Trade Show TalesBlog

Posts Tagged ‘Shared Knowledge’

January 2022 | Shared Knowledge Newsletter

January 24th, 2022 COMMENTS
Classic Exhibits Shared Knowledge Newsletter
Shared Knowledge Newsletter from Classic Exhibits

2022 EXHIBITOR Portable Modular Awards

Portable Modular Awards

Do you have a Classic-built design you would like to submit the for a Portable Modular Award? If so, let us know. We’ll review it, assist with the submission, and even pay the entry fee. Contact Katina Rigall Zipay for details. She’s the Classic Zen-master on structuring your submission for “finalist” consideration by the judges.

Entries must have debuted between 02/11/19 – 02/11/22

Since 2014, Classic Exhibits has been an enthusiastic supporter of the PMA (and one of several companies that advocated for the award in the first place). We’ve been fortunate to have finalists and category winners every year.

To review the PMA categories, click on this link.

Build a Better Trade Show Image, Revised Edition

Want to see your client’s project featured in an upcoming book?

Marlys Arnold is working on an updated version of her book, Build a Better Trade Show Image, and is looking for creative new examples to include.

She wants case studies of exhibits that:

  • Use creative themes (sports, food, outdoor, whimsical, etc.) to convey the message
  • Feature unique elements in the overall floorplan
  • Engage attendees with interactive elements or activities (hands-on demos, gamification, tech, etc.)

If you have client projects you’d like to share, contact her on LinkedIn or send a note via her website.

For any case studies chosen, both you and your client will receive an autographed copy of the updated edition.

Display Supply and Lighting Logo

Display Supply and Lighting EDS Gallery

If you haven’t visited the EDS Lighting Gallery lately, we encourage you to take a peek. DS&L has added lots of new LED products and accessories.

LED Products in Exhibit Design Search

Event Marketer Fab 50 & Experiential Marketing Summit 2022

Experiential Marketing Summit 2022

Each year we make the Event Marketer Fab 50 list we’re a little surprised. Not because we don’t think we deserve it. We do. But as a “white label designer and builder,” we’re not always on the industry’s radar. We’re appreciative that Event Marketer recognizes us. We’re also happy for all the other honorees, but we’re especially delighted for the 29 Classic Distributors who also make the list. Congratulations!

If you are planning to attend the Experiential Marketing Summit on April 27-29 in Las Vegas, be sure to stop by and visit us. This will be our first time at this show so any tips, tricks, or techniques for a successful EMS show will be greatly appreciated.

Event Marketer and the Fab 50 Awards

Parsons Counters and Genius Bars

Parsons Counters

Parsons Counters and Genius Bars appear to be all the rage. As a result, we’ve added designs to Exhibit Design Search, in the purchase and rental galleries. The MOD-1705, 1706, and 1707 Parsons Counters all have storage, wireless charging, and either backlit or vinyl graphic options. The MOD-1714 has a backlit graphic. The MOD-1709 and MOD-1708 are more basic (less expensive) options for someone who doesn’t need backlighting or charging.

The Genius Bars (available as rentals) are the same general shape as Parsons Counters but are wider and lack storage. Depending on the kit, they’re available in black or white laminate and with USB charging ports. See RE-1583, RE-1579, and RE-1578.

To see all the designs, including exhibits with these counters/bars, search “parsons” or “genius” in EDS.

Wunderman Thompson Annual Trends Report for 2022

The Future 100: Trends and Change to Watch in 2022

Every year, we look forward to downloading the Wunderman Thompson report on annual trends. It’s their snapshot of the year ahead. It charts 100 Emerging Trends across 10 sectors, spanning culture, tech, beauty and more. It’s free and easy to download HERE. The report is not your typical PDF teaser with minimal content. You’ll need to carve out a few hours (or days) to browse the 223 pages.

From the foreword written by Emma Chiu, Global Director:

This year ushers in a resolute positivity that encourages playfulness and creativity—so much so that Pantone created a completely new color to define 2022 (see unbounded optimism, p13). Brands and marketers are eager to provide joy in people’s lives by creating euphoric ads (p85) as they too ride the optimist wave.

The Worldwide Leader in Trivia Entertainment

EDPA Texas Chapter

Who is the Official Sponsor of the EDPA Texas Chapter Trivia Contest?

  • George Strait
  • Matthew McConaughey
  • Carol Burnett
  • Classic Exhibits

If you guessed Classic Exhibits, you would be correct. Classic is proud to be the OFFICIAL SPONSOR of the monthly EDPA Texas Chapter Trivia Contest. And now that the leadership torch has been passed from Matthew Little to Noelle Webster, we’re praying the number of questions about the Texas Tech Red Raiders declines significantly.

If you are interested in participating in the monthly trivia fun, contact You don’t have to be from, live in, or plan to visit Texas to participate.


Exhibitorlive and Classic Exhibits

Of course we’ll be there. But that’s not the exciting news. We’re planning something exciting for Classic Distributors who attend EXHIBITORLIVE.

Details to come in April. Keep it on the down low… we’ve already said too much.

What I’ve Learned (or The Tao of Jen)

October 10th, 2012 COMMENTS

What I’ve Learned (or The Tao of Jen)

Lessons Learn by Jen LaBruzza

Lesson #43:  Understand Your Customer’s World, then See How Your Product and Your Company Fits.

If Willie Nelson can have a Tao, well, then so can I.

I’ve been on the job as Classic’s Western Regional Manager for a few months. Let me just say — working four hours a day is exhausting. 😉 Over the past 60 plus days, I’ve learned a few things, made some mistakes, and grown not only as a professional, but also as a person. Here are a few personal “pearls of wisdom” I’d like to share about my experience as a newbie at Classic Exhibits.

1. “I know what I’m doing, I know what I’m doing, I know what I’m doing.”

I’ve had to come to terms with my own insecurities. This may sound a little odd, but to do a good job, I have to know I am doing a good job. While I don’t know everything – not by a long shot — I do know there is always someone on Classic’s team who will support me and who I can turn to if I need help. That alone lessens my anxiety.

Heading into my first trip to Seattle I was full of “What if’s”:  What if I don’t say the right thing? What if I don’t know the answer? We all have those insecurities and doubts on a new job, even when it’s an industry we think we know. I’ve learned that I work with brilliant people who care, who want me to succeed, and who will be there to back me up.

Repeat . . . “I am pretty good at my job, and I’m working on getting better.”

2. What I thought I’d be doing vs. What I do vs. What my friends/family think I do.

If you’re on Facebook or any of the other social media venues, you will probably smile or chuckle when you read the above statement. The “What I Think I Do” meme has become the latest fad with its interesting twist on self-reflection.

Having worked with distributors in the past, I felt I had a pretty good handle on what I’d be doing. But after my second trip, I realized that this is more than a job. Yes, I am a cheerleader, a problem solver, and a trainer, but I am also a friend.  Being a friend may be more important than the other three.

3. “Understand your customer’s world, then see how your product fits in. Get out of the office and visit them where they live and work.” – Rich Banfield

The whole reason for my job is this one premise. As distributors, you know your market and your customers. As manufacturers we strive to listen to you and apply your ideas and suggestions as often as we can. Where would Exhibit Design Search be without your willingness to share your ideas and insights? I have come to appreciate and believe in “Shared Knowledge, Shared Success.” It’s a breath of fresh air actually and goes hand in hand with Classic’s Can Do manufacturing attitude.

Classic talks about that “Shared” concept a lot. You may not hear it all the time, but trust me, I hear it ALL THE TIME. It’s important to the company. We see it as two-way communication where your contribution matters and is essential to how Classic functions. It’s not a top down approach. It’s not an “our way or the highway” attitude. If you’ve ever worked in those environments, you know exactly what I mean. We want to know what’s happening in your world and how we can better support and react to it.

These last few months have been fantastic, and I can’t wait to see what the future brings. Next time I see you, challenge me about what I’ve learned. As a former teacher, I’ll be ready for the pop quiz. Just remember to grade me on a very generous curve.

Jen LaBruzza, Western Regional Manager

SKU & You: Word on the Street

May 13th, 2012 COMMENTS

Shared Knowledge University & You

Word on the Street by Kevin Carty

Shared Knowledge University & You

About this time of year, we normally send the Classic Distributor Network a survey with 15-18 questions. Not this time. We have cleared our schedule on June 12, 13, and 14 to connect with you. We’ll talk, we’ll listen, we’ll learn, and we’ll find answers together.

Join us on June 12, 13, and 14 for three days of sharing via Classic’s “SKU & You” sessions. On Tuesday, Wednesday, and Thursday, you can participate in three (3) educational webinars, two (2) topic specific webinars, and two (2) one-on-one phone calls with Kevin Carty, Mel White, and Reid Sherwood. Choose the session(s) that target your interests and/or concerns.


1.  Knowledge Webinars (45-60 minutes) | 10 am – 11 am

  • Designer Design Tips for Sales-cessful Island Exhibits (Tuesday) —  Exhibit Designers: Erik Frost, Michael McCord, Mike Swartout, Katina Rigall, and Greg Garrett
    [Reserve Your Seat Now]
  • A Hybrid is a Hybrid is a Hybrid. Really? (Wednesday) – Mel White
    [Reserve Your Seat Now]
  • What’s All the Hub-Bub about Silicone Edge Graphics (Thursday) — Kevin Carty with a special guest from Optima Graphics
    [Reserve Your Seat Now]

2. Open Session Webinars with Kevin, Mel, and Reid Sherwood (45-75 minutes) | 11:30 am-12:45 pm

  • Open Chat  (Tuesday). What’s New in Design, People, and Trends. Join Us!
    [Register Now]
  • Open Chat  (Wednesday). Take Us to the Woodshed . . . What Did We Do Wrong/What Can We Do Better. Join Us!
    [Register Now]

3. One-on-One Phone Calls with Kevin and Mel

  • Two Hour Open Blocks on Tuesday and Thursday. We’ll be sitting by the phone waiting to answer your questions or just chat. First come. First serve. No tipping required.

Look for times and additional details later this month in LinkedIn, the Classic Exhibits blog, and e-broadcasts to the Classic email list.

Be well!

–Kevin Carty