Trade Show TalesBlog

Author Archive

Happy Holidays from the Classic Family

December 23rd, 2011 1 COMMENT

Classic Exhibits Holiday Greeting

Happy Holidays from Classic Exhibits

Trade Show Display Videos on YouTube

December 15th, 2011 COMMENTS

Trade Show Display Videos

For several years, Classic Exhibits has posted trade show display videos on our YouTube channel. It just makes sense. After all, we’re in a visual marketing medium so why not take advantage of videos. Most are product assembly animations showing Perfect 10, Magellan, SEGUE, Sacagawea . . . in addition to other Classic product lines.

In case you haven’t seen them, here are a few . . . all in the hopes of sparking comments about what videos you would like to see in the future.

Enjoy! And let us know what if there are any videos you would like us to create.

Perfect 10 Portable Hybrid Display

SEGUE Lightbox

SEGUE Sunrise Portable Display

Sacagawea PS Series Portable Hybrid Display

Aero Overhead Hanging Sign

Aero Portable Table Top

Quadro EO Pop Up Display

Sacagawea P Series Portable Hybrid Display

Classic Exhibits / ClassicMODUL Shop Tour

Finally, if you haven’t toured our facility, here’s a 10 minute “unscripted” video showing some of our production capability. The video is not narrated and excludes the offices, the rental division, exhibit storage, and our metal inventory. You’ll see examples of CNC metal bending, milling, assembly, and wood fabrication.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

*********************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

Why We’ll Never Be the Cheapest

December 14th, 2011 4 COMMENTS

The Cheapest

Back Off Scrooge!

Back Off Scrooge!

Anyone who sells a product or provides a service will invariably get asked at some point, “Why aren’t your prices lower?” That’s a tough question because the answer isn’t always what the questioner wants to hear. Frankly, everyone thinks everyone else charges too much. It’s the nature of buying and selling.

At Classic Exhibits, we get asked that question from time to time. Typically, it’s by a distributor who’s competing against an online display website like www.sittinginmybathrobe.com or www.losingmoneywitheveryorder.com. Their prices are cheaper, sometimes significantly cheaper on basic products like pop ups, banner stands, etc.

We could apologize . . . but we won’t. We’re not selling products of similar quality and design or offering the same “take it or leave it” service.  So, why are our prices our prices?

1. Better Products. Better Designs. Whether it’s a hybrid display, a table top, or a pop up, our products are meant to survive a typical trade show schedule for years. In addition, they blend practical performance with upscale design and innovative accessories. We don’t copy. We create.

2. Customized Set-up Instructions. Except for a basic Quadro or Intro, every customer receives detailed, customized set-up instructions for their display, including individually numbered components. These instructions are available 24/7 as PDF downloads from the Classic website should they ever be lost or misplaced.

3. Customized Packaging. The thought of wrapping a display in bubble wrap and jamming it into a box gives us the heebie jeebies. Nearly every product is packaged in customized packaging which includes die-cut foam packaging for Sacagawea, Perfect 10, and Magellan. Even our crates are full lined with fabric and jigged for most components.

4. Complimentary Design. It’s a service you expect in order to be competitive.

5. Flexible Production. We build displays. We don’t just pull boxes from shelves. Building displays requires that you build to your client’s requirements, even if it starts with a basic kit. Our experienced production team averages eight years of service at Classic Exhibits.

6. Project Management. That’s an important concept. Our PM’s complete detailed CAD drawings, create graphic dim sheets, and manage the order from inception until it ships. They are responsible for approving the final product and working with you in a timely and professional manner. They are not clerks. They are project managers. None have fewer than four years of experience as a trade show PM. One has 20 years and another 10 years of experience.

7. Marketing. We’re not attempting to create a national brand by advertising in airline magazines or on random websites. We advertise a bit in some industry publications and support industry organizations like EDPA, TSEA, and participate in EXHIBITOR. Most of our marketing budget goes toward creating tools for distributors like Exhibit Design Search. And we offer this at a discount ($300) for an online tool that has cost Classic over $450,000 to develop and maintain. Why? We want to build your brand in your market. EDS is an effective tool for our distributors and for Classic, and it’s hope that it engenders loyalty and increased sales for everyone.

8. Made in the USA. This may or may not matter to you or your customers, but nearly all of our products are made and/or assembled in the United States.

9.  Reliable Partners. We are loyal to our partners, like Optima Graphics and Eco-Systems Sustainable. You expect consistency and quality from Classic Exhibits, and we expect the same from our vendor partners. That’s not always possible when you are always chasing the lowest prices just for the sake of the lowest prices.  It’s always possible to get something cheaper. And we are always researching better options, but not at the cost of quality or reliability.

10. We’re not Assholes. If we screw up, we fix it. We don’t ignore you, blame you, or gouge you. We fix it. If you make a mistake, we work with you. When it comes to prices, we refuse to play the “bait and switch” game. Our prices are clear with “includes” and “excludes” noted.  There’s no attempt to show the “full meal deal” but list a “dollar meal” price. Why play that game unless you know it’s the only way you can attract attention? Let face it. We all know a few companies who love to dangle the deal, only to jerk it back once you read the mouse print.

Yes, it’s true. We aren’t the cheapest, but we’re also not the most expensive compared to our competitors. We sit in the comfortable middle, providing high quality products, exceptional service, and remarkable design at a reasonable trade show price. It’s who we are. We’ll never compete with www.displaysinadoublewide.com, but it’s not our market or our customer. Nor, for the most part, is it yours.

Let us know your thoughts. We’d love to hear from you.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

*********************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

EDPA Access 2011 Review: Word on the Street — Dec. 5th thru Dec. 9th

December 11th, 2011 1 COMMENT
EDPA Access 2011

Word on the Street by Kevin Carty

EDPA Access Review

Success! The one word that describes EDPA Access this year!

This year’s event was set at the beautiful J.W. Las Vegas Marriott Resort and Spa. It not only provided a beautiful setting, but also a nice venue for the Supplier Showcase, the networking events, and the conference sessions.

Kudos to everyone responsible for pulling the event together.

Day One started with the golf outing and the fishing event. While I did not participate in the fishing event, I heard it was very successful and that Lake Mead was beautiful. I did, however, participate in the golf outing and the TPC Las Vegas was quite the golf course. And congrats to Chris Clark playing in the group behind me. He hit a hole in one! Stealing away any chance for my “Closest to the Pin” prize. 🙂

Later that evening I had to leave the event, heading home early for the 5th birthday of my beautiful twins, but Mel, Reid, and Jim stayed to take in the rest of the event. And from their accounts and the accounts of countless others, it was the best EDPA Access ever.

Highlights included the Speed Networking Event. A cool idea in which, like speed dating, you get two minutes with another attendee to get to know one another and learn about their business. Several sessions focused on doing business with Chinese companies both in America and in Asia . Many attendees found these sessions very insightful with the growing trend of Chinese companies participating in shows in the States. At the Silent Auction benefiting the EDPA Foundation, I heard from organizers that they raised much more than they had expected. Thanks to all of you who helped out and donated. Overall education still remains the primary focus of the Access event and this year the curriculum as a whole was by far the best in recent history.

EDPA Access 2011Just to mention a few of the sessions:

  • Management Issues Forum
  • Building and Maintaining Your Sales Pipeline
  • Social Media 201
  • A Dozen Technologies to Bet On
  • Designing and Installing Retail Experiences
  • Global Design Trends to Bet On

There was a terrific session moderated by Jay Burkette about “New Systems and the Hybrid Trend” which generated a lot of conversations about hybrid trends, the definition of “hybrid,” and whether aluminum extrusion is a fad or a long-term fixture in our industry.

Networking is always a big focus at EDPA Access. In addition to the golf and fishing outings, networking events included:

  • First-timer’s Reception
  • Welcome Reception
  • President’s Gala
  • Poolside Reception
  • Breakfast Roundtables

The only criticism I heard was that  the venue was too far from the Vegas Strip. And to that all I can say is . . . That’s the point!

On Tuesday afternoon, I attended the EDPA Board meeting. As a proud member of the board, I really appreciated the time we spent together reviewing what I can only say is a very healthy industry on a really positive growth pattern. Building quality partnerships with other associations both here in the States and in Europe and Asia to broaden the reach and depth of the EDPA and its members.

Thanks to all the Classic and ClassicMODUL distributors who came to this year’s event. I hope and trust that you found the event educational and beneficial for you and your organizations. You represent a very important and growing segment of the EDPA membership. Please share your experience with others who have been on the fence as it relates to attending this annual event.

Mark your calendars for next year. The meeting will be held in Palm Springs, CA at the Renaissance Resort and Spa the week after Thanksgiving. And it is sure to  even better than this year’s event.

Thanks again to Jeff Provost, Kelly Cingari, and Anna Lawler to name a few for all the hard work they put in to making the event a huge success!

If you attended, please share your thoughts of the event.

Be Well.

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

What’s Your Corporate Culture?

December 4th, 2011 4 COMMENTS

What’s Your Company Culture?

Corporate CultureEvery company has a culture, whether they recognize it or not. Some companies promote it as an asset. Others see it as the elephant in the room which no one discusses. Then there are those executives who speak about their culture using glowing terms like empowerment, self-actualization, and mutual respect. They talk about “open doors” when, in fact, their company could be a reality series. The infighting, politics, departmental espionage, and gossip would make a Survivor or Jersey Shore star blush.

And just like on a reality series, everyone is on their best behavior at first. They wear make-up, clean clothes, and say “Please” and “Thank you.”  They are hyper-aware of the cameras, but after awhile, they forget, and they react to the drama surrounding them. The drama doesn’t change who they are, but it heightens aspects of their personality, both good and bad.

Now imagine the same situation where the culture is established. A new person wants to do the right thing, wants to fit in, and wants to be professional and productive. Supportive cultures welcome that person. They see them as enriching the group and adding value. Each new person represents a necessary skill. And, in time, they reaffirm those values and add diversity to the team.

In dysfunctional cultures, the players are entrenched, and new employees are viewed as threats or possible allies. They quickly discover that to survive they must grapple with departmental politics and navigate petty personal squabbles, some dating back years. All too often, these cultures are hostile to change, blinded by departmental silos and antagonistic to customers, both internal and external. Work gets done but the emotional toll undermines the long-term prospects of the company since good employees leave and creative growth stagnates.

The DNA of the Company

Think of corporate culture as an organism rather than a policy. On days when there are guests, the group plays nice. No one has to be coached to behave in supportive cultures. It’s in their DNA. Impaired cultures are told how to behave and are reminded who will be allowed to interact with the guest. If it’s an important guest, they are told in no uncertain terms to act accordingly.

I don’t pretend to be expert an organizational behavior. Heck, I barely have a grasp on my own behavior. But I’ve worked for enough companies over the years where the corporate culture made the experience pleasant or punishing. What made one culture rewarding and the other a jail sentence? It’s never black and white. I’m not that naive. There’s no perfect company. They all have blemishes and some age better than others. Some start out caring and compassion and become borderline psychopathic. Larger companies often attempt to institutionalize the culture through training, mission statements, and evaluations. More often than not that works, but it can still fail if management ignores or undermines it through their own actions or inactions. HP’s recent fiascoes are a good example of a widely respected culture that has taken a beating over the past three years.

There’s a good chance you work for a small or medium company. There are three major influences on the culture:  the person(s) who owns or manages the company, the person who is the leader in the group (who may or may not be the owner/manager), and the bad apples.

Consider Your Own Situation

If you like your job, whether you handle embalming fluid, shuffle paper, or sell stuff, there’s a good chance you work for someone who sets clear expectations, supports your ideas, respects your work, and treats you as a responsible adult. You may not love every aspect of your job, it may not be the dream job you always wanted, but if your boss is respectful and competent and rarely exhibits a Dr. Jekyll/Mr. Hyde personality, you don’t dread coming to work every day.

On the other hand, we have all worked for the “satanic and/or incompetent nub job,” the boss with a tenuous grasp on human emotions, teamwork, and common decency.  This person just crawled from whatever swamp breeds these creatures and has learned to mimic, albeit badly, human behavior. These people make our lives a living hell, and unless they own the company, they don’t last long.

Since not all managers or owners are leaders, someone has to assume that role, either formally or informally within a team. These folks may be a good or poor manager; however, leaders typically don’t get to be leaders without the ability to “lead.” They understand how to motivate others and how to establish priorities and goals. Exceptional leaders not only model the behavior they want others to follow, but they also guide and coach their colleagues toward those model behaviors. It’s easy to confuse the concepts of “managing” and “leading,” but think back on your own experiences. We’ve all known great managers but poor leaders . . . . or great leaders but weak managers. On occasion, someone possesses both. Truly great managers or leaders are self-aware. They play to their strengths and promote those who possess the talents they don’t have.

Bad Apples Finally, let’s chat about the “bad apple.” Have you ever worked somewhere where you like your job, your colleagues, and the culture. Then, the company hires the “bad apple.” Suddenly, everything changes. That one person, for reasons unique to each situation, changes everything. They become “the conversation” whenever you and your colleagues chat. You discuss reasonable solutions about how to handle this person, but those solutions never seem to work. You try harder and like a greased pig, every perfect solution escapes your grasp.

What we fail to understand about “bad apples” is that each time we try to remove the bad behavior, or the brown spot on the apple, it always exposes more bad behavior. Not at first, but over time that clean surface turns brown again. Eventually, it’s all bad and all that remains is an even uglier core.

A human resource manager once told me, “We hire people for what they know. We fire them for who they are.” They may be incompetent or unethical, but much more often, they are simply not good matches for the group or the corporate culture.

Every corporate culture is different. And most are moving, evolving, adapting. Good ones recognize what works for their employees, their customers, and their suppliers. They build on it and strive to hire employees who add value and strategic diversity. Bad ones ignore it. They lack institutional self-awareness, and they blame internal dysfunction on individuals or market forces.

What’s your corporate culture? How has that culture manifested itself through the past three years of economic malaise? Please share your thoughts (or rants on previous bad cultures).

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

*********************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.