“The global wireless charging market was valued at $6.51 billion in 2018 and is expected to reach $40.24 billion by 2027, growing at a compound annual growth rate of 22.2% from 2020 to 2027.” Source: Allied Market Research.
At Classic Exhibits, we’re seeing a surge in charging solution sales. That includes not only the existing charging designs but also wireless pads in standard counters, pedestals, and workstations (purchase and rental). It makes sense. Range anxiety isn’t just for EVs. We all get a little jittery when our smartphone battery dips into the 20% range. Below 10%… We FREAK OUT!
Here’s a truth most marketing professionals don’t want to admit. They don’t understand Trade Show Marketing. They may be superstars on the web, in print, and every other part of their job, but their exhibition program is a mess. So they blame trade shows. You already know this, and you’ve heard all their excuses.
So, how do you fix it? The resumption of trade shows has brought an influx of new marketing folkswho are eager for information and success. In addition, experienced marketing professionals are now hands-on again because of budget cuts or staffing issues. Guess what… You’re the expert they need — someone who has the resources to train them without bruising their fragile egos.
Professional Trade Show Tips
Start by tapping into Trade Show Tipsin Exhibit Design Search which has almost 100 trade show articles. You can build a My Gallery that includes designs, photos, and articles. Then send them ONE LINK with all those resources. Voila! You become their “go to” person about trade show marketing.
Trade Show Tips is available on all versions ofEDS: Classic’s, unbranded, and branded.
With over 1500 designs, Exhibit Design Search can be intimidating for many exhibitors when searching for a new display. So we’ve created a convenient first step with our Under Sheets. These sheets feature 168 trade show exhibit designs from Under $3000 to Under $75,000.
Under Sheets — $3K, $5K, $9K, $15K, $25K, $45K, and $75K
Arranged in 14 pages, the Under Sheets are a good starting point for counters, portables, lightboxes, and island exhibits. Once you’ve narrowed down your choices, the next step is exploring Exhibit Design Search based on your research to fully reveal the design possibilities available. Need assistance? Give us a call or send us an email whether you need a pre-configured design or something customized to fit your specific trade show marketing needs.
Click to Download ALL 14 PagesExhibit Solutions Under $15,000 Exhibit Solutions Under $25,000 Exhibit Solutions Under $45,000
For Classic Distributors, the Under Sheets are unbranded which makes them perfect for email or social media campaigns. Simply add your logo and contact information.
If you had to pick a post-COVID design trend, would you have picked rental exhibits with lightboxes? Probably, but would you have guessed that nearly 80% of our island and inline rental orders have lightboxes?
It Kinda Makes Sense
First, lightboxes aren’t much more expensive than non-backlit solutions. Secondly, our rental inventory is deep in SuperNova and Gravitee frames. These two systems connect seamlessly and assemble without tools. As a result, their competitive prices, design flexibility, and ease-of-use makes them popular choices for designers and exhibitors.
This week, we feature three new Rental Lightbox Designs — (2) 10 x 20’s and (1) 10 x 30.
RE-2123 uses a massive lightbox as a backdrop for three monitor kiosks. Along with two counters with backlighting
RE-2124 is a series of connected lightboxes in a step-pattern. “Stepping” is increasingly popular since it adds visual depth and a creative use of space
RE-3008 is a 10 x 30. We’re seeing more requests for 30 ft. inlines as an alternative to islands. This design is amazing “as is” or as a starting point for customization.
RE-2123 — Large LED Lightbox
Rental Exhibit | RE-2123 Inline Lightbox
Description: Unique products deserve unique exhibit designs. And the RE-2123 doesn’t disappoint. The large SuperNova lightbox with SEG fabric graphics is the perfect backdrop for the three monitor stands. The left, right, and center lightboxes create an immersive environment that compliments the overall theme without distracting from the core focus — the monitor demo stations.
The 20 ft. inline also includes two stunning backlit reception counters with locking storage. The booth assembles quickly and packs flat in a crate for convenient shipping.
RE-2124 — Lightbox Step Design
Rental Exhibit | RE-2124 Inline Lightbox
Description: The stepping creates visual depth and interest while allowing an exhibitor to tell a compelling story through a sequenced graphic presentation. The design includes ample room for a casual meeting space (which can be a challenge in an inline) and the charging table with LED accent lights creates a casual yet business-like setting. The RE-1567 reception counter has attractive backlit graphics and locking storage.
Lights combined with colorful graphics may be the single-most important key to attracting attention on the trade show floor. The RE-2124 turns the table on traditional lightbox designs by “stepping” (5) 4 ft. x 8 ft. individual lightboxes.
RE-3008 — Meeting Space w/ Lightboxes
Rental Exhibit | RE-3008 Inline Lightbox
Description: Versatile 10 x 30 inlines are increasingly becoming an attractive alternative to an island exhibit. The RE-3008 offers ample space for demos and meetings in a booth that’s built for maximum branding and constructive conversations with attendees.
It includes three large lightboxes with SEG fabric graphics with a double-sided lightbox closest to the aisle. There’s also a semi-private meeting area that includes a charging coffee table with LED accent lights and countertop branding. Bookending the meeting space are two genius bars for additional seating.
Let us know if there are rental design ideas you want to
explore.
It’s easy to pigeon-hole portable display buyers. They want something cheap and easy, and they ignore advice about quality and design.
What Most Corporate Buyers Want
Perhaps that’s true of some portable buyers, but most corporate exhibitors want an attractive, durable, and easy-to-assembly display. They value features like modularity and accessories like monitor mounts, tablet enclosures, and literature trays. Price is important but not at the expense of their brand.
Too often, we undersell them and don’t give them what they need (or want). Why? Because selling on price is faster than selling on features.
Choosing a High-Quality Portable
You’re not going to convince everyone to make the “smarter” decision, and for some, the $2000 display is the right choice. That’s OK. However, they deserve to understand what’s available in the display marketplace, like Symphony. You might be surprised at how often that “pigeon-holed portable buyer” chooses an upscale, high-quality portable.
Did you know that pigeons are incredibly smart? They understand words, have good memories, and can recognize other pigeons and people.
