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Double Deck Extrusion Article in Exhibit City News

July 3rd, 2012 COMMENTS

Double Deck Extrusion Exhibits are Thriving

ClassicMODUL Double Deck

Exhibit City News recently interviewed three trusted sources in the extrusion industry to get a comprehensive look at double deck exhibits. Jim Shelman, General Manager of Classic Rentals, was the spokesperson for ClassicMODUL Aluminum Extrusions. The article begins below and then links to the full ECN article. Our thanks to ECN for asking us to participate.

Why are aluminum extrusions the perfect building material for double deck systems?

Jim Shelman, General Manager of Rentals, Classic Exhibits: Engineered aluminum extrusions are ideal for adding structural components; it is lightweight, packs efficiently and offers an appealing, contemporary look.

Chris Lake, COO, Highmark: Versatility, strength, and weight make aluminum extrusions ideal for the double deck system. By using the Highmark custom beam, column and hand rail extrusions, exhibitors can design and accessorize a multi-story double deck from Highmark’s current rental or new inventory.

How has demand for double deck systems been over the last year?

Tim Searle, President, Searle Exhibit Technologies: SET has experienced a dramatic increase in the demand for double decks over the past year for both new builds and rentals. For instance, summer is traditionally the slowest time for the exhibit industry, but the past few weeks, we have experienced multiple double deck quote requests most days, with a majority of them needed for summer tradeshows.

Shelman: We’ve seen a substantial increase in double deck rental inquiries and a 25 percent increase in booked rentals. Some of that has to do with the economy improving, but we’ve also benefited from having one deck permanently warehoused in Las Vegas. Often, that’s a major reason the client decides to go with a deck at a Las Vegas event: no shipping.

Continue to ECN article

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.


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