Trade Show TalesBlog

Posts Tagged ‘Trade Shows’

A Professional’s Guide to Sustainable Exhibits

June 1st, 2023 COMMENTS

If you’re reading this article, then you’re already an excellent candidate for a custom eco friendly exhibit. You may be personally committed to green materials, or your company may have a sustainability initiative. Either way, it’s a positive choice. In this post, we’ll explore what sustainable means when it comes to designing, building, and shipping a “green exhibit.”

Historically, trade shows have not been eco-friendly. There’s the “build and burn” philosophy in some parts of the world where exhibits are abandoned after one use. There’s also the tremendous waste created before, during, and after a show – like packaging, paper, wood, foam, and fabric signs, and flooring. Fortunately, about 15 years ago, show organizers, general contractors, and builders took a (somewhat) more enlightened approach with the goals of more eco-friendly trade shows.

You Can Make a Difference with Our Sustainable Exhibits

As an exhibitor, you can make a difference, and that difference doesn’t have to cost more or compromise your design or marketing goals. Green display materials such as Eco-board, ReCo, and FSC wood products are smart choices that are comparable to non-sustainable materials in performance, look, and feel.  However, none of that matters if you can’t get the design and the features you need in your exhibit.

Thankfully, since 2007, Classic Exhibits has been designing modern ecoSmart Sustainable Displays for our clients ranging from islands to inlines and counters to charging tables. There are hundreds of options and a wide range of designs. 

Why Choose Eco-Friendly Exhibits? 

  • Contemporary, Dynamic Designs
  • Environmentally Friendly Materials
  • Fulfill Your Company’s Sustainability Initiative
  • It’s an easy choice.  There is no downside to going with an Eco-friendly Exhibit.

How Are EcoSmart Displays Sustainable Trade Show Exhibits?

Every Eco-Systems Exhibit starts with sustainable materials. These include:

  • Aluminum Extrusions: 70% recycled content and aluminum is endlessly recyclable.
  • Forest Stewardship Council Wood Products: Certified grown and harvested sustainably.
  • Laminates:  Greenguard Certified.
  • Adhesives:  Water-based, low or VOC free (Volatile Organic Compounds).
  • Eco-Board: Biodegradable polystyrene.
  • ReCo Board:  100% recycled plastics.
  • Eco-Glass: 100% post-industrial recycled acrylic or plexi-glass. 
  • Fabric Graphics: 100% post-consumer material including dye-sub SEG backlit graphics.
  • LED Lights: Lightboxes, accent lights, stem lights, and downlighting.
  • Shipping Cases made from recycled plastics and 100% recyclable when no longer needed. All wood crates are made using FSC Wood.
  • Reusable Packing Materials Made from Recycled Foam

In addition, Eco-Systems exhibits are manufactured in Portland, OR at a sustainably managed facility.

Eco-Systems Sustainable Exhibits from Classic Exhibits

OK, But Will My Eco Friendly Exhibit Look “Green”?

Do you mean funky, crunchy, or recycled-looking? It can but most exhibitors want a sustainable exhibit with a contemporary look and feel. In other words, no one knows it’s “green” unless you tell them. That applies to 10 ft, 20 ft., islands, and accessories.

10 Eco Friendly Exhibit Examples

Here are some examples from the 200+ kits in the ecoSmart galleries.

Eco Friendly Island Exhibits

Eco Friendly Exhibit
  • ECO-4022:  This modular design, with 10 ft. and 20 ft. inline options, has bright LED Lightboxes, reception counters with locking storage, and even a spacious interior conference room
sustainable exhibit
  • ECO-4055: An elegant island with product shelving and showcases. This design comes with curved headers and a monitor option.
Sustainable Exhibits
  • ECO-4094:  This open design with seating and a reception counter is cost-effective as a purchase or a rental.
green exhibit
  • ECO-4071:  The custom modular design is perfect for the exhibitor with an aggressive show schedule that includes 10 ft, 20 ft., and island booths. The ECO-4071 is easy to reconfigure and includes sustainable options like LED lights, graphics printed on recycled materials, and an aluminum structure. 

Sustainable Inline Exhibits

Sustainable Trade Show Exhibits
  • ECO-1071: Modular and customizable, the ECO-1071 makes it easy to demonstrate products or services on the show floor with casual seating, counters, and rotating tablet displays.
Sustainable Trade Show Exhibits
  • ECO-2060: Big, bold graphics make this an enticing exhibit. There’s even a full-size closet for product samples, coats, purses, and briefcases.
Eco Friendly Exhibit
  • ECO-2113: The perfect balance between backlit graphics and extensive shelving. The curved display counters put your products front and center on the aisle.
Eco Friendly Exhibit
  • ECO-1038-B:  Backlit and beautiful, the ECO-1038 shines with backlit graphics, locking closet storage, and a practical reception counter. Need more space? The ECO-1038-B easily reconfigures to a 10 x 20 with even more storage and backlighting.

Sustainable Exhibit Accessories

Green Exhibits Accessories
  • ECO-42C Reception Counter:  The contemporary design, backlit graphics, and raised plex countertop will attract attention, but it’s the FSC wood, LED lights, and recycled acrylic that make it sustainable. 
sustainable trade show accessories
  • ECO-22C Pedestal:  Attracting shelving options on the aisle are like unicorns. People talk about them but no one can find one. The ECO-22C is the ideal solution for featuring products “front and forward” at a trade show with six adjustable shelves.

How Much Customization is Available with Green Exhibits?

In short, we’ll build whatever you want. The online galleries are idea generators where you can see what’s possible, and mix and match designs to fulfill your specific marketing needs. For example, we have clients in the natural foods industry. Most want a bright and colorful exhibit with extensive shelving and storage, plus convenient counters for sampling. They also need a reconfigurable sustainable exhibit since their shows vary from local tastings when a 10 ft. booth is ideal to an industry show in Las Vegas, Anaheim, or Boston where only an island will do to handle the crowds, meetings, and press conferences.

When it comes to an eco-friendly display, there’s no reason to limit your vision. The materials are comparable in price to non-green materials and have the same construction flexibility.

Eco Friendly Trade Show Exhibit

Is There an Ultimate Sustainable Exhibits Option?

Looking for the ultimate sustainable exhibit for your trade show program? Don’t buy it. Rent it. Rental displays made with sustainable materials are a win-win. They’re constructed with eco-friendly materials, including aluminum, FSC wood, and recycled graphic fabric and substrates. 

Custom rental exhibits are quickly becoming the greenest of green choices for exhibitors who want to make a difference. Many rental exhibits are built with the same materials previously mentioned, come in a variety of sizes and designs, and can be customized for any exhibitor — even from show to show. Rentals give exhibitors the ultimate flexibility to change their messaging without the hassle of ownership.

An eco-friendly rental from Classic Exhibits looks identical to a purchased exhibit. Just imagine your beautiful island display with large LED lightboxes, big overhead signs, conference and meeting rooms, and workstations at a price 40% less than a comparable purchased display.

Rental Island Exhibits | Rental Inline Exhibits | Rental Counters and Accessories

Because rentals are used again and again, as long as the components are functional and attractive, they are more sustainable for the exhibitor and the builder. Plus, at Classic Exhibits, when components can no longer be used, we recycle them – wood, aluminum, and plastic. That may not always happen when an exhibitor decides to dispose of their purchased display.

To view all of the rental designs, click on Rentals or Exhibit Design Search. Or start a conversation with a Classic Exhibits professional about designing a one-of-a-kind custom rental display.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufactures portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Designing for Digital Signage at Trade Shows

April 13th, 2023 COMMENTS

Our thanks to Popshap for inviting Classic Exhibits on their Beyond Interactive video/podcast channels . Mel White from Classic Exhibits and Eitan Magid and Dahlia Lopez from Popshap discuss digital signage and interactive technologies. These technologies are a relatively new element on the exhibition floor. In our conversation, we review current trends in the exhibit industry and how digital signage and interactive kiosks are becoming an essential tool for exhibitors.

To explore Popshap’s digital signage solutions, visit them at www.popshap.com or their product gallery in Exhibit Design Search.

Trade Show Material Handling and Labor Rate Survey

February 16th, 2023 COMMENTS

By Jessica Sibila, Executive Director, The Exhibitor Advocate

The Exhibitor Advocate recently published a 2022 Material Handling and Labor Rate Survey. The survey is an important benchmarking tool that provides industry stakeholders with cost comparisons of average labor and material handling rates across 16 major US cities. The survey was previously conducted by Trade Show Week and then EDPA through 2017. The key data findings in the survey show that exhibitor costs continue to rise. Installation and dismantle labor, electrical labor and material handling are outpacing inflation some by more than 30%.

To most of the industry, this isn’t surprising. We’ve been feeling these increases for a while. It just happens to be that now we have the data to confirm our suspicions. Every year, exhibitors have seen prices go up, and we get more and more creative on how to manage our costs. We work with our exhibit partners to try to figure out how to stretch every dollar. We compromise on our booth size, the products we choose to bring, and the way we promote or showcase our brand. I’ve sometimes heard stakeholders say, if exhibitors don’t want to pay the increasing fees, they should walk away from the show. But it’s not that easy. Trade shows are important to our business. There are interactions that happen here that are unparalleled. We support our associations, and we want to be part of the community that naturally occurs at these events.

Download the Survey (FREE)

There is more and more scrutiny on these events and the budgets that go along with them. Are we getting a ROI? Can we return from the show and explain the value of being there even if it was the intangibles that made it successful? Rising costs are an important part of the equation, not the whole equation. We must focus on the overall value. As costs go up, so too must value. Lately, we’ve seen rising costs outpace inflation and value. It’s why The Exhibitor Advocate exists. We started this non-profit trade association to amplify the voice of exhibitors. We’re not here to tell any stakeholder what they should charge. We are here to share pain points and data in an attempt to improve this important marketing channel. Labor and material handling rates are one of those areas. As an industry, we must look at these challenges and work together to find solutions to the value equation.

Having information available to the industry, like the Material Handling and Labor Rate Survey, is just the first step. As we all know, data is power. With this information, exhibitors can more accurately budget for upcoming shows and plan their participation accordingly. Show Managers can evaluate and compare their exhibitor rates to city averages. Facilities can utilize competitive exhibitor rates to attract shows to their destination. And so much more! Having the data is one step. Taking action is the next. This only works when we come together to address these issues and balance the value equation. Share this data with your network and support exhibitors in speaking up on what they need to be successful. If the exhibitor is successful, so too is the industry.

Download your copy of the 2022 Material Handling and Labor Rate Survey at www.ExhibitorAdvocacy.com.

40 Things You Do @ Trade Shows (You Would Never Do Anywhere Else)

February 7th, 2023 17 COMMENTS
Trade Show Etiquette

Every group has its own rules and etiquette. Trade shows are no different whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall.

Here are 40 Things You Do @ Trade Shows You Would Never Do Anywhere Else. It was originally much longer, but this is a PG-rated blog.

Drinking doesn’t count. We know you drink. You just don’t always start at lunch. And for the sake of discretion (and possible litigation), we’ve ignored trade shows where other forms of “relaxation” are legal.

Feel free to contribute in the comments. And enjoy!

Wear Matching Unisex Clothing

  1. Throw trash in the aisle and expect others to clean it up
  2. Spend $8.50 for a 12 oz. bottle of Aquafina
  3. Bribe someone to look the other direction. Brag about it later
  4. Have Accounting panic because you just max-out your credit card on one transaction (drayage perhaps?)
  5. Wear matching unisex clothing 
  6. Take anything that appears to have a value of less than $10 (candy, hats, pens, mugs…)
  7. Share “steamy” industry gossip with competitors
  8. Chat with 500 strangers in 72 hours
  9. Gush about the double-padded carpet in booth #1108
  10. Buy a gaudy new belt in the casino shop for $165 (after forgetting to pack one) 
Vacuuming at a Trade Show

Spend $350 to Vacuum Your Carpet

  1. Party until 3 am with Steve in Accounting, Larry in HR, Melissa in Engineering, and Rebecca in Quality Control
  2. Bum breath mints from strangers
  3. Arrive at work at 11 am. Leave at 3:30 pm
  4. Get agitated when someone walks across the corner of your booth space
  5. Take a Lyft to Lowe’s or Best Buy at 9 am
  6. Pretend you don’t smell that awful face-melting smell
  7. Debate the existential meaning of portable, modular, and custom
  8. Act interested in (insert topic)
  9. Complain about how much it costs to vacuum 400 sq. ft. of carpet. Vow to do something about it
  10. Allow strangers to take your stuff without a receipt for three days and not know where it is, how it’s getting stored (or if it will be returned undamaged), and that you have zero ability to get it back early. 
Badge Scanning at a Trade Show

Steam Your Clothing in the Shower

  1. Let someone point a scanning device or smartphone camera in the general vicinity of your chest and crotch. Repeatedly.
  2. Be convinced a 15-minute conversation will lead to $500,000 in new business
  3. Assemble a 3D structure that costs somewhere between a new car and a McMansion, only to disassemble it three days later
  4. Spend 20% of your entire annual marketing budget over five days. Never calculate the ROI
  5. Compare the work ethic in Philadelphia, Boston, NYC, Chicago, Orlando, Anaheim, San Francisco, and Las Vegas to the work ethic in your hometown. Vow to do something about it.
  6. Hang your clothing in the bathroom with the shower running for 30 minutes to steam out the wrinkles  
  7. Explain, once again, to your family and friends that it’s a “business trip” and not a vacation
  8. Get visibly excited about the phrase “traffic congestion”
  9. Guard your giveaways like a momma bear (Day #1). Beg show labor to take them in bulk (Day #3)
  10. Sneak off to the bathroom just to find a quiet place to work
Finding a Quiet Spot to Work at a Trade Show

Hide in a Storage Closet

  1. Hide in a storage closet to scarf down a Starbuck’s scone, while dusting your co-workers coats, purses, and briefcases with gooey crumbs
  2. Judge people based solely on their trade show name badge  
  3. Convince your boss that the 300 fishbowl leads are new clients clamoring for your product (and not the iPad giveaway)
  4. Pretend the President’s son is not still drunk. Allow him to talk to potential clients and competitors (I know I said I wouldn’t include drinking but this one was too good to exclude) 
  5. Spend 3 days with 100 of your best friends and not speak or see them again for 362 days
  6. Fly from the Midwest in January to Las Vegas, Orlando, or New Orleans and NEVER leave the hotel/convention center complex
  7. Reintroduce yourself to the same person three times. Act embarrassed 
  8. Toss the sales literature you carefully collected over three days so there’s more room for tschotskes. Pretend it’s for your children 
  9. Be REALLY, REALLY EXCITED to leave Las Vegas or Orlando!
  10. Finally… Wonder (after scanning the room and mumbling quietly to yourself) why the Federal Government hasn’t filed RICO charges against certain segments of the trade show industry. Vow to do something about it. 

That’s it. Please share your “Trade Show Things” below. And thanks for playing along.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Are We Asking Exhibitors the Wrong Questions?

January 26th, 2023 COMMENTS
Trade Show Marketing Questions
Goals? Objectives? Or Something Else.

Recently I attended a charity event with a social mixer. Several introductions later, I was conversing with a CEO about trade shows.

He grumbled about drayage, shipping, and labor. I sympathized. Then he shifted to ROI. His company’s trade show ROI was terrible. Not surprisingly, his company didn’t have clear trade show objectives or a pre-show or post-show strategy.

It Got Me Thinking

Are we asking our clients the wrong questions?

Perhaps we shouldn’t be asking exhibitors about their trade show goals or objectives. Instead, we should encourage them to share everything they don’t want to happen. In other words, ask them to describe their trade show hell. We know the list will be LONG and DETAILED, and include topics like terrible booth traffic, the wrong prospects, worthless lead management. Or disengaged staff, ugly graphics, insufficient storage, or simply a boring booth.

Suddenly, your boring 5–10-minute conversation about goals becomes an intense (and entertaining) 30-minute session about their trade show nightmares.  Guess what… They’ve told you what they don’t want. Now guide them toward the solutions they need. I suspect they’ll be more receptive. And the conversation will be a lot more fun!

I challenge you to test this technique. What do you have to lose? You just might turn a disengaged trade show marketer into a dynamic trade show marketing cheerleader. Sans the pom poms.

Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producers and an Event Marketer Fab 50 Exhibit Builders multiple times. Along with numerous Portable Modular Awards. 

With over 200 Distributor Partners throughout North America, there’s a Classic representative close by to assist with any rental project. Contact us today whether you need an inline rental display, a double-deck island exhibit, or a contemporary kiosk rental. At Classic, we’re not just different. We’re better.