The sheets below show some, but not all, of the rental kits available from Classic Rental Solutions under various price points. All kits can be modified to fulfill the specific marketing requirements of an exhibitor.
Three New Rental Displays with 20 ft. Lightboxes from Classic Rental Solutions. All feature SuperNova LED lightboxes with backlit fabric graphics. Accessories include charging tables, genius bars, reception counters, and pedestals.
Click on the individual images to see more details.
It’s an exciting time to be in the exhibition industry. At
no other time in the past 20 years has the pace of change been so dramatic. While
some exhibit houses are embracing it, others are sticking their proverbial head
in the sand.
Take rental displays for example. Just a few years ago, rental displays were the stepchildren of trade show design. Neglected and underappreciated by both exhibit houses and general service contractors. Exhibitors who chose a rental display either weren’t serious about trade show marketing or simply didn’t understand the poor image those displays projected on the show floor.
How that has changed! Rentals have gone upscale and
depending on the provider can be customized to meet almost any exhibitor’s
marketing goals. They are basically indistinguishable from the purchase display
across the aisle or your competitor’s new exhibit. So why the change and why
should you consider a rental OR better yet a purchase/rental?
The Top 3 – Plus a Bonus Tip. 😉
Reason #1 – Design Flexibility
The marketing goals for most companies are constantly
evolving with multiple campaigns and a host of products and services, each with
a distinct brand and messaging. What worked in Q1 may not be effective for Q3
or scrapped all together.
Rental displays make it easy to change graphics, add structural
elements, or simply go from an inline to an island (or vice versa). That
flexibility can be very dynamic for your brand and marketing goals and more
cost effective in the long-term.
Island Rental Exhibit
Reason #2 – Upfront Cost
Rental displays are not only less expensive upfront, but
they also allow you to stretch your budget even further. Take the exhibitor who
settled for a ho-hum inline in the past. With a rental, they could add attractive
meeting space, LED lighting, large monitors, shelving, and extensive storage –
all at the same price of a purchase.
More bang for the buck means you can elevate your trade show
presence with attendees. Or, if you choose not to make significant changes to
the display, the savings can be spent on client entertainment/meals, pre-show
marketing, or booth staffing. Or directly to your marketing bottom line.
Reason #3 – Associated Expenses
When you purchase a new exhibit, there are always associated
expenses, some you may not anticipate. Storage for example. Larger exhibits are
packed in crates. Those crates either must be stored at your exhibit house for
a monthly fee or in your own facility. Either way, it’s an ongoing cost. Plus,
when components are lost or damaged, those must be replaced.
Before each show, someone has to reassemble the booth to
ensure all the parts and pieces are there, and if there are changes, then there
are design fees, new components or graphics, and the labor to get it prepped
and perfect.
With a rental, nearly all of that disappears. No storage. No
prep charges. No labor. You may have new charges if you change the graphics or the
design, but in general, those are more controllable and predictable.
Inline Trade Show Rental Exhibit
Bonus Tip – Rental and Purchase
Rental vs Purchase doesn’t have to be an either/or decision.
More and more sophisticated exhibitors are choosing both. They purchase those
design elements they know they’ll use again and again regardless of the show or
configuration. For example, a central 12 ft. tower with locking storage. If you
need that every single time, then it makes sense to buy it and rebrand it when
necessary. However, if you sometimes need multiple monitor workstations but
other times you would rather have more meeting space, then it doesn’t make
sense to purchase monitor stands. Rent them instead.
It’s often the peripheral items like counters, pedestals,
charging stations, monitor stands, lightboxes, etc. which change frequently.
Rent them. That way you can play with what works best and make informed
decisions based on your experience and success.
Still a Bit Confused?
Your next step is to work with an experienced exhibit professional like Brave Exhibits or other Classic Exhibits Distributors. Their sole mission is maximizing your trade show success. Show after show. Brave Exhibits has learned how to avoid the costly mistakes that inexperienced exhibitors make. And believe me, it’s easy to waste money before you know what works and what doesn’t. They’ll ensure that doesn’t happen whether you decide on a Purchase or Rental or Purchase/Rental.
There are Three Types of Trade Show Exhibit Rentals: Rejects, Reruns, and Remarkables. All rentals depend on the exhibit supplier’s inventory and willingness to customize. So what’s the difference?
Rejects
Rejects: These are instantly recognizable as traditional rental designs from the GSC show manual. They are built from battered aluminum extrusion and Sintra graphic inserts. They are ugly, ineffective, and increasingly being replaced by modern modular wall systems.
Reruns
Reruns: Many rental designs now use modular wall systems. A very positive trend. Unfortunately, the designs depend on the supplier’s inventory, which is often limited. That means choosing from a narrow selection of inline and island configurations which are repeated again and again on the show floor. It’s a step up, but not a custom rental.
Remarkables
Remarkables: Customized rental designs are the exception since they depend on a large rental inventory, custom manufacturing, and design flexibility. They are generally indistinguishable from a purchase exhibit, since they are personalized to the exhibitor’s marketing requirements. They can be more expensive, but even that depends on the rental supplier and the exhibitor’s willingness to commit to multiple rentals.
Just because a supplier has a rental option, it doesn’t guarantee their rental inventory supports “remarkable” designs. Ask questions. Request designs. See photos of past rental projects. Finally, don’t fall in love too quickly. You deserve to date a few unremarkable candidates before committing to a long-term relationship.
Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, custom, and rental exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
