Trade Show TalesBlog

January 2022 | Shared Knowledge Newsletter

January 24th, 2022 COMMENTS
Classic Exhibits Shared Knowledge Newsletter
Shared Knowledge Newsletter from Classic Exhibits

2022 EXHIBITOR Portable Modular Awards

Portable Modular Awards

Do you have a Classic-built design you would like to submit the for a Portable Modular Award? If so, let us know. We’ll review it, assist with the submission, and even pay the entry fee. Contact Katina Rigall Zipay for details. She’s the Classic Zen-master on structuring your submission for “finalist” consideration by the judges.

Entries must have debuted between 02/11/19 – 02/11/22

Since 2014, Classic Exhibits has been an enthusiastic supporter of the PMA (and one of several companies that advocated for the award in the first place). We’ve been fortunate to have finalists and category winners every year.

To review the PMA categories, click on this link.

Build a Better Trade Show Image, Revised Edition

Want to see your client’s project featured in an upcoming book?

Marlys Arnold is working on an updated version of her book, Build a Better Trade Show Image, and is looking for creative new examples to include.

She wants case studies of exhibits that:

  • Use creative themes (sports, food, outdoor, whimsical, etc.) to convey the message
  • Feature unique elements in the overall floorplan
  • Engage attendees with interactive elements or activities (hands-on demos, gamification, tech, etc.)

If you have client projects you’d like to share, contact her on LinkedIn or send a note via her website.

For any case studies chosen, both you and your client will receive an autographed copy of the updated edition.

Display Supply and Lighting Logo

Display Supply and Lighting EDS Gallery

If you haven’t visited the EDS Lighting Gallery lately, we encourage you to take a peek. DS&L has added lots of new LED products and accessories.

LED Products in Exhibit Design Search

Event Marketer Fab 50 & Experiential Marketing Summit 2022

Experiential Marketing Summit 2022

Each year we make the Event Marketer Fab 50 list we’re a little surprised. Not because we don’t think we deserve it. We do. But as a “white label designer and builder,” we’re not always on the industry’s radar. We’re appreciative that Event Marketer recognizes us. We’re also happy for all the other honorees, but we’re especially delighted for the 29 Classic Distributors who also make the list. Congratulations!

If you are planning to attend the Experiential Marketing Summit on April 27-29 in Las Vegas, be sure to stop by and visit us. This will be our first time at this show so any tips, tricks, or techniques for a successful EMS show will be greatly appreciated.

Event Marketer and the Fab 50 Awards

Parsons Counters and Genius Bars

Parsons Counters

Parsons Counters and Genius Bars appear to be all the rage. As a result, we’ve added designs to Exhibit Design Search, in the purchase and rental galleries. The MOD-1705, 1706, and 1707 Parsons Counters all have storage, wireless charging, and either backlit or vinyl graphic options. The MOD-1714 has a backlit graphic. The MOD-1709 and MOD-1708 are more basic (less expensive) options for someone who doesn’t need backlighting or charging.

The Genius Bars (available as rentals) are the same general shape as Parsons Counters but are wider and lack storage. Depending on the kit, they’re available in black or white laminate and with USB charging ports. See RE-1583, RE-1579, and RE-1578.

To see all the designs, including exhibits with these counters/bars, search “parsons” or “genius” in EDS.

Wunderman Thompson Annual Trends Report for 2022

The Future 100: Trends and Change to Watch in 2022

Every year, we look forward to downloading the Wunderman Thompson report on annual trends. It’s their snapshot of the year ahead. It charts 100 Emerging Trends across 10 sectors, spanning culture, tech, beauty and more. It’s free and easy to download HERE. The report is not your typical PDF teaser with minimal content. You’ll need to carve out a few hours (or days) to browse the 223 pages.

From the foreword written by Emma Chiu, Global Director:

This year ushers in a resolute positivity that encourages playfulness and creativity—so much so that Pantone created a completely new color to define 2022 (see unbounded optimism, p13). Brands and marketers are eager to provide joy in people’s lives by creating euphoric ads (p85) as they too ride the optimist wave.

The Worldwide Leader in Trivia Entertainment

EDPA Texas Chapter

Who is the Official Sponsor of the EDPA Texas Chapter Trivia Contest?

  • George Strait
  • Matthew McConaughey
  • Carol Burnett
  • Classic Exhibits

If you guessed Classic Exhibits, you would be correct. Classic is proud to be the OFFICIAL SPONSOR of the monthly EDPA Texas Chapter Trivia Contest. And now that the leadership torch has been passed from Matthew Little to Noelle Webster, we’re praying the number of questions about the Texas Tech Red Raiders declines significantly.

If you are interested in participating in the monthly trivia fun, contact noelle.webster@willwork.com. You don’t have to be from, live in, or plan to visit Texas to participate.

EXHIBITORLIVE 2022 Teaser

Exhibitorlive and Classic Exhibits

Of course we’ll be there. But that’s not the exciting news. We’re planning something exciting for Classic Distributors who attend EXHIBITORLIVE.

Details to come in April. Keep it on the down low… we’ve already said too much.

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