Trade Show TalesBlog

Expressing Your Gratitude: Finding the Positive in 2020

January 7th, 2021 COMMENTS
Gratitude

Feeling gratitude and not expressing it is like wrapping a present and not giving it.” —William Arthur Ward

Back in October, we launched monthly Classic Conversations Groups as a way for Classic Distributors, Suppliers, and Partners to discuss common concerns. Each group includes 15 to 20 participants, who meet via Zoom or Teams for an hour each month. Kevin, Jen, Tom, Harold, Jim, and Mel serve as moderators for the groups.

In December, our topic was “gratitude.” Specifically, “What are you grateful for considering all the upheaval and uncertainty in our industry?” The responses, quite honestly, are both humbling and inspiring.  

We thought you would enjoy reading a small sample. Some quotes have been condensed but the intent and meaning wasn’t changed. For the sake of privacy, we didn’t include any names. Just the quote. We hope you find them uplifting (and entertaining).

Please share what you’re grateful for in the comments. We would love to hear from you.

37 Gratitude Quotes

“I’ve appreciated the slowing down. As husband-and-wife business partners, we’ve had time to walk the dogs in the morning since March… to be introspective… and to enjoy more family time with our daughter who’s senior in college and our son who’s a senior in high school.”

“I’m happy to be in our industry. I’ve been in it for 30 years. I’m grateful for the government support we’ve received, particularly for how fast they moved with PPP in the beginning and the extended unemployment benefits for myself and my employees.”

“…The time I was able to spend teaching my granddaughters French via Zoom meetings.”

“I’m glad Classic organized these meetings. I think they are really useful spiritually and for my business.”

“I’ve been able to drop my daughter off and pick her up from school each day.”

“I wish I could build a time machine and go back to 1994 and tell myself to quit whining because it isn’t going to get better than this.”

“I started with this company a year ago. I am grateful for the new owner who has been nothing but gracious through the entire process. I am so happy and excited to be working here and look forward to growing with this team.”

“I am grateful for being healthy, that we’re still working, and that we have a place to go to every day. Over the past few months, I’ve had time to reassess my business and what’s important to our clients and where our focus should be as we move forward.”

“Thankful for Classic and everything they’ve been doing the past 9 months to keep us informed and engaged.”

More Quotes

“Thank God for STORAGE!”

“Grateful for the small victories and the time I’ve been able to spend with my family.”

“Grateful for the time to nurture family and friend relationships. It’s allowed me time to learn more about what’s happening in people’s lives.”

“I’m grateful for my wife. While I deal with graphics and exhibits everyday, she works in a long-term care facility. Daily she is dealing with life and death. Every day she puts those people ahead of herself and her health and safety. It’s been very humbling for me to see.”

“Thankful to still be working and to still come in each day and turn the key.”

“Grateful for the time to accomplish a lot of the tasks we normally could not. Feels good to complete stuff that you have procrastinated on forever.”

“Grateful for the health of my family. Grateful to have conversations like this so that we are not alone during this time… to know that we are not the only ones going through these challenges.”

“I feel lucky to work with a group of people who are really industrious and enthusiastic.”

“I appreciate the compassion and enthusiasm that I have seen in the industry. I have a lot of friends in this industry… many who are on this call. I will never ever take them for granted again… because the support I have gotten from them has been tremendous.”

“I’m thankful that my family and I are healthy.”

Even More Quotes!

“While it’s been extremely difficult from a business standpoint, I have appreciated the time to reset and think through the most important things that I should focus on going forward.”

“I’ve been able to take daily walks with family members and get more exercise.”

“I am grateful I bought my company on February 14th, and I don’t mean that sarcastically but with honesty because I still have a future. I feel very, very grateful that I can rebuild this company in a way that’s going to be better suited for the next few years.”

“I’m reading more than ever and truly enjoying it.”

“I’ve been able to complete a lot of home projects that I never had time for before.”

“I’m very grateful for these calls. It’s so nice to be able to talk and share with others in our industry who are experiencing the same challenges.”

“Grateful for the time spent in introspection.”

“Grateful for the time and the slower pace to get healthier and more whole.”

“Grateful that I’m going through this at my age. I’ve still got 30 years to go.”

“Grateful for the life lesson, even though I’d much rather it had been a 4-month lesson.”

A Few More…

“Grateful for the change in perspective of how to work to live rather than live to work.”

“Grateful that our clients want to get back to live events just as much as we do.”

“Grateful that as a team we’ve been able to innovate to kept us afloat.”

“Grateful for the opportunity to get my creative juices flowing: writing and playing guitar.”

“Grateful for being able to see doctors and take the extra time to get healthy.”

“Grateful for the industry disruption to provide meaningful change to how we do things moving forward.”

“As a collective, our conversations over the past 8 – 10 months have been on a deeper and more meaningful level than at any other time in my career.”

“Grateful for this remarkable time to pause. Seeing fall in New England because I’m not traveling… it’s actually REALLY pretty.”

Gratitude

Classic Exhibits Extends our Best Wishes to Everyone in the Exhibition and Event Industry in 2021. Fingers Crossed! Stay Safe!

If you are interested in participating in a Classic Conversations group, please contact mel@classicexhibits.com. All are welcome.

Six Mistakes You Never Want to Make When Buying a Portable Display

December 22nd, 2020 COMMENTS
Symphony SYK-202 Portable Display

The proliferation of trade show display websites makes buying a portable display easy. Perhaps too easy. Most exhibitors, especially new ones, know very little about display hardware and graphics. They see beautiful images of displays with great prices and the convenience of point and click. What arrives, however, may not match the pretty picture or the online description.

Putting the Cart Before the Horse

Sadly “putting the cart before the horse” is a common mistake when buying an exhibit. Displays buyers become fixated on size and price instead of asking the following:

  • What are our marketing goals for the show or shows?
  • Is this a short-term or long-term purchase?
  • Will we need accessories like shelves, locking storage, tablets, or monitors?
  • And who will be assembling the booth?

Once you’ve answered those questions, it’s time to start shopping. There are two options:  an online display website or a local provider. Both can supply you with similar products and prices. Much will depend on your short and long-term trade show marketing plans and whether a provider can support your evolving trade show program with products and marketing advice.

How to Avoid the Most Common Portable Pitfalls

#1. Too Good to Be True Prices.

Portable Displays

Otherwise known as the devil is in the details. We’ve all made this mistake. Many portable display websites show really low prices, which are merely the starting point. You then have to add graphics, accessories, cases, shipping which can increase the price by as much as 3X to 6X.

Not all portable websites are constructed this way so it’s important to compare the “build a bear” pricing with the “what you see is what you get” pricing.  

#2. Quality.

Portable Displays

Unlike cars or appliances or smartphones, there’s no Consumer Reports for portable displays. And let’s be honest, the rating system on most websites is suspect. Sure you can watch a video, which may or may not be helpful.

You might not like to hear this, but price is a pretty good guide. Higher-quality systems with a proven track record tend to cost more. They use sturdier frames, stronger connections, and better cases and packaging (but more on that later).

Always ask about the warranty and the return policy. Quality display products are backed by strong warranties and reasonable return policies.

#3. Assembly.

Portable Display Assembly

Assembly matters but probably not as much as you think. Some require tools. Others do not, which shouldn’t be the only determining factor when choosing a portable display. Is the assembly process intuitive? Are the parts labeled and numbered? How stable is the display when it’s done?

Remember… you will be assembling the display multiple times over months or even years. Each time it should be faster and easier to setup. If not, then the overall fit and finish may be suspect and/or the materials of questionable quality.   

#4. Graphics.

Trade Show Display Graphic

Most portable systems rely on fabric graphics for the larger images (like the main backwall) and direct print graphics for smaller images (for counters or headers). If you’ve shopped for a TV recently, you know the same size screen can vary in price, often by hundreds in not thousands of dollars. Graphics vary too. Low quality graphics are printed on older machines, using thinner materials, and use less ink per square inch. They may look fine until you place them next to higher quality graphics, like your competitor in the booth beside you.

Just as important is the fit on the frame. It must be perfect or near perfect. Too loose and the graphic appears sloppy and cheap. Too tight and the images are distorted and fitting them to the frame is like putting pants on a sleeping bear.  

#5. Replacement Parts.

Just assume you will misplace or break a display part at some point. Because you will. It happens. When considering a portable display, always ask the following questions:

  • Are replacement parts available? Is there a catalog with prices?
  • How long will it take to receive the replacement part?
  • Is the replacement part guaranteed to fit?

Some portable systems are considered disposable by the manufacturer. If you lose a part, then your only option is to buy a whole new display. With others, getting a replacement part to match your frame is nearly impossible.

Better portable displays are designed and manufactured with exact-fit tolerances and interchangeable parts. The parts are available via quick ship.

#6. Packaging.

Portable Packaging
Reusable Die-cut Foam Packaging

Very few buyers consider packaging when buying a portable display. A HUGE MISTAKE!

Poor packaging contributes to lost parts, damaged components, dirty graphics, assembly frustration, and overall long-term satisfaction with a portable display. The vast majority of portable displays are shipped using temporary packaging like shrink-wrap, paper, disposable foam, and tape. These are all tossed away at the first show. Then what?

Some portable systems use reusable packaging, like foam inserts, nylon bags, and heavy-duty corrugated boxes. Everything has a spot and every item is protected during shipping. This ensures that the display looks new for much longer and makes it easier to assemble since the components are organized and protected.  

Conclusion

Purchasing a trade show display, regardless of the size or price, is a sales and marketing investment. If you’ve ever walked a trade show floor and said to yourself, “Seriously dude?!” about someone’s display then you know the harm a cheap portable display can do to your image. Before buying a display, consider meeting with an Trade Show Exhibit Professional to discuss your needs and marketing goals.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Super Match Game | Classic Rental Solutions

December 22nd, 2020 COMMENTS

Need a mental break over the holidays? Play this “Match Game” featuring pairs of Classic Rental Designs. Choose your difficulty level — from 20 to 2 matches using the drop-down menu. And share your time. Enjoy!

Match Game | Concentration

https://matchthememory.com/classic_rental_solutions

Up Your Game Newsletter — December 2020

December 18th, 2020 COMMENTS

Happy Holidays

Happy Holidays from Classic Exhibits

You’ve probably seen the “Match Made in Hell” commercial by the Ryan Reynold’s creative team. The only thing missing was an empty convention center.

It’s been a tough year for the exhibition and event industry, as well as travel, food, and hospitality. With the release of vaccines, there’s a glimmer of hope for a healthier 2021.

It would be easy to pooh-pooh the holidays this year. To dismiss it and move on. And yet, neither you nor Classic has taken that path. During our Classic Conversations sessions in December, you’ve talked about what you’re grateful for. For example, how the pandemic strengthened relationships, broadened your skills, and allowed you to reassess your business. And how you have learned to embrace the present and are planning for the future.

The Classic Exhibits Family wishes you a Joyous Holiday and a Brighter New Year. Above all, we are grateful for your friendship and support throughout 2020.

PANTONE Color of the Year 2021

Pantone 2021 Colors of the Year

Introducing Cheerful and Dependable | The EXACT Opposite of 2020.

PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued withsolar power. Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation.

See https://www.pantone.com/color-of-the-year-2021.

EDPA’s 2020 DOTY to KRZ

Katina Rigall Zipay, Designer of the Year

Please join us in congratulating Katina Rigall Zipay, Classic’s Creative Director, for receiving EDPA’s Designer of the Year Award.

The award was presented to Katina at the EDPA ACCESS Conference in San Antonio.
The Designer of the Year Award acknowledges a designer who works diligently to enhance the professional standards of experiential/exhibit designers, contributes their talents, creativity and personal time to bring innovation to experiential/exhibit design.

She was also recognized as a 2020 EDPA Future Leader. Congratulations Katina!

EXHIBITOR Portable Modular Awards

EXHIBITOR Portable Modular Awards

Earlier this week, EXHIBITOR announced the finalists for the Eighth Annual Portable Modular Awards. We are delighted to have five finalists: Greystar Worldwide, NuNaturals, Verity, Odyssey Foods, and GE Appliances. This is our eighth straight year of having multiple finalists. And, yes, we are bragging (a bit).

See all 40 of the finalists on the PMA People’s Choice Voting Page. You can vote for your favorite, once a day, until March 1. Classic has won the People’s Choice Award on several occasions, including last year (yes, a little more bragging).

We encourage you to vote and support the PMA’s.

Event Marketer Fab 50

Event Marketer Fab 50

Absolutely Fabulous! If you understood that reference, then you’re clearly over 45 and watched too much Comedy Central (or PBS) in the 1990’s.

Our thanks to Event Marketer for naming Classic Exhibits a Fab 50 company, their annual editorial listing of the industry’s top builders.

What’s even more exciting is how many Classic Exhibits Distributors made the list – 34 TOTAL. That just proves we are in good company.

This year represents our fifth year as a Fab 50 honoree. If you watch Saturday Night Live, you know the importance of being on the Five-Timers List.

A HUGE CONGRATULATIONS to all the Exhibit Builders on the Event Marketer Fab 50 List.

Classic’s Exhibit Design Search

Exhibit Design Search

Recently, we updated EDS on the Classic website to the format of the branded EDS sites. Over the past three years, we’ve made significant UI changes to the branded sites, such as larger gallery images, full screen optimization, hamburger menus, and a mobile-friendly format. Those upgrades are now part of the Classic EDS.

Please let us know if you see any issues or have questions. We welcome your feedback.

Some Good News: As we head into 2021, we’ve made the decision not to charge a subscription fee for your branded EDS sites for at least the first six months of 2021. It’s in everyone’s best interest. We want you to have Classic products on your website. AND, we both know you’re more likely to be successful selling portable, modular, custom and rentals with a branded EDS. It’s that simple.

This applies to all Classic Distributors with an active branded EDS beginning in 2020 or added EDS this year. We will re-evaluate in May for the second half of 2021. 

Safe and Stylish Safety Barriers for Hotels and Banks

December 14th, 2020 COMMENTS
Hotel Reception Desk Safety Divider

In March when businesses needed safety barriers, they installed simple solutions. That made sense. COVID was a temporary inconvenience. Nearly a year later, those flimsy barriers are still in offices, lobbies, and stores. At Classic Exhibits, we’re seeing an uptick in design requests for more permanent solutions.

Bank Teller Safety Divider

Safe and stylish are not incompatible. Done well, an elegant divider in an existing space can enhance the interior design.

These barriers are custom designed using existing structural materials which means they are more cost-effective than traditional architectural solutions. Plus, they can be installed in a day (often hours) rather than weeks. This market isn’t going away, even with a vaccine. It will continue to grow for hotels, banks, retail, and medical. For years.

Hotel Reception Desk Safety Barriers

We all want to be safe but how we get there matters. Just ask Randy from “A Christmas Story.”