Trade Show TalesBlog

Archive for April, 2020

Recent “Sharpen Your Skills” Webinar Recordings

April 27th, 2020 COMMENTS

You Don’t Need No Stinkin’ Hand Sanitizer

Cindi Cody of Xzibits, Inc. and Leanne Roberts of Wanderlust Marketing take us on a fun and informative tour of new promotional products. They share advice on what’s available and what’s appropriate for the COVID environment. It’s not just hand sanitizer and masks. There are a lot more options.

For more information, contact Cindi at https://xzibits.com/ and Leanne at http://www.wanderlustmktg.com/.

Display Supply and Lighting | Design Time

In this interactive webinar, Rob Cohen discusses the newest products from DS&L and how they are being used by clients. You’ll discover how lighting can impact designs ranging from trade shows to TV studios and from corporate environments to architectural projects.

See the WOW that can help your customers stand out from the crowd and achieve their goals. For more information, see https://www.dslgroup.com/.

CORT | Top Event Design Trends in a New World

Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events, reviews the top trends in event design for 2020 and how they will be influenced by the new realities of the trade shows, meetings, and events world in a post-COVID environment.

He discusses how design trends can be applied to promote a sense of well-being and help reduce anxiety when people begin to meet again.

See http://www.cortevents.com for more information.

Ask Emilie Barta | Practical, No Nonsense Advice about Virtual Events

Do you have questions about virtual and hybrid events? Of course you do! In this informal Q&A, virtual event expert, Emilie Barta, answers your questions with practical, no-nonsense advice on the pros and cons of virtual events. Just because your in-person event was cancelled, doesn’t mean you should replicate it online.

See http://www.emiliebarta.com for more information.

Don’t Get Tripped Up! | Trade Show and Event Flooring Trends from Brumark

Are you thinking outside the box when it comes to flooring solutions? There are so many customizable flooring solutions that it’s never been easier to make your space a creative destination for attendees. In this video, Brumark shows you how to use multiple stock products or printable materials to create unique, lightweight designs in a wide variety of colors.

Presented by Stephanie Cochran, Alec Pierson, and Blaize Wheaton. For more information about Brumark, see http://www.brumark.com.

The Three Biggest Secrets to Communicating with Marketing

In this recorded webinar, Lisa Apolinski from 3 Dog Write discusses “The Three Biggest Secrets to Communicating with Marketing (Even with Economic Uncertainty).” With the current economic crisis, effective communication with marketing is more important than ever.

This communication can either be as a strategic partner to discuss how to proceed with upcoming or rescheduled shows, or an informational communication letting you know what has been decided.

Symphony Portable Webinar — Q&A

April 21st, 2020 COMMENTS
Symphony Webinar

Thanks to those who participated in the Symphony webinar last week. I don’t know about you, but I had a blast. Below are most (but not all) of the questions (without my digressions or puzzled looks).

For anyone who registered for the webinar but was unable to attend, we missed you. Still interested? Another Q&A is scheduled for Wednesday, May 6. Click HERE to register.

For those who did attend, I would appreciate a testimonial quote to add to the May 6 invitation. Something along the lines of “If not for the COVID-19 shutdown, I would have already sold 40 Symphony Displays this month. It ROCKS.” Feel free to be creative. As always.

Q1. Why are the floating graphics limited to 23″ x 23″ overall dimension?

It’s both a suggestion and a guideline. For example, a floating graphic on the left or right side would intrude into the adjacent booth if it was much larger than 23” . However, since the graphic attaches with hook and loop, there’s wiggle room to make it larger simply by adjusting it. If you decided to attach the floating graphic bracket to the top of the frame, then the dimension could be larger, like a typical header.

Q2. Do the wall sections connect or are they freestanding sitting next to each other?

It depends on your design. The SYK-1020 has two half-arch frames next to one another. Those are attached using a frame connection clamp. The SYK-1022 on the other hand uses the same two frames but in the design they are layer, with one slightly in front of the other. In that case, there’s a third base plate in the middle (SYM-107).

Q3. What is the size limitation for monitors?

We recommend no larger than a 23” monitor on the left and right sides. Mostly because they would intrude into the adjacent booth. See SYK-1014 for example. You can have up to a 32” monitor where there’s vertical upright in the middle, such as SYK-1015. On the larger frames, like the arch, rectangle, and concave/convex, we suggest no more than a 42” or 45” monitor.

Could you go larger in some situations? Yes, it all depends on the weight of the monitor, the backwall workstation counters, and the size of the booth space.

Q4. For a double-sided configuration, can you have monitors in the center on both sides?

Yes, but one monitor would have to be slightly higher (or lower) than the other one. Or there would need to be hardware that allowed both monitor mounts to use the same holes in the vertical support.

Q5. Is there an easy solution to add LED strip accent lighting on the back of a frame to throw light onto one set back… light the right side of the exhibit for example?

Adding flexible LED tape light to the back of the extrusion is possible. We’ve done something similar on other narrow SEG frames. It creates a three to four-inch backlit halo.

Q6. Are there other surface color/appearance options for the lockable counter, other than the light color shown?

Yes, there are hundreds of laminate options from Nevamar, Formica. Wilsonart, and Pionite. Lead times may vary depending on laminate availability. Plus, you can (and probably should) add vinyl graphics.

Q7. Can the exposed metal be powder coated?

Yes. There would be an upcharge depending on the size of the kit and components.

Q8. Can you expand these kits to include backlit items but still portable?

VK-1960 Portable Backlit Display

We have quite a few portable LED backlit designs in Exhibit Design Search, like the VK-1960. Those designs use a deeper aluminum extrusion than Symphony. At present, Symphony is not intended to be a backlit portable system. But… you never know what the future holds.

Q9. To mix standard frame combinations not shown on EDS, do we submit a design request or are there some guidelines for making other combinations?

You don’t need to submit a design request. But you can. There are seven frame shapes. Four are roughly 10 ft. and three are roughly 5 ft. You simply need to mix and match the frame sizes to the overall size of the booth. So, two 10 ft. frames for a 20 ft. booth or one 10 ft. frame and two 5 ft. frames. Or four 5 ft. frames? When it comes to Symphony, tap into your inner designer.

Q10. Will the backwall stand with monitors but without workstation counters?

Absolutely. The SEG engineered extrusion frame and locking base plate connections means it can support monitors with or without the workstation counter(s).

Q11. On the layering of frames do you use the same foot for both or does each frame have a foot of its own?

There are two base plates. One with a single frame connection and one with a double frame connection. The single base plates are typically used on the far left and right, and the double base plate is used in the middle to connect two frames.

Q12. Can you guys add a small step stool to each unit?

We could but we won’t. 😉 There are collapsible step stools online for less than $15. And there’s always the option of installing the SEG graphic with the frame flat on the floor.

Q13. Can the open table be used as a charging table?

Not really. Even if you had a full graphic, the wire management would still be visible on the back. We suggest selecting the enclosed counters instead or use the two wireless/wired charging pads on the backwall workstation.

Q14. When using the display double-sided, can you still install a monitor mount?

Yes using the hidden vertical support. Whenever you use that monitor attachment, the graphic has to be pierced for the cords.

Q15. What is vertical load capacity of these attachments?

The attachment brackets are welded aluminum and engineered extrusion. If you manage to break an attachment based on weight alone, then we want to hear about it. Frankly, it’s not going to happen.

Q16. Are the shipping cases portable?

Symphony ships in our portable flat roto-molded cases with wheels and includes Classic’s reusable die-cut foam packaging. No exhibit builder does a better job with packaging, labeling, and instructions than Classic.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Sharpen Your Sales & Design Skills During the Lockdown

April 13th, 2020 COMMENTS
Classic Webinar Series

Classic Exhibits asked industry experts to share their insider knowledge in five FREE webinars. Register for one or all five. Sessions are limited to 100 attendees so register NOW!

WEBINAR #1 | The 3 Biggest Secrets to Communicating with Marketing 

Lisa Apolinski from 3 Dog Write conducts a webinar on communicating with Marketing

Tuesday, April 14 @ 10 am PST / 1 pm EST

Join Lisa Apolinski from 3 Dog Write to explore the 3 Biggest Secrets to Communicating with Marketing. With the current economic crisis, effective communication with marketing is more important than ever.

This communication can either be as a strategic partner to discuss how to proceed with upcoming or rescheduled shows, or an informational communication letting you know what has been decided.

See www.3dogwrite.com for more information.

WEBINAR #2 | The Symphony Portable Display —Features, Benefits, and Q&A

The New Symphony Portable Display System -- Features, Benefits, and Q&A Webinar

Friday, April 17 @10 am PST / 1 pm EST

Discover what makes the Symphony Portable Display truly remarkable. This will be an interactive webinar, devoted primarily to answering your questions about the NEW Symphony Display System. Send your questions in advanced to mel@classicexhibits.com.

Interested in receiving a $150 retail discount on your first Symphony order? Before the webinar, watch the Symphony Features and Benefits video. Send your answers to the questions below to mel@classicexhibits.com.

Remember, you must answer the questions BEFORE the WEBINAR.

  1. Is Symphony a single or double-sided display?
  2. How long was Symphony in development?
  3. How many Symphony freestanding counters are there? 7, 11, 8, or 3
  4. Which monitor sizes can Symphony support? 24”, 32”, 42”, or All Three
  5. What one word perfectly describes Symphony?

WEBINAR #3 | Don’t Get Tripped Up! Trade Show & Event Flooring Trends

Brumark Webinar -- Don't Get Tripped Up! Flooring trends

Tuesday, April 21 @ 10 am PST / 1 pm EST

Are you thinking outside the box when it comes to flooring solutions? There are so many customizable flooring solutions that it’s never been easier to make your space a creative destination for attendees.

In this webinar, Brumark will show you how to use multiple stock products or printable materials to create unique, lightweight designs in a wide variety of colors. Run don’t walk to register for this webinar.

WEBINAR #4 | Ask Emilie Barta | Practical, No-Nonsense Advice about Virtual Events

Emilie Barta answers questions about virtual events

Thursday, April 23 @ 10 am PST / 1 pm EST

Need to pivot to virtual events and don’t know where to begin? Ask Emilie anything!

Do you have questions about virtual and hybrid events? Of course you do! In this informal Q&A webinar, virtual event expert, Emilie Barta, will answer your questions with practical, no-nonsense advice on the pros and cons of virtual events. Just because your in-person event was cancelled, doesn’t mean you should replicate it online!

Send your questions in advance to hireme@emiliebarta.com. See www.emiliebarta.com for more information.

WEBINAR #5 | CORT Events | Top Event Design Trends in a New World

CORT Events reviews top design trends

Tuesday, April 28 @ 10 am PST / 1 pm EST

Join Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events, for a review of the top trends in event design for 2020 and how they will be influenced by the new realities of the trade shows, meetings and events world.

We’ll discuss how design trends can be applied to promote a sense of well-being and help reduce anxiety when people begin to meet again.

Over 80 Engineered Aluminum Extrusions in Stock

April 9th, 2020 COMMENTS

Classic Exhibits Inc. stocks more than 80 engineered aluminum extrusion profiles in full or cut lengths. CAD and design assistance is available along with wood fabrication, welding, bending, and milling.

Contact us for more details including quick ship options and large quantity discounts. www.classicexhibits.com and www.classicmodul.com.