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When Imitation IS NOT the Sincerest Form of Flattery

July 13th, 2011 Mel White 3 COMMENTS

Magellan MOR VK-1078

Under the Heading of “Are You Friggin’ Kidding Me?!”

This week, we received a booth for storage, which is a service we offer through our Exhibits Northwest division. Like normal, we assembled it to determine if there were any issues. Now, here’s where it gets really interesting.

The display was built by ‘Blue” (and you know who I mean). Frankly, we have a great deal of respect for “Blue.” They have been market leaders for over 20 years in design, marketing, and product innovation. They know trade show marketing, and they know how to sell design. As a leader, you expect them to be trendsetters, not imitators. Certainly, you don’t expect them to copy iconic designs from other manufacturers. That wouldn’t make sense. They are “Blue,” and “Blue” doesn’t even acknowledge that there are other system manufacturers. But I digress.

Over three years ago, Classic Exhibits introduced two distinctive display designs, both in response to the recession. The designs were the Magellan Miracle and Magellan MOR. These designs were intended to offer customers a sexy hybrid look, but at a more affordable price than upscale hybrids like Visionary Designs. There were fewer bells and whistles, but the Magellan kits included large format tension fabric graphics, curved metal, monitor, and counter options. These designs have been successful because they are engineered well, they assemble quickly, and they pack in portable roto-molded cases with die-cut foam packaging.

Too often, success breeds envy (or so we’re told) and the itch to imitate that success is often overpowering. Well, the display we assembled, as you can tell by the photo, bears an uncanny resemblance to the Magellan MOR VK-1078 and VK-2099.

Our first response was to be angry at “Blue” for copying our design. But, then we examined the display more closely and got really, really pissed off. It’s one thing to copy a design. It’s another to copy a design and butcher it. We felt sorry for their customer who went to “Blue” with a Classic rendering and the hope of a lightweight, easy-to-assemble, and attractive display . . . but got this.

At the risk of giving our competition a leg up, we’ll share with them what they got wrong.

  1. The Magellan MOR’s design is based on a smooth lightweight aluminum profile with a horizontal S-curve. We use the MODUL Z 45 extrusion. The metal should frame the graphic, not compete with it. The “Blue” design uses a large 50 mm grooved square profile, which is both physically and visually heavy. We hesitate to use the term unattractive. It’s not. Instead, think of it as an awkward teenager — no longer a cute child and not quite a confident adult.
  2. When you bend metal, the bending can create roller marks or cracks in the clear anodizing. Since you don’t want a customer who’s spending $8K or $16K to receive a less than perfect display, you have to re-anodize or powder-coat the metal. Yes, it’s more expensive, but it’s the right thing to do. Guess what didn’t happened to this display? Yep!
  3. Portable displays are supposed to be easy-to-assemble, which is why we designed the Magellan (and the Sacagawea and Perfect 10) with knobs. While a few components may still require the hex key tool, such as counters or base plates, the goal is to make it easy and intuitive. We do. Our doppelganger twin did not.
  4. Here’s an easy one. Graphics should fit. There’s a reason they’re call “tension fabric graphics” not “shower curtain graphics.”
  5. Finally, make it easy for show labor to assemble and disassemble it. When they don’t understand how something should assemble, they use a sledgehammer when a screwdriver would be appropriate. Or in this case, they used a drill and a hammer again and again and again.

Next time, just ask us for assistance. While we won’t deny that we’re proud of our designs and our engineering, we’d much rather know that a customer got a display they’ll love for years and years, even if it’s not built by Classic Exhibits.

Happy Exhibiting!

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

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Posted in Classic Exhibit Systems, Mel White | 3 Comments »

FAQ — Sacagawea Portable Hybrid Displays

September 7th, 2010 Mel White COMMENTS

Several weeks ago, we added Frequently Add Questions to Exhibit Design Search. There are over 90 questions/answers in this FAQ database. Now, we aren’t foolish enough to think you’ll read them all in one sitting, although we’d be very flattered if you did. Instead, we’ll share samples in the Trade Show Tales blog over the next week or so. We know you read the blog. We have statistics to prove it!!

Sacagawea VK-2107 Portable Hybrid

We’ll begin with the very popular Sacagawea Portable Hybrid Display System:

1. What is a portable hybrid display?

Generally, portable hybrid displays incorporate aluminum extrusion, tension fabric, and other display components to create a modern-looking tabletop or inline display. For a more comprehensive explanation, refer to the article: 10 Things to Consider Before Buying a Portable Hybrid Display.

Our portable hybrids assemble primarily with attached knobs, and the designs are unlike any other hybrids in the world: upscale, contemporary, and very affordable.

2. What makes Sacagawea different from your other hybrid systems, such as Visionary Designs, Perfect 10, and Magellan?

Sacagawea blends upscale design with aggressive pricing that’s perfect for anyone looking for a lightweight hybrid display. Choose from three attractive design series, 65 compact and versatile displays, and terrific 10 ft. and 20 ft. configurations with multiple options.

With Visionary Designs, anything is possible – portable, modular, custom, and custom-hybrid designs. Visionary Designs can be any size, any shape, any configuration. Think of the display kits as idea generators rather than final designs.

Anyone who loves curves, loves Magellan because the kits are all about curved metal and large tension fabric graphics. The most popular have been the Miracle and MOR, which (not surprisingly) are also the most affordable.

Perfect 10 assembles without tools and comes in a mind-boggling assortment of color and shape options, all included in the standard price.There’s no other display like Perfect 10, because not other system has the patented Perfect 10 S-Shape.

3. What are the key features of Sacagawea?

Sizes: Table Tops, 10 x 10, 10 x 20, Pedestals, and Workstations.
Kits: 65 standard kits.
Straight Aluminum Extrusions: Mostly straight extrusions with MODUL S40 uprights and Z45 horizontals.
Graphics: Primarily one large tension fabric graphic @ 7.5 ft x 6.75 ft with a smaller tension fabric graphic and/or direct print graphics. Velcro tension fabric connections.
Assembly: MOSTLY attached knobs with some hex key connections. Individual numbered parts with detailed setup instructions.
Colors: (9) Sintra/Plex Wing colors. (1) Standard extrusion color: Silver (clear satin anodized).
Packaging: LT-550 Portable roto-molded case(s) with die-cut foam inserts.

Bottom Line:  Least expensive, mostly straight extrusions, primarily knob assembly, medium-large graphics. Ideal for anyone considering a pop up display.

4. Why did you choose the name Sacagawea?

As you may recall, Sacagawea was a Lemi Shoshone woman who accompanied Lewis and Clark on their expedition between 1804 and 1806. She was the only woman.

Sacagawea served as a guide and an interpreter for the expedition, but her greatest value to the mission may have been simply her presence during the arduous journey, which showed their peaceful intent.

The Sacagawea Hybrid System, named in honor or this remarkable woman, is a lightweight, adaptable display system which packs in one or two portable cases. It’s durable, attractive, and makes a big impression at any show or event.

For more information about Sacagawea or the Lewis and Clark Expedition, click on the links.

5. What is a tension fabric graphic?

Tension fabric graphics attach to a frame so the fabric is taut edge-to-edge, creating “tension.” Typically, the graphic has Velcro hook sewn along the border, usually top and bottom, and attaches to Velcro loop on the frame. A silicone bead or welting can also be sewn to the edge of the tension fabric graphic. Those are referred to as Silicone Edge Graphics(SEG).

What are the benefits of fabric graphics vs. traditional first surface graphics?

  • Flexibility. An array of fabric options and finishing exists. Fabric graphics can be adapted to just about any hardware
  • Storage and Shipping. Fabric is lighter than many other graphics. Fold your graphics neatly when in storage and take up much less space.
  • Care. Fabric graphics can be washed and steamed and are just as durable and long lasting as traditional graphics.
  • Lightweight. Larger graphics weigh less, perfect for draping or creating space definition.
  • Cost. More image bang for the buck!
  • Green. There are the obvious transportation and storage benefits. Even more exciting is the growing list of fabric options created from recycled materials.
  • No Glare. Fabric is the perfect choice for media walls or any backdrop that is being photographed or filmed.
  • Versatility. Fabric can be applied to most display and hardware options and is perfect for skinning or covering displays or objects. Custom covers can be created to drape over objects, wrap, or completely pillowcase them!

Next, Quadro S Pop Up Displays.

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Cocktail Party Espionage at EXHIBITOR 2010

March 9th, 2010 Mel White 5 COMMENTS
Join Us at the Classic Hospitality Suite at EXHIBITOR 2010

Join Us at the Classic Hospitality Suite at EXHIBITOR 2010

This Tuesday (March 16), Classic Exhibits will host our EXHIBITOR Show Hospitality Suite at Mandalay Bay in Las Vegas. There will be no awards, but there will be a bunch of very nice Classic friends and employees.

In anticipation of the event, the Classic paparazzi have gathered tidbits, rumors, innuendos, and general gossip about some of the attendees. However, we need to enlist your assistance to ferret out the remaining dirty truth so we can use it as blackmail throughout year.

For example, these folks can expect a not-so-subtle phone call when sales are slow in June . . . “Hey Chris, how about purchasing a Sacagawea Hybrid Display this week (or even three or four), and we’ll consider burning a certain incriminating ‘photo’ in our possession?”

If you are uncomfortable dabbling in the gentle art of espionage, consider using the following helpful conversation starters. Once you get them talking, be sure to ask about any “funny” or “embarrassing” stories they may have from spring break, college, or their trip to Argentina to visit a “friend.” We’ve found that casually dropping the word “experiment” seems to be particularly effective after a few drinks.

Just a little hint . . . Be wary of the swizzle sticks and cocktail napkins at the party. They may not be what they seem.

  • Chris Griffin (Trade Show Supply) —  “Did you really beat Dale Earnhardt Jr. in a bicycle race through the Orange County Convention Center?”
  • Kim Merkin (Czarnowski) – “Kim, I hear you have put on two very successful and informative Open Houses over the past couple of years. What is your secret?”
  • Jay and Carol Larimore (Tradeshow STOP) – “Do you really have the largest collection of iPod accessories East of the Mississippi?”
  • Robert Keller (Bay Area Exhibits) – “I hear your building contains one of world’s largest trampolines . . . what’s that all about?”
  • David Hanken (Total Displays) — “What’s the secret to selling an expensive hybrid display to your wife’s software company?”
  • Dave Desko (The Exhibit Source) – “Did you really paddle across the Boston Harbor using only a lacrosse stick?”
  • Joe Shelman (Exhibits Northwest Seattle) – “Are you really excited about the off-season signing of Cliff Lee by the Mariners?”
  • Mark Bendickson (Exhibit Design) – Did you really supplement your 2009 sales by publishing a book titled Texts from Last Night?
  • Jim Shelman (Exhibits Northwest Portland) – “Jim, is there some sort of curse on the Blazers this year? What’s up with all the injuries? Did you put a voodoo hex on them?”
  • Ron Armstrong (Armstrong Display Concepts) – “Have you ever lost an Elvis impersonator competition?”
  • Cindi Cody (Xzibits) – “Why do you carry two Chapsticks with you?”
  • Susan Coppola (Imagecraft)– “Susan, rumor has it you have the coolest lunch spot ever near your facility. It’s located in an Apple Orchard or something?”
  • John Snyder (Atlantic Exhibits) – “Did you think this was the Safari Club International Show? Is that why you’re wearing camo?”
  • Larry Crumlish (InSource LC) – “Have you been given the finger lately?”
  • Justin Hersch (Delphi) – “Justin, you have to have one of the more unique manufacturing facilities . . . an old airplane hangar. I hear some episodes of Myth Busters have been shot there. Is that true?”
  • Sean Combs (Steelhead Productions) – “Sean, exactly how many times a day do people refer to you as Puffy or P-Diddy?”
  • Dave Walens (Brumark) – Do you really have to be in New York by 11:30 pm to lead the Late Night Orchestra?

As you can plainly see, we will be surrounded by greatness. Please stop by for a wonderful event on March 16 (from 3:30 to 6:30 pm). You’ll be contacted afterward to report your findings. The urine test . . . and blood test will not be optional.

Till the next time,

Reid

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Posted in Fun, Reid Sherwood, Trade Show Exhibit Tips | 5 Comments »

Word on the Street — December 28th thru January 1st

January 3rd, 2010 Mel White 5 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Ten Reasons I’m Glad It’s 2010

Happy New Year! I hope you had a joyous and safe celebration with your family and friends.

I don’t know about you, but I am not a big one for New Year’s Resolutions. Nothing against those of you who do make resolutions, but mine are usually broken by January 4.  

I am, however, very hopeful and excited as we step into 2010.

10 Reasons:

#1 – As mentioned by several people at the EDPA Conference in December, 2009 sucked! It can go nowhere but up from here. 🙂

#2 – As an industry, we seem more united than ever. That might sound strange to some, but with the advent of social media sites like LinkedIn, people seem to have an avenue to express concerns, issues, and successes more readily. And they are using it! If you follow the groups and discussions, you see that for the most part we all have the same goals to improve our industry. Even some of the most traditionally “taboo” topics are being discussed. Keep it up. Whether we agree or not is not really important . . . rather, what’s important is keeping the issues out in the open for discussion, learning, and change.

#3 – As a company, Classic Exhibits Inc. has deepened its relationships with customers throughout the tough times of 2009. Sometimes, when the going gets tough it causes strains on relationships. Last year, it proved to bond us together even tighter. When you are all in the same boat together, you might as well join together and find creative ways to trudge through it, making sure we all survive!

#4 – Product Development. Ours actually grew in 2009 and is poised and ready for 2010. We created several new products in 2009 — some that were entirely new, such as Sacagawea, as well as a bevy of new kits within our existing product lines such as Magellan Miracle and Magellan MOR.

#5 – New Products. As you will soon see, we are launching a new line in early 2010 (Segue). Stay tuned as we lauch this product in stages.

#6 – Classic’s Production Team. Many of you have heard me brag about our Production staff. They are incredible. Most of our core production employees celebrated their 10th year with Classic this past year. Ten Years! While I think that says a lot about Classic as company, more importantly, it gives me great comfort knowing that day in and day out that we have a crew of professional, dedicated, and quality-driven individuals producing our customer’s exhibits.

#7 – Shared Knowledge. We focused all year on collecting and collating important details of exhibits sold in the past as well as all exhibits sold in 2009. In return, if you look at Exhibit Design Search, you will see the benefits. Many of the kits shown now include links to the Set-ups, Graphic Dimensions, Set-up Videos, Photos, and much much more!

#8 – Rentals, Rentals, Rentals! Jim Shelman and his team continue to do an amazing job creating unique rental options that provide something for everyone and for every budget!

#9 – ClassicMODUL Connecticut Location. With a year under our belt (and a few bumps and bruises along the way), we are poised to service all your East Coast raw metal needs. Thanks to Tom Jones and his team for their continued dedication to refining this operation.

#10 – Customer Service and Project Management. Tim Hanley and our talented project managers spent their free time throughout 2009 focused on the “Shared Knowledge” theme. They worked on creating databases of CAD drawings, set-up instructions, and other details that will allow us to meet your day-to-day needs more efficiently.

In about two weeks I will release my annual State of the Company letter. It will highlight our plans and goals for 2010, reflect back on the lessons learned from 2009, and chart our plan of attack for 2010 from all levels — Production, Design, Customer Service, Marketing, and Sales.

What are you thoughts as we move into 2010? I would appreciate hearing your insights.

Have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Posted in Kevin Carty, Word on the Street | 5 Comments »

Exhibit Renderings Rock . . . But Photos Rule!

November 8th, 2009 Mel White COMMENTS
Magellan Miracle Portable Hybrid Display

Magellan Miracle Portable Hybrid Display

Our website, like most exhibit websites, has an abundance of renderings. It makes sense. Renderings allow our designers to show multiple exhibit designs quickly and economically. However, given a choice, nearly everyone would rather see photos over renderings. 

Portable Hybrid Displays

The fastest growing segment in the trade show exhibit industry is portable hybrids. What are portable hybrids? Click on this link for an explanation, or simply click on the two photo gallery links below. These galleries show actual orders in the Classic Exhibits Setup Area over the past six to nine months. It doesn’t include every portable hybrid ordered, nor does it show the other exhibit lines we manufacturer. If you are interested in seeing a more comprehensive photo gallery, we encourage you to visit P5D, our daily blog of photos (which goes back nearly four years). We think you’ll enjoy seeing how exhibit trends are constantly changing from season-to-season and year-to-year.

The gallery links below include designs from our Perfect 10, Perfect 20, Magellan, and Sacagawea lines. In addition, you’ll see creative examples of counters, pedestals, workstations, and kiosks.  Let us know what you like (and don’t like).

Recent Portable Hybrid Displays

Gallery 1:  http://www.classicexhibits.com/trade-show-photos/october-09

Gallery 2:  http://www.classicexhibits.com/trade-show-photos/january-09

–Mel White

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