Trade Show TalesBlog

Author Archive

New CORT Designs in the Rental Furniture Galleries

March 22nd, 2021 COMMENTS
Rental Furniture

Many inline and island trade show exhibits include furniture, like lounge chairs, bar tables, stools, and end tables. Much of it rental furniture. More recently, rental options have expanded to include safety dividers, rugs and pillows, and even charging options for phones, tables, and laptops.

As trade shows resume post-COVID, this rental trend will continue, if not increase as exhibitors choose more cost-effective options. For most exhibitors, selecting from the show book can be confusing (and expensive). As better option is Exhibit Design Search with two comprehensive CORT galleries with over 200 rental designs: Rental Gallery #1 and Rental Gallery #2.

Rental Furniture Examples

Last week, new designs were added to the galleries. See below for some of the additions.

Symphony Portable Counters and Pedestals

March 16th, 2021 COMMENTS
Trade Show Counters and Pedestals

Counters and Pedestals, like Rodney Dangerfield, get no respect. Yet, nothing works harder on the show floor. They’re the ultimate Swiss Army knife.

At Classic, we know a little bit about counters with over 250 custom, modular, and portable kits in Exhibit Design Search. Yes, that’s a lot. Others might label it OCD, but we call it being thorough. Hey, don’t judge! 

A well-designed counter combines branding, design, and practical features like storage and accessories. Think about the last time you were on the show floor. Chances are you spent the bulk of your time standing or sitting around a counter. 

We’re particularly proud of new Symphony designs shown below. They assemble without tools, pack flat, include shelves, and are perfect for graphics. Plus, they include a unique Classic feature – the locking countertop.  Don’t see exact what you want in EDS? That’s nOCD problem. Let us design and build it. 

Symphony Portable Counters and Pedestals

Practical Elegance by Seth Godin

March 11th, 2021 COMMENTS
Symphony Portable Display Elegance

Two Words

Seth Godin

Throughout the design and engineering process for the Symphony Portable System, we focused on several guiding principles: relevance, ease-of-use, adaptability, and beauty. In short, practicality and elegance. Those can be challenging concepts to communicate… but not for Seth Godin.

Every morning, I receive an email with Seth Godin wisdom. Today, he perfectly explained “practical elegance.” Thank you Seth! You are the master! The blog post is below and on his website.

Practical Elegance | March 11, 2021

The 16-foot canvas Prospector canoe made by the Chestnut Canoe Company is not the fastest or the lightest or the cheapest canoe but it is an elegant canoe.

Practical elegance is something that is available to all of us. If we choose, it can become the cornerstone of our work.

Some of us make a thing and many of us make a system. What makes something practically elegant is that it’s better, smoother, cleaner, more understandable, kinder, more efficient, friendlier or more approachable than it needs to be.

Microsoft Windows was never particularly elegant, as you could see the nuts and bolts underneath it. It was clunky, but it got the job done.

On the other hand, the Macintosh-for at least 20 years-was surprisingly elegant. When it broke, it broke in an elegant way. It knew things before it asked us to type them in, it had a smile on its face–it seemed to have a sense of humor.

When we create something with practical elegance, we are investing time and energy in a user experience that satisfies the user more than it helps the bottom line of the company that made it. Ironically, in the long run, satisfying the user is the single best way to help the bottom line of a company that doesn’t have monopoly power.

When a designer combines functionality with delight, we’re drawn to whatever she’s produced. That’s the elegance we’re searching for in our built world.

An enemy of practical elegance is persistent complexity, often caused by competing demands, network effects and the status quo. The latest operating system of the Mac is without elegance. When it crashes, and mine has been every few hours for the last week, it crashes poorly. The kernel panic reports are unreadable, by me and by their support folks. The dialogue boxes aren’t consistent, the information flow is uneven and nothing about the experience shows any commitment to polish, to delight or to the user.

Practical elegance doesn’t mean that the canoe will never capsize. It means that the thing we built was worth building, and it left the user feeling better, not worse, about their choice.

Too often, “customer service” has come to mean “answer the phone and give a refund.” But customer service begins long before something breaks. It’s about a commitment to the experience. Creating delight before it’s expected. Building empathy and insight into the interactions that people will choose to have with you.

Of course this takes effort. So do all the other things that go into a product or service. Apparently, though, this effort is perceived as optional by some.

As soon as a product or system creator starts acting like the user has no choice, elegance begins to disappear.

Our Post-COVID Business Strategy

March 8th, 2021 COMMENTS

Look for Opportunities. Work as a Team.

Affordable Cubicle Height Extenders for Offices and Retail Stores

March 8th, 2021 COMMENTS

Business offices with cubicles in a post-COVID world present challenges to employers, employees, and their customers. As employees return to their desks, they will expect additional personal safety. Most cubicles are only 4-5 ft. high and don’t offer enough personal protection. At a minimum, cubicle partitions should be at least 6 ft. high.

Cubicle Height Extenders install in minutes and raise the overall height of cubicle partitions with acrylic or printed Sintra inserts. There are two adjustable sizes and three standard color options: white, black, and silver. They fit any size cubicle without drilling, disassembling, or modifying the existing frame. For more information including prices, click on this link.

Sizes

Office Cubicle Height Extender in two sizes and three colors

Installation Instructions

Office Cubicle Height Extender in two sizes and three colors

Clip Spacing and Acrylic Sizes

Office Cubicle Height Extender in two sizes and three colors