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COVID-19 and Rewriting the Rules of North American Trade Shows

October 5th, 2020 COMMENTS
North American Trade Show Rules

MOBIUS STRIP: A surface with one continuous side formed by joining the ends of a rectangular strip after twisting one end through 180°.

The Pandemic is an Opportunity

My Advice to #EXHIBITORS. Let’s Not Finish Exactly Where We Started.

Recent announcements from Las Vegas and other cities about capacity increases are a positive sign for the #tradeshow industry. Everyone wants our lives and our businesses to return to normal. However, the #COVID pandemic also represents an opportunity for REAL CHANGE — for Exhibitors, Show Organizers, General Show Contractors, and Convention Centers.

North American Trade Show Rules

To return to the status quo would be more than disappointing. It would be a disaster for the long-term viability of our industry and trade shows in North America. We can no longer bury our heads in the sand and pretend there aren’t problems that affect everyone committed to trade shows.

You are Not Powerless

#EXHIBITORS… You are NOT POWERLESS. Not now. Use your collective influence to advocate for more transparency and flexibility. For too long, the “competitive environment” of a show has prevented individual exhibitors from banding together to force change. Yes, you want to crush your competitor, before, during, and after the show. But, don’t let it blind you to cooperating with other exhibitors to create a more positive, productive, and profitable experience for all stakeholders.

There’s no better time than right now to rewrite the rules of North American trade shows. At great place to start is NAB Show Cares.

I’d love to hear your comments and ideas: mel@classicexhibits.com.

Virtual Exhibits, Kevin Carty, and the TradeshowGuy Interview

September 25th, 2020 COMMENTS

Tim Patterson, aka The Tradeshow Guy, interviewed Kevin Carty this week about virtual exhibits on his Monday Morning Coffee vlog. Consider it as “Everything You Always Wanted to Know about Virtual Exhibits But Were Afraid to Ask.” Lots of helpful information in just 20 minutes.

Together Again Expo in Dallas, TX on January 15

September 21st, 2020 COMMENTS
Together Again Expo in Dallas, Texas at the Kay Bailey Hutchison Convention Center
October 23 in Dallas, TX

Join Classic Exhibits on January 15 in Dallas for the Together Again Expo. The Expo will be held at the Kay Bailey Hutchison Convention Center.

Together Again will showcase education and resources for event professionals promoting and producing smart and secure live engagements in a Post-COVID environment. Attendees can expect to learn more about the new enhanced safety practices of live events.

The growing list of Exhibitors includes local, regional, and national companies from the travel, event, and trade show community.

Registration is free for both in-person and virtual attendees but registration is required. Register HERE

Together Again Expo in Dallas, Texas

Classic Exhibits will in booth #817, a 10 x 20 inline featuring the Symphony Portable Display System and PlaceLyft Office and PPE Solutions. Kevin Carty will host a live session during the show. Look for details closer to the show.

Divide and Conquer Sale on Safety Dividers

September 17th, 2020 COMMENTS

We all know the difference between a “need” and a “want.” Four months ago, you may have wanted safety dividers and barriers for your offices, but it wasn’t critical. Now, with employees and customers returning, that want is now an immediate need. Fortunately, all custom and standard safety dividers are on sale through October 31.

We Specialize in Custom Sizes and Shapes

Don’t see the right size or shape. No problem. Most safety dividers and barriers are custom built to match your unique requirements. Give us a call or contact a Classic Exhibits Distributor. There are over 200 Distributors in North America.

Safety Dividers and Safety Barriers

Pediatric Dental Office Transformed into a Safer Post-COVID Exam Room

September 9th, 2020 COMMENTS
Pediatric Dental Office with Colorful Safety Dividers

A resourceful Classic Distributor reminded me this week that there are business opportunities everywhere… if you are willing to ask questions. She shared this inspiring story with me about taking her kids to the dentist.

How a Routine Dental Visit Turned Into an Order

“I took my kids to their normal cleaning and check-up at their pediatric dentist. During the visit, I noticed that they were using low-quality, ineffective shower curtains as dividers. The curtains served as partitions in the open room where pre-COVID they would see up to four patients.

Pediatric Dental Office with Ineffective Curtain Safety Dividers

“After the dentist finished the exams, I asked how COVID was affecting his business. He said he wasn’t permitted to see the same volume of patients because of the open room configuration. He then mentioned that he was looking into higher-end solutions. I told him that my company was regularly building those types of structures for medical offices, lobbies, and retail stores.

“With his help, I did some quick measurements and offered to send him an estimate. In addition, I told him I would also send him a rendering showing how the dividers would look in his space. This was on a Wednesday.

“By Thursday I had pricing and a rendering from Classic. By Friday he placed the order. We installed them two weeks later. At the install, we had everything unpacked and in place in about 45 minutes. We did custom colors to match his fun office design, and he was very pleased with the quality and ease of assembly. Once they were installed, he had concerns about kids playing around the walls so we talked to Classic again and ordered a few more parts so that we could secure them to the ceiling in his office.” 

The Classic Distributor sent us photos and videos (which we really appreciate). See the transformation.