Did some bunny mention a sale? Spring Savings on LED Lightboxes, Wireless Charging Counters, and Wall-mounted Lightboxes through May 31. For more information about these Spring Savings, see the Exhibit Specials page in Exhibit Design Search.



Did some bunny mention a sale? Spring Savings on LED Lightboxes, Wireless Charging Counters, and Wall-mounted Lightboxes through May 31. For more information about these Spring Savings, see the Exhibit Specials page in Exhibit Design Search.
LED Fabric Lightboxes, in an array of shapes and sizes, are the single biggest change to post-pandemic trade shows, events, and signage. They’re EVERYWHERE! And it makes sense. Lightbox Exhibits are cost-effective, easy to assemble and install, and mesmerizing. So, what happened in the past 2-3 years that led to the proliferation of fabric lightboxes? Three things basically: Cost, Convenience, and Comfort.
Before we explore these three “C’s,” let’s define and describe what we mean by LED Fabric Lightboxes, starting the fabric. Over the past 10 years, silicone edge graphics have become the large format graphic for trade show displays. These are dye-sublimated or direct print graphics on fabric with a silicone welting sewn to the perimeter. The silicone welting is folded under the fabric and inserted into a channel along the edge of an aluminum or plastic frame. Because SEG graphics hug the outside channel of the frame (in most cases), it minimizes the appearance of the frame, thereby maximizing the overall graphic impact. In short, more graphics with less frame.
When those graphics are backlit, there’s, even more, WOW! with brighter, more vivid colors. The attached LED lights can backlight one- or two-sided graphics as back walls, towers, headers, and even storage closets.
Cost: Backlighting has always been expensive and complicated. It required fragile fluorescent tubes, a graphic printed on translucent material, and a dedicated frame or enclosure. LED lights changed all that. They’re inexpensive (especially over time), durable, and available in a variety of temperatures/warmth and colors. The additional cost whether it’s for a large tower in an island exhibit or a backlit ad in an airport is both affordable and worth the increased visibility.
Convenience: Most LED lights are rated between 35,000 to 50,000 hours. Compare that to 750-2000 hours for incandescent lights and 24,000 to 36,000 for fluorescent bulbs. LED modules are easy to mount to frames or reflective surfaces and come in a wide array of sizes.
Comfortable: Both exhibit builders and ad agencies are well-versed in how to design graphics and structures to maximize the impact of backlighting. Wading through the electrical requirements no longer requires an electrical engineering degree. Just some practical experience working LED components and some friendly advice from an electrician on larger jobs.
Many fabric lightboxes are squares and rectangles consisting of a frame, graphic, LED lights, and a base or feet. But there can be so much more. The examples below are lightboxes with monitors and shelves as inlines, islands, and kiosks. There’s even a hexagon wall-mounted version for a lobby.
VK-1977 | 10 x 10 – SuperNova Lightbox frames have two distinct advantages: strength and lightweight. The engineered aluminum construction means they can ship in a portable case but are strong enough to hold a large monitor.
VK-4030 | 10 x 20 – Bigger is better when it comes to a lightbox. The custom VK-4030 features nearly 20 ft. of backlit graphics, along with a large monitor mount, charging table, and tablet kiosks.
GK-5152 | 20 x 20 – Island exhibits offer maximum impact on the show floor, and an island with (3) 15 ft. high double-sided lightboxes can’t be ignored. Available for purchase and rental.
RE-2053 | 10 x 20 – Many exhibitors would rather rent than purchase a trade show display. The RE-2053 inline rental features three large backlit graphics on the back wall and two backlit counts with locking storage.
MOD-1618D | Product Kiosk – This free-standing double-sided lightbox combines backlit graphics with shelving. The shelves can be adjusted or removed depending on the product requirements.
SLBW-9595 | Wall-mounted Lightbox – Lobbies, conference rooms, or hallways are perfect for an LED lightbox. The SuperNova Wall Frames can be cut to any size, and the vibrant fabric graphics are cost-effective and easy to replace whenever the seasons change or it’s time to promote an event.
#1. Hardness and Durability: Most LED Lightboxes start with an SEG aluminum frame. Every manufacturer engineers their frames using aluminum of varying hardness and durability. Less expensive lightboxes use softer aluminum because it’s cheaper. But cheaper aluminum scratches easily and tarnishes quickly. In addition, the wall thickness is often so thin that structural rigidity is compromised. For lightboxes mounted to a wall or assembled or disassembled at multiple trade shows, you will want aluminum with a 6063 specification. 6063 has better structural integrity and is scratch resistant.
#2. Availability: Does the manufacturer have the extrusion, LED lights, hardware, and accessories in stock? And are there extrusion options depending on the situation, such as one-sided vs two-sided, freestanding vs. wall mount. What if you need multiple quantities or quick ship options? Can individual parts be purchased if they are lost or damaged? You don’t want a manufacturer who just dabbles in lightboxes.
#3. Customization: Let’s say you need a specific width or height. Is it possible? If so, how complicated or expensive does it get? How about angles or shapes such as a hexagon? It’s easy to do squares and rectangles (for most manufacturers), but odd shapes and sizes are often a head-scratcher for those who only want pre-configured kits.
#4. Print Quality: Asking the right questions about printing is important:
#5. Sewing and Sizing: Experienced manufacturers have this down to a science. They’ve done the calculations thousands of times with varying fabrics, and they know how to print, cut, and sew the fabric so it fits perfectly. Not too loose. Not too tight. Nothing is more frustrating than receiving a fabric graphic that doesn’t fit.
#6. LED Lights: Understanding the various color temperatures, lens, UL and ETL certification, module construction, etc. requires some research and patience. Like fabric, there are multiple ways to make LED lights cheaper, if cheaper is the only criteria. Skipping UL/ETL certification is one shortcut. Using exposed connections or alligator clips is another. Sadly, it’s nearly impossible to know what you are getting before you get the LED lightbox. However, in this case, the old adage rarely fails, “If it’s too good to be true, then it probably is.”
#7. Accessories: Most LED lightboxes are a one-trick pony. They are lightboxes. That’s it. But what if you want to add shelves, an iPad, a literature holder, wings, or headers? What if you want to connect it to other lightboxes or create a full inline or island display. That requires an exhibit builder who has engineered the extrusion to be multi-functional, stocks lightbox accessories and has the in-house talent to customize.
#8. Packaging: It’s easy to assume that your display will ship in high-quality cases and packaging. Sadly, that’s rarely true. Most manufacturers use disposable one-way shipping materials. Your lightbox arrives undamaged. Now you have to ship it to the next show or to another location, but there’s nothing to protect it or keep it organized. Insist on reusable shipping materials, which precludes cardboard, shrink wrap, and thin foam. All three will be destroyed after one use. See examples. While you may have to pay a little more, it’s an investment that keeps giving show after show, assembly after assembly.
#9. Assembly: It’s easy to overlook how the lightbox will be assembled but that would be a HUGE MISTAKE. Some require tools and a bag of loose parts. Others have push-button connectors. Others are “mostly” tool-less, but the hardware is cumbersome and/or unnecessarily complicated. Ask to see the instructions or an assembly video. Even if you aren’t planning to assemble it, could you put it together based on the instructions in a reasonable amount of time? Remember, time is money, especially on the show floor. No one wants surprises at a trade show, and a well-designed lightbox won’t make you sweat, literally or figuratively. Do the research and trust your gut.
Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producer and an Event Marketer Fab 50 Exhibit Builder multiple times. Along with numerous Portable Modular Awards. We offer hundreds of lightbox solutions for both purchase and rental for trade shows, events, and environments.
With over 200 Distributor Partners throughout North America, there’s a Classic representative close by. Contact us today whether you need a durable hand sanitizer stand built to last, a rental display guaranteed to attract trade show attendees or a lightbox with all the bells and whistles. We’re not just different. We’re better.
The Wall Street Journal reports investors showed little interest in the Flabby Daddy IPO, which tanked during its launch yesterday.
Kevin Carty, who will be returning to Classic Exhibits effective today, said, “I think investors were put-off by the 27 times I said ‘moobs’ during the press conference.”
Dear Distributor Family,
It has been my great pleasure to work with you all these years. But like all good things, my tenure at Classic is ending. Why? Simple really. COVID stress put 25 lbs. on my body, and in a recent effort to shed the unwanted weight, I started doing 6-minute abs. Sadly, it failed miserably, so I thought, “Why not embrace this Dad Bod of mine?”
I’ve created my own clothing line called “Flabby Daddy.” Flabby Daddy Clothing comes in both denim and khaki colors, and is designed to accentuate the Dad Bod — moobs and all. Plus, Flabby Daddy announces the return of corduroy shorts and the mesh half-shirt (with your favorite college logo). The mesh half shirt and corduroy shorts (order two sizes too small please) were created to show off the full Dunlop waistline acquired through years of pre- and post-meal snacking.
BTW — I have forgotten you all already…so don’t ask for money. Peace Out!
–Kevin Carty
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“Angry protests over the changing of Design Monday to Design Friday has forced Classic to reconsider its decision. “We don’t want anyone to get hurt,” said Mel White. “Effective immediately, we’re reverting back to Design Monday and urge protesters to release the exhibit designers they’re holding hostage.”
Several months ago, Classic Exhibits hired Forrester-Yates, a national research firm to analyze our email marketing. Their comprehensive research included trade show industry trends, social media results, and conversations with Classic Exhibits Distributors.
According to Forrester-Yates, 87% of Americans have a negative opinion of Monday vs. a 73% positive attitude about Friday. In addition, they determined that 81% of exhibit industry employees are hungover, high, or severely depressed on Monday mornings. Sadly, Fridays are not much better.
Based on their recommendations, Design Monday will become Design Friday. You will receive it at noon on Thursday to maximize opens… and generally confuse you. Design Friday will include clickbait titles like:
Should you have any concerns, contact Forrester-Yates. We’ll be at a bar drinking.
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An explosion and ensuing fire at a convention center in the Midwest, reminiscent of the Hindenburg airship disaster in 1937, has prompted Classic Rental Solutions to put the brakes on plans to switch to inflatable displays. Bystanders who saw the large island exhibit burn were heard to say, “Oh the Humanity!” Fortunately, no one was injured.
We all love balloons. The bigger the better. Well, Classic Rental Solutions has embraced this concept by switching to inflatable exhibits.
For nearly four years, we’ve been developing the perfect instant trade show booth technology. It hasn’t been easy and the technical challenges have been enormous, but we’ve persevered through pops, leaks, and an occasional explosion. What prompted this switch? As you may recall, about 10 years ago, a competitor introduced inflatable displays via a live video feed. We were gob smacked. Our first thought was, “We’re toast. Who wouldn’t want an inflatable display? How can anyone compete with this?”
We didn’t have the resources to develop our version at the time… but now through the generosity of a billionaire investor with an interest in all things electric, we’re ready to “blow things up in the exhibition industry.” Every tabletop, inline, and island from CRS will now be an inflatable display with no compromises. Need shelves? No problem. Backlighting? Sure. Monitor mounts? Of course. Locking storage? We’ve got you covered!
We’re not quite ready to share renderings. Be patient… they’ll hit your inbox soon. Just keep checking (and checking).
BTW – We’d love to hear your suggestions for a product name. We considered “Wind… something” but that seemed silly. Send your suggestions to Jim Shelman.
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Sadly, Display U Las Vegas has closed. The FBI reports that Jen LaBruzza has disappeared along with the tuition money. There’s speculation that she fled to the Isle of Man, which lacks an extradition treaty with the United States. In a note left behind, Jen said she’ll be in touch with friends and family once the money runs out.
Courses will be taught by Professor Jen LaBruzza. Required courses include:
Classic Exhibits is launching a one-of-a-kind degree program — “You Know You Work in Trade Shows When…”
This TS-BS degree program will cost a cool $1,000,000 because drayage is now $10,000/CWT and lord knows someone’s gotta pay for it. Might as well be the exhibitors… I mean students. Please reach out to Professor Jen for details on this ONCE in a LIFETIME educational opportunity.
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In a last-minute shift, A-List actors are currently under consideration for the television series The Floor. They include Sam Elliot, Brad Pitt, Queen Latifah, and every actor from Reno 911.
Harold Mintz and Dave Brown are both shocked and insulted as they had been promised their big break. Stay tuned as this re-casting unfolds.
Ten years ago, I (Harold) was working in Los Angeles with Tom, one of Hollywood’s most successful movie directors. Tom, who had directed multiple blockbuster comedies, asked me if I had any good ideas for a television series. I told him that the trade show business would make a great backdrop since most people have attended a convention. Tom agreed and asked me to write the first few episodes because of my knowledge of the industry.
The next day, I contacted industry icon Dave Brown and asked if he wanted to work on it with me. He said, “Sure!” and even gave the project its working title — The Floor.
Universal Studios green lit the project, and we penned the first three episodes. The responses were though the roof, but in Hollywood, nothing is real until someone yells, “Action!” Unfortunately, Universal chose other “more timely” projects and The Floor was shelved.
Until last week! The studio contacted Tom at Shady Acres Entertainment and requested 8 episodes ASAP.
Are you ready for stardom? Got any acting experience? You won’t need a union card since this is only the first season. If interested, please contact me at your earliest convenience with your reel (if you’ve got one) and contact info. Please send to TheFloorShow@classicexhibits.com.
See You at the 2023 Emmys!
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Hands Down! At $14,499, the ECO-1121 is an amazing deal! We’ve cut the price dramatically so don’t pass on this offer. Your client may want to take two, perhaps even three.
Supplies are limited (52 in stock). Custom crates will be marked with your logo (per your request).
FREE Shipping, Flooring, and OLEG Monitor to select Distributors. Click to see if your name is on the list.
No shoes. No shirt. No service. NO JOKERS!
Trade Show Exhibit Design isn’t for the faint of heart. It’s a specialized craft learned over years of training and projects. Some designers transition into 3D exhibit design after starting as graphic designers. Others begin in industrial design. Still others simply love the trade show industry and are naturally creative. They become successful exhibit designers by working with other industry professionals.
For others, studying exhibition design starts by attending a college or university. Both Bemidji State University in Minnesota and the Fashion Institute of Technology in NYC offer either undergraduate or graduate degrees in Experience and Exhibition Design.
Trade Show Design requests come to us in a multitude of ways. Sometimes they’re simple napkin sketches. Other times they’re 3D CAD drawings complete with measurements, material specifications, and building recommendations. All are welcome… but the more details and directions a client or distributor provides, the more likely we’re able to hit a bulls-eye on the first pass.
However, hitting the bulls-eye can be elusive when clients are unfamiliar with trade shows, don’t have well-defined goals, and are unsure of or unwilling to share their budget. The exhibit designer might as well be blindfolded, holding a plastic bat, and trying to crack open a pinata. When a designer has to guess, it almost always means multiple iterations. Iterations equals more time and more times adds to the cost.
Every designer wants happy clients who enjoy the process and are excited about the final product. That requires gathering information before any design starts. And while every project is unique and every designer different, there are questions common to any exhibit design project. The 15 Questions listed below may not be fit to every situation, but they’re an excellent tool to start the process.
1. Does your company have branding guidelines/logo or graphic files/website address?
2. What size is the exhibit? Do you plan to reconfigure the exhibit for other shows? If so, what sizes?
3. What is the budget? Still undecided about an exact budget? The next best option is a workable budget range. No exhibitor wants to be surprised with a beautiful booth outside their budget or underwhelmed by a booth designed for a lower budget.
4. Purchase or rent? Or a combination of both? This assists the designer in choosing materials and designing to a specific budget.
5. What physical properties does the exhibit need to have? For example, workstations, counters, slatwall, semi-private or private conference area, monitors, storage, etc?
6. What type of display has the client used in the past? What did they like or not like about the previous booth?
7. Are there any materials or construction methods you prefer? Many experienced exhibitors have a strong attraction or aversion to specific materials.
8. Are there any unusual dimensional restrictions? Some trade shows or events have unusual restrictions for the height of the booth or setbacks from the aisle.
9. Do you show product(s)? What are the dimensions and specifications? Will they require display cases, counters, shelves, hooks, etc.?
10. Do you want a portable, modular, or custom trade show booth? Or some combination. This will guide the use of materials, and casing options.
11. Who will assemble the display: show labor or your own team?
12. Do you have any images of design elements you like? Even if these “inspiration images” are not trade show related, they are very helpful. For example, architectural elements, finishes, colors, natural elements, retail environments, etc.
13. Design due date? Typically, designs are completed within a week. However, every project and every client has their own timeline.
14. Show opening date? Creating the design and then building it depends on the time frame. Designers can make material selections which will go a long way toward meeting a three-week vs. a three-month window.
15. Are there any descriptive words you use to describe your company? What do you want visitors to your booth to “feel” about your company? From “opulent” to “bad-ass,” we have heard some interesting descriptors, and this gives the designer the insight to craft a personalized, experiential space.
For any Exhibit Design Department, the busy season can be chaotic and stressful because good design takes time. But if you are a Classic Distributor, we have helpful solutions that will save you time and close your sales faster.
Exhibit Design Search (EDS). With over 1500 designs, Exhibit Design Search is the most comprehensive display site in the world. There are 32 galleries ranging from Islands to Inlines and Counters to Charging Tables. It contains purchase and rental solutions along with green/sustainable designs, hanging signs, tablet stands, hand sanitizer solutions, and so much more.
EDS is a great place to start gathering ideas about features, capabilities and prices. Since every design can be customized, it offers the added benefit of mixing and matching designs.. Do you like the shelving from one design, the workstation from another, and the backlighting from a third? No problem. We’re happy to assist you with creating the perfect exhibit to meet the client’s trade show objectives.
Photo Galleries: There are four photo galleries in Exhibit Design Search
These galleries are an outstanding place to see photos of actual design builds. The Past Five Days gallery is linked to kits in Exhibit Design Search making it easy to compare the rendering to the build.
At Classic Exhibits, we support Distributor Partners with design requests in several ways.
So the next time you need to create a 20×20/10×20/10×10 design in one day, don’t stress. We can easily show you ten different Classic designs with that capability. We’ve done the legwork, and these kits are ready to sell.
Most Classic Distributor Partners have in-house or contract graphic designers. Here’s how we assist them with printing, file prep, and quality control.
1. When it comes to choosing the right printers, we’re pretty picky. And we have multiple options. For most tension fabric graphics (SEG or Velcro), we process them in-house using our dye-sublimation printers. We do, however, use other suppliers with a long history of quality and reliability. For direct print graphics, we print both in-house and (mostly) at local printers in the Greater Portland area.
2. Before your graphics go to the printer, they are pre-flighted by Classic Exhibits. This minimizes any mistakes and allows us to identify issues quickly and return them to you for corrections.
3. Nothing leaves our facility without being staged and photographed. That means we see and inspect every graphic and ensure that the graphic fits perfectly. Whether it’s a purchase or a rental, EVERYTHING is STAGED. We’re happy (in fact eager) to share the photos with you once they’re available. Keep in mind however, these are staging photos in our shop and not show photos, which means the lighting isn’t ideal and the backgrounds may be messy or cluttered with other projects.
Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producers and an Event Marketer Fab 50 Exhibit Builders multiple times. Along with numerous Portable Modular Awards.
With over 200 Distributor Partners throughout North America, there’s a Classic representative close by. Contact us today whether you need a durable hand sanitizer stand built to last, a rental display guaranteed to attract trade show attendees, or a custom 30 x 40 exhibit with all the bells and whistles. We’re not just different. We’re better.