Trade Show TalesBlog

Online Trade Shows — a.k.a. Being Left Out in the Virtual Cold!

January 4th, 2010 1 COMMENT
Lowell Nickens, ShopforExhibits

Lowell Nickens, ShopforExhibits.com, Guest Posting

Today my landlord walked into my office and handed me a brochure and asked if I’d ever seen anything like this before? As I looked at the brochure which described a virtual trade show called Expo 3.0 “The Receivables Trade Show,”  sponsored by InsideARM.com. I’d heard about virtual trade shows and the general concept, but have never been curious enough to really research it to see what the lure was for such an edgy concept.

After doing a quick Google search, I quickly learned that there were a few big players spending big bucks, such as Ziff Davis Enterprise, who I figured must know something that I didn’t or why would they be so involved. So I continued to search and contemplate what I was seeing.

With the domination of electronics at every level of our society, it comes as no surprise that somebody had to make the effort to see if virtual trade shows would work — at some level! But does it really stand a chance? Well, at least some of the evidence certainly suggests that it might, so consider this: Read the rest of this entry »

Word on the Street — December 28th thru January 1st

January 3rd, 2010 5 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Ten Reasons I’m Glad It’s 2010

Happy New Year! I hope you had a joyous and safe celebration with your family and friends.

I don’t know about you, but I am not a big one for New Year’s Resolutions. Nothing against those of you who do make resolutions, but mine are usually broken by January 4.  

I am, however, very hopeful and excited as we step into 2010.

10 Reasons:

#1 – As mentioned by several people at the EDPA Conference in December, 2009 sucked! It can go nowhere but up from here. 🙂

#2 – As an industry, we seem more united than ever. That might sound strange to some, but with the advent of social media sites like LinkedIn, people seem to have an avenue to express concerns, issues, and successes more readily. And they are using it! If you follow the groups and discussions, you see that for the most part we all have the same goals to improve our industry. Even some of the most traditionally “taboo” topics are being discussed. Keep it up. Whether we agree or not is not really important . . . rather, what’s important is keeping the issues out in the open for discussion, learning, and change.

#3 – As a company, Classic Exhibits Inc. has deepened its relationships with customers throughout the tough times of 2009. Sometimes, when the going gets tough it causes strains on relationships. Last year, it proved to bond us together even tighter. When you are all in the same boat together, you might as well join together and find creative ways to trudge through it, making sure we all survive!

#4 – Product Development. Ours actually grew in 2009 and is poised and ready for 2010. We created several new products in 2009 — some that were entirely new, such as Sacagawea, as well as a bevy of new kits within our existing product lines such as Magellan Miracle and Magellan MOR.

#5 – New Products. As you will soon see, we are launching a new line in early 2010 (Segue). Stay tuned as we lauch this product in stages.

#6 – Classic’s Production Team. Many of you have heard me brag about our Production staff. They are incredible. Most of our core production employees celebrated their 10th year with Classic this past year. Ten Years! While I think that says a lot about Classic as company, more importantly, it gives me great comfort knowing that day in and day out that we have a crew of professional, dedicated, and quality-driven individuals producing our customer’s exhibits.

#7 – Shared Knowledge. We focused all year on collecting and collating important details of exhibits sold in the past as well as all exhibits sold in 2009. In return, if you look at Exhibit Design Search, you will see the benefits. Many of the kits shown now include links to the Set-ups, Graphic Dimensions, Set-up Videos, Photos, and much much more!

#8 – Rentals, Rentals, Rentals! Jim Shelman and his team continue to do an amazing job creating unique rental options that provide something for everyone and for every budget!

#9ClassicMODUL Connecticut Location. With a year under our belt (and a few bumps and bruises along the way), we are poised to service all your East Coast raw metal needs. Thanks to Tom Jones and his team for their continued dedication to refining this operation.

#10 – Customer Service and Project Management. Tim Hanley and our talented project managers spent their free time throughout 2009 focused on the “Shared Knowledge” theme. They worked on creating databases of CAD drawings, set-up instructions, and other details that will allow us to meet your day-to-day needs more efficiently.

In about two weeks I will release my annual State of the Company letter. It will highlight our plans and goals for 2010, reflect back on the lessons learned from 2009, and chart our plan of attack for 2010 from all levels — Production, Design, Customer Service, Marketing, and Sales.

What are you thoughts as we move into 2010? I would appreciate hearing your insights.

Have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

15 Notable Exhibit Projects in 2009

December 28th, 2009 COMMENTS
2009 Notable Exhibit Projects

2009 Notable Exhibit Projects

We may be jumping the gun a bit, since it’s still early December, but we thought we’d review the Top 15 Notable Exhibit Projects in 2009. How do we define “notable?” To be honest, it’s a little arbitrary (actually it’s probably a lot arbitrary). After all, beauty is in the eye of the beholder. However, we relied on the following criteria to guide us as we made our selection:

  • Overall Creativity
  • Representative Design Trends
  • Graphic Treatment
  • Customization 

If you don’t see your notable project on the list, chances are it just missed the cut or it shipped from Classic without graphics. We decided to exclude counters and workstations from the list — not because there weren’t any creative designs but because there were so many. Nearly every day we shipped standard or customized counters, pedestals, and workstations.

The following, although listed numerically, are in no particular ranking. 

TOP 15 (drum roll please)

  1. Watchguard — (04/13 and 04/14):  Visionary Designs 10′ x 20′ with LED header lights and MOD-1219 Counter. Re-configures into a 20′ x 20′ Island.
  2. Odyssey — (08/26): This is actually a ClassicMODUL project (but let’s not quibble). Hybrid 20′ x 40′ island with showcases and multiple conference rooms.
  3. SpaBooker — (10/06): Custom Perfect 20 Portable Hybrid Display with 2-sided projector screen.
  4. Boston Scientific — (06/10):  Fun project. All wood custom exhibit with fully assembled counters. Eight lightboxes were mounted above the counters along the backwall.
  5. Cumberland — (11/13): Euro LT 10′ x 20′ Custom Modular Exhibit. There are photos showing it at our facility and at the show with graphics. Excellent example of a modular laminate display and custom LTK-1001 (modified) tapered counters.
  6. ESPN — (10/21): This may seem a little puzzling until you watch Monday Night Football. This is the powder- coated blue aluminum frame for the on-field desk. The custom house that ordered the frame completed the build.
  7. Arizona State — (05/21): We love a challenge. We built this using Aero Overhead aluminum tubing. Optima Graphics printed and fitted the graphics to the frame.
  8. Marine Stewardship — (02/26): Visionary Designs 10′ x 10′ Hybrid Exhibit. A Classic distributor sent us the design. We engineered and built it according to their specifications. There was even a complementary table top display.
  9. Verizon — (09/21): Visionary Designs Modified VK-2044 Hybrid Exhibit. There have been many VK-2044 (iPhone) designs built this year, and this is an excellent example of how this very popular design changes to accommodate any company’s marketing goals.  
  10. Viatech — (01/27): We liked this Perfect 20 Portable Hybrid Display so much that it became a kit. See VK-1803 for the kit version.
  11. Guidance Software — (02/03): Like the VK-2044, the Visionary Designs VK-1032 Hybrid Display has been a monster hit all year. It’s got it all — large monitor mount, counter, brochure holders, large tension fabric graphics, and sexy header.
  12. Geico — (07/27): New kits rarely remain constant for long. This is a customized Magellan Miracle VK-1063 with a practical modification of a Perfect 10 VK-1602 counter.
  13. Engility — (09/01): Without a doubt, the Perfect 10 VK-1501 Hybrid Display was a popular choice all year. We could have chosen several to represent this kit, but the graphics on this one made it our first choice.
  14. BriteCore — (09/08): Euro LT Custom Modular LTK-5207 Modified Exhibit. Very elegant 10′ x 20′ inline.
  15. ConnectiMED — (11/23): Magellan MOR VK-1077 Hybrid 10′ x 10′ with a modified MOD-1235 Workstation. Upscale and inexpensive.

Classic Exhibits Displays in 2009

We would enjoy hearing your comments on these projects. Are you seeing any design trends in your market for 2010? Please share.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

10 Notable Exhibit Rental Projects in 2009

December 28th, 2009 COMMENTS
2009 Notable Rental Projects

2009 Notable Rental Projects

Last week, we shared 15 Notable Exhibit Projects in 2009. This week we turn to rentals. We have chosen to highlight Ten Rental Exhibits for 2009.  The rentals range from Canaccord’s corporate meeting in Las Vegas with a variety of exhibit sizes and configurations to a 30’ x 40’ double deck for Griffin at Macworld. These examples are just a small selection of displays available from our Classic Exhibits Distributor Rental Program. 

The following, although listed numerically, are in no particular ranking. 

TOP 10 (click on the BOLD links):

  1. Griffin  — (01/09):  30’ x 40’ double deck island exhibit with meeting rooms on lower and upper level, display cases, storage rooms with locking doors, large Aero tension fabric graphic structures.
  2. Dummies – (01/12):   20’ x 40’ island exhibit with 16’ high graphic towers, semi-private conference room, storage room with locking door, product shelves, workstations.
  3. E-Trade — 20’ x 30’ (11/05):   Peninsula with 20’ backwall, large storage room with (2) locking doors, (3) kiosks, (2) lounge lighting structure with pendant lights, customized coffee tables.
  4. Canaccord  — (12/04):  Pavilion with multiple 10’ exhibits, arch-shape canopies with black covers, Sintra accent wings, tapered counter workstations, 16’ high exhibits, kiosks.
  5. USA Funds  (06/25):   20’ x 20’ island with 16’ extrusion structure, tension fabric beaded-installed graphics, storage room with locking door, curved extrusion header, curved counter.
  6. Griffin – (06/15):   20’ x 40’ island with large conference rooms, 12’ high graphic tower.
  7. UK – (09/25):   20’ x 30’ extrusion structure with workstations, Sintra graphic infills, halogen lighting.
  8. Yokohama – (05/04):   20’ x 20’ island with 14’ high and 12’ high graphic towers, storage room with locking door semi-private conference area, workstations and reception counter.
  9. DiaDent – (08/31):   10’ x 20’ inline with arch-shape canopy, tension fabric graphics, product display cases, reception counters, halogen lights.
  10. Nasdaq – (11/26):   10’ x 20’ (Not in P-5-D) extrusion backwall, tension fabric beaded-installed graphics, curved bridged headers, kiosk workstations, halogen lights.

As you can see in these examples . . . rentals don’t have to look like rentals anymore.  We’re always adding new components to our rental inventory, and we’ll work with you on a design solution for your client’s next trade show. 

Give me a call anytime with questions you may have, and let’s work together to come up with something that will work perfectly for your next rental project!

–Jim Shelman
jshelman@exhibitsnw.com
866-624-2905

Word on the Street — December 21st thru December 25th

December 27th, 2009 3 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Sorry to Ask, But What Is It That You Do? 

It’s the number one question I find myself answering or explaining, especially this time of year.

During the holiday season, family functions with extended family and holiday parties with friends and “friends of friends” tend to rule the calendar. All of which are fun and provide great opportunities to touch base with those who you may only see once or twice a year. These gatherings always leave me chuckling a little, because inevitably I find myself answering a variation of the same question . . . “Uhmm, sorry to ask, but what is it  that you do? I know you’ve told me before but . . . .”

Over the years, I have learned that the question can only be answered if you know the perspective of the person asking the question. For example, with third cousin Carl, a trainer of champion show toy poodles, the response is something like, “I work for a company that manufactures the exhibits that the 4H Club uses at the state fair. You know the little fold out thingy that you set behind them. Done . . . he understands.

Or, when Aunt Sally’s sister-in-law (from her husband’s side) Francine, a computer programmer asks, the response is “You know what CES and Macworld are, right? We build those sorts of exhibits.” Done . . . she understands.

But the one thing that never changes and always surprises me a bit is the overwhelming number of times I hear in return, “Oh! I never knew there was a industry like that.” Like the shows just happen on their own. Or as if every company builds their own exhibit.

The truth is that while we, as an industry of Exhibit Designers and Producers, are a small group by comparison, we service virtually ever segment of the economy. But try explaining that to Uncle Ned! Who once again blessed us with his “Special Fruitcake” . . . the fruitcake that NEVER gets eaten, not even OPENED to be exact. Why you ask? Let’s just say that Ned dabbled extensively in psychedelics in his past. So as a family, we’ve never really gotten to the point where we trust what might be in his “Special Fruitcake.” 🙂

How do you explain to relatives, friends, and strangers what you do for a living?

Have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a