Applications were subjected to an exhaustive evaluation process including more than 50 individual criteria weighted to reflect how EXHIBITOR readers and Editorial Advisory Board members value them when vetting and selecting potential partners. The evaluation process also includes a survey of current clients and a review of entrants’ past projects, selling points, and innovations, conducted by corporate exhibit managers.
Of the 39 other honorees, twenty-eight were Classic Distributor Partners. Needless to say, we are delighted to be in such good company. A special thanks to the entire Classic Exhibits Family. This is an award earned by everyone at Classic and your remarkable efforts to design and build the trade show industry’s best exhibits.
In addition. Classic Exhibits won a Portable Modular Award for Best Use of Graphics on our 2022 EXHIBITORLIVE booth. Kudos to Glenna Martin for the graphic design and Kim DiStefano for the new Classic logo. The was Glenna’s second time winning this prestigious award.
What a great week in Las Vegas at EMSlive
2022. I walked into this event not knowing what to expect, but several
friends who had attended before told me, “Just go, interact, network, and
converse and you will quickly see why this event is a part of our yearly
plans.” They were correct.
EMSlive is a blend of EXHIBITORLIVE based on the end-user attendees and EDPA ACCESS with its showcase floor. And yet totally different.
For Classic Exhibits specifically, we participated for two reasons: guilt and opportunity. We have been named to the Event Marketer FAB 50 Exhibit Builders for 5 of the past 7 years, but we hadn’t participated in their event. We owed it to them to be there. However, guilt was not the only reason (Click to read the full article).
Tom Beard Returns (Part Deux)
On March 18, 1995, Michael Jordan sent an “I’m Back!” fax to the media announcing his return to basketball.Like MJ another Chicagoan is returning. Please welcome Tom Beard back as a Regional Sales Manager for Classic Exhibits.
According to Tom, “I look forward to re-connecting with my friends and colleagues in the industry. In case you retired my contact information, I can be reached at firstname.lastname@example.org and 815-321-9258.”
Tom will be responsible for IL, WI, MN, IN and MI. Expect to see or hear from Tom in the coming weeks.
New EDS Gallery — Games & Digital Activations (CP)
There’s a new Gallery in Exhibit Design Search – Games and Digital Activations (CP). We delighted to welcome Captello as a strategic partner to EDS. The Captello gallery includes eight affordable games for trade shows or events which can be launched on any electronic device. The games include custom branding, leaderboard options, and prizes. And like our other partner galleries (CORT, DS&L, Brumark, and Taylor), you can order directly from them (not Classic). Click HERE for the Ordering Process PDF.
Business Model: 10% Referral Fee or 30% Reseller Fee
Referral Fee is when distributor refers end-customer to Captello to handle invoicing, payment, etc.
Reseller Fee is when the end-user purchases directly from the Classic Distributor and the Distributor handles the purchase and support. Resellers will have access to their own Captello account and the ability to switch to different sub-accounts to set up the end-user software on their behalf. Reseller Partners receive training and support from Captello. End-users do not have to pay an onboarding fee with this model. Reseller can profit from professional services and training in addition to license fees. White label options are also available.
Las Vegas… one final time?
Conference: Mon., June 20 – Thurs., June 23
Exhibit Hall: Tues., June 21 – Thurs., June 23
To register for your FREE HALL PASS, go HERE and ENTER code #4044. Classic will be “glowing” with a 20 x 30 island in booth #1219. Visit us and you could win a $500 discount on your next order.
People’s Choice Voting
The People’s Choice Page is active with 50 finalists. However, only one design can win the People’s Choice.
You can vote once per day until June 22, 2022. The finalist with the most votes will be named this year’s People’s Choice Award winner. All winners will be announced during a ceremony at EXHIBITORLIVE 2022 in Las Vegas.
As many of you know, we have been consistent cheerleaders for the PMA since the beginning, including sponsoring the voting page (see our banner ad). Please support the PMA by voting for the next two months.
Women in Exhibitions
Calling all Women in Exhibitions and Events! The4th Annual Women in Exhibitions Breakfastevent will be held in the Connection Zone at EXHIBITORLIVE on June 22 from 8-10 am. Enjoy a delicious continental breakfast while you network with peers and share your experience in breakout sessions. Learn how women are uniquely suited to take on leadership roles from our special guest speaker MaryCay Durrant.
Space is limited. Purchasing tickets in advance is STRONGLY recommended.
Find It Top 40 Exhibit Producers
For the 5th straight year, Classic has been named anEXHIBITOR Find It Top 40. EXHIBITOR “received nearly 500 applications from exhibit houses in North America, all of which were subjected to an exhaustive evaluation process including more than 50 individual criteria weighted to reflect how EXHIBITOR readers and Editorial Advisory Board members value them when vetting and selecting potential partners.”
We’re honored to be named a Top 40 once again, and we’re proud and delighted for the 29 Classic Exhibits Distributors who were also honored. Well done! Pretty darn special.
In May and June, we are sponsoring (3) “fast-paced” webinars in conjunction with Lev Promotions, Brumark, and Tim Patterson (The Tradeshow Guy).
20 Trends in 20 Minutes
20 Clever and Creative Promotional Products with Rama Beerfas, Lev Promotions
20 Step-by-Step Flooring Trends with James Zacharias, Brumark
The Fast and Furious 50
Tradeshow Stupid to Tradeshow Smart in 50 Minutes. 50 Essential Trade Show Tips for Every Newbie (or Wannabe). Tim Patterson, Tradeshowguy Exhibits
Look for the details, including dates and times,
in an ebroadcast later this week.
DID YOU KNOW? EXHIBITOR Magazine’s 2021 Find It ~ TOP 40 includes 29 Classic Exhibits Distributors. Actually “30” if you include Classic Exhibits. But who’s counting? 😉 Now that’s impressive!
Portable Modular Awards and Find It — Top 40
For the fifth straight year, Classic Exhibits was named a 2021 Find It — TOP 40 Exhibit Producer in North America. In addition, Classic won honors in the Portable Modular Awards for Best 10 x 10, Best 10 x 20, and People’s Choice Award (voted by EXHIBITOR Magazine readers).
Best 10 x 10 Exhibit
This stunning little stand for Verity Global Solutions LLC is the perfect case in point. Designed by Exhibits NW Inc. and constructed by Classic Exhibits Inc., this 10-by-10 was born out of Verity Solution’s straightforward demands: Create a booth that’s clinically clean, highly technical, and representative of the health-care field. The company, which provides software and services for administration of the U.S. federal 340B drug-pricing program, also hoped its new 10-by-10 could be paired with existing pieces to expand to 10-by-20-foot and larger spaces.
Hailed by judges
as “clean and inviting” and “both visually and technologically effective,” the booth
debuted at the American Society of Health-System Pharmacists Midyear
Conference. Here, attendees discovered a back wall comprising a SuperNova LED
lightbox, which was made from Classic Exhibits extrusion and featured backlit
interchangeable graphics, allowing messaging to be tailored to individual shows
Designers also positioned a large flatscreen monitor in front of the lightbox, permitting Verity Solutions to offer videos and messaging in a high-tech and dynamic format. Meanwhile, the lightbox’s clean-white frame spoke to the high-end, clinical nature of the product and the health-care industry. A divider wall along one side and reception desk on the front corner of the footprint, which were also internally lit, further delineated the space. Married with the exhibitor’s existing inventory, the components also have been used to craft everything from a modular 10-by-20-foot stand to a continuous in-line ensemble spanning 40 feet.
Best 10 x 20 Exhibit
Crafting an authentic-looking outdoor environment in the middle of a trade show floor is no small feat. But NuNaturals Inc. made it look effortless with its 10-by-20-foot in-line that debuted at Natural Products Expo West.
Going into the
show, the provider of plant-based sweeteners and baking ingredients wanted to
grow its existing 10-by-10 stand into a 10-by-20-foot booth, creating a
cohesive environment that offered a reception zone, a casual meeting space, and
ample product displays and storage. However, NuNaturals also sought to foster
an outdoor feel that would serve as a logical backdrop for its logo, which includes
a silhouette of a woman riding a bicycle.
The resulting booth from Classic Exhibits Inc. married the previous structure — a 10-foot-long ClassicMODUL Aluminum Extrusion with SuperNova LED lighting — with a new, equally sized lightbox comprising the same materials and similar graphics. Together, the two structures presented a dynamic backdrop depicting a brilliant field of dandelions beneath an azure-blue sky. In front of the backwall, designers positioned staggered-height product counters on the right of the footprint and an L-shaped seating area on the left, the latter of which included storage space accessible via hinged seat-top panels.
Front and center
in the design, designers added a reception desk comprising Euro Lt Modular
Panels. Here, a 3-D logo and edge-lit countertop garnered additional attendee
interest. And rather than traditional booth carpet,
designers opted for artificial turf, which seemed to capture attendees’ eyes
and lead them straight into the NuNaturals world.
Throughout the exhibit natural elements and clever features, such as wood finishes, floral silhouettes on the display cabinets, and planters atop the seating ensemble, furthered the outdoor vibe — and delighted jurors. “All of the details were on point,” one juror remarked. “Designers managed to create a functional yet aesthetically pleasing environment that became a breath of fresh air on the show floor. Brilliant!”
People’s Choice Award
To accomplish its goals for the 2019 Nationwide Marketing Group PrimeTime show, GE Appliances, a Haier company, needed nothing short of a Jedi mind trick. For the event, GE wanted to draw attention to an out-of-this-world sponsorship. Its Profile Series line of appliances would be an official sponsor for the then soon-to-be-released “Star Wars: The Rise of Skywalker.” In fact, it had set aside a 16-by-30-foot space within its 80-by-100-foot booth for this endeavor. However, The Walt Disney Co., which owns the franchise, forbid GE from referencing past characters and key parts of the upcoming film. Thus, designers at Classic Exhibits Inc. and Deckel & Moneypenny Exhibits needed to craft an experience attendees would immediately connect to Star Wars but that didn’t cross sabers with Disney’s demands.
After rejecting a
host of options, the team finally identified an element that was a constant
through the movies but that Disney also deemed safe for public consumption: the
Millennium Falcon. Thus, the team devised a unique show-floor experience
devoted entirely to promotion of this upcoming Star Wars sponsorship that wowed
not only attendees but also visitors to ExhibitorOnline.com, the latter of
whose votes ultimately identified this project as the People’s Choice Award
encounter comprised a tunnel-shaped structure that mirrored the interior of the
Millennium Falcon. Designers employed curved, black-powder-coated ClassicModul
Aluminum Extrusions and meticulously crafted graphic infills that replicated
the spaceship’s walls. To simulate the Falcon’s panels, fabricators employed high-density
foam, which was cut via computer numeric control (CNC), sanded, shaped, and
painted. Custom SuperNova LED lightboxes along the floor and in the walls
highlighted the custom graphics.
To round out the attendee experience, GE also incorporated several movie-theater elements. For example, staff distributed passes for attendees to view the encounter. Costumed ushers collected these tickets at the spaceship entrance and distributed bags of fresh popcorn.
Earlier this week, EXHIBITOR sent us photos from the Portable Modular Award ceremony at EXHIBITORLIVE. Classic Exhibits won three awards: the People’s Choice Award for the Parallon island exhibit, a Find It Top 40 Exhibit Builder honoree, and #1 for Service and Reliability among the Top 40 Producers.
EXHIBITOR Magazine will feature all the winners in the June (or July?) publication. Below are photos from ceremony that feature us. Yes, just us! Hey, I told you it was a vanity post.
Thanks again to The Astor Group for the Parallon project.
Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.