Tim Patterson, a.k.a. The Tradeshow Guy and TradeshowGuy Exhibits, created this terrific video. In the video, he shows “Three Cool Things” on his branded version of Exhibit Design Search, like how to create a display gallery. Well done and worth sharing. Great video Tim!
SuperNova Lightbox: Adjustable Tablet Mount
August 26th, 2019
COMMENTS
LED Lightboxes should be more than just a pretty face. They should also be functional. SuperNova Lightboxes already have single or double-side shelving options. See MOD-1615, 1616, 1617, and 1618 for examples. We’re delighted to add another practical feature.
Announcing the new MOD-1375 Adjustable Tablet Mount for iPad, Surface, and other tablets. The mounts are ideal for conducting surveys, lead retrieval, or simple web navigation. The mounts attach directly to the lightbox and can be positioned either inside or outside the LB frame.
In addition, the mounts adjust vertically without tools. As with all Port/Land tablet enclosures, the tablets swivel from portrait to landscape within a 180 degree rotation. See the video below or click here for more details.
Trade Show ROO vs. ROI — What’s the Difference
July 11th, 2019
COMMENTS
There’s a good chance you’ve seen Stephan Murtagh’s posts in LinkedIn, under the nom de plume of The Exhibition Guy. His posts are always educational, informative, and creative, but it’s his warmth and enthusiasm that captures your attention. He’s a genuine person trying to present real problems and practical solutions. All of which I appreciate.
A while back, he published a post entitled “ROI is a Good Acquaintance but ROO is Your Friend” in LinkedIn. I didn’t discover it there but in a UK exhibition magazine called Exhibition News. No one displutes that ROI, particularly as it relates to trade shows, can be challenging to measure. Nor should you forsake that challenge, particularly if the CFO is breathing down your neck. However, Stephan argues that ROO (Return on Objectives) may be equally, if not more important.
To Quote Stephan,
“The real point here is that the ROI of any exhibition can be judged on many other things rather than cold hard sales. There are many facets and advantages to exhibiting over traditional promotions and ROI is not solely about money but also the return you get from having more time. More time to develop other facets and parts of your business.“
To anyone interested in trade show marketing, it’s a thoughtful read. It may not make the trade show budget meeting any less painful, but measuring your success may have gotten a little easier.
Since the image below may be challenging to read, I’ve provide alternate links to the article.
- Exhibition News (see pg. 39):
https://view.joomag.com/exhibition-news-december-2017/0417291001511775557?short - Linked Article:
https://www.linkedin.com/pulse/roi-good-acquaintance-roo-your-friend-stephan-murtagh/ - PDF (extracted from the magazine):
https://classicexhibits.com/tradeshow-blog/wp-content/uploads/2019/07/Return_on_Objectives-1.pdf
Shared Knowledge University, Summer 2019 Video
June 27th, 2019
COMMENTS
What did you miss on June 20-21 in Portland, OR? Well… Just another wildly successful Shared Knowledge University. Our proud SKU graduates enjoyed two days of intense sales, marketing, and design training along with hands-on product demos and presentations by Optima, CORT, Momentum Management, and Blue Pony. They were long days… but the SKUer’s somehow managed to rise to occasion by celebrating their success each evening. Truly, truly inspiring!
Our sincere thanks to our gracious SKU attendees, our wonderful sponsors, and to the Classic and Eco-systems Sustainable employees who were (as always) such wonderful hosts.
Finally, a special thank you to our guest speaker Kent Thomas (https://www.arrow-cc.com/), who taught us that all Marketing Managers are a mixture of creativity, ego, and insecurity — with a dash of SPITR (smartest person in the room).
SPONSORS:
* CORT Rental Furniture — https://www.cort.com/event-rental
* Optima Graphics — http://optimagfx.com/
* Blue Pony (Visual Media) — https://www.bluepony.com/
* Momentum Management (Labor) — http://momentummgt.com/
Since 1993, Classic Exhibits has been North America’s leading builder of quality trade show exhibits for professional exhibitors. Browse through 1500 contemporary displays or request a custom design personalized to your trade show marketing goals.
Find success on the trade show floor with an exhibit that reflects your marketing message… at a price that will make your CFO giddy. For more information, see http://www.classicexhibits.com and https://ecosystemsdisplays.com.
Rental Exhibit Types: Rejects, Reruns, and Remarkables
June 25th, 2019
COMMENTS
There are Three Types of Trade Show Exhibit Rentals: Rejects, Reruns, and Remarkables. All rentals depend on the exhibit supplier’s inventory and willingness to customize. So what’s the difference?
Rejects
Rejects: These are instantly recognizable as traditional rental designs from the GSC show manual. They are built from battered aluminum extrusion and Sintra graphic inserts. They are ugly, ineffective, and increasingly being replaced by modern modular wall systems.
Reruns
Reruns: Many rental designs now use modular wall systems. A very positive trend. Unfortunately, the designs depend on the supplier’s inventory, which is often limited. That means choosing from a narrow selection of inline and island configurations which are repeated again and again on the show floor. It’s a step up, but not a custom rental.
Remarkables
Remarkables: Customized rental designs are the exception since they depend on a large rental inventory, custom manufacturing, and design flexibility. They are generally indistinguishable from a purchase exhibit, since they are personalized to the exhibitor’s marketing requirements. They can be more expensive, but even that depends on the rental supplier and the exhibitor’s willingness to commit to multiple rentals.
Just because a supplier has a rental option, it doesn’t guarantee their rental inventory supports “remarkable” designs. Ask questions. Request designs. See photos of past rental projects. Finally, don’t fall in love too quickly. You deserve to date a few unremarkable candidates before committing to a long-term relationship.
–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, custom, and rental exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.