Most portable displays look portable. That’s always been unfortunate fact. But… what if you could have all the benefits of a portable system, like UPSable roto-molded cases and tool-less assembly, with all the design impact of a modular or custom exhibit? It’s possible with Symphony Portable Displays.
Zero Compromises
Choose from 54 kits or configure the design to meet your unique trade show marketing requirements. With Symphony, there are no compromises, no tradeoffs. Simply a beautiful, upscale display at a price that’s thousands less than most custom modular exhibits.
The Experiential Designers and Producers Association, via their Exhibitor Advocacy Committee, recently published a statement regarding the future of post-pandemic trade shows. It’s a MUST MUST READ.
The first three paragraphs are below with a link to the full statement on the EDPA website.
WHO WE ARE
“The Exhibitor Advocacy Group is an ad hoc group whose members come from the corporate exhibitor community, exhibitor-appointed contractors, unions, show management, and general service contractors. Our mission is to ensure the successful future of trade shows, conventions, congresses, and other face-to-face business events. Our focus is on promoting transparent and reputable business practices, consistent standards, and new business models. We encourage all trade show industry constituents to join us in identifying best practices and helping to build a profitable and equitable industry for all constituencies.”
BACKGROUND
“Before COVID-19, the exhibitor experience on the show floor was deteriorating. Every year, exhibiting costs increased, and issues around transparency, metrics, and cost savings became more problematic. Exclusive show site services from the general contractor like material handling, electrical, and rigging became more complex and expensive, creating a lack of transparency for these services and the associated costs. Leads and data from attendees became proprietary information of show management, and the data was rarely shared so that exhibitors could calculate a meaningful ROI.
Most importantly, there was a significant lack of support from most show management organizations to find cost savings for exhibitors. Instead, the general contractors’ cost savings went to show management and were subsequently recovered through higher costs to exhibitors. Expenses continued to increase without added value. The industry had become stuck in a rut and very hesitant and reluctant to change. Many shows found themselves in a ‘business as usual’ scenario that added no value to anyone – organizer, attendee, or exhibitor.”
Counters and Pedestals,
like Rodney Dangerfield, get no respect. Yet, nothing works harder on the show
floor. They’re the ultimate Swiss Army knife.
At Classic, we know a little bit about counters
with over 250 custom, modular, and portable kits in Exhibit Design Search.
Yes, that’s a lot. Others might label it OCD, but we call it being
thorough. Hey, don’t judge!
A well-designed counter combines branding, design, and practical features like storage and accessories. Think about the last time you were on the show floor. Chances are you spent the bulk of your time standing or sitting around a counter.
We’re particularly proud of new Symphony designs shown below. They assemble without tools, pack flat, include shelves, and are perfect for graphics. Plus, they include a unique Classic feature – the locking countertop. Don’t see exact what you want in EDS? That’s nOCD problem. Let us design and build it.
Yesterday, Joe Martillaro from Superior Logistics joined us for a Classic Conversation. He discussed the shipping industry and how post-COVID changes will affect trade show exhibitors and suppliers.
This video is a “must watch” for anyone who will be shipping crates and cases later this year. According to Joe, there’s been a lot of changes in the shipping industry!
Exhibition Experts predict that rentals to be HOT! HOT! HOT! once trade shows resume in Q3/Q4 2021. That shouldn’t be surprising as exhibitors restart their trade show marketing programs.
Many exhibitors will return with smaller exhibits. Others will need updated displays. Rental Inlines, Islands, and Accessories are the perfect answer to both. So if you are unfamiliar with exhibit rentals, here are 10 Answers to the most common Rental Questions. Word of Warning: Not all rental providers offer the same services, flexibility, or design capability. Do your homework and ask lots of questions (in addition to the ones below).
