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Posts Tagged ‘LinkedIn’

Social Media 102 — Sponsored by Classic Exhibits

August 2nd, 2010 COMMENTS
Tim Patterson, Social Media 102

Tim Patterson, Social Media 102

Social Media 102 – Sponsored by Classic Exhibits

How can you use Social Media to drive traffic to your tradeshow booth? Did you know that location-based marketing is perfect for tradeshows, conventions, and events?

Facebook . . . Twitter . . . YouTube . . . LinkedIn — All are great platforms to engage your visitors, draw people to your booth, and get them to WANT to see what you’re offering.

Learn how in a one-hour webinar Social Media Tradeshow Marketing with Tim Patterson, VP of Sales and Marketing for Interpretive Exhibits in Salem, Oregon (a Classic Distributor).

Whether you’re brand new to Social Media or have been tweeting and blogging for years, you’ll come away with useful information, easy-to-execute techniques, and several case studies of how Social Media has improved attendance and sales at events and tradeshows.

Join Tim for this one-hour webinar on Wednesday, August 25, 2010, 10:00 am PT

To learn more and register:  http://budurl.com/socmed102. Seating is very limited!

Social Media Trade Show Marketing

Classic Exhibits Webinar Training

Social Media 101 — Sponsored by Classic Exhibits

July 17th, 2010 2 COMMENTS
Tim Patterson, Social Media 101

Tim Patterson, Social Media 101

Social Media 101 – Presented by Tim Patterson

Want to get into Social Media but don’t know where to get started? Join us for a fun, info-packed webinar on the basics of Social Media.

Tim Patterson, VP of Sales and Marketing for Interpretive Exhibits (a Classic Exhibits distributor) is a Social Media Guru, and he’s agreed to transform you into a guru too.

Tim will conduct a series of three webinars that will help you master Social Media, create a valuable network, and ultimately use these powerful tools to connect with your audience.

From Twitter to Facebook and from YouTube to LinkedIn, Tim will show you how the top Social Media platforms work — and how you can be a Social Media Mogul.

You’ll not only learn HOW to use these tools, but also WHY they’re so important in today’s Social Media Marketing landscape. After all, if your audience is there (and they ARE!), you’ll want to be there with them!

The initial one-hour free webinar sponsored by Classic — “Social Media 101” — takes place twice during the last week of July:

Tuesday, July 27 @ 11 am PST and Thursday, July 29 @ 10 am PST

To register, click here: http://budurl.com/socmed101.

Classic Exhibits Webinar Training

Word on the Street — March 15th thru March 19th

March 20th, 2010 2 COMMENTS

Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

POST-EXHIBITOR 2010 — Thoughts and Comments

What a week!

We are back and in follow-up mode — especially after such a great show.

My trip to Vegas actually started the week before EXHIBITOR as I arrived on Thursday to attend GlobalShop. Also a very good show this year. Then I moved over to Mandalay Bay on Friday to setup our exhibit for EXHIBITOR. I don’t know about you, but I love getting to the floor before I&D starts. It’s completely empty except for the staging of the semi’s and forklifts.

Booth Set-up

Getting Ready for EXHIBITOR

Getting Ready for EXHIBITOR

As I walked the empty floor for a few minutes just looking at the taped out booth spaces, I knew the new floor layout was going to be a huge hit! And if you’ve already seen the floor plan for 2011, they made it even better.

Back at our space, #929, our team from Momentum Management was already hard at work getting our floor ready. If I told you they did a great job, I am not sure that would be giving them enough praise. They have been a dedicated partner for Classic at EXHIBITOR and TS2 for the past 4 years. Thanks again to Rich and Gary!

The booth setup went smoothly. We used one of our standard 20 x 30 island rentals with a few custom tweaks, which included additions to highlight our new TSP ClassicMODUL profiles that accept silicone edge graphics (SEG) from Optima Graphics. We used Flex Floor from Brumark which turned out to be a major attraction throughout the show.

In the end, the booth was attractive and laid out very well from a “booth-staffing” perspective. The graphic message was very direct. It highlighted Exhibit Design Search and the hundreds of exhibit designs in EDS from tabletops to islands to meet any display budget. For a video walk through of the Classic Exhibits booth, see the two video postings that precede this blog.

Day One

The show opened Monday at 11:30 a.m. I love seeing the sea of people flooding into a show hall. And a sea of people is what we had. Booth traffic on Day One was great. Not a lot of end users on our side of the floor, but I wandered around and visited our vendor partners on other parts of the floor and there were indeed lots of Red Badges. The end users did what we all do — turn right or go straight ahead.

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Word on the Street — December 28th thru January 1st

January 3rd, 2010 5 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Ten Reasons I’m Glad It’s 2010

Happy New Year! I hope you had a joyous and safe celebration with your family and friends.

I don’t know about you, but I am not a big one for New Year’s Resolutions. Nothing against those of you who do make resolutions, but mine are usually broken by January 4.  

I am, however, very hopeful and excited as we step into 2010.

10 Reasons:

#1 – As mentioned by several people at the EDPA Conference in December, 2009 sucked! It can go nowhere but up from here. 🙂

#2 – As an industry, we seem more united than ever. That might sound strange to some, but with the advent of social media sites like LinkedIn, people seem to have an avenue to express concerns, issues, and successes more readily. And they are using it! If you follow the groups and discussions, you see that for the most part we all have the same goals to improve our industry. Even some of the most traditionally “taboo” topics are being discussed. Keep it up. Whether we agree or not is not really important . . . rather, what’s important is keeping the issues out in the open for discussion, learning, and change.

#3 – As a company, Classic Exhibits Inc. has deepened its relationships with customers throughout the tough times of 2009. Sometimes, when the going gets tough it causes strains on relationships. Last year, it proved to bond us together even tighter. When you are all in the same boat together, you might as well join together and find creative ways to trudge through it, making sure we all survive!

#4 – Product Development. Ours actually grew in 2009 and is poised and ready for 2010. We created several new products in 2009 — some that were entirely new, such as Sacagawea, as well as a bevy of new kits within our existing product lines such as Magellan Miracle and Magellan MOR.

#5 – New Products. As you will soon see, we are launching a new line in early 2010 (Segue). Stay tuned as we lauch this product in stages.

#6 – Classic’s Production Team. Many of you have heard me brag about our Production staff. They are incredible. Most of our core production employees celebrated their 10th year with Classic this past year. Ten Years! While I think that says a lot about Classic as company, more importantly, it gives me great comfort knowing that day in and day out that we have a crew of professional, dedicated, and quality-driven individuals producing our customer’s exhibits.

#7 – Shared Knowledge. We focused all year on collecting and collating important details of exhibits sold in the past as well as all exhibits sold in 2009. In return, if you look at Exhibit Design Search, you will see the benefits. Many of the kits shown now include links to the Set-ups, Graphic Dimensions, Set-up Videos, Photos, and much much more!

#8 – Rentals, Rentals, Rentals! Jim Shelman and his team continue to do an amazing job creating unique rental options that provide something for everyone and for every budget!

#9ClassicMODUL Connecticut Location. With a year under our belt (and a few bumps and bruises along the way), we are poised to service all your East Coast raw metal needs. Thanks to Tom Jones and his team for their continued dedication to refining this operation.

#10 – Customer Service and Project Management. Tim Hanley and our talented project managers spent their free time throughout 2009 focused on the “Shared Knowledge” theme. They worked on creating databases of CAD drawings, set-up instructions, and other details that will allow us to meet your day-to-day needs more efficiently.

In about two weeks I will release my annual State of the Company letter. It will highlight our plans and goals for 2010, reflect back on the lessons learned from 2009, and chart our plan of attack for 2010 from all levels — Production, Design, Customer Service, Marketing, and Sales.

What are you thoughts as we move into 2010? I would appreciate hearing your insights.

Have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Word on the Street — November 16th thru November 20th

November 21st, 2009 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Get LinkedIn with the Classic Exhibits Network

I’m sure many of you are already in LinkedIn, but do you use it consistently? And what does that mean?

I am on LinkedIn everyday, including weekends. Not because I am some obsessive compulsive personality or anything. Rather, it has proven to be a great source of information. It’s a place where I can keep up with the pulse of the industry in “snapshot” style.

There are several industry groups that you may want to consider joining and following. Some of my favorites are Exhibitor, TS2, EDPA and TSEA.

On Friday, we added a group for Classic Exhibits, called the Classic Exhibits Network. It’s for Classic Exhibits distributors, strategic partners, vendors, and employees. I encourage you to join our group, as well as the others mentioned. And follow them for a couple months and see if you agree with me that they keep you up to date with industry news and discussions.

If you are already active in LinkedIn, let me know what you think of it. Is it useful?

You comments are appreciated.

Have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a