Gravitee One-Step Modular System vs. The Holes
Unlike most existing modular wall systems, Gravitee doesn’t rely on loose bullet connectors to attach panels, either vertically or horizontally. Instead, Gravitee connectors are built into the panels so it assembles faster and with fewer parts and pieces.
Stephanie L’Herault, Designer for Eco-Systems Sustainable Exhibits
Eco-Systems Sustainable Exhibits welcomes Stephanie L’Herault to the Eco Design team. Stephanie works directly with Eco Distributors on exhibit and environment design projects and then with internal project managers, detailers, and production specialists to turn those 3D concepts into reality. We asked her to share a short bio about her personal life and professional background.
How to Make Your Small Company Look Like a Really BIG Company
Let’s say you have a small company. But you want it to appear bigger because bigger is better, right? How do potential customers perceive you when they see your website? What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?
Two Full Buckets of Exhibit Design Search Upgrades
Recently, we made multiple upgrades to Exhibit Design Search, which probably isn’t a big surprise. The upgrades fall into two buckets:
What Makes Classic Exhibits Different
“What makes Classic Exhibits different?” It’s my opportunity to speak about our culture of sharing and creating. Sharing our innovation and production capabilities to help your clients engage their audience on the trade show floor is a primary focus for us. It’s never about rolling up to bin A12 and pulling a complete 10×10, 10×20, or island exhibit design off the shelf and sending it off to Las Vegas or Chicago. It’s about choices.
Our Exhibit Management and Turnkey Services
Earlier this week, a Classic Exhibits’ Distributor asked us about our Exhibit Management program. We thought it might be helpful to share our program and rates for anyone considering adding Exhibit Management/Turnkey Services.
Updates to Your Exhibit Design Search
In this video, we review four recent updates to your Exhibit Design Search, including reorganized galleries, rental designs, CORT galleries, and home page changes.
EXHIBITORLIVE Portable Modular Award Photos
Earlier this week, EXHIBITOR sent us photos from the Portable Modular Award ceremony at EXHIBITORLIVE. Classic Exhibits won three awards: the People’s Choice Award for the Parallon island exhibit, a Find It Top 40 Exhibit Builder honoree, and #1 for Service and Reliability among the Top 40 Producers.
EXHIBITOR Magazine will feature all the winners in the June (or July?) publication. Below are photos from ceremony that feature us. Yes, just us! Hey, I told you it was a vanity post.
Women in Exhibition (WIE) Mentorship Program and Survey
As many of you know, I am a leader in the Women in Exhibition (WIE) group. Our group held a very successful meeting in Las Vegas in February.
In an effort to continue connecting women in our industry, we are announcing a mentorship program. There is no obligation to participate, but we’ve heard from women, in all facets of our industry, who would enjoy sharing their experience and guiding other women toward success.
Erica Dougherty from Exhibits Northwest Shares Client Feedback
Erica Dougherty, an Account Executive at Exhibits Northwest Seattle, connects with her clients because she takes the time to get to know them and their business. That extends to feedback after a show, which is invaluable.
According to Erica, “My client, Darryl at DF/Net Research, is wonderful about sending feedback and kudos to me/us. He has allow me to share his success stories which may be beneficial to other Classic Distributors. Below are two emails from two shows, along with photos.”
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Recent Posts
Minus the Fall: Word on the Street — October 21st thru October 25th
As we roll into the last week of October, I wanted to update you on Classic Exhibits and its Family of Companies. We are headed into November with more momentum than ever. After a summer that was, well let’s be honest, unpredictable at best, the September and October numbers have been very encouraging. Thanks to you!
We Need Your Help with a Testimonial
The EDDIE Award is an award judged solely on the self-promotion of your company not on the promotion of a client.
Here’s where you can help. We plan to submit Exhibit Design Search (EDS) for the award. We’ve written the submission but would like to enhance it with testimonials — your testimonials.
Exhibit Designs that Sell — Every. Single. Time.
I am often asked to design custom booths, and the #1 requirement I hear is — “Make a design that will SELL!” So I’d like to share with you one tip that is tried and true, that has had a nearly 100% success rate for turning a job prospect into a sale.
What is Your Most Powerful Trade Show Tip? (Excellent Discussion in Linkedin)
Recently, in the Chief Marketing Officer (CMO) Network, Vicki Judge of Judge Advertising, posed the question — “What is Your Most Powerful Trade Show Tip.” I’ll share a few of the 63 responses, but I would encourage you to read the entire discussion thread. Excellent stuff.
Mel White Takes to the Runway: Word on the Street — October 7th thru October 11th
This week, I wanted to step aside and share with you a GREAT series of articles featuring Mel White, if for no other reason that this is the one and only time Mel will be featured on a modeling website.
Four Part Interview with Mel White, Classic Exhibits Inc.
Here’s a shocker friends. I’m on a modeling website . . . and no money was exchanged. Margaret Colebeck from Vantage Advertising conducted an interview with me about displays, design trends and the exhibit industry which they posted on their blog. I’m usually not “chatty” (quit laughing Kevin), but this time I made an exception. They had to post it in four installments.
No Mountain is Too High . . . Well Maybe One: Word on the Street — September 30th thru October 4th
Welcome to the month of October. Yep, that’s right. Three quarters have come and gone in 2013. It’s truly hard to believe. But we certainly ended with a bang. And I hope the same is true for you.
Classic Exhibits had its largest September EVER! So THANK YOU for your continued confidence and loyalty. We certainly appreciate it!
September came to a close with two events: Shared Knowledge University (Fall 2013 session) and The Club 815 Gran Fondo Fundraising Bike Ride.
What are People Buying?: Word on the Street — September 16th thru September 20th
At least five times a day, I am asked by distributors: “So what are you seeing in exhibit design? What are people buying?” I love when I am asked that question. It’s usually an indication that we’re all busy.
So what’s selling? . . . Portable and custom hybrids with tension fabric graphics continue to drive the ship, but the biggest sales superstar right now – – iPad Stands!
The Randy Smith Memorial Golf Classic. It Matters!
One benefit of blogging is having the luxury to promote something special to me and to our industry — The Randy Smith Memorial Golf Classic (https://www.rsmgc.org/).
For most folks in our industry, “The Randy” is as recognizable as Cher, Madonna, or Bono. The Randy is an annual charitable golf tournament held in the Atlanta area. For those unfamiliar with Randy Smith, he was tragically taken from us several years ago. The first Classic was to raise money to help the Smith family with the financial burden they experienced. Since then, the mission has expand.
New LIGHTNING DEAL on Exhibit Design Search
Effective today, there’s a new feature on Exhibit Design Search — Lightning Deal. The Lightning Deal (LD) button appears on the Home Page between Display Type and Search. A Lightning Deal will be priced more aggressively than a Special, typically 5-10 percent more. There will be only (1) one “active” Lightning Deal per week; however, we will honor the LD price for another week.
What Goes Up . . . Hopefully Comes Down!: Word on the Street — September 9th thru September 13th
Club 815 Powered by The EDPA Foundation Rides Again!
In two weeks, a group of friends, many you know, will be gathering in the Great Northwest, the Columbia River Gorge to be specific. We are gathering to ride for a great friend and colleague once again. And privileged to do so. Many, if not all of you, know Mike Swartout (our Design Director) and his courageous story.
‘s Gonna Work? Teamwork!: Word on the Street — September 2nd thru September 6th
There was a time about two years back when that phrase made me cringe. Only because it was part of the theme song to “The Wonder Pets,” a program my kids loved for a couple of years.
Well, a couple weeks ago, I had a team that joined me on one of my annual/crazy adventures, and it was a great team that included some Classic Family members. Every year for 12 years I have run in the Hood to Coast Relay — “The mother of all relays.”
Five Amazing Trade Show Exhibit Specials
This fall, Classic Exhibits and Eco-Systems Sustainable pulled out all the stops. You’ll discover some of our most exciting exhibit designs at special prices. Click on any display in the Specials Gallery to see the details.
Eco-Systems Sustainable Exhibits
As the 2013 fall trade show season gets underway, I am often asked about the state of the industry regarding “green exhibiting” and the public perception of Eco-Systems Sustainable Exhibits. Why should I look into Eco-Systems and their design-driven yet sustainable exhibit options? Will I need to make sacrifices in design or price?
A Customer Service Infographic — A Customer Saved is a Penny Earned
Peter Shankman at Shankman|Honig released an infographic today showing exactly how much money businesses lose each day thanks to horrible customer service, and what they stand to gain if they improve it by a few notches. Long story short . . . Be nice to the customers you have, and you’re guaranteed to get the customers you want.