Trade Show TalesBlog

Archive for 2014

29,363 Miles in 93 Days

May 17th, 2014 COMMENTS
Katina Rigall, Designer

Katina Rigall, Designer

As of today, May 18, I have flown almost 30K miles in the last three months! This is definitely a personal record, and I am pretty sure I have “time zone whiplash.” I goggled it and no results, so apparently I’m the first one to coin that term.

I enjoy creating new concepts! It’s what I live for to be honest. All the trips I’ve taken as a representative of Classic Exhibits in 2014 have reinforced that passion:  from Dusseldorf for EuroShop in February, to Vegas for EXHIBITOR in March, and now NYC for the FIT Exhibition Design thesis presentations.

Can we talk about EuroShop for a second? How inspiring were the shapes, patterns, and designs that we saw there! It was amazing to see it in person, and I hope the pics I posted to our blog gave you the feeling you were walking the show halls right next to me. Several of you mentioned you felt that way when I saw you at EXHIBITOR, and it was a sincere honor to hear that feedback.

EuroShop Photos and Videos:

EuroShop_Day_4 (81)What stood out to me most from our EuroShop trip was the extreme contrast between the innovative designs at the show, and the Gothic cathedral in Cologne which Mel and I visited on our day off (we climbed all 533 steps to the top). Lest you think I don’t appreciate historical design, let me state for the record that I fell in love with art history so much I actually minored in it in college. I studied abroad multiple times and was lucky to study art and architecture and visit many cathedrals throughout Europe, and they are truly works of functional and beautiful art. From there I could have easily followed a career in teaching, curating, or even designing museum exhibitions…and really enjoyed it. But I’m so glad I did not go down that road, because what I do as an Exhibit Designer is focused on the future not the past. It’s about pushing limits, creating new trends, coming up with crazy ideas that might not have been possible to construct in the past, and using new technologies to make them a physical reality!

We’re so privileged that you, our distributors, put confidence in our Classic Design Department to help your clients push their booth spaces to ever advancing levels of design innovation. Mark my words, someday design students will have required reading about the important contributions of exhibit designers to the advancement of design as a whole!

Fashion Institute of Technology

Speaking of design studies, on Friday May 16, I was a guest judge for the Capstone event at my alma mater, FIT in New York City. It’s the only master’s degree program specifically for Exhibition Design. Capstone is a great event, very well attended each year by leaders in our industry, where the current crop of students present their thesis projects in preparation to graduate and join us in the working world. The program has come a long way since I graduated in 2007, and it’s very much because of the amazing director Brenda Cowan. I could write a whole blog about what her mentoring has meant to me.

The student work was worth the trip across country! I’m so amazed at the level of creativity, the conceptualizing ability of the students. Exhibition design is so interdisciplinary, involving graphic/industrial/interior design, in addition to all the research and planning that go into a project, AND the final presentation is a work of art itself! It brought me back to the days of two hours of sleep each night for weeks on end. It’s an intense program, but these students can be proud of what they’ve accomplished.

Congratulations to each one. Being an exhibit designer is something to be excited about. And not only that, it’s important work. We can look forward to many good things from these newly minted exhibit designers!

Katina Rigall
katina@classicexhibits.com

[subscribe2]

Surface 2 & Surface 2 Pro Stands: Word on the Street — May 5th thru May 9th

May 10th, 2014 COMMENTS
Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

Microsoft Surface 2 Stands

Up until now, Classic Exhibits has bet heavily on the iPad tablet. You could say we’ve doubled down a few times. And, we’d be lying if we told you that it hasn’t been successful. It’s been crazy (the loading dock is overflowing with orders) successful.

Now, that’s not to say that we haven’t welcomed Samsung Galaxy, ASUS, and countless other tablets. We have. But, you give the market what the market wants, and it’s been heavily skewed toward iPad tablets in trade shows, events, and retail.

We still believe the iPad will continue to dominate, but Microsoft has made impressive inroads with the Surface line. And corporate America loves Microsoft for lots of logical reasons. Heck, with a few exceptions, we are a Microsoft software-driven company. If you haven’t tried the Surface 2 Pro, then you haven’t seen the next generation of “all the bells and whistles” tablet. With an Intel processor, it runs the full version of Office (Word, Excel, PowerPoint, etc.). It’s impressive.

The Surface dimensions are different from the iPad. This required us to develop a secure enclosure with Surface-specific ports. In addition, it had to work with our patent-pending Swivel Stop mechanism, which seamlessly rotates between portrait and landscape.

MOD-1334_sur_aLastly, we didn’t want to confuse you by introducing another line of stand designs. We’re already the industry leader there. So, we adapted the existing designs, like the MOD-1333 and MOD-1338, to the Surface 2 tablets. Same wire management, same packaging, same graphic accessories, and most importantly, same ClassicMODUL aluminum extrusion quality. We’re still adding more renderings to the Surface line. So if you don’t see exactly what you want, please give us a call.

Whether your client is looking for something to use on the trade show floor, their next corporate event, or in the retail application, they’ll be amazed by the assortment and the quality. This already amazing solution now works for clients of all kinds, whether or not they claim to be connoisseurs of “Apple” flavored Kool-Aid or one of the other great flavors. 🙂

Hope you all are well. Have a great weekend with your families.

And a very special Happy Mother’s Day to the Moms out there! I hope your kids take good care of you on Sunday.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

p.s. Finally, Mother’s Day would not be Mother’s Day without a Special Mother’s Day Message from Mr. T.

[subscribe2]

RECENT Exhibit Design Search Updates (see the GIFs)

May 6th, 2014 COMMENTS

MOD-1334 | iPad Kiosk

Your Branded Exhibit Design Search

Nearly every month, we push functional or visual changes to your branded Exhibit Design Search website. Some you may notice. Some you may not.

Do you want to know a secret? I’m a obsessed with EDS (OK, that may be the world’s worst kept secret). And I force Tony, Glenna, and everyone else at Classic Exhibits to share that obsession. If only there was a 10 step program for an EDS addict?

It’s been a while since we blogged about EDS updates. Here are the major changes.

  1. My Gallery.
    • "" style="width: 300px;"

      My Gallery

      Faster: Tony revised the code so clicking on “Add to My Gallery” is faster.

    • Cooler: There’s now a URL option. This one is a little hard to explain until you try it, but copy the URL in the “Send My Selections” tab. Send it in a normal email. When the recipient receives it, it will add the kits to their My Gallery. Perfect for building a gallery between two, three, or 14,561 people.
    • Try Ithttp://www.classicexhibits.com/trade-show-exhibit-design-search/my-gallery/view/6012300/
    • Smarter: You can now send Trade Show Tips via the My Gallery tool.
  2. Product Gallery Headers. We’ve made them much prettier. Larger graphics and a cleaner layout. See Island Designs for example.
  3. Side Menu. On sites with a side menu, there is now a context aware menu for sizes. The Visionary Designs gallery shows it well.
  4. Descriptive Images. This one is brand spanking new. Soon there will be descriptive images showing “Backlighting,” “Reconfigures,” “Portable,” etc. Go to the Tablet Kiosk/Stand gallery where you’ll see the Apple and Windows logos on the thumbnails.
  5. Price Slider. Now you can choose your Low and High when search for prices. Start with the Advanced Search option.

Price Slider

I’m planning an Exhibit Design Search Tips and Tricks webinar this summer to cover this and other new features. Watch for the email in June.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

[subscribe2]

The Classic Exhibits Family is GROWING: Word on the Street — April 28th thru May 2nd

May 4th, 2014 COMMENTS
Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

New Additions. New Processes.

Q1 is in the books and Q2 is off to a raging start. We have been adding valuable members to the team over the past seven weeks. You may have already chatted with some, but there are others who are working behind the scenes supporting Project Managers.

As we continue to grow and fine-tune manufacturing, we recognized the need to fine-tune our Customer Service/Project Management Department as well. Growth presents challenges, and anyone who has experienced rapid sales growth knows, you can wait and react or you can plan and perform. Edie Arambula, Wade West, and I took a long hard look at the day-to-day duties of our current PM’s. What were the barriers in their day to day work? What were the tasks that created the bottlenecks completing your projects? Two surfaced:  detail drawings (which our PM’s create for Production) and the phones.

In early March, we took the first steps to bolster the Classic Exhibits Customer Service Department and further support the existing PM’s. These steps would allow them to process quotes and orders more seamlessly and with fewer interruptions. In addition, we wanted to create a more systematic detailing process for the orders to Production.

I would like to introduce you to 3 new members of the Classic Exhibits Inc. family.

  • Tyson Bolton
  • Daniel Olson
  • Irina Dorosh
Irina Dorosh

Irina Dorosh

We hired Irina Dorosh first (and before anyone says it, yes, we now have a Katina, a Trina, and an Irina). She was brought into the department to serve as an Administrative Assistant, and our go-to person to answer incoming calls. As well as the phones, Irina has been learning to process small orders and is the personality behind the new “Live Chat” feature on our website. Her impact on the department was felt almost immediately! And her friendly voice and demeanor has been a welcome addition to the department!

Around the same time, we contacted the Industrial Design Program at The Art Institute of Portland in search of two candidates with CAD and design skills. There we met Daniel Olson and Tyson Bolton, both recent graduates of the program and both equipped with strong industrial design and CAD skills. Daniel and Tyson started a few weeks ago and have been training in Production as well as in Customer Service, learning the current products and processes. The entire C.S. Department has played a role, but Wade has been their primary instructor. They will begin in the Setup Department learning the drawing program and applying their skills as they train the first year.

As they learn, they will also be refining our process for delivering production details to Jim (our Production Manager) and his guys in Production.

As you can imagine, we are all very excited to have all three of these talented individuals aboard and part of the growing Classic Exhibits Inc. Family.

Please take a few moments to introduce yourselves next time you call (or “Chat” with Irina). For those attending Shared Knowledge University Training in two weeks, you will meet them face to face

I hope you are having a great start to May like we are at Classic. And thanks as always for your continued support, trust, and business!

Have a great weekend with your families.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

[subscribe2]

 

Trade Show Marketing Success Video (Very Practical Advice!)

April 30th, 2014 COMMENTS

NOT The Real Housewives of Atlanta

Earlier this week, Classic Exhibits hosted the Countdown to Trade Show Success webinar with trade show marketing expert Marlys Arnold. I wish EVERY EXHIBITOR would take 45 minutes and watch it. She presented practical advice about exhibit marketing, graphics, and booth etiquette. If nothing else, start watching at the 29 minute mark, “The 10 Commandments of Booth Staffing.” Excellent advice and spot-on photos of bad and good behavior.

Take my advice (please!):  Bookmark this video and send it to anyone new to trade shows and exhibit marketing.

In the time it takes to watch an episode of The Real Housewives of Atlanta, an exhibitor could save thousands of dollars in future trade show expenses and increase their show leads and sales (and isn’t that what it’s all about?).

Should you have any questions, contact marnold@imagespecialist.com.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

[subscribe2]