Trade Show TalesBlog

Posts Tagged ‘Classic Exhibits’

« Older Entries
Newer Entries »

What Motivates Trade Show B2B Buyers to Buy

September 29th, 2017 Mel White COMMENTS

Buyer-Trends

Jane Thompson at ThompsonKerr Displays sent an email broadcast with the subject line Know Your Buyers’ Traits. That title intrigued me. Let’s face it, we all want a picture window into how exhibit buyers research, plan, and decide on their trade show purchases.

She referred to the article How to Align Your Trade Show Marketing Strategy with Today’s B2B Buyer Traits at www.customerthink.com. It’s a short article that focuses on four buyer traits and how to align your strategy with those traits:

  1. They Research Online
  2. They Crave Personalization
  3. They’re Social
  4. They Don’t Make the Buying Decision Alone

I encourage you to take five minutes and read it. And then share. This paragraph in particular is worth sharing to every potential exhibit buyer and their staff.

“Those exhibiting at trade shows need to understand the prospects are most likely informed about the basic functions and qualities of your products or services before they approach your booth. They no longer need to interact with a salesperson to learn about the high-level information. Use your time at the trade show booth as a chance to build a relationship with the prospect and offer value-add insights that may be more difficult to exhibit online.”

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Tags: , ,
Posted in Business Tips, Classic Exhibit Systems, Mel White, Trade Show Marketing | No Comments »

Brainstorming with Clients on a Whiteboard Bistro Table

September 12th, 2017 Mel White 2 COMMENTS

Purpose1Band

Purpose1, a Classic Exhibits distributor in Harrisburg, PA, recently purchased an MOD-1432 Bistro Charging Table for their showroom. Although most charging stations are branded with a graphic, they chose a whiteboard laminate counter top. Why? I’ll let Dan Liberatore, the president of Purpose1, explain:

“Many can relate to a napkin sketch as the start of an idea. Even better, what if you could write or sketch that idea directly on a table? Whiteboard tables are the newest fixtures in our Harrisburg PA facility. Our first showroom visitor was able to share their ideas quickly and effectively, certainly a plus for all involved in the brainstorming discussion.

The Purpose1 team is in the business of ideas so we took the table to a show this month. Our exhibit space was an open 8’ x 8’ corner booth, perfect for placing of the table upfront and adjacent to both aisles. Attendees stopped in their tracks to comment ‘Wow, that is so cool!’ and ‘Where did you get that? I want one for my house.’

We invited attendees to sign or leave a message on the whiteboard top. Some even brought back others to share in the experience. Our round bistro height table really stood out in a sea of square skirted tables, thanks in part to the RGB remote-controlled perimeter LED illumination. In addition, these tables are powered with USB ports for device charging, all wired into a single plug, allowing easy assembly of the 3-piece, less than 60-pound table in about 5 minutes.”

Purpose1TallerImage

“Bottom line, engagement is key, especially at a trade show. Before engagement, it’s the job of your display to draw a passerby into your booth space. In my experience, clean presentation of space and lighting are two commonly overlooked attributes of display design, particularly in 10’ x 10’ booth spaces. Professional display designers are here to help you stand out from the ‘white noise’ at an event!”

See the Incharg Gallery in Exhibit Design Search for over 25 charging station designs.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Tags: , , , ,
Posted in Business Tips, Charging Stations, Classic Exhibit Systems, Exhibit Design Search | 2 Comments »

NEW Rental/Purchase Price Feature in Exhibit Design Search

August 30th, 2017 Mel White COMMENTS

We Heard You. Loud and Clear!

Nearly every day we get the following request, “My client can purchase the VK-1233 for $9208. What would the rental price be?” We’re happy to answer that question…  but wouldn’t it be nice if those prices were in Exhibit Design Search? Yes.

That’s a HUGE project! And we’re up to the challenge, but it will take a little time. Effective on all Exhibit Design Search websites, you can now find 72 kits with both rental and purchase prices. You can see them in Visionary Designs, Islands, SEGUE, eSmart, and the Rental Galleries. Click HERE to see an example.

Another 50 kits will be updated in September. Then we’ll continue adding more each month. Let us know if you have any questions. We are excited about this new EDS update and hope it makes your life a little easier (and more profitable).

EDSNewRentalPricing

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Tags: , , , ,
Posted in Classic Exhibit Systems, Exhibit Design Search, Mel White, Rental Exhibits | No Comments »

EDPA Exhibition and Events Industry Labor Rates Survey

August 24th, 2017 Mel White COMMENTS

EDPA2

The 2017 EDPA Labor Rate Survey tracks the advance order rates charged to corporate exhibitions in major U.S. and Canadian cities at exhibitions, conventions, and corporate events. The rate sources are general service contractors, show producers, and venue order forms. This is the Advanced Order Rates, not the rates charged after the early bird prices or day of show.

This includes rates for General Labor, Riggers, Electricians, Plumbers, Forklift Operators, and Material Handling. The highest general labor rates are in New York, Philadelphia, Boston, and Los Angeles. The lowest are in Cleveland, Louisville, Orlando, and Salt Lake City. A huge thanks to the Exhibit Designers and Producers Association for completing and publishing their results.

Executive Summary Bullet Points:

  • The 2017 Labor Rates Survey of rates charged to exhibitors at exhibitions and events has found the average hourly rate in the U.S. for General Display Labor increased by just under 1% annually over the past two years.
  • The average hourly rate has increased from $101.75 in 2015 to $103.50 this year.
  • The advance order, regular time hourly rate for Riggers decreased by 2% annually over the same two-year period, from $113.70 per hour on average in 2015 to $109.23 per hour in the new survey.
  • Material handling costs for advance shipments to the official service contractor warehouse have increased by 1.6% annually over the past two years on average in the U.S. The cost of crated shipments sent directly to exhibit halls has increased by an average of 1.1% annually from 2015 to 2017.

Click the image below for the full survey.

2017 EDPA Labor Rates Study

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Tags: , , , , , , ,
Posted in Drayage, Mel White, Trade Show Association, Trade Show Marketing | No Comments »

Now Available — The New MODUL 7.1 Catalog

August 22nd, 2017 Mel White COMMENTS

The new MODUL 7.1 Index/Catalog is available as a PDF download. You can also download it on the www.classicmodul.com website. With over 200 pages of engineered aluminum extrusions and accessories, you are guaranteed to find something new and useful. As a reminder, all the extrusions are available at full lengths, or the extrusion can be cut, punched, powder-coated, customized, etc.

Whatever you need, just ask. Typical turnaround is a few days. Click on the image below to download the PDF version. Contact Tom Jones for quotes and orders.

Cover_INDEX 7.1_S80 A.indd

Tags: , , , , ,
Posted in Aluminum Extrusions, Classic Exhibit Systems, ClassicMODUL | No Comments »

« Older Entries
Newer Entries »