Trade Show TalesBlog

Purpose1, a Classic Exhibits distributor in Harrisburg, PA, recently purchased an MOD-1432 Bistro Charging Table for their showroom. Although most charging stations are branded with a graphic, they chose a whiteboard laminate counter top. Why? I’ll let Dan Liberatore, the president of Purpose1, explain:

“Many can relate to a napkin sketch as the start of an idea. Even better, what if you could write or sketch that idea directly on a table? Whiteboard tables are the newest fixtures in our Harrisburg PA facility. Our first showroom visitor was able to share their ideas quickly and effectively, certainly a plus for all involved in the brainstorming discussion.

The Purpose1 team is in the business of ideas so we took the table to a show this month. Our exhibit space was an open 8’ x 8’ corner booth, perfect for placing of the table upfront and adjacent to both aisles. Attendees stopped in their tracks to comment ‘Wow, that is so cool!’ and ‘Where did you get that? I want one for my house.’

We invited attendees to sign or leave a message on the whiteboard top. Some even brought back others to share in the experience. Our round bistro height table really stood out in a sea of square skirted tables, thanks in part to the RGB remote-controlled perimeter LED illumination. In addition, these tables are powered with USB ports for device charging, all wired into a single plug, allowing easy assembly of the 3-piece, less than 60-pound table in about 5 minutes.”

“Bottom line, engagement is key, especially at a trade show. Before engagement, it’s the job of your display to draw a passerby into your booth space. In my experience, clean presentation of space and lighting are two commonly overlooked attributes of display design, particularly in 10’ x 10’ booth spaces. Professional display designers are here to help you stand out from the ‘white noise’ at an event!”

See the Incharg Gallery in Exhibit Design Search for over 25 charging station designs.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.