multi-story double deck from Highmark’s current rental or new inventory.

How has demand for double deck systems been over the last year?

Tim Searle, President, Searle Exhibit Technologies: SET has experienced a dramatic increase in the demand for double decks over the past year for both new builds and rentals. For instance, summer is traditionally the slowest time for the exhibit industry, but the past few weeks, we have experienced multiple double deck quote requests most days, with a majority of them needed for summer tradeshows.

Shelman: We’ve seen a substantial increase in double deck rental inquiries and a 25 percent increase in booked rentals. Some of that has to do with the economy improving, but we’ve also benefited from having one deck permanently warehoused in Las Vegas. Often, that’s a major reason the client decides to go with a deck at a Las Vegas event: no shipping.

Continue to ECN article

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

This, That, and The Other: Word on the Street — Jan. 23rd thru Jan. 27th

January 27th, 2012 1 COMMENT
This and That

Word on the Street by Kevin Carty

It’s Mel. This week, I’m filling in for Kevin who is at Disneyland treating his five-year old twins to the Magic Kingdom. For those on the East Coast and in the South, yes, there’s still a Disney Park on the West Coast. I know. It seems weird with Disney World a mere 3000 miles away, but five-year olds don’t know the difference . . . yet.

This week we’ll share some odds and ends . . .


It is oh so close. A mere five weeks away. We’ll be in booth #1645, a 20′ x 30′. And just like your typical customers, the exhibit design is nearly done, we’ve outlined the graphic concepts, and we’re juggling 100 balls at the same time. Next year, “we’ll be done by December,” our mantra since 2005.

  • Classic Exhibits / Eco-Systems Sustainable Reception. We’ll host a reception on Tuesday, March 6, in a Mandalay Bay Suite. The reception will be from approximate 3:30 to 7 pm, or until we exhaust our beer, wine, and snacks. Please touch base with us on Monday or Tuesday at EXHIBITOR for the room number.
  • Optima Graphics Reception. You’ll also see our friendly faces at the Optima Graphics Reception on Monday March 5 in the Mandalay Islander D-E Ballroom. Please check with our good friends at Optima for details.
  • Other Classic Exhibits Displays. Based on our latest count, there should be around four or five Classic-built displays at EXHIBITOR. Ask us about them at the show, and we’ll give you an unofficial tour.
  • New Product Showcase. This year we submitted the MOD-211 iPad Counter Insert into the EXHIBITOR New Product Showcase. The MOD-211 is available on most Classic Counters, Pedestals, and Workstations. It’s an easy and secure way to transform any counter top into a iPad station. You’ll see several examples in our booth.
  • FREE Pass. For a free pass to the show hall compliments of Classic Exhibits and ClassicMODUL, click HERE.

Upcoming Promotion

We’ve teamed up with Marlys Arnold, the Image Specialist, to offer her book Build a Better Trade Show Image to your customers. Starting in mid-February, we’ll include an “Our Gift to You” promotional postcard with most inline and island hybrid displays, such as Sacagawea, Magellan, Perfect 10, Visionary Designs, and SEGUE. The postcard will have a unique code where they can download the 280+ page e-book on how to launch, improve, finesse, or fix their trade show marketing program. It’s an excellent book, valued at $27, which every trade show expert or novice should own.

To see the download page, please go to Marlys will be at EXHIBITOR 2012, including several sessions in the Classic Exhibits booth and (probably) at the Classic Reception. We encourage you to meet Marlys and pick her brain on training programs available to you and to your customers.

ClassicMODUL Aluminum Extrusions

We hesitate to use this term . . . but the ClassicMODUL website is now “sexy.” Well, as sexy as engineered aluminum extrusion can get. We’ve made a number of significant changes to the website, including easier navigation, an extrusion depot site legend, and a very cool page flipping tool to browse the MODUL 6.0 Index. In the next week or so, we’ll also be adding extrusion photos in addition to the renderings.

When do you order from ClassicMODUL (and not Classic Exhibits)? Whenever you are ordering cut or full-length extrusions on projects you are project managing yourself. ClassicMODUL provides CAD services and can detail the extrusions you’ll need. They can guide you toward the most cost-effective solutions based on your design. Plus . . . there are ClassicMODUL extrusion depots in Portland, OR, Cheshire, CT, and Birmingham, AL.

Some New Products You May Have Missed (in Your Haste to Make a Living and Have a Life)

MOD-211 iPad Counter Insert for Trade Shows

MOD-211 iPad Counter Insert

  1. LTE-1001 and LTG-1001 Tapered Pedestals:  These are less expensive versions of the always popular LTK-1001 Tapered Pedestal.
  2. MOD-211 iPad Counter Insert: I know. I’m repeating myself. But it’s a great idea and it’s only $295.
  3. VK-1850, VK-1851, VK-1852 SEGUE Table Top Displays
  4. MOD-1285 and MOD-1283 Lightboxes with Rotating Header
  5. VK-5081, VK-5082, and VK-5083 SEGUE Islands
  6. SEGUE Sunrise DS (ex. VK-2314 and VK-1910):  These are the two-sided versions of the popular SEGUE Sunrise, an affordable, no-tools assembly SEG portable display.

Some Changes to Exhibit Design Search You May Have Missed (in Your Haste to Make a Living and Have a Life)

  1. Audio Clips: Over the past three months we’ve added 30-40 second audio clips to many kits in EDS. These clips give a brief description of the features and benefits of the products, such as the Quadro S Pop Up, Xpressions, Visionary Designs, or Design Monday.
  2. eSmart Galleries: We recently changed the name of these galleries from Eco-Smart to eSmart. Not a big change, but one that was intended to send a subtle message. The eSmart Galleries are not only eco-friendly designs, but also distinctive and affordable designs whether your client is interested in a green display or not. We encourage you to include the eSmart galleries in your search whenever you’re looking for a 10 x 10, 10 x 20, or island. Go for the design . . . get Green as a bonus.
  3. Brumark and Display Supply and Lighting: These are not new, but way down at the bottom of EDS, there are four galleries for Flooring, Exhibit Supplies, and Lighting. These are the Brumark and Display Supply and Lighting Galleries. If you use these galleries, please let them know. If you would like to see changes or additions to these galleries, please let them know. They are important strategic partners of Classic Exhibits and of Exhibit Design Search.

Anywho . . . we are looking forward to seeing you at EXHIBITOR. Please stop by the booth and join us at the Reception. If you would like to meet with Kevin, Reid, Jim Shelman, or me during or after show hours, please let us know. We are filling in our appointment slots PDQ.

See you later alligator! (I am so old).

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or

What’s Going On?: Word on the Street — July 4th thru July 8th

July 10th, 2011 COMMENTS
What's Going On

Word on the Street by Kevin Carty

Lots of Exciting News

This week, I’d like to recap some recent press, promos, and blogs. There’s a lot going on in the world of Classic. We’re relentless . . .  but that’s one of the many reasons you love us (and why we love you).

Recently, Classic Exhibits/ClassicMODUL participated in a feature article for Exhibit City News. The article was an interview with three manufacturer representatives about aluminum extrusion trends. Take a look and tell us what you think. It’s more interesting than the topic would lead you to believe.

If you missed it, we have a groovy Summer of Love promotion going on right now. Otherwise know as the “Booths with Benefits” Special.

Get a FREE 22″ LCD Monitor with the purchase of any Sacagawea Hybrid unit with a workstation between now and August 31, 2011. Yeah Baby Yeah!!

If you would like the “native” file of this promotion so you can re-brand it and send it to your customer email list, you can download it from this location. Now is a great time to build excitement for those fall shows.

And lest we forget . . .  Lt. Colonel “Big Daddy” Reid Sherwood (inside joke) was recently featured in a great piece by Jeff Abramson from MaxYourImage on current Exhibit Trends. Very well done and spot on!

MaxYourImage: New Display Ideas from Reid Sherwood

Classic Exhibits participated in an Open House at Atlantic Exhibits in Philadelphia in early June. We weren’t content to collect business cards from the attendees. Instead, we decided to collect jokes. The winning joke won an Amazon Kindle. To see a compilation of the best and lamest jokes, view the YouTube post.

Finally, you might enjoy reviewing a timeline of Eco-systems Sustainable Exhibits, created by Eric Albery, the VP of Marketing and Business Development. The timeline highlights many of the important events that have shaped Eco-Systems, including the development of many eco-friendly first materials and product lines.

Eco-systems Timeline

The Eco-systems Sustainable Visual Timeline

Have a safe and restful weekend.

–Kevin Carty

Exhibit City News Article about Aluminum Extrusions

July 6th, 2011 COMMENTS

Engineered Aluminum Extrusion

Aluminum Extrusions Offer Few Limitations
Written by Exhibit City News

Not all aluminum extrusions are equal. Some have limited uses, flexibility and structural weight tolerance. But no matter what vision an exhibit designer has for the layout of the booth, there is an engineered aluminum extrusion that can help bring it to life.

Exhibit City News recently interviewed three trusted sources in the extrusion industry to get a comprehensive look at the benefits, trends, and technology that make up this growing segment of exhibit design.

Speaking on behalf of ClassicMODUL, a supplier of aluminum extrusions that offers comprehensive design and engineering support, is Mel White, vice president of marketing and business development.

Representing Octanorm USA, a leader in the extrusions market since the company was founded in 1968, is Norm Friedrich, president.

Our final industry professional, Xavier Decludt, is the president of AGAM Group, a worldwide supplier of aluminum modular display systems.

ECN: What are the benefits of using an extrusion-based exhibit construction system?
Mel White, ClassicMODUL: Unlike a traditional portable/modular system or custom (wood-based) exhibit, extrusion exhibits have few, if any, limitations in construction, appearance and modularity. Plus, they play nice with existing “systems” or custom-built displays as either a component or as structure. Most engineered extrusion systems include hundreds of aluminum profiles, from square to ovals, and from round to rectangles. The sheer flexibility allows designers to create large architectural structures that either showcase or minimize the aluminum structure.

Norm Friedrich, Octanorm: The benefits are numerous and depend on each company’s individual needs. Over the past 20 years, these aluminum systems have developed into design programs rather than construction elements. The variety of angles, curves, connections and accessories are so extensive it allows for custom design even when budgets are tight.

Xavier Decludt, AGAM Group: Extrusions can be used to implement any design or feature element can be imagined and recent design trends are making it a sought after solution for the modular industry. Extrusion can be integrated into existing material and be added on for a larger booth. Another major benefit of extrusions is a much lower operating cost for material handling, labor and freight.

ECN: How has the integration of fabrics/graphics changed over the last five years?
Friedrich: We’re not fabric experts, but we certainly know that the print quality on fabric has improved dramatically over the years, making it an excellent choice for large format graphics. What was once dull and grainy is now crisp and clear. Aluminum extrusion provides an ideal framework for fabric and has become the material of choice for many of those who are searching for a large dynamic presence with reduced weight and cost.

Decludt: Many conventional graphics are being replaced by silicone edge graphics (SEG) and new extrusions are always in development. Fabric is lightweight, durable and portabe, which reduces the amount of metal that is visible. When fabrics are folded, they take up less storage space. When this is combined with the slim profile of extrusions, exhibits become a lot easier to handle.

White: There have been two significant trends, both from Europe. Fabric graphics are getting bigger and those graphics are increasingly SEG. There has been a gradual shift toward showing less aluminum without losing the benefits of aluminum structures, particular in island exhibits. The same trend can be seen in signage. Whether backlit or non-backlit, event and tradeshow signs are shifting to fabric. It’s lighter, more durable, and as color vibrant as direct print.

MOD-1276 iPad Kiosk

ECN: What new products and design solutions is your company offering?
White: You can’t be on the cutting edge right now without a variety of SEG profiles and SEG designs. We offer 15 unique profiles that allow clients to build anything from small signs to large islands using silicone edge graphics. Our new SEGUE design line includes over 30 exhibit designs, which shows that SEG can be affordable, sexy and portable/modular.

We’re seeing the integration of traditional custom components into extrusion designs in trade show, retail and event applications. Retail applications are booming, and retailers are looking for answers that allow for modular flexibility where they can redefine the space every six months rather than every five years.

Kiosks integrating iPads, cell phones, readers and other technologies have been in demand. We’ve created extrusion solutions for all these.

Decludt: Pliko is a no-tool folding frame that features a minimalist design and clearly defined edges. The 108-inch by 92-inch graphic area maximizes graphic exposure and the slim frame structure virtually disappears.

We also have a new FH 1490 extrusion system that can accommodate graphics inside and outside the cubes. If you hang such cubes, you double your graphic exposure without any additional hardware costs, and if you suspend such cube, your free valuable floor space is available for product presentation and customer interaction.

We have also developed the FH hybrid system, which has the ability to use a fabric frame or convert it for to a hard panel without acquiring new aluminum.

Friedrich: Extrusion systems in general have evolved tremendously over the years and we are all busy creating new solutions to keep designers on the cutting edge. At Euroshop and Exhibitor this year, we introduced 21 new products. These include new and innovative ways of providing shelving, attaching LCD monitors, creating walls, building lightboxes, etc.

ECN: How is business and demand for your extrusion-based exhibits?
Friedrich: We have felt the effects of a weak economy just like everyone else but the demand for extrusion based exhibits seems to be quite steady. While many are re-using the properties they already own (one of the side effects of a material that lasts forever), it shows a lot of creativity on the part of business owners by making the most out of a product while keeping investment at a minimum. What better way to remain competitive than by using your existing inventory in new and exciting ways?

White: Excellent. Classic Exhibits and ClassicMODUL Aluminum Extrusions offer clients two distinct business models. This has allowed us to tap into demand from two unique avenues.

We’ve learned that location matters when it comes to ordering aluminum extrusions. As a result, we’ve established metal depots in three U.S. locations: Portland, Ore., Cheshire, Conn., and Birmingham, Ala. MODUL aluminum extrusion is also readily available throughout Europe and the Middle East.

Decludt: Based on demand for our extrusions, we can tell that the industry is turning around.

ECN: How has technology affected the extrusion industry?
Decludt: We have invested heavily during the past three years in building, machinery, equipment and software. We are one of the very few manufacturers able to offer a wide array of services to the trade, with more than 50 machines under one roof. Our customers come to us with unique design requirements to stand above the crowd, and we are able to respond quickly and efficiently to most of their challenges, giving them the competitive edge needed in today’s market place.

Friedrich: Technology has certainly has a positive impact on aluminum systems because they are so adaptable. The latest technologies in graphics, audio, video and lighting can easily be incorporated into these systems. I think it’s important for people to realize that aluminum systems are designed as a means to incorporate custom elements and technology falls into that category as well.

White: You adapt or you die. Obviously, LCD and plasma screens are commonplace in nearly every display, from table tops to islands. The trick is to create solutions that do more than simply hold a monitor. We’ve designed workstations, kiosks, counters and displays that integrate monitors into the overall visual presentation. The pace has quickened. When something new comes out, such as the iPad, for example, you can’t wait. You have to design multiple solutions, see what appeals to your customers, and then adapt and refine those solutions.

ECN: Can an extrusion system be used to build just about any design a client is looking to create?
White: No question at all!

Decludt: Extrusions are not always the best solution to a custom design, but the modularity of Aluminum Systems reduces dramatically design and engineering costs, and time to market is essential – only a modular system in aluminum achieves that.

Friedrich: I may not be the best person to answer this question, but my completely biased answer is “of course!” We see a lot of crazy concepts in our engineering department and most of the time, we can find a solution that does not compromise the integrity of the design. The only time we may run into issues is with regards to structural integrity. But as long as everyone is open to some additional support either overhead or in the form of bracing, we can usually overcome those issues as well.

–Mel White