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Posts Tagged ‘Outdoor Retailer’

10 Days in Review – The Trade Show Industry in Recovery

August 12th, 2021 COMMENTS
Outdoor Retailer 2021

Starting August 2, I hit the road for two very different exhibit industry events Together Again Expo and Summer Outdoor Sports Retail Expo and Conference. Those events demonstrated that we’re an industry in active, long-term recovery.

Together Again Expo and Job Fair

Together Again Job Fair and Expo

Last Monday, I took a red-eye flight to Philadelphia and then a short drive to Atlantic City for the Together Again Expo and Job Fair. This is an event organized and managed by the National Trade Show Alliance. The NTSA is not another association; rather, it’s a group of Live Event Professionals dedicated to getting our our industry back to work. NTSA showcases the excellent programs available from industry associations like EDPA, IAEE, SISO, EACA, MPI, IAVM, and many more.

The Together Again Expo took a regional approach with the help of Mark Yuska and Alliance Exposition. They work to attract workers (new and old) to our great industry and promote employment opportunities.

The event was held in Atlantic City for many reasons. The NE and Mid-Atlantic markets are strong tradeshow markets, and Atlantic City is a great venue for shows of all sizes. With the amazing help of Meet AC, we were able to pull off the first “post-pandemic” event in the Atlantic City Convention Center.

The event was a one-day Job Fair and Expo with featured speakers and panels from EDPA, IAEE, MPI, and the Exhibitions and Conference Alliance (ECA). While the event was small, it had solid content including wonderful keynote speakers.

  • Odie Parkins from the Eastern Atlantic States Brotherhood of Carpenters on the meaning of “service” and representing an entire city,
  • Paisley Demby from Goldman Sachs on their 10,000 Small Businesses program, which is transforming business leaders and their companies,
  • And an Industry Updates Panel Discussion with Dasher Lowe (EDPA), Tommy Goodwin (ECA), Don Svehla (Exhibit City News), and me

In the panel discussion, we learned about the extensive and aggressive advocacy work being done by EDPA and ECA over the past 18 months and the continued efforts on Capitol Hill happening every day.

Our road to recovery is going to be long. But there’s an overwhelming feeling of togetherness. In the great words of my (our) friend Chris Griffin from CrewXP, “This is what recovery looks like. It’s going to be up and down and lumpy.”

Summer Outdoor Retailer

On August 9, I traveled to Denver for the Summer Outdoor Retailer event at the Denver Convention Center. Walking onto the show floor on Day 1 was a rush, seeing the crowds filing into the convention center. Major kudos to Emerald Exposition, the show organizer, for their dedication to safety. I received my badge electronically a few days before the event. When I arrived at the registration desk, I scanned my phone over a QR Reader which in turn printed a paper badge with lanyard. After getting my badge, I received a complimentary spray bottle of hand sanitizer.

Riding the escalator up to the show hall, I could feel the excitement and hear it in the conversations around me. At the entrance, there was a sign about masks, which, following CDC Guidance, stated you had the option to wear your mask or not (if you are vaccinated), but recommended everyone wear masks. Next I noticed the wider concrete aisles. Concrete aisles have become the default standard for many shows. I wasn’t sure if I was going to like that change, but I prefer it to be honest.

The floor was smaller than in the past, approximately 30% smaller in the main hall. There were more 20 ft. inline exhibits than they normally have. Food services were in the back, and the tables were large and with comfortable distances between them.

Exhibitor Feedback

I spoke to every exhibitor that would talk to me… which was most. The tone was upbeat. Over and over I heard, “Yes there are fewer people here, BUT the attendees that are here are the buyers which is great!” One of the staffers from Lowa Boots was very generous with her time. What stuck with me was her comments regarding having the right people in attendance which meant they could have longer, more productive conversations.

In-booth experiences were managed well. One of the exhibitors was a whiskey company. Their in-booth game had attendees cast a fishing rod for prizes. After each person used the rod, the rod and their hands were sprayed for safety.

As a show for outdoor sporting, there were a lot of wood products and faux greenery in the larger exhibits creating a natural environment. Many of the smaller non-portable exhibits were built by the exhibitors themselves, with the same rustic outdoor feel.

Again, tremendous kudos to Emerald Exposition for showing the world that a live event CAN happen and be SAFE for their exhibitors and attendees.

Recovery is Just Beginning

This recovery process is just beginning. My compliments to those industries pressing forward safely and not abandoning ship on their events. Not trying to shame anyone because it’s a tough call, but clearly face-to-face marketing creates a level of commerce that cannot be found anywhere else. And part of our overall recovery as a country requires that we get back to business sooner rather than later. I applaud those taking the proper precautions to hold and participate in trade shows and events.

Onward and upward folks! Be patient because it will be a bumpy but worthwhile ride.

Be Well!

Kevin Carty

10 BIG Trade Shows in North America | July and August 2017

June 27th, 2017 COMMENTS

10 Big Trade Shows in July and August 2017

Summer… and the trade show livin’ is easy. Technology and fashion are big hits with the summer crowds both on and off the trade show floor. Still not feeling the fun and romance? How about a musical soundtrack with Olivia and John to get you in the mood? Ah, perfect!

SEMICON West, July 11 – 13, 2017, Moscone Center, San Francisco, CA

Business and technology leaders, researchers, and industry analysts from across the microelectronics supply chain gather at SEMICON West to get a glimpse at what’s next and find innovation engines. SEMICON West features more than 600 exhibitors and 115 hours of programs and networking opportunities. SEMICON West connects the entire extended supply chain, all in one place and at one time. It’s the premier place to re-connect with your contacts and make new ones to drive business forward. @SEMIexpos #semiconwest

AmericasMart Atlanta, July 11 – 18, 2017, Atlanta, GA

The industry’s largest gift and home furnishings Market of the summer, featuring more than 8,000 brands across all categories of gift, home décor and furnishings. Summer Market includes an array of seminars and demos, industry networking events and the ICON HONORS celebration. Who should attend? Buyers from small, medium and large retailers, designers, rug retailers, event planners, buying groups, bloggers, and media – Everyone in the home furnishings and gift industries.@AmericasMartATL  

Summer NAMM, July 13 – 15, 2017, Music City Center, Nashville, TN

Showcasing a complete product landscape set within one of America’s most musical cities—Nashville, Tennessee—Summer NAMM celebrates the local community music store and honors our industry’s Top 100 Dealers. Enjoy star-studded events and the lure of the Nashville night life while making connections that will last a lifetime. Summer NAMM offers music instruments and product debuts from top brands and has become a go to resource for pro audio, live sound, house of worship, lighting and event technology professionals. @NAMMShow

Comic-Con International: San Diego, July 20 – 23, 2017, San Diego Convention Ctr, San Diego, CA

Comic-Con has become the focal point for the world of comics conventions. The event offers the complete convention experience with over 460,000 sq. ft. of exhibit hall space and 130,000+ attendees. 2017 marks the 48th year for the show, making it the country’s longest continuously-run comics and popular arts convention.

Outdoor Retailer Summer Market, July 26 – 30, 2017, Salt Lake City, UT

Outdoor Retailer Summer Market is committed to delivering the widest and most comprehensive outdoor buyer demographics that has open-to-buy and a passion for the outdoors. Summer Market is the largest outdoor sports show of its kind, and caters to a specialty audience. Not just technical innovations and outdoor sports apparel, Outdoor Retailer Summer Market takes pride in the outdoor conference offerings – providing education to retailers, reps and manufacturers to improve business.@OutdoorRetailer

ASD Market Week, July 30 – Aug. 2, 2017, Las Vegas Convention Center, Las Vegas, NV

ASD Market Week is the most comprehensive B2B trade show that brings the world’s widest variety of retail merchandise together in one efficient shopping experience. The ASD Market Week show floor is filled with quality choices at every wholesale price point buyers could want to find. It is truly the wholesale buying event that can’t be missed for any small to large sized retail, distribution, or importing business. ASD Market Week offers 2,700 exhibitors with over 1Million products across 19 merchandise categories.

SIGGRAPH 2017, July 30 – Aug. 3, 2017, Los Angeles, CA

SIGGRAPH is the world’s largest, most influential annual conference and exhibition in computer graphics and interactive techniques: five days of research results, demos, educational sessions, art, screenings, and hands-on interactivity featuring the community’s latest technical achievements, and three days of commercial exhibits displaying the industry’s current hardware, software, and services.@siggraph

NAPE Summer, Aug. 16 – 17, 2017, George R. Brown Convention Center, Houston, TX

The annual Summer NAPE Expo in Houston is a networking event that brings together all the players necessary to forge, facilitate and close deals. NAPE is the oil and gas industry’s marketplace for the buying, selling and trading of prospects and for producing properties. Our one-of-a-kind organization focuses on showcasing prospects in an environment where people come with the expectation of doing business. Deals are made at NAPE because we attract all the parties necessary to evaluate, fund and make deals. @NAPE_Expo

The Great American Trucking Show, Aug. 24 – 26, 2017, Dallas, TX

The Great American Trucking Show is an all-encompassing convention of trucking professionals. GATS has something for everyone. There are more than 500 exhibitors representing truck, trailer, engine, component and parts manufacturers, as well as services catering to the heavy and medium duty truck industry. Attendees include owner operators, for-hire trucking company management, company drivers, private fleets and all others aligned with the trucking industry.@TruckShow #GATS

VMworld, Aug. 27 – 31, 2017, Mandalay Bay Convention Center, Las Vegas, NV

VMworld is VMware’s premier thought leadership and education destination for cloud infrastructure and digital workspace technology professionals. At VMworld, attendees will join the industry’s top thought leaders for five days of innovation and learning new skills, hearing expert insights and gaining tools to enable business success. This the one indispensable event to discover the technology, trends and people wo are shaping the future of digital business. @VMworld


Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or


10 BIG Trade Shows in North America | December 2016 and January 2017

October 18th, 2016 COMMENTS


These OUTSTANDING December and January trade shows are a hit. And like Ted Williams at the plate, you’ll want to keep your eye on the ball and knock it out of the park.

Performance Racing Industry Show, Dec. 8 – 10, 2016, Indiana Convention Center, Indianapolis

The PRI Trade Show is THE Epicenter of New Racing Technology. 1,200 companies will display the latest advances in racing products and race engineering. Engine parts, suspension components, data acquisition, safety gear, new metal alloys and coatings, machining equipment, race electronics — it’s all part of the world’s largest racing trade show.

Power-Gen International, Dec. 13 – 15, 2016, Orange County Convention Center, Orlando, FL

As the World’s Largest Power Generation Event, POWER-GEN International is the industry leader in providing comprehensive coverage of the trends, technologies and issues facing the generation sector. More than 1,400 companies from all sectors of the industry exhibit each year to benefit from the exposure to more than 20,000 attendees. Displaying a wide variety of products and services, POWER-GEN International represents a horizontal look at the industry with key emphasis on new solutions and innovations for the future.

Consumer Electronics Show, Jan. 5 – 8, 2017, Las Vegas, NV

The 2016 CES was a record-breaking year. More than 170,000 attendees from across the globe gathered among 2.47 million net square feet of exhibit space. That’s why CES is the world’s gathering place for all who thrive on the business of consumer technology. No other even gives companies this depth of exposure and reach, because there’s NO other event experience like CES. It’s where business gets done: on the show floor, in and around their conference program, in impromptu connections, and in planned meetings and special events.

National Western Rodeo & Stock Show, Jan. 7 – 22, 2017, Multiple Venues, Denver, CO

The National Western Stock Show, one of Colorado’s preeminent tourist destinations, held every January for 16 days. A nationally recognized western heritage and entertainment event, the stock show hosts one of the world’s richest regular season professional rodeos, one of the country’s largest horse shows and Colorado’s largest western trade show, attracting attendance numbers over 650,000 visitors each year.

International Builders’ Show, co-located with KBIS – Design and Construction Week, Jan. 10 – 12, 2017, Orlando, FL

IBS brings together the industry’s most important global manufacturers and suppliers and showcases the latest products, materials and technologies involved in all types of buildings – including wood, concrete, stone and brick. See 550,000 net square feet of exhibits and more than 1,400 manufacturers and suppliers of the latest and most in-demand products and services.

KBIS will host 500+ leading brands in the kitchen and bath industry, including over 100 NEW companies, spanning across two halls. No other event offers an interactive look at the top brands, the ability to compare products side-by-side and get answers straight from the manufacturers.

Outdoor Retailer – Winter Show, Jan. 10 – 12, 2017, Salt Lake City, UT

Outdoor Retailer Winter Market is where orders are written, new accounts are found, connections are made, and winter sports products brands are launched. Outdoor Retailer has proven to be the leading growth vehicle for the winter sports market and brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace. From small shops and regional chains, to the largest national and international retailers – OR Winter Market attracts thousands of buyers and senior level decision makers.

Retail’s BIG Show 2017, Jan. 15 – 17, 2017, Javits Convention Center, New York, NY

NRF’s Annual Convention and EXPO earned the nickname “Retail’s BIG Show” years ago and because the name was so appropriate, it stuck. Today, Retail’s BIG Show is the National Retail Federation’s flagship event held annually in New York City. The three-day event offers unparalleled education, collegial networking with 33,000 of your newest friends, and an enormous EXPO Hall full of technologies and solutions. After more than a century – 106 years to be exact – Retail’s BIG Show is still the only place where you can see and experience all things Retail.

NAMM – National Association of Music Merchants, Jan. 19 – 22, 2017, Anaheim Convention Center, Anaheim, CA

No other trade show has been more influential in introducing musical trends, unveiling the latest, cutting-edge technologies, creating household product names, showcasing emerging brands and uniting every segment in the industry than The NAMM Show. The NAMM Show is a true global gathering, with buyers attending from 125 countries and regions. Exhibitors benefit from exposure to a diverse base of businesses that buy products, including retail stores and non-exhibiting distributors.

Winter Fancy Food Show, Jan. 22 – 24, 2017, Moscone Center, San Francisco, CA

The Winter Fancy Food Show is the largest specialty food and beverage show on the West Coast, drawing 33,000+ industry professionals, and the premier showcase for industry innovation. The next big products. The next big companies. The next big trends. They’ll be discovered at WFFS 2017 in San Francisco.

NADA – National Automobile Dealers Association, Jan. 26 – 29, 2017, New Orleans, LA

The NADA Convention & Expo is celebrating 100 years in 2017. The NADA Convention & Expo is the world’s largest international gathering of franchised new-vehicle dealers. More than 25,000 new-car and truck dealers and their managers, as well as dealers from over 30 countries, auto industry executives and exhibitor staff typically attend the NADA/ATD Convention & Expo each year. It offers dealers the chance to meet face-to-face with major automakers, provides dozens of workshops with the industry’s best trainers, and features hundreds of exhibitors showcasing the latest equipment, services and technologies.


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