Trade Show TalesBlog

Shooting from the Hip — 11.10 (Flying Displays)

August 6th, 2010 COMMENTS
Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

This week has been a technology roller coaster. All that really means is that our server is/was having problems. Email was not working obviously, which leaves a traveling sales guy with a smartphone that only works as a phone. It seems almost pointless doesn’t it?

August being upon us means that we should all start seeing more orders, and I think we will. I received a voice mail (since email was down) from Mike Sandler of Atlantic Exhibits-Baltimore earlier this week. Mike is not known for embellishing, so I take this as gospel truth. Here is the quote, “Reid – P10s and Magellans are literally flying out of the showroom right now.” I have never seen an exhibit fly, but if Mike says so then I believe him.

I hate to say this, but I believe the baseball season is all but over in Michigan. Just too many injuries to too many Detroit Tigers players. I am going to be a good sport about this and say that I hope the SOX win the division. I still think the Tigers are the only bright spot in Detroit.

Don’t forget to register for Mel’s webinar on Classic Exhibit Design Search (Tuesday and Wednesday). This will be a very productive hour. Trust me on this.

May the Sales God smile upon you until we talk again.

Until the next time,

–Reid Sherwood
reid@classicmodul.com

Social Media 102 — Sponsored by Classic Exhibits

August 2nd, 2010 COMMENTS
Tim Patterson, Social Media 102

Tim Patterson, Social Media 102

Social Media 102 – Sponsored by Classic Exhibits

How can you use Social Media to drive traffic to your tradeshow booth? Did you know that location-based marketing is perfect for tradeshows, conventions, and events?

Facebook . . . Twitter . . . YouTube . . . LinkedIn — All are great platforms to engage your visitors, draw people to your booth, and get them to WANT to see what you’re offering.

Learn how in a one-hour webinar Social Media Tradeshow Marketing with Tim Patterson, VP of Sales and Marketing for Interpretive Exhibits in Salem, Oregon (a Classic Distributor).

Whether you’re brand new to Social Media or have been tweeting and blogging for years, you’ll come away with useful information, easy-to-execute techniques, and several case studies of how Social Media has improved attendance and sales at events and tradeshows.

Join Tim for this one-hour webinar on Wednesday, August 25, 2010, 10:00 am PT

To learn more and register:  http://budurl.com/socmed102. Seating is very limited!

Social Media Trade Show Marketing

Classic Exhibits Webinar Training

Shooting from the Hip — 10.10 (Heading into Fall)

July 28th, 2010 COMMENTS
Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

Well, time is flying. We’re only a few days from August and that means the trade show season will soon be upon us. No more complaining about things being slow. I have had some pretty intense conversations recently with folks saying — “Look out for the 4th quarter, cuz it is going to be a good one!”

At Classic Exhibits and ClassicMODUL, we are seeing an increase in design requests and larger budgets (not like the days of yesteryear but better than what we have seen for two years), and people with seemingly real needs. Many of you have heard the same things from other manufacturers or friends in the industry, so let’s hope it is true.

I want to congratulate a couple of good friends. Dave Brown at Optima Graphics and Alex Hill at Visual Merchandising for having the intestinal fortitude and lack of common sense to swim the English Channel this past week. Nobody is sure why you did it, but we all raised a toast when the email came through that said you finished and set a new age-group record. And a special congratulations to Ray Montague, of Avalon/ArtGuild for having the foresight to tell them “No, I am not swimming the English Channel with you.”

Mel White recently did a webinar on Exhibit Design Search:  Tips, Tricks, and Techniques that was hugely successful. It will be offered again on August 10 and 11. Be sure to register now.

Good luck as the summer progresses.

Until the next time,

–Reid Sherwood
reid@classicmodul.com

Exhibit Design Search — Tips, Tricks, and Techniques

July 27th, 2010 2 COMMENTS

Exhibit Design Search (EDS):  Tips, Tricks, and Techniques Webinar

Exhibit Design Search Training Webinar

Exhibit Design Search Webinar

Discover How to:

  • Search for Displays Faster
  • Respond to Design Requests Quicker
  • Qualify Budgets
  • Send Renderings, Photos, and Animations
  • Create Design Galleries
  • Find Specials, Quick Ship Displays, and Articles
  • See the Peek-a-Booth Webcams in Action
  • Describe the Differences between Sacagawea, Magellan, Perfect 10, and Visionary Designs

What’s New in EDS and What’s Coming!

Classic Distributors — Join us for a fast-paced Webinar with Mel White, VP of Marketing and Business Development. In this 45 minute session, you will learn how to maximize your results in Exhibit Design Search and increase your exhibit sales opportunities.

Sign Up for One of Two Sessions

  1. Tuesday, August 10 @ 8 am PST (11 am EST)
  2. Wednesday, August 11 @ 10:30 PST (1:30 pm EST)

To sign up, click on the links above and reserve your seat by Friday, August 6. Session enrollment is limited.

Contact Mel White if you have questions (mel@classicexhibits.com).

Word on the Street — July 19th thru July 23rd

July 25th, 2010 COMMENTS
Why we participate in the TS2 Show

Word on the Street by Kevin Carty

Calgon Take Me Away!

This past week I took a little vacation time.  I worked on Monday and Tuesday and then took off for a few days of camping. Living in the Great Pacific Northwest offers us a lot of options as it relates to locations. You can do anything from true “survivalist” camping in the middle of nowhere . . . where you hike into a remote location that may have never been camped before . . . to camping in a “campground” that has showers and electricity. Something I refer to as “car camping.”

Since this was a family trip for my niece’s birthday, we opted for the “car camping”  option. Of course,  four 3-year olds and a 6-year old in tow had a lot to do with that decision. 🙂

Now, what in the world was I thinking of this being a “vacation”?! Anyone else who has attempted something similar can attest to what I mean.

Please understand. I had a great time! The weather was beautiful, we were right along a river in the middle of the forest, and we cooked great meals three times a day. But, as a parent, this is not exactly relaxing. From the time you wake up until the time the kids go down, you are running in 19 different directions always wondering where the kids are or where the kids are going as I’m sure many of you can relate!

At the end of the day, they all had fun and so did I to be honest (as tiring as it might have been). And I do appreciate that my kids in particular had a good time,this being their first camping excursion. They seemed to really appreciate their surroundings while out in the wilderness.

I look forward to getting back into the swing of things on Monday morning, and I look forward to a busy and profitable late summer and fall for us all.

Hope you had a great and restful weekend.

Be well!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a