Trade Show Blog | Trade Show Ideas & Inspiration

Tradeshow Marketing Video Series

December 1st, 2015 Mel White COMMENTS

Tim Patterson, aka The Tradeshow Guy, has released an excellent video series which highlights chapters in his new book — 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level. The digital version is available free or you can purchase it at Amazon for $19.95.

I’m sharing for two reasons. First, it’s terrific marketing — book, video, website … all combined with a comprehensive social media plan. It’s impressive! Second, the content is informative, entertaining, and practical. It’s the book I wish someone had handed me when I got into this business.

We plan to offer a modified version of his book next year on orders over a certain dollar amount. It will be the printed version, not a download, and placed in the outgoing case or crate. Details to follow. We believe the book, along with your professional guidance, will give your clients a “leg-up” in their trade show marketing. Of course they have to read it. As they say, you can lead a horse to water….

Let us know if you have any questions.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

[subscribe2]

Tags: Mel White, Tim Patterson, tradeshow marketing, tradeshows
Posted in Mel White, Trade Show Marketing | No Comments »

25 Ways to Cut Costs at Your Next Trade Show

November 25th, 2015 Mel White COMMENTS

Post Webinar Update

Trade shows often make up about a third of B2B marketing budgets, representing huge costs to wholesale distributors, manufacturers, and other B2B organizations. So how can you save money on your trade show exhibitions without sacrificing marketing impact? In this detailed webinar, trade show expert Mel White will provide 25 great strategies to get more from your trade show budget.

Audio/Video Replay: https://handshake-app.wistia.com/medias/0fp8jzdxf2

This FREE Webinar Will Cover:

Trade show preparation tips to minimize costs.
How to save money on booth design and shipping.
Out-of-the-box strategies for increasing trade show ROI.
This webinar will be repeat on April 13, 2016. Look for the announcement from Handshake.

About the Presenter:

Mel White is the VP of Marketing and Business Development at Classic Exhibits, a manufacturer of exhibits, engineered aluminum extrusions, and rental solutions. For over 20 years, Mel has worked with exhibit manufacturers, distributors, and end-users to develop new products, refine their branding, and sharpen their trade show marketing.

About Handshake:
Handshake is the leading sales order management platform for wholesale, supporting both global distributed sales teams and small to medium-sized businesses.

Handshake’s powerful platform includes mobile order writing, web order management, B2B eCommerce and back office integration.

Tags: Handshake, Mel White, tradeshow marketing, tradeshows
Posted in Mel White, Trade Show Marketing | No Comments »

More Changes! Exhibit Design Search

November 20th, 2015 Mel White COMMENTS

Recent Updates to Exhibit Design Search

Over 20 EDS updates, including:

New “My Gallery” | Send kits, photos, and articles using your email
Improved “Sort By” | Sort designs by lowest to highest prices and newest designs
Product Sell Sheets | Printable one-page and 100-Day Guarantee literature
Exhibit Photos | Faster scrolling and search of over 4000 exhibit photos
Print Button | Print a formatted kit page
Updated Unbranded EDS Websites | Prices and No Prices EDS
Brand New Designs | Over 100 updated renderings and designs

Get a Distributor-branded Exhibit Design Search for your website. Only $300. We do the work. You get the sales. Give Jen, Reid, or Mel a call for more information.

More

NEW Custom Gallery: http://www.classicexhibits.com/gallery/custom-trade-show-exhibits-gallery

UPDATED Graphic Inspiration Galleries: http://www.classicexhibits.com/graphic-inspiration-galleries

IMPROVED Retail Displays Gallery: http://www.classicexhibits.com/gallery/retail-displays-gallery

Give us a call if you have any questions. Make 2016 your best year ever!!!

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

[subscribe2]

Tags: Classic Exhibits, Exhibit Design Search, Trade Show Exhibits, tradeshow displays
Posted in Exhibit Design Search, Mel White | No Comments »

The Dirty Stinky Hippies Who Moo’d and Clucked at Me: Word on the Street — Nov.9th thru Nov. 13th

November 13th, 2015 Mel White COMMENTS

Kevin Carty, VP Classic Exhibits

The title is something only a recent graduate of Shared Knowledge University (SKU) can fully appreciate. 🙂 This week, we proudly graduated another remarkable class from SKU (Go “Fighting Hybrids!”).

Twice a year, we invite 30-40 distributors from around the country to learn about all things Classic Exhibits and several strategic partners.

This group, like those in past SKU sessions, was amazing. They arrived with a positive attitude, mixed with a perverse smidge of curiosity to see the REAL Portlandia. It was one of the most diverse groups we have seen to date and included companies ranging from two-to-three person operations to several hundred.

As in past sessions, the great takeaway was the opportunity to meet and/or reconnect with some smart people in our industry who clearly share our goals. So to the graduating Fall SKU 2015 Class– A warm and heartfelt congrats! And many, many thanks for spending time to learn more about the weirdos in the Pacific NW. Yes, that includes us.

To the Classic Exhibits Inc Team (Exhibits NW, Classic Manufacturing, Classic Rentals Solutions and ClassicMODUL), thanks again for all your hard work pulling the event together in flawless fashion. The Shared Success Formula came shining through because of YOU!

To our participating vendor partners — Optima Graphics, Cort Furnishings, Eco-Systems Sustainable, and 3 Dog Write — your attendance, participation, presentations, and partnerships are appreciated beyond words. [D. Brown — We rechecked your scores. You are an official graduate. Please feel free to add this academic accomplishment to your LinkedIn profile.]

I am exhausted, much like the others on the team, so I plan to sleep all weekend. I hope you have a great and restful weekend with your families as well.

Spring 2016 SKU will be held May 15-16. Contact Jen or Reid to reserve a seat.

Be well.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a