Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Top 15 Essential Exhibit Design Questions

Top 15 Essential Exhibit Design Questions

The best exhibit designs make a connection with your client. So how do you identify a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER.

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Recent Posts

Introducing Harold Mintz

Harold Mintz, a Classic Regional Sales Manager, compares visiting trade show distributors 10 years ago to visiting them now. Most of the folks I’m meeting don’t know me. Maybe they’ve heard my name, but most are unaware of me or my experience in the industry. This is a constant reminder of the old axiom, “What have you done for me lately?”

Our Gravitee One-Step Federal Trademark Registration

Earlier this year, we received a utility patent for the Gravitee One-Step Modular Wall System. Today, we receive our federal trademark registration for the Gravitee logo. For anyone who’s ever sweated over a logo with all the opinions and iterations that accompany it, you know this is a big deal.

Up Your Game Newsletter — December 2019

Each year, Event Marketer Magazine selects the 50 Best Exhibit Builders. Otherwise known as The Fab 50. It’s a tough list to make, and we are delighted to be one of the honorees. It’s our fifth time!

Get Help w/ Your Trade Show Marketing. Trust Me, You Need It!

When it comes to trade shows, most exhibitors don’t have a plan when it comes to trade show marketing. They purchase a display, which they think is THE PLAN.

They rely on Act-On, Marketo, or HubSpot for automation. They use CRM software like SalesForce or Infusionsoft. They have a comprehensive email campaign strategy and track it with Constant Contact, Yesware, or MailChimp.

So before I harangue you with the obvious suggestions, let’s talk. Really talk.

| November 2019

In January 2020, Classic Exhibits will introduce Symphony, a portable system with over 30 mix and match configurations, seamless graphics, and dramatic shapes.

Up Your Game Newsletter ~ October 2019

In this month’s Up Your Game Newsletter, we share videos, blog posts, and a 1960’s car ad from Classic Distributor Partners. In other words, something different.

Classic Exhibits Corporate Profile in Exhibit City News

There’s a good chance you’ve heard of Classic Exhibits but don’t know all they do. Mel White, VP for marketing and business development, describes the Portland, Ore.-based company “as a chameleon that not only changes its colors, but also its shape. Repeatedly.”