Trade Show TalesBlog

Archive for November, 2015

25 Ways to Cut Costs at Your Next Trade Show

November 25th, 2015 Mel White COMMENTS

webinar

Post Webinar Update

Trade shows often make up about a third of B2B marketing budgets, representing huge costs to wholesale distributors, manufacturers, and other B2B organizations. So how can you save money on your trade show exhibitions without sacrificing marketing impact? In this detailed webinar, trade show expert Mel White will provide 25 great strategies to get more from your trade show budget.

Audio/Video Replay:  https://handshake-app.wistia.com/medias/0fp8jzdxf2

This FREE Webinar Will Cover:

  • Trade show preparation tips to minimize costs.
  • How to save money on booth design and shipping.
  • Out-of-the-box strategies for increasing trade show ROI.
  • This webinar will be repeat on April 13, 2016. Look for the announcement from Handshake.

About the Presenter:

Mel White is the VP of Marketing and Business Development at Classic Exhibits, a manufacturer of exhibits, engineered aluminum extrusions, and rental solutions. For over 20 years, Mel has worked with exhibit manufacturers, distributors, and end-users to develop new products, refine their branding, and sharpen their trade show marketing.

About Handshake:
Handshake is the leading sales order management platform for wholesale, supporting both global distributed sales teams and small to medium-sized businesses.

Handshake’s powerful platform includes mobile order writing, web order management, B2B eCommerce and back office integration.

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More Changes! Exhibit Design Search

November 20th, 2015 Mel White COMMENTS

EDSUpdateBlog

Recent Updates to Exhibit Design Search

Over 20 EDS updates, including:

  • New “My Gallery” | Send kits, photos, and articles using your email
  • Improved “Sort By” | Sort designs by lowest to highest prices and newest designs
  • Product Sell Sheets | Printable one-page and 100-Day Guarantee literature
  • Exhibit Photos | Faster scrolling and search of over 4000 exhibit photos
  • Print Button | Print a formatted kit page
  • Updated Unbranded EDS Websites | Prices and No Prices EDS
  • Brand New Designs | Over 100 updated renderings and designs

My GalleryGet a Distributor-branded Exhibit Design Search for your website. Only $300. We do the work. You get the sales. Give Jen, Reid, or Mel a call for more information.

More

NEW  Custom Gallery: http://www.classicexhibits.com/gallery/custom-trade-show-exhibits-gallery

UPDATED  Graphic Inspiration Galleries:  http://www.classicexhibits.com/graphic-inspiration-galleries

IMPROVED  Retail Displays Gallery: http://www.classicexhibits.com/gallery/retail-displays-gallery

Give us a call if you have any questions. Make 2016 your best year ever!!!

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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The Dirty Stinky Hippies Who Moo’d and Clucked at Me: Word on the Street — Nov.9th thru Nov. 13th

November 13th, 2015 Mel White COMMENTS
Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

The title is something only a recent graduate of Shared Knowledge University (SKU) can fully appreciate. 🙂  This week, we proudly graduated another remarkable class from SKU (Go “Fighting Hybrids!”).

Twice a year, we invite 30-40 distributors from around the country to learn about all things Classic Exhibits and several strategic partners.

This group, like those in past SKU sessions, was amazing. They arrived with a positive attitude, mixed with a perverse smidge of curiosity to see the REAL Portlandia. It was one of the most diverse groups we have seen to date and included companies ranging from two-to-three person operations to several hundred.

SKU

As in past sessions, the great takeaway was the opportunity to meet and/or reconnect with some smart people in our industry who clearly share our goals. So to the graduating Fall SKU 2015 Class– A warm and heartfelt congrats! And many, many thanks for spending time to learn more about the weirdos in the Pacific NW. Yes, that includes us.

To the Classic Exhibits Inc Team (Exhibits NW, Classic Manufacturing, Classic Rentals Solutions and ClassicMODUL), thanks again for all your hard work pulling the event together in flawless fashion. The Shared Success Formula came shining through because of YOU!

To our participating vendor partners — Optima Graphics, Cort Furnishings, Eco-Systems Sustainable, and  3 Dog Write — your attendance, participation, presentations, and partnerships are appreciated beyond words. [D. Brown  — We rechecked your scores. You are an official graduate. Please feel free to add this academic accomplishment to your LinkedIn profile.]

I am exhausted, much like the others on the team, so I plan to sleep all weekend. I hope you have a great and restful weekend with your families as well.

Spring 2016 SKU will be held May 15-16. Contact Jen or Reid to reserve a seat.

Be well.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

 

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Our “Shared Success” Values

November 4th, 2015 Mel White COMMENTS

Shared_Success

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It’s Personal. Our New Custom Exhibit Gallery

November 3rd, 2015 Mel White COMMENTS

Custom Trade Show Exhibits

We shouldn’t take it personally… but we do. When a distributor says, “Oh, I didn’t know you design and build custom exhibits,” our feelings are hurt. Just a little. We understand how you might be confused. Exhibit Design Search has a smattering of Custom Exhibits, which are mixed-in with the other hybrids and modular displays, but we don’t feature them. Until now.

We created the Custom Exhibit Gallery on the Classic website, not in EDS. It’s very similar to our Retail Gallery and Graphic Inspiration Galleries. All are meant to show our full design and production capabilities.

Who orders custom exhibits? You might be surprised. Custom Houses for one. Pretty often, actually. Portable Modular Distributors. Their clients need custom exhibits too. Even an occasional Online Only Distributor. They get calls and turn to us for a solution — or two or three.

So, now you know. Classic Exhibits builds custom displays (and pretty darn well we might add). Click the link or image blow to see examples.

custom

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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