Trade Show TalesBlog

Posts Tagged ‘NAB Show’

The NAB Show Listens to Exhibitors | Introduces an Updated Show Service Pricing Model

October 31st, 2018 COMMENTS

NAB Show Show Services

Recently, The Trade Show News Network published, NAB Show Eases Exhibitor Pain Points with NAB Show Cares by Lisa Plummer Savas. I encourage you to read the full article which includes the background story about why the NAB Show decided to research and implement updated show services. Let’s review those changes because they are a huge step in the right direction for our industry.

The NAB Show and Freeman deserve credit for offering exhibitors greater predictability and transparency on charges, which we hope will be embraced (in some form) by other show organizers and contractors. 

I’ll quote liberally from the article, which is detailed and well-written.

The Changes

Unlimited Material Handling

The Unlimited Material Handling Initiative reduces fees for moving freight from dock to booth and back via a fixed rate per square foot that covers any or all items an exhibitor brings into the show regardless of quantity, weight or volume. Instead of receiving an invoice for material handling after the show, exhibitors simply pay for the service up front when they purchase their booth space. 

While this initiative doesn’t benefit everyone, like smaller exhibitors who didn’t use the service previously, it did result in 40% and up reduction for larger exhibitors. And while the savings are welcome, exhibitors benefit more from the predictability and prepaying that expense before the show. Whatever financial shock happens, it doesn’t happen during the show on someone’s credit card. According to Christy Ricketts, vice president of operations and marketing for Contemporary Research, “This program is a welcome change because it encourages all exhibitors to bring more items into the show to enhance their booth space.” 

My Take:  There’s no greater pain point than drayage for exhibitors because it is unpredictable, often arbitrary (i.e. special handling), and expensive. Eliminating two of the three is encouraging. Hopefully, GSC’s won’t go in search of other hidden fees to offset revenue but will adjust the upfront fee to find a financial balance for all parties. 

Electrical

The next service exhibitors had expressed the most frustration with was electrical pricing and what exhibitors called “hidden costs,” aka, charges for extension cords, materials and labor. Not only did exhibitors find these expenses difficult to budget for but also to review and audit on post-show invoices.

In response, NAB Show Cares unveiled No Surprise Electrical Outlet Pricing, which offers the outlet, materials and floor work labor for one price. 

This change means the price of an outlet will include the materials and floor work labor associated with the installation and removal of that outlet. 

My Take:  See the link above for pricing comparisons. Yes, it benefits the smaller exhibitor, but those savings may not be realized by larger exhibitors, especially those who are “on their game.” The predictability is a bonus along with the inclusion of materials, but only time will tell if the pricing menu is fair to all parties. 

Rigging Services

A big pain point for exhibitors was not so much the expense of rigging crews to hang truss and lights but more the added costs of rigging supplies… The Inclusive Rigging Pricing addresses this problem by including rigging supplies with the rigging crew rate, which will now make it easier for exhibitors to review invoices and budget for such a major show expense. Additionally, NAB Show has always offered a rigging/hanging sign crew for a single blended rate with no additional overtime charges.  Exhibitor reaction to this rate structure has been very positive, so it will remain in place.

According to the NAB Show, Rigging & Hanging Signs represent 20% of the NAB Exhibitors’ overall collective spend on show services – even though just 400 out of 1800 exhibitors use the service. 

My Take: This seems like a logical extension of the electrical changes. Technically, it’s a price reduction since it now includes rigging supplies, which may reduce those situations where the riggers “reject” the cabling and other hardware provided by the manufacturer. That’s not to say some hardware shouldn’t be replaced since it doesn’t meet basic safety requirements, but there’s always been a suspicion that hardware gets rejected simply to add to the final bill, particularly when the hardware has been used successfully at other facilities.  

Conclusion

Could the NAB Show Cares model mark the beginning of an industry-wide trend? According to BJ Enright, president and CEO of Tradeshow Logic, “I hope that exhibitors and show organizers really look at, talk about and figure out what’s right for their show and what needs to be changed (and) while what we’re doing for NAB may not work for every show, there are solutions that can be developed and customized for every event.” 

I couldn’t agree more. 

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

10 Big Trade Shows in North America | April 2017

March 30th, 2017 COMMENTS

10 Big Trade Shows in April 2017
Spring has officially sprung, and we’re hopping into April with another BIG trade show month. This month features coffee to craft brewers, and furniture design to architects and broadcasters. There’s something for everyone.

PROMAT 2017, Apr. 3 – 6, 2017, McCormick Place, Chicago, IL

http://www.promatshow.com/

ProMat is where manufacturing and supply chain professionals go to find their X – that unknown quantity that will take their supply chain to the next level of success. ProMat 2017 is the one show where attendees will see in person, in action the best solutions and innovations the industry has to offer and meet the leading providers face-to-face. As a bonus, a ProMat badge will get attendees into Automate 2017 where they’ll find automation solutions they need to make operations work more profitably.

SAE International World Congress Experience, Apr. 4 – 6, 2017, Cobo Center, Detroit, MI

http://wcx17.org

At WCX17: SAE World Congress Experience practical meets potential. The premier talent in the automotive and mobility industry converge to address current challenges, discover new avenues of exploration, and explore the promise of the future of transportation engineering in an interactive experience. More than 200 exhibitors – including OEMs, suppliers, and technology companies – will be exhibiting at WCX.

Coverings, Apr. 4 – 7, 2017, Orange County Convention Center, Orlando, FL

http://www.coverings.com

Coverings is the largest tile and stone show in North America with nine miles of the latest trends and exhibitors from over 40 countries. The show floor at Orange County Convention Center will feature 1,100 global exhibitors showcasing the latest tile & stone innovations. From Live installation demonstrations and tours of the show floor, to networking events and segment-focused Appreciation days, Coverings will be packed with things to see and experience.

Craft Brewers Conference & BrewExpo America, Apr. 10 – 13, 2017, Washington, D.C.

https://www.craftbrewersconference.com

The 34th Craft Brewers Conference & BrewExpo America will return to the nation’s capital. It is presentment annually by the Brewers Association and is the craft brewing industry’s leading event, and the only one that serves both brewpubs and packaging breweries.

BrewExpo America is the main trade show for American craft brewers providing the opportunity to connect customers, leaders, and more than 775 vendors in one location in the national and international brewing arena. The trade show sets the stage for exhibitors and buyers to develop profitable business relationships and helps brewing and brewery restaurant professionals encounter the latest and best products and services that industry vendors have to offer.

Global Specialty Coffee Expo, Apr. 20 – 23, 2017, Seattle, WA

http://coffeeexpo.org

The Global Specialty Coffee Expo has everything for everyone in the coffee world. Roasters and Retailers can attend and have the opportunity to exhibit their products on the show floor, network with the industry’s decision makers, and further their professional careers by participating in the SCA’s numerous lectures, labs or certificate programs. Food and Beverage professionals can attend to view the industry’s most innovative and cutting edge coffee products, learn about integrating specialty coffee into their existing business plan, and easily make purchasing decisions face to face on the show floor.

Coffee Enthusiasts of all professional backgrounds can attend to participate or watch the coffee competitions, mingle with like-minded attendees at receptions and lunches, or learn more about the art of cupping, brewing or roasting in the educational programs.

Artexpo New York, Apr. 21 – 24, 2017, Pier 94, New York, New York

http://artexponewyork.com

Each year thousands of art industry insiders flock to the Artexpo New York in search of the art and artists that will shape trends in galleries worldwide. Hosting more than 25,000 avid art enthusiasts annually, Artexpo New York is the largest international gathering of qualified trade buyers—including gallery owners and managers, art dealers, interior designers, architects, corporate art buyers and art & framing retailers.

High Point Spring Market, Apr. 22 – 26, 2017, High Point, NC

http://www.highpointmarket.org/

The High Point Spring Market is the largest furnishings industry trade show in the world, bringing more than 75,000 people to High Point, North Carolina, every six months. Serious retail home furnishings buyers, interior designers, architects, and others in the home furnishings industry can be found in High Point twice a year because if you can’t find it in High Point…it probably doesn’t exist. Currently there are 180 buildings with a combined 11.5 million square feet of show space. There are 75,000 attendees each market, more than 2000 exhibitors, with 100+ countries represented.

FDIC International, April 24 – 29, 2017, Indiana Convention Center & Lucas Oil Stadium, Indianapolis, IN

http://www.fdic.com/

There is no other event like Fire Department Instructor’s Conference (FDIC) International.  The FDIC “Experience” is hard to convey in mere statistics, percentages and words. You’ll hear many of our past attendees talk about the “hallway conversations”, “life-long friendships”, and the power of this event to recharge the passion. In 2016 there were 780 exhibitors interacting with 32,439 attendees. 1,403 were international attendees from 59 countries. Also in 2016, TSNN named FDIC International was named #39 of the top 250 Fastest Growing Trade Shows in 2016.

NAB Show, Apr. 22 – 27, 2017, Las Vegas Convention Center, Las Vegas, NV

http://www.nabshow.com

The result of these once distinct fields of media, entertainment and technology are converging and becoming something far greater than the sum of their parts. That’s the M.E.T. Effect – and it’s redesigning the very nature of how we live, work and play.

This cultural phenomenon is fueled by internet connectivity and integrated systems, opening up limitless opportunities. Behavior and business have merged to redefine workflows and revenue streams. Corporate alliances are forming and development teams are working vigorously to fill consumer demand for more digital content and immersive experiences. NAB Show is where global visionaries convene and where this phenomenon comes to life.

The entire digital ecosystem attends the Show, including Broadcast, Digital Media, Film, Entertainment, Telecom, Post-Production, Academia, Mobil, Houses of Worship, Advertising, Military, Government, Retail, Security, Sports, Live Events, Online Video, IT, Virtual and Augmented Reality, and so many more.

AIA Conference on Architecture, Apr. 27 – 29, 2017, Orlando, FL

https://conferenceonarchitecture.com

Every year, the AIA Conference on Architecture attracts thousands of architects and design professionals—a collection of talented and visionary individuals who are dedicated to improving the quality of life for all people in all communities. Nearly 800 leading building product manufacturers are bringing their best architectural products and materials to the expo so attendees can experience what’s new, next, and cutting edge.

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.