Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

My EXHIBITORLIVE 2018 Reactions and Recap

My EXHIBITORLIVE 2018 Reactions and Recap

What an amazing start to 2018. EXHIBITORLIVE was visual proof that things are on the upswing in the trade show industry.

The EXHIBITORLIVE show floor, by many accounts, felt smaller footprint-wise… but boy was it TALLER than ever. Everyone seemed to go high this year, Classic included with an aluminum double-deck, one of several in our Classic Rental Solutions inventory.

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Welcome Tom Beard, Eco-Systems New National Sales Manager

Welcome Tom Beard, Eco-Systems New National Sales Manager

Eco-Systems Sustainable Exhibits, an innovative leader of contemporary design-driven green displays, is excited to announce the addition of Tom Beard to the Eco-Systems team. He comes on board as their National Sales Manager leading the sales and marketing efforts for the company. Tom has over 20 years of experience in the trade show industry.

Tom has over 20 years’ experience working in the trade show industry.

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Portable Modular Awards (PMA) Ceremony at EXHIBITORLIVE 2018

Portable Modular Awards (PMA) Ceremony at EXHIBITORLIVE 2018

The Fifth Annual Portable Modular Awards (PMA) ceremony is just a few weeks away (February 27). And this year, it will be more visible to the EXHIBITORLIVE attendees. EXHIBITOR Magazine has moved the ceremony to The Connection Zone at the entrance of the show hall. Same time, same day as before — Tuesday, February, 27 from 3:45 to 4:45 — just after the show hall closes for the day.

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Women In Exhibitions at EXHIBITORLIVE 2018

Women In Exhibitions at EXHIBITORLIVE 2018

Calling all Women In Exhibitions! This year, we’re planning two ways to make our 2018 EXHIBITORLIVE show experience more accessible and meaningful than ever before. You will not want to miss out on these opportunities to discuss challenges and success strategies, network with peers, and make new contacts you can count on.

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Can You Name (At Least) Three Things Wrong with This Ad?

Can You Name (At Least) Three Things Wrong with This Ad?

This email blast hit my mailbox today from AboveAll Advertising. Frankly, I don’t know much about them, but they are promoting a charging tower, and for purely selfish reasons, I wanted to know more about their charging solutions. However, everything about this ad annoyed me. And I mean everything. Well, to be fair, they did know the difference between “a while” and “awhile” (which can be tricky) but didn’t realize that the phrase requires a preposition — “for a while.”

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Gravitee One-Step Modular Showroom Sample Kits @ Amazing Promotional Prices

Gravitee One-Step Modular Showroom Sample Kits @ Amazing Promotional Prices

Now is your chance to order Gravitee One-Step Showroom Sample kits at amazing prices. These kits are perfect for showing how Gravitee assembles without tools or loose parts. The showroom kits come with both an SEG and direct print graphic and corner connectors. Seeing is Believing with Gravitee. The only modular wall system engineered specifically for North American Shows.

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Even For Ladies

A product description sign at EuroShop. Honestly, I half expected to see Ron Burgundy standing in the booth pitching the product.

“You know I love the ladies, but when it comes to most lightboxes . . . ”

Reflections on EuroShop 2014

As I write this, I’m 3 hours into a 10 hour flight back to Portland after an 8 day trip to Dusseldorf for EuroShop and meetings with MODUL International. Yes, I’m tired (and sick with a head cold), but that’s a fair trade for the wonderful, educational experience of the past week.

EuroShop 2014 Update: Day 5 Video and Photos

Don’t you just love the last day of a show? The crowds have thinned, and the conversations are more casual and informative. We took a break yesterday and spent the day in Cologne, a thirty minute train ride from Dusseldorf. Today, we were back at EuroShop with more detail photos. Katina went a little camera crazy today in a last ditch effort to capture as much design information as possible.

We hope you enjoyed our EuroShop blogging as much as we enjoyed sharing it with you.

EuroShop 2014 Update: Day 3 Video and Photos

Even without cell phone service, we heard you say, “Show me more creative, elegant, and bizarre exhibits from Europe.” Well, we are delighted to be your trade show mules of images from EuroShop. We toured the remaining exhibit halls on Day 3, and then had time to revisit some of our favorites and discover many new exhibits (which we still can’t believe we missed the first time).

EuroShop 2014 Update: Day 2 Video and Photos

The EuroShop 2014 adventure continues with Mel and Katina. On Day 2, they visit the smaller tradeshow exhibition hall with the mostly 3 x 3 and 3 x 6 meter booths, and then turn their attention to mannequins, retail fixtures, supermarket displays, refrigeration, and all things esoteric to retail merchandising and marketing.

Be sure to see the photo describing the lightbox that even the “ladies” can assemble and a photo of Katina with Mary Poppins. We half expected to see Ron Burgundy in the “Ladies Lightbox” space.

EuroShop 2014 Update: Day 1 Video and Photos

Once every three years, it’s EuroShop time in Dusseldorf, Germany. Mel White and Katina Rigall are attending for Classic Exhibits and ClassicMODUL. And, despite their jet lag (or because of it), they have time to share their impressions of a very full first day. Expect another update over the coming days.

Re-Designed Classic Exhibits Website

So new, it still has that glorious new website smell — new graphics, new HTML, a flashy menu, and intuitive navigation. We invite you to tour the re-designed Classic Exhibits website. All your favorites are there: Past 5 Days, Exhibit Design Search, Peek-a-Booth, Trade Show Tips, and FAQ’s.

| 2013 Annual State of the Company Letter

It’s that time of the year when Kevin Carty, VP of Classic Exhibits, reports on 2013 and offers his insights on 2014.

Highlights include:

Uptrend in Sales in 2013
More Custom Hybrid and Custom Fabrication
New Classic Exhibits Website (oh so close to launch)
Growth in Rentals
Retail / Corporate Environment Trends
New Product in 2014
Positive Outlook about 2014

Click Here or on the image below to download the full 3 page PDF.

$349 iPad Telescoping Stand with Rolling Travel Case

Spin. Twist. Bend. Swivel. Exercise? That’s so January 1.

Why buy the P90X or join a gym when the MOD-1365 Telescoping iPad Stand does it all. Turn a knob and spin. Make an adjustment and tilt to your heart’s content. Even do those squats with the adjustable telescoping feature. As a bonus (yes, there’s more!), you can take it with you. The MOD-1365 comes with a travel case with wheels. Best of all . . . It’s on sale at $349. Call today. Seriously. Call today.

Resolute This! Word on the Street — December 30th thru January 3rd

I am all about resolutions and changes for the better, especially when it comes to health and family. But why such a focus on New Years. I mean I get it, a new year . . . a new you and all that. But REALLY? After the 4th or 5th year of failing, I would suggest choosing a different date. Start on June 8.