Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Trade Show Marketing –Are You an Artist or a House Painter?

Trade Show Marketing –Are You an Artist or a House Painter?

by | Apr 24, 2022 | ,

On your best days, you get to be an artist. It doesn’t matter if you’re in design, production, account management, sales, marketing, or even accounting. You soar on those days. And when the clock hits 5 or 6 or 10 pm, you walk out of the door with a smile.

Then there are days where none of us have the luxury of being artists. We’re house painters. Good house painters mind you, but ones where the colors, the canvas, and the guidelines are chosen by someone else, usually your client.

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