Trade Show TalesBlog

Posts Tagged ‘Classic Exhibits’

January 2022 | Shared Knowledge Newsletter

January 24th, 2022 COMMENTS
Classic Exhibits Shared Knowledge Newsletter
Shared Knowledge Newsletter from Classic Exhibits

2022 EXHIBITOR Portable Modular Awards

Portable Modular Awards

Do you have a Classic-built design you would like to submit the for a Portable Modular Award? If so, let us know. We’ll review it, assist with the submission, and even pay the entry fee. Contact Katina Rigall Zipay for details. She’s the Classic Zen-master on structuring your submission for “finalist” consideration by the judges.

Entries must have debuted between 02/11/19 – 02/11/22

Since 2014, Classic Exhibits has been an enthusiastic supporter of the PMA (and one of several companies that advocated for the award in the first place). We’ve been fortunate to have finalists and category winners every year.

To review the PMA categories, click on this link.

Build a Better Trade Show Image, Revised Edition

Want to see your client’s project featured in an upcoming book?

Marlys Arnold is working on an updated version of her book, Build a Better Trade Show Image, and is looking for creative new examples to include.

She wants case studies of exhibits that:

  • Use creative themes (sports, food, outdoor, whimsical, etc.) to convey the message
  • Feature unique elements in the overall floorplan
  • Engage attendees with interactive elements or activities (hands-on demos, gamification, tech, etc.)

If you have client projects you’d like to share, contact her on LinkedIn or send a note via her website.

For any case studies chosen, both you and your client will receive an autographed copy of the updated edition.

Display Supply and Lighting Logo

Display Supply and Lighting EDS Gallery

If you haven’t visited the EDS Lighting Gallery lately, we encourage you to take a peek. DS&L has added lots of new LED products and accessories.

LED Products in Exhibit Design Search

Event Marketer Fab 50 & Experiential Marketing Summit 2022

Experiential Marketing Summit 2022

Each year we make the Event Marketer Fab 50 list we’re a little surprised. Not because we don’t think we deserve it. We do. But as a “white label designer and builder,” we’re not always on the industry’s radar. We’re appreciative that Event Marketer recognizes us. We’re also happy for all the other honorees, but we’re especially delighted for the 29 Classic Distributors who also make the list. Congratulations!

If you are planning to attend the Experiential Marketing Summit on April 27-29 in Las Vegas, be sure to stop by and visit us. This will be our first time at this show so any tips, tricks, or techniques for a successful EMS show will be greatly appreciated.

Event Marketer and the Fab 50 Awards

Parsons Counters and Genius Bars

Parsons Counters

Parsons Counters and Genius Bars appear to be all the rage. As a result, we’ve added designs to Exhibit Design Search, in the purchase and rental galleries. The MOD-1705, 1706, and 1707 Parsons Counters all have storage, wireless charging, and either backlit or vinyl graphic options. The MOD-1714 has a backlit graphic. The MOD-1709 and MOD-1708 are more basic (less expensive) options for someone who doesn’t need backlighting or charging.

The Genius Bars (available as rentals) are the same general shape as Parsons Counters but are wider and lack storage. Depending on the kit, they’re available in black or white laminate and with USB charging ports. See RE-1583, RE-1579, and RE-1578.

To see all the designs, including exhibits with these counters/bars, search “parsons” or “genius” in EDS.

Wunderman Thompson Annual Trends Report for 2022

The Future 100: Trends and Change to Watch in 2022

Every year, we look forward to downloading the Wunderman Thompson report on annual trends. It’s their snapshot of the year ahead. It charts 100 Emerging Trends across 10 sectors, spanning culture, tech, beauty and more. It’s free and easy to download HERE. The report is not your typical PDF teaser with minimal content. You’ll need to carve out a few hours (or days) to browse the 223 pages.

From the foreword written by Emma Chiu, Global Director:

This year ushers in a resolute positivity that encourages playfulness and creativity—so much so that Pantone created a completely new color to define 2022 (see unbounded optimism, p13). Brands and marketers are eager to provide joy in people’s lives by creating euphoric ads (p85) as they too ride the optimist wave.

The Worldwide Leader in Trivia Entertainment

EDPA Texas Chapter

Who is the Official Sponsor of the EDPA Texas Chapter Trivia Contest?

  • George Strait
  • Matthew McConaughey
  • Carol Burnett
  • Classic Exhibits

If you guessed Classic Exhibits, you would be correct. Classic is proud to be the OFFICIAL SPONSOR of the monthly EDPA Texas Chapter Trivia Contest. And now that the leadership torch has been passed from Matthew Little to Noelle Webster, we’re praying the number of questions about the Texas Tech Red Raiders declines significantly.

If you are interested in participating in the monthly trivia fun, contact noelle.webster@willwork.com. You don’t have to be from, live in, or plan to visit Texas to participate.

EXHIBITORLIVE 2022 Teaser

Exhibitorlive and Classic Exhibits

Of course we’ll be there. But that’s not the exciting news. We’re planning something exciting for Classic Distributors who attend EXHIBITORLIVE.

Details to come in April. Keep it on the down low… we’ve already said too much.

The Truth about Trade Show Marketing

December 13th, 2021 COMMENTS

You’re the Expert They Need

Here’s a truth most marketing professionals don’t want to admit. They don’t understand Trade Show Marketing. They may be superstars on the web, in print, and every other part of their job, but their exhibition program is a mess. So they blame trade shows. You already know this, and you’ve heard all their excuses. 

So, how do you fix it? The resumption of trade shows has brought an influx of new marketing folks who are eager for information and successIn addition, experienced marketing professionals are now hands-on again because of budget cuts or staffing issues. Guess what… You’re the expert they need — someone who has the resources to train them without bruising their fragile egos. 

Professional Trade Show Tips

Start by tapping into Trade Show Tips in Exhibit Design Search which has almost 100 trade show articles. You can build a My Gallery that includes designs, photos, and articles. Then send them ONE LINK with all those resources. Voila! You become their “go to” person about trade show marketing. 

Trade Show Tips is available on all versions of EDS: Classic’s, unbranded, and branded.

Trade Show and Event Tips
Trade Show and Event Tips
Trade Show and Event Tips

Explore Over 160 Exhibit Designs from Under $3000 to Under $75,000

November 30th, 2021 COMMENTS

With over 1500 designs, Exhibit Design Search can be intimidating for many exhibitors when searching for a new display. So we’ve created a convenient first step with our Under Sheets. These sheets feature 168 trade show exhibit designs from Under $3000 to Under $75,000.

Under Sheets — $3K, $5K, $9K, $15K, $25K, $45K, and $75K

Arranged in 14 pages, the Under Sheets are a good starting point for counters, portables, lightboxes, and island exhibits. Once you’ve narrowed down your choices, the next step is exploring Exhibit Design Search based on your research to fully reveal the design possibilities available. Need assistance? Give us a call or send us an email whether you need a pre-configured design or something customized to fit your specific trade show marketing needs.

Trade Show Exhibit Designs Under $9000
Click to Download ALL 14 Pages
Trade Show Exhibit Designs Under $15,000
Exhibit Solutions Under $15,000
Trade Show Exhibit Designs Under $25,000
Exhibit Solutions Under $25,000
Trade Show Exhibit Designs Under $45,000
Exhibit Solutions Under $45,000

For Classic Distributors, the Under Sheets are unbranded which makes them perfect for email or social media campaigns. Simply add your logo and contact information.

Don’t Pigeon-hole Portable Display Buyers

November 15th, 2021 COMMENTS
Portable Trade Show Display Counter

It’s easy to pigeon-hole portable display buyers. They want something cheap and easy, and they ignore advice about quality and design. 

What Most Corporate Buyers Want

Perhaps that’s true of some portable buyers, but most corporate exhibitors want an attractive, durable, and easy-to-assembly display. They value features like modularity and accessories like monitor mounts, tablet enclosures, and literature trays. Price is important but not at the expense of their brand. 

Too often, we undersell them and don’t give them what they need (or want). Why? Because selling on price is faster than selling on features. 

Choosing a High-Quality Portable

You’re not going to convince everyone to make the “smarter” decision, and for some, the $2000 display is the right choice. That’s OK. However, they deserve to understand what’s available in the display marketplace, like Symphony. You might be surprised at how often that “pigeon-holed portable buyer” chooses an upscale, high-quality portable. 

Did you know that pigeons are incredibly smart? They understand words, have good memories, and can recognize other pigeons and people. 

Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays

EXHIBITORLIVE 2021 Edition

October 21st, 2021 COMMENTS
EXHIBITORLIVE 2021 in Las Vegas

Just Get Me on a Plane!

Thirty-two months have passed since EXHIBITORLIVE 2019… Nearly three years. We understand not everyone will be attending for a variety of logistical, financial, and personal reasons. And that’s OK. For those who will be in Las Vegas, either as an attendee or an exhibitor, let’s connect – before, during, or after show hours.

The Classic EXHIBITORLIVE team will be Kevin Carty, Mel White, Jim Shelman, Jen LaBruzza, Katina Rigall Zipay, and Harold Mintz.

For those not attending, we will be hosting a live feed on Tuesday. See below for details.

Booth Space and Times

Classic Exhibits at EXHIBITORLIVE 2021
Classic Exhibits, Booth 324

To visit the Classic booth, turn right and head to the perimeter wall, a 10 x 30 booth (#324). We have lots and lots to show you, like the NEW Symphony Portable System. We’ll also have examples of the tool-less Gravitee Wall System and SuperNova Lightbox, along with a wireless charging table, hand sanitizer stand, and custom counter.

If you are unavailable during normal show hours, visit us during the Strategic Partner hours:  Monday 4 – 5:30 pm and Tuesday 8:30 – 10 am. And if those don’t work, then contact us. Each of us has our secret hiding place before and after show hours where we’ll be happy to treat you to a coffee or a drink. If you get there on Sunday, Jim and Mel will be in Las Vegas pretending it’s not Halloween. Harold will be wearing his Sam Elliot costume. As usual.

Our Live Feed, Tuesday November 2

Kevin Carty at EXHIBITORLIVE 2021

If you’re not going to the show, Classic still wants you to experience EXHIBITORLIVE. On Tuesday, November 2, Kevin will host a live one-hour chat. He’ll stroll through the show and meet and greet attendees and exhibitors. You’ll see the Classic booth, chat with some interesting guests, and walk the floor. All live… so it’s bound to be entertaining (and perhaps a little post-Halloween scary).

Topics:

  • Day One Review of Show (attendees, traffic flow, atmosphere)
  • Current Protocols on the Show Floor
  • Trends in Exhibit Design from the Show Floor
  • Feedback from Attendees

Click HERE to join the Live Feed on Tuesday.  

The New Product Showcase

Symphony Portable Display System
Symphony SYK-1029

Surprise. Surprise. Our entry is the Symphony Portable Display System. We won’t launch into a sales pitch, which took an impressive amount of self-control.

Instead, we invite you to visit the New Product Showcase page and scroll past the losers to the “S” listing. Yes, that was mean and snarky, but we’re not in the New Product Showcase for a participation trophy. We intend to win!

If you happen to see any of the judges roaming the floor, don’t be shy about asking them if they’ve seen the remarkable

Treasure Hunt w/ Prizes

Who doesn’t love a Treasure Hunt where winning valuable prizes is only half the fun? We do! And you will too!

EXHIBITORLIVE 2021 Treasure Hunt Game

Captello, a lead capture and interactive gaming company, has organized a treasure hunt with 10 stops. Simply visit the Captello booth to get started (#942 and #544), and then scan the QR codes at each stop, like at Classic Exhibits.

Treasure Hunt at EXHIBITORLIVE 2021

For bonus points, Classic Exhibits has designed a Symphony Memory Match game. Complete it in 2 minutes or less and you’re on your way to winning a year’s supply of Rice-a-Roni, the San Francisco Treat. Or something like that. The details are a little fuzzy to us right now.  

If you want to play the Memory Match for fun, click on this LINK. But be warned. It’s a little addictive.  

WIE Booth and Breakfast

Women in Exhibitions at EXHIBITORLIVE 2021

The Women in Exhibitions annual breakfast will be on Tuesday, November 2 from 8-10 am at the Border Grill in Mandalay Bay. Register HERE:

The discussion topic will be “5 Key Skillsets to Know and Hone Now” with an expert panel consisting of:

  • Moderator: Liz Nacron, Partner, President Creative and Production, Live Marketing
  • Kent Agramonte, Marketing Director, beMatrix USA
  • Jen LaBruzza, Holistic Health Coach and National Sales Manager, Classic Exhibits
  • Anne Trompeter, Partner, Strategic Account Development, Live Marketing
  • Kelly Noonan, Global Event Marketing Manager, Tate&Lyle

You can also visit the WIE at booth #1428 on the EXHIBITORLIVE show floor. WIE can’t wait to see you there!

Women In Exhibitions at EXHIBITORLIVE 2021

Sponsors:

  • Diamond – EXHIBITOR Media Group, Classic Exhibits, Reality Engineering, Optima, Hill&Partners
  • Platinum – Brumark, CORT Events
  • Gold – Access TCA, Design Factory, Genesis Exhibits
  • Silver – EDPA Las Vegas Chapter, 21st Century, Steelhead, Live Marketing, beMatrix, NuVista, ASTOUND, Willwork, HT Connect
  • Bronze – Team Worldwide, Poretta&Orr, ExhibitForce, Crepe’s A Latte, Eagle Management

Not registered yet. Register for free by entering Code 4044 for a Free Hall Pass compliments of (you guessed it) Classic Exhibits. Register HERE.

See you in Vegas Baby!