For too long, Portable Trade Show Displays have sacrificed elegant design for visual simplicity. Not anymore.
Introducing Symphony, the first portable/modular display to blend easy tool-less assembly with elegant design and clever accessories. With Symphony, there are no compromises. Simply a beautiful upscale display at a price that’s thousands less than most custom modular exhibits.
In this casual video, we walk you through all the features and benefits of the Symphony Portable Display line, including assembly, accessories, and options.
Held every three years, EuroShop is like a candy store for designers. While many of the trends on display at EuroShop 2020 were not new, they were reinvented in fresh ways. Also worth revisiting are the ways in which technology has become more sophisticated, incorporating movement and advanced LED lighting techniques into almost every exhibit.
Our Instagram contains many more examples and video’s of these trends: @classic_exhibits
Video walls both flat and curved and on every surface from ceiling/floor/wall/ hanging structures
Programmable LED lights both as simple accents and behind lightbox graphics or on a raised floor
Motion detecting interactive cameras tied to projectors/touchscreens/video walls
Physical objects controlled by magnets or gravity, robotics
Smart glass that has an image or mirror finish and can fade to transparent
Polarized glass that we had to look through to interact with content
VR interactive, AR interactive, mechanical movement like gears rotating.
Programmed LED panels were mesmerizing, continuously changing patterns with quite long programs. It was hard to stay long enough in one space to see the entire program of movement.
Materials
Mirror-finish as an accent or to cover a wall and make the space feel twice as big
Felt as an interesting shape texture and acoustic material
Velvet, crocodile, unfinished wood, and pressboard with wash of color that still reveals the texture
Marble, sheer fabric, high gloss paint, clear acrylic, draped fabric
Chains, corrugated plastic and cardboard — cardboard was even used as a structural material in numerous places
Metal mesh, brick and wood were very prevalent textures sometimes printed on a flat surface and sometimes fully 3D
Colored string stretched between surfaces to create a pattern and hanging fringe
Almost all metal structures were covered in some way
Structural
Peaked roof frame – sometimes a simple 2D frame, sometimes built out as a 3D structure
Elongated roman arches – tall and elegant with a perfect half-round curve at the top
Semiprivate meeting spaces
See-through barriers around the edge of an exhibit space
Cubes/boxes/squares, circles/spheres
Slats most often unfinished wood, vertical, straight, of the same width and at even intervals, but we saw them tweaked in numerous ways to make many unique and custom applications
Colors/Color Combos and Patterns
Black and White
Either Black or White or both with a Bold Accent Color
Either Black or White or both with a Natural Wood Accent
An all-white booth might consist of glossy white finish, flat white finish, white washed wood, white LED light accents. Solid shapes and relief patterns out of white materials. White fringe shielding the conference area. Clear acrylic furniture – lots of textures, but all in the same color story
Tropical print – palm leaves and flowers
80’s inspired neon or brightly colored pop-art patterns
Lighting
Throwback Neon signs (accomplished through LED technology)
Edison bulbs of all shapes and sizes
Programmable LED Lights as edge light lightboxes
Programmable LED tile floors
Pendant lights
LED lights are used more strategically in the edge-light capacity and are often dimmed down so they really enhance the structure of the design rather than blind us with their power
Plants
Greenwalls with different heights and textures of foliage
Hanging plants
“Tufts” inset, spotted on every surface from ceiling to floor, even light fixtures
Organic Design Elements
Faces, hands, and animals were used as very effective shapes in the exhibit designs at EuroShop
Booths made completely of organic cut curved slats felt like intricate caves
While preparing Design Monday, I asked my wife, Christine Delea, for some creative assistance. I texted her this request, “Need pop culture or clever similes in the vein of Symphony Portables w/o Rentals is like ….”
About 30 minutes later she texted me that the list was done. I shared a few in Design Monday, but you deserve the full list. It’s AMAZING! As is my wife’s creativity and imagination.
Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, custom, rental exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
Introducing Symphony, the first portable display to blend easy tool-less assembly with elegant design and clever accessories. With Symphony, there are no compromises. Simply a beautiful upscale display at a price that’s thousands less than most custom modular exhibits.
Personalize Symphony with attractive counters, workstations, floating graphics, tablet, and monitor mounts.Additional options include wireless/wired charging pads, locking storage, brochure holders, and LED lighting.
The lightweight aluminum frames are engineered forSEG dye-sublimated fabric graphics for a seamless, professional look.
You are probably familiar with United States trade shows and North American regulations. Now, you are considering exhibiting in the UK. In short, it’s very different. Not only is it likely to be little cheaper to exhibit in the UK, but the United Kingdom is the best place to reach the European market. If executed properly, UK exhibitions can open new doors in business by meeting face to face with European brands and businesses.
But if you have only been attending exhibitions in the USA, you may notice some significant changes in the way the process is handled. Even small things like the power outlets can confuse you. In this guide, we will cover a few things you need to know when exhibiting in the United Kingdom.
Selecting an Exhibition Venue
Since the UK has many exhibition venues, you may get confused when choosing an exhibition venue. You may be tempted to only focus on exhibition venues in London, but this may limit your choices. The venue should be suitable to your audience and the quality of visitors you are targeting. Venues in the capital are most suitable to larger brands since smaller ones can get lost in the crowd of well-known or fast-growing brands.
You can start by setting your objectives. Are you planning to grow the awareness of your brand? Do you just want to make more sales and grow your network? These objectives will help you determine the type of venue you need, as well as the space requirements. Other factors that can help you shorten the list of venues include your budget and type of audience.
It may be advisable to reach out to an event organizer who is familiar with UK exhibition venues.
The Types of Exhibition Stands
There are some exhibition stands which are quite common in the UK. These include shell scheme stands, pop-up stands, modular stands, and custom-built stands. To select a suitable stand, you will have to understand your primary objectives and key priorities. For example, if you are mainly interested in convenience, you should consider going for the pop-up stands since they are easy to set up and take down. If you have unique needs, you can custom build your own exhibition stand. ExpoCart has some stands you can consider for a simple exhibition.
Costs
If you have been exhibiting in the USA, you will find the costs lower in the UK. Still, getting your budget in order can be quite challenging. Make sure you figure out how much you are ready to spend on the exhibition space and the delivery. You should also set aside some money for travel, hotel rooms, giveaways, promotions, marketing, and onsite expenses. Again, an experienced event organizer can help you plan your exhibition budget accordingly.
Why Should You Exhibit in the United Kingdom?
Exhibitions are great for your business. Here are some benefits you will enjoy from exhibiting in the United Kingdom:
Growing Your Brand
As mentioned earlier, the UK is where most businesses in Europe market themselves. By exhibiting in the kingdom, you will be able to reach many people and will be able to give your company a personality.
If your key goal is to grow your brand, you should consider going for an interactive expo. Such events may not necessarily grow your sales immediately, but they will make your brand more recognizable.
Selling Your Products Directly
Many companies also sell products directly in exhibitions. This is a better option than selling online or through a catalog since potential clients will be able to see the products before they can make their purchase. For the best results, you should send your most charismatic employees to communicate your products and values with a passion.
Receive Feedback on Your Products
In an exhibition, you will be able to receive feedback from live clients. When interacting with them, you will be able to understand what is working and what is failing in your business. Many companies choose to record customer testimonials which you can refer to later. At the same time, you will have a chance of running research on your competitors.
Conclusion
If you are running an American company, you should consider exhibiting your products in the UK. Exhibiting in this country will give you the chance to meet people from all over Europe. It is important to understand the difference between the UK and the USA when it comes to exhibiting.
