Trade Show TalesBlog

Posts Tagged ‘Classic Exhibits’

Exhibit Design Search Webinar Recording w/ Outline

July 29th, 2021 COMMENTS

EDS Tips and Tricks Webinar

On Wednesday, July 28, Classic Exhibits conducted two Exhibit Design Search Tips and Tricks webinars for Classic Exhibits Distributors. The video recording of the second session covers both basic and advanced techniques for navigating EDS including Past 5 Days, Trade Show Tips, and My Gallery.

The outline below provides a general guide of the topics covered during the webinar.

The Basics (@1:20 min)

  • Design Database of 1500 displays, 9000 photo, and 84 articles
  • Public Website(s), developed for Classic Distributors and their clients
  • 32 Product/Design galleries, mostly Classic but also (2) Optima [OP], (2) CORT [CT], (1) Brumark [BR], and (1) DS&L [DL]
  • Divided into sizes or product groups
    • Island, Inlines, 10 ft., 20 ft.
    • Rentals, Sustainable, Charging Solutions, Counters, etc.
  • Quick click menus to search by size, price, or product line
  • Specials and Lightning Deals
  • Within galleries: product descriptions via bullets, text, and hyperlinks
  • Video and audio clips
  • Unbranded literature
  • Retail prices

Advanced Skills (@ 7:25 min)

  • Classic, Branded, Unbranded w/ prices, Unbranded w/o prices
  • Search (kit, feature, or any text)
    • GK-2005
    • Associated or related kits
  • Advanced Search – Fine-tune your search parameters (@ 10:33 min)
    • Price range
    • Include or exclude rentals
    • Booth size
    • Sort
    • Text
    • Or by Product Gallery Groups
    • Check All/Uncheck All
    • Example
      • $7,000 to $14,000
      • 10 x 20
      • Exhibits
      • 68 designs
      • Fine-tuning:  Unclick the pop-ups
      • 46 designs
      • Lightbox
      • 4 designs
  • Past 5 Days (@ 15:27 min)
    • Background
    • Why it matters
    • Search all weeks, View by week, Random
    • Search by sizes
    • Text search: 10 x 20, custom
    • Links to products and job numbers
    • My Gallery
  • Home Page/Modern Inline Exhibits (@ 19:24 min)
    • Corner Clues: backlit, modular, eco-friendly
    • Corner Clues:  rent
    • My Gallery
    • VK-1334 | Modular Inline
      • Purchase and Rental Prices
      • Add to My Gallery
      • Rental Price – hardware and graphics
      • Links to “Associated Kits”
      • Photos
      • Print button
      • Specs Tab:  Downloadable setup instructions, graphic dims. FAQs, Warranty, along with general information about lead times, exhibit weight (and shipping), and electrical cord management
      • P5D – My Gallery
      • Permalink
  • Trade Show Tips (@ 27:00 min)
    • 84 articles organized into 11 categories about trade show regulations, marketing, design, logistics, and a wide range of other topics.  
    • Why is this important?
      • Think of them as Cliff Notes: While you may not need them, your clients do (and you can’t possibly coach them on every topic). You want knowledgeable, smart, and savvy customers because those are the ones that succeed at trade shows. These articles make you the library, the source of that information.
      • Secondly, it’s a tutorial, guidebook, textbook for any new employee.
    • Examples and how to use it
      • My Gallery
      • Standard USA Booth Regulations
      • 10 Common Trade Show Myths
      • 13 Common Trade Show Mistakes
      • How to Cut Your Trade Show Costs, Part 1, 2, and 3
      • Literally any of the articles about Rentals
  • My Gallery – Single-most valuable tool in EDS (@31:16 min)
    • Includes Kits, Photos, and Trade Show Tips
    • Send My Selections:  Simple, straightforward. Unique URL for each My Gallery
    • Branded vs. Unbranded
    • Saved (2) Ways:  Temporarily as a cookie and on our server for 3-4 months
    • Virtual Changes
    • Clear My Gallery vs. Reset

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

The Real Reason We Invented Symphony

July 22nd, 2021 COMMENTS
Symphony Portable Displays

The Symphony Backstory

Here’s the super-condensed backstory about the development of the Symphony Portable Display. 

In 2019, we were debating whether to continue offering extrusion-based portables. Our portable lines were selling well but not as well as two years ago. Tube-based pillowcase solutions were popular. However, we weren’t interested in a non-structural “copy cat” product. Instead, we decided to tap into our engineering, CNC bending, and design expertise, along with our extensive IP (intellectual property) and invent something totally new and original. Basically a portable that didn’t look like a portable display.

We Identified 6 Major Goals: 

#1. Design Flexibility: Mix and Match Frame Shapes with 100s of Configurations 

#2. SEG Fabric: Visually Clean and Easy-to-Install

#3. Portable No-Tools Assembly: Unavailable at the Time in an SEG-based System 

#4. Durable and Structural Frames: Strong Enough to Support Larger Monitors

#5. Accessories: Real, Practical Accessories w/o Cheesy Connections

#6. Upscale Appearance:  A Portable That Didn’t Look Portable

Did we succeed? We think so. Symphony is structural, modular, tool-less, and (best of all) elegant. No other portable offers as many accessories or design flexibility. All that plus Classic’s legendary quality, reusable packaging, and detailed setup instructions. 

Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Exhibit Design Search: Tips and Tricks Webinar

July 13th, 2021 COMMENTS
Exhibit Design Search Webinar

Trade Shows are BACK! And so are EXHIBITORS, all clamoring for the latest design ideas. At Classic Exhibits, we’ve been busy during the pandemic, updating Exhibit Design Search with new galleries and exciting inlines, islands, and accessories.

Hone Your EDS Skills

In this rapid-fire FREE review, we’ll show you how to navigate EDS quickly to find, save, and send designs to your clients. You’ll even learn how to include photos and trade show marketing articles in your My Gallery.

Come One. Come All!

Whether you’re a newbie to EDS or hardened veteran, you’ll discover new techniques to make your life easier. That’s a guarantee! Open to all Classic Distributors and all roles — account executives, project managers, designers, sales professionals, and owners. There will even be a drawing for free prizes.

Register NOW!

Spend 45 minutes with us. We’ll save you hours and hours of time this fall as you juggle requests and close deals 4X faster than your competition.

5 Pleasant Post-Pandemic Design Trends

June 30th, 2021 COMMENTS

On July 22-23, Marlys Arnold of the Exhibit Marketers Cafe hosted Spark: Reimagine Expos and Events.

During the Spark event, exhibit marketers and trade show organizers had access to forward-thinking ideas, innovations, and strategic connections. The online event included a combination of education sessions, networking opportunities, roundtable conversations, a curated showcase of sponsor exhibits, and more.

Mel White, the VP of Marketing and Business Development at Classic Exhibits, was one of 12 speakers. He shared 5 Pleasant Post-Pandemic Design Surprises that Classic is seeing as exhibitors restart their trade show programs. See the video to watch the full presentation and Q&A,

Ready to Work Statement from EDPA and EACA

June 29th, 2021 COMMENTS

EDPA and EACA have issued a joint statement about the readiness of their collective members to get back to work as our industry re-opens. See statement below.

“Both organizations are grateful that we have reached the time when the industry is opening, and we can plan for the return of events. Yet, as we move forward, some questions are being raised.

One question is about the strength of the industry’s workforce. We have heard show organizers question whether companies that design, build and install displays at trade shows may not have adequate labor resources. EACA and EDPA can answer that question right now as our collective member companies are ready to get back to work. The exhibitor community is looking forward to working with us again as their preferred suppliers.”

EDPA and EACA Ready to Work Statement