Trade Show TalesBlog

Posts Tagged ‘EuroShop 2020’

EuroShop 2020 Design Trends by Katina Rigall Zipay

March 10th, 2020 COMMENTS
EuroShop 2020 Trends by Katina Rigall Zipay

Held every three years, EuroShop is like a candy store for designers. While many of the trends on display at EuroShop 2020 were not new, they were reinvented in fresh ways. Also worth revisiting are the ways in which technology has become more sophisticated, incorporating movement and advanced LED lighting techniques into almost every exhibit.

Our Instagram contains many more examples and video’s of these trends: @classic_exhibits


  • Short-throw projectors, touchscreens, 3-d Holograms
  • Video walls both flat and curved and on every surface from ceiling/floor/wall/ hanging structures
  • Programmable LED lights both as simple accents and behind lightbox graphics or on a raised floor
  • Motion detecting interactive cameras tied to projectors/touchscreens/video walls
  • Physical objects controlled by magnets or gravity, robotics
  • Smart glass that has an image or mirror finish and can fade to transparent
  • Polarized glass that we had to look through to interact with content
  • VR interactive, AR interactive, mechanical movement like gears rotating. 
  • Programmed LED panels were mesmerizing, continuously changing patterns with quite long programs. It was hard to stay long enough in one space to see the entire program of movement.


  • Mirror-finish as an accent or to cover a wall and make the space feel twice as big
  • Felt as an interesting shape texture and acoustic material
  • Velvet, crocodile, unfinished wood, and pressboard with wash of color that still reveals the texture
  • Marble, sheer fabric, high gloss paint, clear acrylic, draped fabric
  • Chains, corrugated plastic and cardboard — cardboard was even used as a structural material in numerous places
  • Metal mesh, brick and wood were very prevalent textures sometimes printed on a flat surface and sometimes fully 3D
  • Colored string stretched between surfaces to create a pattern and hanging fringe
  • Almost all metal structures were covered in some way


  • Peaked roof frame – sometimes a simple 2D frame, sometimes built out as a 3D structure
  • Elongated roman arches – tall and elegant with a perfect half-round curve at the top
  • Semiprivate meeting spaces
  • See-through barriers around the edge of an exhibit space
  • Cubes/boxes/squares, circles/spheres
  • Slats most often unfinished wood, vertical, straight, of the same width and at even intervals, but we saw them tweaked in numerous ways to make many unique and custom applications

Colors/Color Combos and Patterns

  • Black and White
  • Either Black or White or both with a Bold Accent Color
  • Either Black or White or both with a Natural Wood Accent
  • An all-white booth might consist of glossy white finish, flat white finish, white washed wood, white LED light accents. Solid shapes and relief patterns out of white materials. White fringe shielding the conference area. Clear acrylic furniture – lots of textures, but all in the same color story
  • Tropical print – palm leaves and flowers
  • 80’s inspired neon or brightly colored pop-art patterns


  • Throwback Neon signs (accomplished through LED technology)
  • Edison bulbs of all shapes and sizes
  • Programmable LED Lights as edge light lightboxes
  • Programmable LED tile floors
  • Pendant lights
  • LED lights are used more strategically in the edge-light capacity and are often dimmed down so they really enhance the structure of the design rather than blind us with their power


  • Greenwalls with different heights and textures of foliage
  • Hanging plants
  • “Tufts” inset, spotted on every surface from ceiling to floor, even light fixtures

Organic Design Elements

  • Faces, hands, and animals were used as very effective shapes in the exhibit designs at EuroShop
  • Booths made completely of organic cut curved slats felt like intricate caves

Up Your Game Newsletter | February 2020

February 20th, 2020 COMMENTS

EuroShop 2020

EuroShop 2020

In Dusseldorf at EuroShop? Kevin Carty and Katina Rigall Zipay are there too. They will be walking the floor and connecting with colleagues at the EDPA booth, along with meeting our European partners in Germany and France. And, if all goes as planned, they will share photos and their reactions in several blog posts and on Instagram. See Photos #1, Photos #2, and Photos #3.

Feel free to contact Kevin or Katina if you would like to chat with them while they’re at EuroShop. Or just arrange to meet them in the mannequin hall, the creepiest hall at EuroShop.



Do you remember when EXHIBITOR announced the 2020 date for EXHIBITORLIVE and you were puzzled by the late March date? We were, but now were delighted since it’s crazy busy at Classic Exhibits. That’s not to say, we aren’t checking off our EXHIBITORLIVE tasks. Here are a few things to expect from us.

  • We’ll have two booths this year — #220 (10 x 30) and #242 (10 x 15), both perimeter spaces. There’s a reason for this, which you’ll just have to discover at the show. 😉
  • Classic Exhibits is sponsoring the 2020 Annual Portable Modular Awards. You are invited to attend as our guest. It will be held on Tuesday after show hours. Also, are you STILL voting on the People’s Choice Award? Don’t make us nag!
  • Interested in attending the Women in Exhibitions Breakfast? Contact Katina or register here. Seats are limited so early registration is strongly encouraged.
  • Would you like to schedule a meeting with us at the show? Just let us know. Kevin, Mel, Jim, Katina, Kim, Jen, Harold, and Tom will be in Las Vegas for all or a part of EXHIBITORLIVE.
  • Oh yes… the NEW Symphony Portable Display line is entered in the New Product Showcase. Yea!
  • Still need to register for a free show hall pass? Go to this page and enter Code 4044. There’s no limit so share (and share) away. 

Classic Sales Territories

Classic Exhibits -- National Sales Territories

Beginning in January, we realigned the Sales Territories for Jen LaBruzza, Tom Beard, and Harold Mintz. You can click here to view the map, but in general, Jen, Tom, and Harold cover the following geographic areas:

  • Jen LaBruzza, National Sales Manager: West and Southwest, excluding California
  • Harold Mintz, Regional Sales Manager: California, South, Mid-Atlantic, and Western Canada
  • Tom Beard, Regional Sales Manager: Midwest, Northeast, and Eastern Canada

Past Five Days

Past Five Days

Did you know that Past Five Days, the daily photo gallery, is the second most visited site on the Classic Exhibits website?

Since 2006 (yes, 2006!), we have posted photos of select projects passing through our shop and when possible, linked them to the designs in Exhibit Design Search. We can’t show everything, but we do our best to showcase exciting designs and builds in real time. All thanks to you! Your willingness to allow us to post these photos benefits the entire Classic Exhibits Community.

Don’t forget to tap into P5D as a search tool too. It’s a great place to search for exhibits with “shelves,” “custom charging” solutions, “lightboxes,” and “Gravitee” (for example).

Shared Knowledge University June 15 & 16

Final Post of EuroShop 2020 Photos. Over 80 Images.

February 20th, 2020 1 COMMENT
EuroShop 2020
EuroShop 2020 Photos

Post #3 of EuroShop 2020 photos from Kevin Carty and Katina Rigall Zipay. Over 80 new photos. Look for Kevin and Katina’s recap videos in about a week or so.

Click on any photo to scroll through the larger images. See Post #1 and Post #2 for more images.

Even More EuroShop 2020 Photos

February 18th, 2020 COMMENTS
Katina Rigall Zipay and Kevin Carty at EuroShop 2020

As promised, even more photos from EuroShop 2020. Enjoy!

60+ EuroShop 2020 Photos

February 18th, 2020 COMMENTS

Kevin Carty and Katina Rigall Zipay are in Dusseldorf this week at EuroShop 2020. We’re happy for them (and really, really jealous).

However, we made them promise to take lots and lots of photos and a few videos. See below. This is Part #1. We’ll post Part #2 tomorrow. No commentary. Just a ton of beautiful photos to share. Click on any photo to scroll through all 60+.