In 2019, we received a utility patent for the Gravitee One-Step Modular Wall System. Today, we receive our federal trademark registration for the Gravitee logo. For anyone who’s ever sweated over a logo with all the opinions and iterations that accompany it, you know this is a big deal. Obviously, we’re very happy.
Thanks USPTO! I bet they don’t hear that very often.
Since 1993, Classic Exhibits has been North America’s leading builder of quality trade show exhibits for professional exhibitors. Browse through 1500 contemporary displays or request a custom design personalized to your trade show marketing goals.
Find success on the trade show floor with an exhibit that reflects your marketing message… at a price that will make your CFO giddy. For more information, see http://www.classicexhibits.com.
We would love to close during Christmas or New Year’s week, but your persistent design, quote, and order requests make that impossible. 😊 😉 😉 We’re obviously delighted and thankful for your business. It’s been a hectic November and December.
We expect an exciting 2020 Q1 as we head into a new decade filled with exciting projects. Our Holiday Hours are…
December 24, Closing at 2 pm. Closed Christmas Day.
December 31, Closing mid-afternoon. Closed New Year’s Day.
The Fab 50
Each year, Event Marketer Magazine selects the 50 Best Exhibit Builders. Otherwise known as The Fab 50. It’s a tough list to make, and we are delighted to be one of the honorees. It’s our fifth time!
See the announcement here. See the full list here. Congratulations to all the other 2019 Fab 50 Exhibit Builders.
Here’s a weird fact about the Fab 50. Classic Exhibits is the only company on the list that’s a supplier to 29 of the 49 other winners. Yep. Kinda weird but also really great. We love our Distributor Partners and are overjoyed they made the list. We are also proud to be their supplier and to be recognized by Event Marketer for our own, albeit often hidden, merits as North America’s Largest “White Label” Exhibit Builder.
EXHIBITOR Portable Modular Awards
Once again, we scored multiple finalists in the 2020 EXHIBITOR Portable Modular Awards. Nine Classic and Eco-Systems designs this year. Does it get old being named a PMA finalist year after year? IT DOES NOT!
Congratulations to the Classic and Eco Distributors that allowed us to submit their projects. To see all the finalists by category,click here. To vote for the annual PMA People’s Choice Award, click here. You can vote once a day per device for the next 100+ days.
Please note the banner ad at the top of the page (InCharg Charging Solutions). For the seventh straight year, Classic Exhibits is sponsoring the People’s Choice PMA page.
EXHIBITORLIVE 2020
Yes, it is really kinda late this year. Officially March 29 thru April 2 for the conference. Just in case you are counting, Classic Exhibits has had a booth at every single EXHIBITOR.
This year we’re taking a different approach. We’ve reserved about the same sq. footage as in the past, but instead of an island, we’ll have two perimeter inlines (#220 and #242). One will feature our new Symphony System. The other will be… well, we’re still deciding but it will have a decidedly custom appearance and theme.
If you are attending EXHIBITORLIVE and want a FREE exhibit hall pass, go to this page and enter code 4044. There’s no limit on the number of free passes so share and share away.
Seriously, please SHARE!
New Symphony Portable Display System
Curious about the Symphony System launching in January? See the video.
Designing a portable display system
in today’s ultra-competitive market takes guts. Not only must it be durable,
easy-to-assembly, and (preferably) tool-less, but it must also feature
accessories like monitor/tablet mounts, workstations, counters, and storage.
And if that wasn’t enough, it must be attractive and represent a real value.
In January 2020, Classic Exhibits
will introduce Symphony, a portable system with over 30 mix and match configurations,
seamless graphics, and dramatic shapes. Symphony
will be both familiar and unlike anything you’ve ever seen before. That takes
guts! Coming Soon!
2020 Branded Exhibit Design Search
A few days ago, you received an email about the revised Branded EDS Program. We listened and made changes to the program introduced last year, including adding an earned rebate incentive. We made the incentive reasonable so most Classic Distributor Partners could reach those sales levels easily.
Best of all, if your wholesale sales were at least $150,000 in 2019
and you have an active EDS website, then you won’t receive an
invoice for 2020. Nothing. Nada. Gratis.
If you have questions about your existing Exhibit Design Search, or you would like to add a branded EDS to your website, contact Mel White, Jen LaBruzza, or Harold Mintz. They can explain the features and benefits of branded EDS sites, including our strategic EDS partnerships with Optima, CORT, Brumark, and Display Supply and Lighting.
Just Like the Wizard of OZ
At Classic Exhibits, we’re kinda like the Wizard of Oz. We love to create display magic, but we do it hiding behind a curtain as much as possible. On occasion we pull that curtain back, like at EXHIBITORLIVE or award programs. Otherwise, we’re invisible.
Recently, we agreed to a corporate profile in Exhibit City News, which we’ve never done before in any publication. It was in the September/October issue. If you didn’t get a chance to read it, here’s the online version: Classic Exhibits Inc.: An Industry Chameleon.
If we’ve learned anything over the years, it’s that people find it challenging to describe who we are and what we do, even our most loyal distributor partners. The article does a good job of making that clearer and includes quotes from Kevin Carty, Katina Rigall Zipay, and Mel White.
EDPA Access 2019
Kevin Carty and Jen LaBruzza will be attending EDPA Access in Tucson, AZ on December 4-6. Ask about several exciting custom projects (Star Wars, The Walking Dead, and corporate branding). There’s a lot going on at Classic and even more changes coming in 2020.
Those with a few grey hairs will recognize this line from Monty Python as the abrupt, often nonsensical transition from one skit to another. In this month’s newsletter, we share videos, blog posts, and a 1960’s car ad from Classic Distributor Partners. In other words, something different.
We think you’ll enjoy how cleverly they market their exhibit companies. Are you promoting your company in creative ways? Please let us know.
(2) Empire Display Solutions Videos
At Classic Exhibits, we rarely see show photos, let alone videos of the exhibits we design and build. However, Matthew Houck of Empire Display Solutions shared two professionally edited videos from Natural Products East.
The videographer is James Morano, and Matt and Aniyah Haynes narrate. Jeff Garrett and Alex Lebedev were the PMs and Kim DiStefano the Designer.
Both show how our collaboration with Empire Display Solutions resulted in two amazing custom exhibits.
One of the best bloggers in the trade show industry is Tim Patterson, aka The Tradeshow Guy. He posts, on average, about three blogs a week, including his weekly Monday Morning Coffee video and podcast. His trade show marketing advice is consistently practical, personal, and fun to read.
I’ve learned a lot from Tim over the years and often give his books to new Classic employees as an introduction to the industry. Although we don’t agree on everything, like whether “trade show” should be one or two words, we do agree that trade show marketing is a craft learned from skilled professionals. Below are some recent blog posts.
This has nothing to do with trade shows, but a lot to do with marketing, creativity, and humor. Jim Munro owns USA Exhibits and Gear in Fresno, CA. Recently, he posted the following in LinkedIn about his dad.
In Jim’s words… “I wanted to share this piece of family history from the early 1960’s. My dad was a California auto dealer who specialized in sourcing and selling specialty, hi-performance cars that were popular during this period. The following is a clip from our local newspaper, The Fresno Bee, in 1963.
I know there are some Gearheads out there that will appreciate the creative descriptions. Yes, he was quite a character!”
At Classic Exhibits, we rarely see show photos, let alone videos of the exhibits we design and build. However, Matthew Houck of Empire Display Solutions shared two professionally edited trade show exhibit videos from Natural Products East.
The videographer is James Morano, and Matt and Aniyah Haynes narrate. Jeff Garrett and Alex Lebedev were the PMs and Kim DiStefano the Designer.
Both show how our collaboration with Empire Display Solutions resulted in two amazing custom exhibits. See the YouTube thumbnails below or click on these links: Threshold (20 x 30) and PICNIK Austin (10 x 10).
