Trade Show TalesBlog

Posts Tagged ‘Trade Shows’

Celebrating Grandma: Word on the Street — May 27th thru May 31st

June 2nd, 2013 3 COMMENTS
Celebrating Grandma: Word on the Street -- May 27th thru May 31st

Word on the Street by Kevin Carty

This weekend, the Carty Family celebrates my grandmother’s 95th birthday. I come from a huge Irish Catholic family, meaning we’ll have 40-50 in attendance at her party. She has chosen an ice cream social, and it’s sure to be a great event.  She is an amazing woman!

Her birthday got me thinking . . . 95 years. What she has seen and experienced over the past century — good and bad? Her life began at the end of  World War I. There was Prohibition, segregation, the Depression, the Vietnam War protests, the Great Recession, and the election of Barack Obama.

What about trade shows over the past 95 years? I did a little research on benchmarks over the past 95 years. This is by no means complete — 95 years is a very long time.

1929 — The Historic Boardwalk Convention Hall in Atlantic City opened. Since its opening, the convention hall has been host to a variety of events, ranging from the 1964 Democratic National Convention to the Holyfield and Foreman fight in 1991.

1933 — Held to commemorate the one-hundredth anniversary of the city’s incorporation and the fortieth anniversary of Chicago’s first world’s fair, the Century of Progress Exposition ran from May until November of 1933. In the end, a total of 22.3 million people visited the 1933 Trade Fair.

1955 — Many exciting world premieres took place during the 1955 Chicago Auto Show, including the 1955 Studebaker Speedster and Lincoln’s Futura dream car. General Motors presented experimental vehicles, including the Chevy Nomad, Pontiac Bonneville, Olds F-88, Buick Wildcat II and Cadillac El Camino. A record 490,500 visitors attended the nine-day affair in the International Amphitheatre, with 72,000 on the first Sunday alone.

Atlantic City Boardwalk Hall

1960 — The first McCormick Place was opened in Chicago. It was destroyed in 1967 by a fire. The main floor had no sprinklers.

1967 — The first CES Show. CES, or Consumer Electronics Show, began in June 1967 as a spinoff of the Chicago Music Show, which, at the time, was the only place to debut consumer electronics. The first CES drew in 17,500 attendees and over 100 exhibitors.

1984 — The Louisiana World Exposition opened its doors in New Orleans, La. The expo’s theme was “The World of Rivers – Fresh Waters as a Source of Life.”

1995 — Thousands of Grateful Dead fans congregated in Chicago’s McCormick Place 31st street parking lot. It was days before the show, however that did not prevent them from camping out. Many of the “deadheads” were witnessed dancing, singing, cooking, and showering in the parking lot. Eww!

1999 — The Outdoor Retailer Summer Market Show’s pavilion structures literally flew away in September of ’99 when, in an act of God, a tornado came twisting through downtown Salt Lake City sucking up and spitting out everything in its path. Unfortunately that included the booths of over 330 exhibitors; however, camaraderie prevailed in the hearts of attendees as companies made room for the displaced in their own booths contained in the main hall. The show must go on!

2001 — The Center for Exhibition Industry Research (CEIR) released an exhibition industry census. The first of its kind. The census collected data on everything from gross revenues of a particular show to how many qualified buyers attended a show to how many industry exhibitions were held in any given city on any given month.

2007 — Exhibit City News, the nation’s only tradeshow newspaper, launched the inaugural edition of its sister publication Tradeshow Lifestyles to the world; the newspaper highlighted travel hotspots, such as dining, lodging, and entertainment which would be of interest to the tradeshow community.

Thanks to Exhibit City News for these dates. There are so many more that I could spend a week writing about them all.

Suffice to say, our industry has lead the way for businesses of all kinds over the past 95 years, giving them an avenue and venue to show off their wares and talents.

Special thanks to Iris Carty for being a great grandma. She has seen a lot but shared even more with me and the rest of us whacky folks in the Carty Clan. Here’s to seeing 100 in five years Grandma.  🙂

Hope you all had a great weekend. I know I did!

Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Who’s Hot in this Beauty Pageant?

April 17th, 2013 COMMENTS

Rate the iPad Kiosks in this Pageant?

Below are many of the basic iPad Kiosk shapes (without graphic face plates, halos, and wings to influence your decision). Think of it as the swimsuit competition.

All competitors scored 10’s in the talent portion. MOD-1333 was voted Miss Congeniality.

Vote 1-5 stars for each kiosk. Refresh your browser to see the updated results.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Trade Show Ethics 201: Word on the Street — March 4th thru March 8th

March 10th, 2013 3 COMMENTS
Tradeshow Ethics: Word on the Street -- March 4th thru March 8th

Word on the Street by Kevin Carty

As I write this, we are 10 days from the opening of our industry’s premiere event — EXHIBITOR2013. It’s no secret, if you know me on any level, that I LOVE the EXHIBITOR Show. The folks at EXHIBITOR Media Group do an unparalleled job of organizing and promoting it every year. And I, as well as everyone at Classic Exhibits, take tremendous pride in participating.

But every year I get frustrated by two problems that inevitably happen at EXHIBITOR, as well as other trade shows. While I won’t say these problems are epidemic, I will say they are very real problems that should be addressed. I am not blaming EXHIBITOR Media Group. To the contrary, it is incumbent on exhibitors to curb these problems.

Suitcasing and Outboarding

If you’re unfamiliar with these terms, let me explain. Suitcasing is the “selling from the trade show aisles without having an exhibit.” Outboarding is “taking meeting space at a hotel near the convention venue and using it for hospitality/demos/meetings/competing events.”

Now before you say, “People in glass houses Kevin” . . . Yes, Classic does sponsor a hospitality suite every year from 3:30-6:30 pm on Tuesday. As do other companies. But there is the big difference. Classic and other companies hold our events during a time when there are no “EXHIBITOR sponsored” events, like the Opening Reception. The idea being, we are respectful not to interfere with the events that the EXHIBITOR Media Group has invested money, time, and effort into on behalf of the exhibitors and attendees. Plus, we are a paid exhibitor. That’s an important distinction.

But others, sadly, do not show the same regard for the show’s management — year after year. Instead, they blatantly ride the coattails of EXHIBITOR2013 to draw people to their own private event. And they do so under the guise of creating a Partner Event that somehow is supposedly beneficial to exhibitors, attendees, and show management. I would respectfully disagree. Unless you’re in Iowa, if it smells like “you know what,” it’s rarely fertilizer.

Who’s to Blame?

Some of the blame falls on show management. They could nip this in the bud by creating an event or gala event on Tuesday evening that recognizes the “Best of the Best” over the past year. Or that integrates the Sizzle Awards. The now defunct TS2 did something similar, and it was always a highlight of the show.

But some of the blame rests on our shoulders, the exhibitors and attendees. If we did not sponsor and attend such events, they wouldn’t succeed. And, they wouldn’t benefit from all the hard work and money the EXHIBITOR Media Group has invested in drawing the attendees and exhibitors to Las Vegas. Yet, when I see the list of sponsors, I am honestly dismayed.

Suitcasing on the other hand can be curbed by exhibitors. Nothing frustrates me more than to be working our booth and have some one pitch their product or service, someone who is not an exhibitor. The condensed EXHIBITOR hours make every minute valuable and when someone distracts me from speaking with distributors, partners, or potential customers, I resent it. They are effectively stealing my time, time that we paid dearly for.

By comparison, Classic invests somewhere in the ballpark of $125k to participate in EXHIBITOR. That includes booth space, the display, I&D, airfare/hotel/meals for staff, marketing, entertaining, etc. Yet, this same individual who is pitching me their product may have invested as little as $100 to get a badge to attend the show for one day.

Might I suggest that, as a group, we make a concerted effort this year to send a message to these Suitcasing individuals.  First, do not allow them into your exhibit space. Second, get their name and company and report them to show management.  Third, do not buy their products or services. If they really want to or have a product or service worth selling, then they should take a space in the show.

Ethically Challenged

Having said all that, I recently came upon an article in LinkedIn that really floored me. This article was published by Inc. Magazine. You too will be surprised by the encouragement of the author to participate in the unethical practices of Suitcasing and Outboarding. And should any of you be subscribers to Inc., think twice about giving them your advertising or subscription dollars.

These links take you to the article and a response to the article. Be sure to read the response and the comments which are more entertaining than the original article:

  1. http://www.inc.com/don-rainey/how-to-commandeer-a-trade-show-four-tips.html
  2. http://www.twohatmarketing.com/ramblog/2013/02/why-is-inc-magazine-promoting-unethical-behavior.html

I look forward to seeing you in Vegas, and hope EXHIBITOR2013 is a great success for all!

Be well.

Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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The $445 iPad Kiosk Sale

December 31st, 2012 COMMENTS

Let’s start the year right! You know your trade show clients want an iPad to demo their products or website. Why not make the decision easy with an iPad Kiosk on sale? See the download options for this flyer at the bottom. To see all the iPad Solutions from Classic Exhibits . . .  and there are a bunch with even more coming . . . Go to Workstations and Kiosk Gallery in Exhibit Design Search.

 

Download the Classic Branded iPad Kiosk Sale Flyer (PDF).
Download the Unbranded iPad Kiosk Sale Flyer (PDF)

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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Innovative iPad Solutions for Trade Shows, Events, and Retail Environments

December 14th, 2012 1 COMMENT

You hit the jackpot! The iPad Kiosks shown below are cost-effective and well-designed iPad stands designed specifically for trade shows, events, and retail environments. They are lightweight, assemble fast, and include lockable security features. Most units have a clamshell frame that rotates effortlessly from portrait to landscape. There’s even a roll-able case. All ship from the USA.

Click on the images below for the downloadable PDF document or click here for complete design details and images.iPad Kiosks and Stands for Trade Shows, Events, and RetailiPad Kiosks and Stands for Trade Shows, Events, and RetailClick here for the downloadable PDF document. Click here for the Unbranded PDF document.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions and engineered aluminum extrusions (ClassicMODUL). Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

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