Trade Show TalesBlog

Archive for August, 2020

Three Safety Divider Choices. Which One Would You Choose?

August 27th, 2020 COMMENTS
Safety Partitions at Airport Check-in Kiosks
Safety Partitions at Airport Check-in Kiosks

Let’s pretend for a moment that you run a restaurant, manage operations for a airport, or own a hotel in a post-COVID world. Don’t stress… this is just pretend. No need to cash in your 401K. 😉

You need to add safety dividers to create comfortable and safe social distancing in your facility.

A local PPE vendor has proposed three solutions: clear acrylic, clear acrylic with repeating vinyl graphics, or printed graphics. The prices are close enough that it’s more about choosing the right solution for your environment and your brand. They are equally functional, safe, and easy-to-clean. What would you choose? Does it depend on the business?

Restaurant Choices:

Airport Choices:

Hotel Lobby Choices:

For more information about safety dividers, barriers, desk shields, or sneeze guards, contact Classic Exhibits at 503-652-2100. Custom and off-the-shelf solutions are available.

Meetings and Events in a Post-COVID World

August 25th, 2020 COMMENTS
Rental Partitions, Lightboxes, Counters, Workstations, and Sanitizer Solutions

Over the next 6-9 months, events and meetings won’t go away, but they will be smaller and more regional. They’ll need A/V, podiums, backdrops, and furniture. They’ll also need other items generally not available from the hotel, convention center, or local event companies. Like workstations, locking counters, LED lightboxes, genius bars, monitors, charging stations, and sanitizer stands.

Rent Your Event Furniture

Although you know us for trade show rentals, Classic Rental Solutions has always had a significant non-trade show business because of our ability to handle custom requests and large quantities. Need 25 counters with LED perimeter lighting? We can handle it. How about 10 LED lightboxes in various sizes? Not a problem. As both a designer and builder, our capacity isn’t limited by what we can obtain from others. If you need it (and it makes us both money), then we’ll build it. It’s that simple.

Keep us in mind for rental furniture for meetings as your clients shift to smaller events. We’re ready.

Virtual Exhibits, Together Again Expo, and ClassicMODUL Extrusions | August 2020 Newsletter

August 24th, 2020 COMMENTS

Virtual Virtual Virtual 

Virtual Exhibits and Displays

It’s new. It’s confusing. It’s a little scary. But no one expects you to be an expert on virtual exhibits. You do, however, need to understand the basics. Let us help. 

  1. Last Tuesday, Kevin and Katina covered virtual exhibits in a detailed webinar. If you were unable to attend the live event, here’s the recorded version.
  2. We’ve added three virtual exhibit examples to Exhibit Design Search. Explore one inline and two islands. Then share them with clients who are anxious about the virtual exhibit they desperately need for their fall shows. 
  3. Every day we present virtual exhibits to distributors and their clients. EVERY SINGLE DAY. Don’t go it alone. We know the questions to ask and the answers to your client’s concerns. Invite us to participate in those calls and presentations. 

 Even if the pandemic subsides in two or three months, virtual exhibits, virtual trade shows, and hybrid events are now a permanent tool in the event and trade show toolbox. Capiche?

Together Again Expo

Together Again Expo

By now, you know that TAE was held in Orlando and that it went well. No surprises. No drama. Kevin, Katina, and Jen attended on behalf of Classic Exhibits. For those who were unable to attend in-person, here’s the recorded session

In addition, Kevin was interviewed by both Marlys Arnold and Tim Patterson on their vlogs about his TAE experience:  

What’s Selling?

Safety Dividers and Barriers

“So what’s selling?” We hear that question a lot.  

  1. Safety Dividers. Most are customized solutions for offices, schools, banks, government buildings, and medical facilities.
  2. Cubicle Height Extenders. We receive requests and orders nearly every day in all three colors: silver, black, and white. 
  3. Hand Sanitizer Stands and Dispensers. The crazy “gotta have 20 right now” is over. Customers now order one and two, especially the MOD-9004 and MOD-9009 versions.
  4. LED Lightboxes and SEG Frames. Not for trade shows, but for corporate and retail environments. Mostly wall-mounted frames. 
  5. Virtual Exhibits. This shouldn’t surprise you as exhibitors adapt to virtual trade shows in Q3 and Q4. 
  6. Exhibit Design. Not every exhibitor is sitting on their hands. Many are anticipating a return to live trade shows and asking for designs. They want to finalize their design, even if they wait to order until later in the year.

A Not-So-Hidden Website

ClassicMODUL Aluminum Extrusions for Safety Dividers

You ask us about aluminum extrusions ALL THE TIME. Like shapes, sizes, compatible accessories, and if the .dxf file of a specific extrusion is available to download.  We’re happy to provide you with that information but, we would be lying if we didn’t sigh a little when you ask. Why? Because it’s available online.  Many Classic distributors have never visited www.classicmodul.com which has been active since 2005. It’s time to correct that. Here’s what you’ll find there: 

  • Profiles like Squares, Rounds, and Rectangles
  • SEG, Lightbox, and Gravitee Profiles
  • Photos and Dimension Drawings
  • .DXF files
  • Accessories
  • Notes
  • Online Digital Catalog (PDF) 

Two examples: the Z 45 and S 40 are pretty common extrusions for safety dividers.  Do we still want you to call us when you have an extrusion question? Absolutely! After all, the CM website doesn’t have pricing, availability or lead times. But, if you just need to see your options or download a CAD file, then head to the ClassicMODUL website first

An Introduction to Virtual Exhibits

Sandboxes and Tonka Trucks

August 7th, 2020 COMMENTS
Custom Trade Show Exhibit

When I was a kid, there was nothing better than Saturday mornings.  I’d wake up bright and early, plop myself in front of the television set, and watch my shows (Magilla Gorilla or Astro Boy, anyone?). After a few hours, my mom would turn the set off and push us to “go play outside.” 

Once outside, the first stop was always the glorious sandbox where I kept my Tonka Trucks. 

Ahhhh, my Tonka Trucks… These classic metal toys were absolutely made for sandbox play. Dump trucks, Front-End Loaders, Bulldozers – all were at home in the sand. I spent hours creating and building in my imaginary construction sites. 

Turning an Idea into a Concept

While that was a lifetime ago, this past February I had an opportunity to revisit the box.  I received an email from AE Lena Jones (Deckel and Moneypenny in Louisville, KY) asking if Classic “wanted to play with some trucks.” 

Seems her Client – Chevron – was looking for something unique for an upcoming show. D&M’s shop was jam-packed and so she reached out to Classic for some support. She said Chevron was looking for a way to have attendees actually “walk-through” one of their Diesel Particulate Filters (DPFs). Time out! I can’t even say DPF let alone know what the heck it is or does. But I soon learned. If you’ve ever seen a semi or big rig driving down the highway (or had a Black Hawk Tonka Truck), chances are you’ve seen a DPF. Take a look at the Tonka below. I’ve circled the DPF.

Diesel Particulate Filter

I have since learned that Diesel Particulate Filters, found on just about every big rig in the country, captures significant amounts of the toxins that a truck generates and stops them from spewing into the air. Chevron’s idea was to have attendees actually walk-through one so they could see why their DPF works so much better than the competition’s filter.    

So that was the assignment. Create an over-sized version of Chevron’s Diesel Particulate Filter large enough for attendees to walk through.

Enter Classic Designer, Kim DiStefano

We were not given any build drawings or designs. Just a verbal description and a dusty old Tonka truck. Enter Classic Designer, Kim DiStefano. 

Kim loves these types of assignments. What designer wouldn’t? Little to no info on how the product actually works. No idea as to available budget.  Rendering and ballpark pricing due in a couple of days. Ahhhh, the perfect assignment. 

In just a few days Kim came back with the following renderings looking for input from client.

Lena shared the renderings with her client and of course… Chevron loved it!  The order was placed and a few weeks later… Voila!!

Actual vs. Rendering

Chevron Diesel Particulate Filter Exhibit

Crazy cool, right?! Take a look at how close Kim’s rendering and the final DPF that Classic produced match up.

Classic Exhibits Designs

Got a funky opportunity and not much time to get it through your own system? Consider letting the Classic Team take a whack at it. These sorts of custom projects now represent a whopping 65% of our business. 

And remember… you’re never too old to play.