Trade Show TalesBlog

Posts Tagged ‘Classic Exhibits’

The Real Reason We Invented Symphony

July 22nd, 2021 COMMENTS
Symphony Portable Displays

The Symphony Backstory

Here’s the super-condensed backstory about the development of the Symphony Portable Display. 

In 2019, we were debating whether to continue offering extrusion-based portables. Our portable lines were selling well but not as well as two years ago. Tube-based pillowcase solutions were popular. However, we weren’t interested in a non-structural “copy cat” product. Instead, we decided to tap into our engineering, CNC bending, and design expertise, along with our extensive IP (intellectual property) and invent something totally new and original. Basically a portable that didn’t look like a portable display.

We Identified 6 Major Goals: 

#1. Design Flexibility: Mix and Match Frame Shapes with 100s of Configurations 

#2. SEG Fabric: Visually Clean and Easy-to-Install

#3. Portable No-Tools Assembly: Unavailable at the Time in an SEG-based System 

#4. Durable and Structural Frames: Strong Enough to Support Larger Monitors

#5. Accessories: Real, Practical Accessories w/o Cheesy Connections

#6. Upscale Appearance:  A Portable That Didn’t Look Portable

Did we succeed? We think so. Symphony is structural, modular, tool-less, and (best of all) elegant. No other portable offers as many accessories or design flexibility. All that plus Classic’s legendary quality, reusable packaging, and detailed setup instructions. 

Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Exhibit Design Search: Tips and Tricks Webinar

July 13th, 2021 COMMENTS
Exhibit Design Search Webinar

Trade Shows are BACK! And so are EXHIBITORS, all clamoring for the latest design ideas. At Classic Exhibits, we’ve been busy during the pandemic, updating Exhibit Design Search with new galleries and exciting inlines, islands, and accessories.

Hone Your EDS Skills

In this rapid-fire FREE review, we’ll show you how to navigate EDS quickly to find, save, and send designs to your clients. You’ll even learn how to include photos and trade show marketing articles in your My Gallery.

Come One. Come All!

Whether you’re a newbie to EDS or hardened veteran, you’ll discover new techniques to make your life easier. That’s a guarantee! Open to all Classic Distributors and all roles — account executives, project managers, designers, sales professionals, and owners. There will even be a drawing for free prizes.

Register NOW!

Spend 45 minutes with us. We’ll save you hours and hours of time this fall as you juggle requests and close deals 4X faster than your competition.

5 Pleasant Post-Pandemic Design Trends

June 30th, 2021 COMMENTS

On July 22-23, Marlys Arnold of the Exhibit Marketers Cafe hosted Spark: Reimagine Expos and Events.

During the Spark event, exhibit marketers and trade show organizers had access to forward-thinking ideas, innovations, and strategic connections. The online event included a combination of education sessions, networking opportunities, roundtable conversations, a curated showcase of sponsor exhibits, and more.

Mel White, the VP of Marketing and Business Development at Classic Exhibits, was one of 12 speakers. He shared 5 Pleasant Post-Pandemic Design Surprises that Classic is seeing as exhibitors restart their trade show programs. See the video to watch the full presentation and Q&A,

Ready to Work Statement from EDPA and EACA

June 29th, 2021 COMMENTS

EDPA and EACA have issued a joint statement about the readiness of their collective members to get back to work as our industry re-opens. See statement below.

“Both organizations are grateful that we have reached the time when the industry is opening, and we can plan for the return of events. Yet, as we move forward, some questions are being raised.

One question is about the strength of the industry’s workforce. We have heard show organizers question whether companies that design, build and install displays at trade shows may not have adequate labor resources. EACA and EDPA can answer that question right now as our collective member companies are ready to get back to work. The exhibitor community is looking forward to working with us again as their preferred suppliers.”

EDPA and EACA Ready to Work Statement

Gravitee One-Step| The World’s Easiest Modular Wall System

June 15th, 2021 COMMENTS
Traditional Modular Wall Connectors for beMatrix and Aluvision.
Traditional Modular Wall Connectors (not Gravitee)

When we launched Gravitee five years ago, we knew it would be an uphill battle. Many Classic Distributors were already comfortable with other modular wall systems. That, however, didn’t deter us. Here’s why…

Unlike traditional modular wall systems, Gravitee has no loose connectors. The frames are constructed with durable engineered aluminum extrusion and the system uses time-tested patented technology.

At some point, every Classic Distributor would touch Gravitee. It was inevitable since there are over 100 rental and purchase designs in Exhibit Design Search. Those positive experiences, along with testimonials from show labor, would tell the story. And they did. You’ve told us that Gravitee is the easiest, most intuitive modular wall system in the world. 

Literature and Price List

We’re seeing a surge in Gravitee orders as business resumes. For anyone unfamiliar with this innovative modular wall system, click on the images below to download the Gravitee Literature and Price List.

Gravitee One-Step Modular System
Gravitee Modular | The Building Blocks
Gravitee Modular | Panel Connections
Gravitee Modular | Corner Connections
Gravitee Modular | Options

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.