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What Makes a Good Trade Show Booth?

December 31st, 2025 Mel White COMMENTS

Before every exhibitor tackles the question, “What makes a good trade show booth,” they need to ask themselves, “How do I create an effective trade show marketing program?”

For the sake of this article, let’s assume you’ve already asked and answered that question. You have a detailed strategy and project checklist. Your strategy, along with a budget, will form the foundation to building your perfect trade show booth.

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding.

While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article. Trust us. You don’t want to guess. Trade show marketing is expensive and guessing is not a smart strategy to maximizing your trade show ROI (return on investment).

modern trade show booth

A Good Trade Show Booth Sparks Curiosity and Engagement

Good trade show booths attract attention, spark curiosity, encourage interactivity, and deliver a memorable message. That’s always been true, but modern trade show booths have an advantage: multi-sensory experiences are much easier. Here are the core elements of a good trade show booth.

High-impact Visuals:

  • Place your logo and most important messaging above the height of the crowd. In an inline, that’s about 8 ft. or so. (unless you’re in a perimeter inline) or 10 to 16 ft. on an island.
  • Use contrasting colors, minimal text, and ample negative space.
  • Incorporate meaningful movement, like LED video walls or digital signage, that attracts and engages attendees.


Immersive Experiences:

  • Consider games or interactive experiences that reinforce your message. Games for the sake of games are just a tool and not a strategy.
  • Adding tactile or sensory cues can increase engagement and encourage social media sharing.


Logical Layout:

  • Structure your booth into zones. Is there a reception area, a demo station, or a casual meeting lounge? This makes it easier to both navigate and optimize the space.
  • Avoid barriers like tables at the front or perimeter of booth space. Getting trade show attendees to step into your booth should be one of your primary goals.


Smart Use of Technology:

  • Adding technology and smart features should remove (not add to) friction in the booth. AI and QR codes make it much easier to capture lead information and can be incorporated into a game or a demo. That same technology should make it easier to gather relevant data and communicate with the attendee after the show.

FeatureTraditional BoothModern High-Performing Booth
Primary HookStatic banners & flyersMotion LED & Immersive tech
InteractivityPassive (watching a video)Active (VR/AR & Gamification)
Lead CaptureBusiness card fishbowlQR-linked digital rewards/CRM
Philosophy“Tell them what we do”“Let them experience the brand”
trade show booth idea

Booth Design Features That Stand Out

There’s a difference between being seen on the trade show floor and engaging show attendees. You want engagement. Engagement leads to conversations which potentially leads to new customers. As a result, your booth needs to stand out, which can be challenging on a crowded show floor, regardless of the size of your booth. Here are techniques that exhibit and graphic designers use to attract attention.

Dynamic Lighting: Lighting is often the most effective way to draw the eye from across a large hall. Designers use:

  • Backlit Graphics: Large fabric “lightboxes” make brand visuals appear vibrant and high-definition compared to standard printed panels.
  • Accent Lighting: Narrow-beam spotlights or LED strips are used to highlight a specific hero product, creating a theatrical focal point.
  • Motion Lighting: Subtle, programmed LED sequences (like a pulsing light along the booth floor) guide the eye and create a sense of energy.

Vertical Height: Most inlines are limited to an 8 ft. height, but islands don’t have the same height restrictions. Exhibit Designers look upward to claim visual territory.

  • Hanging Signs: Large circular or square fabric structures suspended from the ceiling act as a beacon, allowing attendees to locate the brand from the other side of the building.
  • Double-Deck Structures: Adding a second story creates a physical “landmark” and signals authority and prestige.
  • Tension Structures: Using sweeping, curved architectural shapes that extend high into the air to break the “grid” of the trade show floor.

Negative Space: Many exhibitors want to “say everything” about their products and services. That creates visual clutter. Attendees don’t know where to focus their attention so they move one. Professional designers use Negative Space to create a “visual relief” area.

  • Open Door Policy: If you leave the front of the booth open and uncluttered, it creates a welcoming open door effect that invites attendees to step into your booth space.
  • Clarity of Message: Designers use a “3-second rule,” where only one large headline and logo are visible at eye level. This allows a trade show attendee to instantly understand the brand’s value proposition.

Movement and Motion: Human eyes can’t resist motion or movement. Consequently, static booths often fade into the background as attendees gravitate to booths with metaphorical shiny, bouncing balls.

  • Kinetic Sculptures: Mechanical elements that move slowly and gracefully can be mesmerizing.
  • Synchronized Video Walls: Using “Anamorphic” (3D) LED displays that make objects look like they are floating or flying out toward the aisle creates a literal “stop-and-stare” moment.
  • Floor Projections: Interactive floor graphics that react when someone walks over them provide an unexpected surprise that breaks the “head-down” walking trance.

exhibit presentation ideas

Exhibit Presentation Ideas That Draw Attention

Exhibitors attend trade shows for multiple reasons, but at the top of the list is to discover new products and services. According to the Center for Exhibition Industry Research (CEIR), the #1 reason people attend trade shows is to see new products, and product interest is the top factor in whether they remember an exhibitor after the show.

Live Demonstrations: Demos accomplish in 5 minutes what could take 6 emails and 1 client meeting. Clients see the brand and the solution in record time, can ask questions from an expert, and allows passive learners to gather information from a safe distance. In addition, a skilled demonstrator can educate and entertain 15-20 people at once, thereby increasing your reach at a trade show.

Product Displays: If live demos are the active salespersons in a booth, product displays are the silent salespeople. A physical 3D display allows attendees to understand how a product works from multiple angles. They can fact check your marketing claims and inspect the build quality. Finally, a physical display increases the dwell time an attendee spends in the booth and can spark the sharing of photos or videos on social media.

Short Education Sessions: Often called In-Booth Clinics or Micro-Learning Sessions, they are an effective method to drive high-quality traffic to a booth because the “soft sell” approach focuses on providing value rather than a sales pitch. By teaching something rather than just selling something, you position your brand as an expert resource rather than just a vendor. In addition, short sessions, usually from 8-10 minutes, allow you to qualify a large group of people simultaneously.

Storytelling Visuals: At a trade show where every exhibit is shouting about their brand, special features, and technical specifications, storytelling visuals act as an engaging “narrative thread.” Instead of showing your products and services, you show why it matters and who it changes. We are biologically wired to remember stories, not just data or specs. Research suggests that facts are 22 times more likely to be remembered if they are part of a story. Finally, stories are universal. If you are at an international show, a visual story about a problem being solved transcends language barriers more effectively than translated text.

A Comparison of 4 Delivery Styles:

StyleBest ForEngagement Level
The StorytellerBrand BuildingHigh (Emotional)
The DisruptorNew Tech/InnovationVery High (Shock)
The EducatorComplex B2B ServicesMedium (Trust)
The Game ShowHigh Volume TrafficMaximum (Energy)
contemporary trade show booth

Simple, Inexpensive Booth Engagement Elements That Keep Visitors Interested

Not every exhibitor can afford a large LED video wall with custom graphics or an elaborate hanging sign with backlit graphics or even a professional booth presenter. Probably 80% of the exhibitors on any show floor have limited budgets, which means strategy and execution are critical to their trade show marketing success. Here are five simple, inexpensive elements to drive engagement.

Wireless Charging Station
Phone charging is a high-demand commodity at trade shows. Wireless charging pads are inexpensive additions to counters, workstations, and pedestals.

Why it works: You have a captive audience for 5–10 minutes. While their phone charges, they have nothing to do but read your brand’s “fun facts” or “client success stories.”

Retro Snacks or Toys
Trade shows are often about the latest gadget. Injecting a bit of childhood nostalgia for a few dollars can make your booth the most memorable. It could be a bowl of high-quality “throwback” candy (like Pop Rocks or Atomic Fireballs) or a basket of branded “fidget” toys like Slinky’s or Rubik’s cubes.

Why it works: It triggers a positive emotional response. It’s an “icebreaker” that doesn’t feel like a sales pitch, allowing for a much more relaxed conversation.

Guided Floor Decals
Floors are an underutilized marketing or branding space. If your booth has a few different sections, use the floor to tell people where to stand. For example, use adhesive vinyl footprints or circles on the floor with text like: “Best View of the [Product],” or “Stand here for the best lighting.”

Why it works: People naturally follow floor markings (think “IKEA”). It makes the booth feel organized and provides a subtle “instruction manual” on how to interact with your space.

The Gratitude or Graffiti Wall
Trade shows are all about you, you, you. Give attendees some “me time” by providing them with a space for expression. A large fabric wall and basket of Sharpies is an open invitation to start scribbling and sharing.

Why it works: It creates a “living” element in your booth that changes throughout the day. People will stop just to read what others have written, creating natural “dwell time” for your sales team to start a conversation.

An Emergency Trade Show Survival Kit
Become every attendees trade show hero for the cost of a few bulk items. Organize packets with “Trade Show Essentials” like individual packets of Advil, lip balm, breath mints, stain remover wipes, or band-aids for blistered feet.

Why it works: It generates immense reciprocity. When you solve a physical discomfort for an attendee, they are significantly more likely to give you 60 seconds of their time to listen to your pitch.

booth design features

Final Tips for Building a Strong Booth Presence

Building a strong trade show booth presence starts with a plan that includes objectives, a strategy, and a budget. Success on the trade show floor doesn’t happen by accident. When exhibitors work with an exhibition professional, they shorten the learning curve of trade show marketing, discover the latest trends in exhibit design, and are more likely to meet or exceed their return on investment.

When you work with Classic Exhibits, you’ll benefit from over 30 years of trade show design and marketing experience. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

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The Power of a Branded Trade Show Exhibit: Strategy + Examples

November 19th, 2025 Mel White COMMENTS
branded trade show exhibit

Introduction

The term “branding” has become synonymous with a company’s logos, taglines, colors, and even their customers. But that’s really just the tip of the marketing iceberg. For a trade show exhibitor, the booth design must tell a story that both encapsulates the branding (often within seconds) while communicating how the brand solves a problem or fulfills a specific unmet need. 

In other words, your branded trade show exhibit should be more than a pretty structure or a functional appliance on the show floor. It should reflect who you are and/or what you want to be. All while representing the sum total of every experience customers have had with your business. That’s hard, whether you’re in a 10 x 10 inline or a 40 x 50 double-deck island. 

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.   

Why a Branded Trade Show Exhibit Matters More Than Ever 

To marketing professionals, branding is the strategic, long-term process of creating and managing the perception of a company, product, or service in the minds of their audience. It’s not just a logo or a name. It’s what people think, feel, and say about your company when you’re not in the room. Branding the “active” work marketers do to influence perceptions. 

For exhibitors, a branded trade show exhibit should fulfill these five key elements:

  1. Brand Identity – These are the visual elements, like logos colors, typefaces, and even website design.
  2. Brand Voice and Messaging – The personality and tone of the company seen in taglines, social media, and advertising.
  3. Brand Values – The core beliefs that guide the company, like sustainability, customer service, or innovation. 
  4. Brand Promise – What customers can expect each time they interact with the company, like speed of service, quality, or consistency.
  5. Brand Positioning – How the company is different from competitors, meaning is it the most affordable, easiest to use, or offers the widest range of solutions.  
  6. Brand Experience – What actually happens when customers experience the product, service or the employees. 

Companies with recognizable identifies, values, and voices allow designers and marketers to finetune their branded trade show exhibits. It’s less about the “who” and the “what” and more about the “why” and the “when.” As a result, they can create a layered message and experience that builds on their established branding. 

Less recognizable companies may not have the same branding foundation. Their trade show exhibit branding would blend their identity with its values, promise, and positioning.     

For example, here are two companies, one with a familiar brand and one with (perhaps) a less familiar brand. 

Travel Portland:  This branded booth design relied on images, textures, and signs familiar to anyone who has visited or an interest in Portland. The Portland brand is iconic. 

trade show branding example

Wedderspoon: This New Zealand based brand was launching their products in the US for the first time. So explaining what they do and offering attendees samples of their products was essential to creating a memorable experience for attendees.  

trade show branding ideas

What Makes a Company Branded Trade Show Display Booth Stand Out

A company-branded trade show display booth stands out by being strategic, engaging, and memorable. The exhibit designs must pique an attendee’s curiosity by clearly communicating the company’s value and offering a distinctive experience..

Here are the key elements to a memorable branded trade show display::

Clarity

  • Clear Messaging: Your main message—your Unique Selling Proposition (USP) or product benefit—should be visible and understandable from a distance. Avoid cluttering your space with too much text.
  • Prominent Branding: Your logo and brand name should be large, high up, and easily identifiable from across the hall. Consistency in your brand colors and typography across all visuals is critical.
  • Targeted Audience: The entire booth design, activities, and messaging should be tailored to the specific demographics and interests of the trade show attendees you want to attract.

Visual Appeal

  • Bold Graphics & Colors: Use a small, high-contrast, and branded color palette (following the 60/30/10 design rule can help). Use high-resolution, impactful imagery and branded graphics that are a visual shortcut to your company’s culture, products, and services. .
  • Effective Lighting: Use dynamic and strategic lighting (spotlights, backlighting, or unique fixtures) to highlight your products, graphics, and key areas, setting a distinct mood.
  • White Space: A clean, open, and welcoming layout is essential. Empty space around your graphics and within the booth prevents visitors from feeling overwhelmed or trapped, drawing attention to your key features.
  • Creative Design: Utilize vertical space with tall displays that can be seen over the crowd, or use unique architectural elements, custom flooring, or 3D logos to give the booth a memorable shape.

Engagement

  • Interactive Elements: Passive displays (like a static poster) are less effective. Incorporate hands-on product demos, touch-screen kiosks, VR/AR experiences, or interactive games related to your brand to keep people engaged longer.
  • Comfortable Amenities: Offer attendees a welcome respite. Amenities like comfortable seating, free water, charging stations, or good coffee/snacks draw traffic and keep visitors in your space longer for conversations.
  • Gamification & Giveaways: Run contests, raffles, or prize wheels that require an interaction (like scanning a badge or answering a trivia question). Give away high-quality, useful, and memorable branded SWAG that attendees will actually keep.

Interactivity and Personalization

  • Live Demos & Presentations: Host short, expert-led workshops or live demonstrations to deliver value, establish thought leadership, and attract a crowd at set times.
  • Friendly & Welcoming Staff: The booth staff is part of the brand experience. They should be enthusiastic, knowledgeable, and trained to engage in non-pushy, genuine conversations.

At EXHIBITORLIVE 2024, Classic Exhibits choose an unusual booth size and show floor location to promote their brand. The 10 x 30 inline was on the perimeter of the show hall, allowing the design to exceed typical inline height restrictions. The 16 ft backwall blended an accordion-graphic design with LED video panels for both visibility and variety. The video wall technology continued on the aisle counters. In the center of the display, the unmistakable Classic logo along with the backlit graphic in the meeting space created a unified theme and messaging.   

trade show branding

Creative Trade Show Branding Ideas That Attract Attention

Your trade show brand should focus on creating a consistent, multi-sensory experience, one that communicates your Unique Selling Proposition (USP). Don’t try to say everything; focus on the one thing that makes you unique.

10 Creative Branding Ideas at a Trade Show:

  1. Virtual Reality (VR) & Augmented Reality (AR): Offer a VR headset experience where attendees take a virtual tour of your facility or test a product in a simulated environment. Or create an AR scavenger hunt using your app, guiding attendees around your booth or even the show floor with branded clues.
  2. Interactive Digital Displays:  Use oversized touchscreens for personalized product exploration, quizzes, or interactive demos that showcase your brand’s unique value proposition (USP).
  3. Gamification Booths: Incorporate branded, short, competitive games like a digital prize wheel, a trivia challenge about your industry, or even a branded version of a popular arcade game. Offer prizes that reinforce your brand.
  4. Creative Lighting: Use dynamic, color-changing LED lighting to wash your booth in your brand colors or project your logo/slogan onto the floor using programmable RGB lights.
  5. Unique Construction & Materials: Build a living wall of plants (great for eco-friendly or wellness brands) or use unique materials like reclaimed wood, metal, or bright, high-gloss finishes that align with your brand’s personality.
  6. Live Product Demos & Workshops: Schedule short, engaging, live demonstrations or mini-workshops that position your brand as a thought leader and provide attendees with immediate, actionable value.
  7. Branded Rest & Recharge Station: Provide comfortable seating and a branded charging station (for phones, not just your logo!) to offer a valuable break from the crowded floor. This encourages longer dwell time and conversation.
  8. Conference Lounge: Sponsor a small, branded seating area outside the main exhibit hall (near registration or a coffee station). This positions your brand as a helpful utility and gives you exposure before the show floor even opens.
  9. Staff Uniforms or Costumes: Use bold, custom-designed clothing or unique, branded accessories (like vibrant scarves, branded jackets, or even high-end sneakers) that align with your brand’s style and make your staff instantly recognizable.
  10. “Why” Wall: Instead of listing product features, create a visual display that tells the story behind your company—the problem you set out to solve, the founders’ journey, or the impact your product has on real customers. 

Let’s Build Your Branded Trade Show Exhibit 

Trade shows are all about getting noticed and being remembered. Memorable and impactful branding should be the foundation for any exhibitor’s strategy. You know your brand, but understanding how to translate it into successful exhibition results may require the expertise of a trade show professional. 

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

ompany branded trade show display booth

FAQs About Branded Trade Show Exhibits 

What is a branded trade show exhibit?

A branded trade show exhibit is a custom booth designed to reflect a company’s identity through visuals, messaging, and interactive elements. It creates a cohesive and memorable brand presence.

How can I make my trade show booth more branded?

To make your booth more branded, use consistent logos, colors, signage, and messaging across all booth elements—from backdrops and counters to lighting and digital screens.

What are some creative trade show branding ideas?

Creative trade show branding ideas include interactive storytelling stations, branded VR demos, giveaway stations with custom packaging, and modular displays that adapt to the message.

Why is trade show branding important?

Trade show branding builds recognition, reinforces trust, and helps your company stand out in a competitive event space. Strong branding turns foot traffic into meaningful conversations.

How does a company branded trade show display booth differ from a generic one?

A company branded trade show display booth is tailored to reflect your unique brand identity, whereas a generic booth uses standard templates without your branding or messaging.

Still have questions? Contact our trade show experts for more information! 

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Apparel Trade Shows: Top Events and Display Tips

October 15th, 2024 Mel White COMMENTS
Apparel Trade Shows

Apparel trade shows are unlike any other event. Attendees and exhibitors are there to see the latest trends, and they are there to be seen. How you look and how your apparel trade show booth design looks matters a lot. And yet, no two shows are alike. Some focus strictly on fashion trends, while others are about textiles and materials. Some apparel shows highlight womenswear, whereas others focus on menswear, shoes, or kids’ clothing. Because fashion changes so quickly, many apparel trade shows are held twice a year.

Although each show is unique, the goals are often similar. They bring together manufacturers, suppliers, retailers, and other industry professionals to showcase and source apparel products. These events provide a platform for businesses to network, conduct business, and stay updated on the latest trends and innovations in the fashion industry. Experts share insights on market trends, design, manufacturing, and retail strategies. Some shows even feature live fashion runways to showcase the latest designs.

Who Attends Apparel Trade Shows

Apparel trade shows are attended by a variety of individuals and businesses involved in the fashion industry. Here are some of the main groups that typically attend these events:

Retailers: Buyers from department stores, boutiques, online retailers, and other retail businesses attend trade shows to source new products for their stores.

Wholesalers: Distributors who sell products to retailers also attend trade shows to discover new lines and trends.

Manufacturers: Clothing and accessory manufacturers attend trade shows to showcase their latest collections and connect with potential buyers.

Importers/Exporters: Companies that import and export apparel and textiles attend trade shows to source products and find new markets.

Designers: Fashion designers attend trade shows to present their latest collections and network with potential clients and collaborators.

Media: Fashion journalists, bloggers, and other media professionals attend trade shows to report on industry trends and discover new designers.

Industry Professionals: Other professionals involved in the fashion industry, such as stylists, agents, and consultants, may also attend trade shows to network and stay up-to-date on the latest trends.

By attending apparel trade shows, these individuals and businesses can connect with each other, discover new products and trends, and build relationships that can benefit their businesses.

Why Do Fashionistas Attend Apparel Trade Shows? 

Fashionistas are people who are passionate about fashion and follow trends closely. They are often seen as trendsetters or style icons. They may have a deep knowledge of fashion history, designers, and current styles. Fashionistas are typically individuals who enjoy dressing up, experimenting with different looks, and staying up-to-date on the latest fashion news. They attend apparel trade shows for various reasons:

  • Trend Forecasting: Trade shows offer a glimpse into the future of fashion trends. Designers and brands showcase their upcoming collections, giving fashionistas a head start on identifying the latest styles and materials.   
  • Networking Opportunities: These events are a hub for industry professionals to connect, collaborate, and build relationships. Fashionistas can meet with designers, buyers, and other industry influencers.   
  • Inspiration and Creativity: Exposure to a wide range of designs and styles can spark new ideas and creative inspiration. It’s a chance to see how different brands interpret trends and experiment with materials.   
  • Business Development: For those in the fashion industry, trade shows can be a valuable platform for sourcing new products, finding suppliers, and exploring potential business partnerships.   
  • Product Discovery: Fashionistas can discover emerging brands and unique pieces that may not be widely available in retail stores.   

In essence, apparel trade shows offer a unique opportunity to stay ahead of the curve, gain insights into the industry, and connect with like-minded individuals. 

women’s apparel trade shows

Top Apparel Trade Shows 2024 & 2025

MAGIC Las Vegas

The MAGIC Las Vegas show is a major fashion trade show that takes place twice a year in Las Vegas. It’s a platform for fashion brands and retailers to showcase and discover the latest trends, collections, and opportunities in the industry. If you’re a fashion professional looking to stay updated on industry trends, connect with brands, and source new products, the MAGIC Las Vegas show is a must-attend event.

Atlanta Apparel

The Atlanta Apparel Market is a major trade show for the apparel industry in the Southeast United States. It’s held twice a year in Atlanta, Georgia, and attracts buyers, designers, and industry professionals from across the country and beyond. The Atlanta Apparel Market typically takes place twice a year, usually in the spring and fall. The exact dates and locations can vary.

Premiere Vision Paris

Premiere Vision Paris is one of the world’s most prestigious textile trade shows, held twice a year in Paris, France. It’s a premier platform for the textile industry, attracting thousands of buyers, designers, and manufacturers from around the globe. The show typically takes place twice a year, usually in February and September.

Chicago Shoe Market

The Chicago Shoe Market hosts two footwear, accessory, and apparel trade show markets in Chicago, IL. The Windy City Shoe Travelers, a nonprofit organization, provides an invaluable opportunity for retailers to check out the latest, must-have brands in a professional, efficient, and enjoyable setting

tPitti Immagine

Pitti Immagine is a renowned international trade show for the fashion industry, held twice a year in Florence, Italy. It is one of the most influential events in the global fashion calendar, attracting designers, buyers, and industry professionals from around the world. While Pitti Immagine also features womenswear and accessories, it is primarily known for its focus on menswear and contemporary fashion. 

apparel trade show booth designs

Must-Attend Women’s Apparel Trade Shows

New York Fashion Week (NYFW)

New York Fashion Week (NYFW) is a semi-annual event held in New York City that showcases the latest collections from top fashion designers. It is one of the most prestigious fashion weeks in the world, along with Paris, Milan, and London.

Lost Angeles Fashion Week (NYFW)

Los Angeles Fashion Week (LAFW) is a semi-annual event held in Los Angeles, California, that showcases the latest collections from top fashion designers. It is one of the most influential fashion weeks in the world, along with New York, Paris, and Milan. LAFW is known for its laid-back, bohemian, and celebrity-inspired style.

Hong Kong Fashion Week

Hong Kong Fashion Week is a semi-annual event that showcases the latest collections from local and international designers. It is a growing platform for the fashion industry in Asia and attracts buyers, editors, and influencers from around the world. Hong Kong Fashion Week highlights the unique and diverse styles of Asian designers.

Cala Shows

CALA Show is an apparel trade show consisting of Los Angeles, San Francisco, New York and European contemporary fashion market representatives formed to offer a more contemporary alternative to other shows in Northern California and throughout the United States. CALA shows are held in various locations, including San Francisco, Denver, Scottsdale, Seattle, and Salt Lake City.

WWIN (Womenswear in Nevada)

Womenswear in Nevada (WWIN) is a trade show that is held twice a year in Las Vegas. It is the largest women’s apparel trade show in North America and features over 500 exhibitors from all over the world. The show is held at the Las Vegas Convention Center and attracts over 10,000 attendees.

upcoming apparel trade shows

Key Sports Apparel Trade Shows 

Outdoor Retailer Show

Outdoor Retailer is the premier trade show for the outdoor industry, bringing together brands, retailers, and industry professionals from around the world. This event showcases the latest trends, innovations, and products in outdoor gear, apparel, footwear, and accessories. Shows are held in November and June. 

Sports Licensing and Tailgate Show

The Sports Licensing and Tailgate Show is a trade show dedicated to the sports licensing industry. It brings together manufacturers, distributors, retailers, and other industry professionals to showcase and source licensed sports products. The show features a wide range of licensed sports merchandise, including apparel, accessories, collectibles, and more.

Active Collective Shows

The Active Collective Show is a trade show that brings together outdoor brands, retailers, and industry professionals. It serves as a platform for showcasing the latest trends, innovations, and products in the outdoor industry. The show features a wide range of outdoor gear, apparel, footwear, and accessories from leading brands.

Impressions Expo

The Impressions Expo are trade shows dedicated to the promotional products industry. It brings together manufacturers, distributors, suppliers, and retailers to showcase and source a wide range of promotional items. The shows feature a vast array of promotional products, including apparel, accessories, writing instruments, tech gadgets, and more.

women’s apparel trade shows

Apparel Trade Show Booth Strategy

Tips for a Successful Apparel Trade Show

Attending an apparel trade show can be a great way to network with potential buyers, showcase your products, and stay up-to-date on industry trends. Here are some tips to help you make the most of your experience:

Before the Show

  • Conduct Research: Identify the key buyers and influencers in your target market.
  • Prepare Your Pitch: Be able to articulate the unique selling points of your products clearly and concisely.
  • Create an Appealing Design: Invest in professional design and branding to make your booth stand out.
  • Bring Samples: Have a variety of products on hand to demonstrate the quality and versatility of your line.
  • Prepare to Negotiate: Be prepared to discuss pricing, terms, and conditions with potential buyers.

During the Show

  • Network: Engage in conversations with attendees, exchange business cards, and follow up with leads after the show.
  • Product Knowledge: Be able to answer questions about materials, production processes, and care instructions.
  • Incentives: Consider providing discounts or special offers to attract buyers.
  • Feedback: Ask attendees for their thoughts on your products and booth presentation.

After the Show

  • Respond: Send thank-you notes and follow up on any leads you generate.
  • Analyze Your Results: Evaluate the success of your participation and identify areas for improvement.
  • Research and Prepare for Your Next Show: Start planning for your next trade show and make necessary adjustments based on your experiences.

By following these tips, you can increase your chances of success at your next apparel trade show.

Apparel Trade Show Display Options & Examples

VK-5097 | Hybrid Island

Apparel trade shows 2024/2025

There are three requirements for most islands. First, the island should be visible and the message attractive and compelling. Second, it should fulfill all the goals for presenting your products and services efficiently and effectively. And third, it should be inviting and comfortable. Most companies want attendees to linger in the booth. The VK-5097 meets all three, and then some. The graphics are captivating and distinctive. There are multiple opportunities for showcasing products and services. And the lounge, chairs, and reception counter encourage attendees to hang out. 

VK–4043 | Custom LED Video Wall

apparel trade show

A well-designed Custom Inline Exhibit offers unlimited flexibility for exhibitors who want to combine large graphics with showcasing products. The VK-4042 combines (2 or 3) attractive SuperNova lightboxes with SEG fabric graphics and (2) product shelving displays with LED accent lights. The U-shaped reception counter with locking storage allows exhibitors to interact with attendees while they sample the product.

ECO-1066-B | Backlit Sustainable 

trade show apparel ideas

The ecoSmart Inline Displays are design-driven, reconfigurable, and user-friendly. The ECO-1066-B eco-friendly display blends product shelving, large backlit graphics, and a monitor into an efficient portable exhibit. This display packs small but makes a big impact on the trade show floor. 

LTK-1103 | Product Tower

apparel trade show booth designs

Accessories displays are often bland and uninspiring. Not the LTK-1103. The custom curved construction includes three laminated shelves, a stable base, and a large header for graphics. Choose from hundreds of laminate finishes. No assembly is required. 

Interactive Event Ideas at Apparel Trade Shows

Interactive events can significantly enhance your booth’s appeal and engagement at apparel trade shows. Here are some creative ideas:

Fashion Shows and Runway Events

  • Mini Runway: Set up a small runway within your booth and showcase your latest collection.
  • Interactive Fashion Shows: Involve attendees by allowing them to choose models or styles.
  • Behind-the-Scenes Tours: Offer glimpses into the design process or manufacturing techniques.
  • Personal Shoppers: Assign personal shoppers to assist attendees in selecting the perfect items.

Workshops and Demonstrations

  • Styling Workshops: Provide attendees with tips on how to style your products.
  • DIY Projects: Teach attendees simple DIY techniques to customize your garments.
  • Design Workshops: Allow attendees to create their own designs or patterns.
  • VIP Experiences: Offer exclusive experiences for VIP customers or influencers.

Gamification and Contests

  • Fashion Challenges: Host a fashion challenge where attendees compete to create the best outfit using your products.
  • Trivia Contests: Test attendees’ knowledge of fashion trends or your brand.
  • Drawings and Raffles: Offer exciting prizes to attract visitors.

Social Media Engagement

  • Photo Booths: Set up a branded photo booth where attendees can take photos with your products and share them on social media.
  • Social Media Contests: Encourage attendees to share photos or videos using a specific hashtag for a chance to win prizes.
  • Live Streaming: Stream interviews with designers, behind-the-scenes footage, or fashion shows.

Interactive Displays

  • Touchscreens: Allow attendees to browse your collection and request more information.
  • Virtual Dressing Rooms: Use augmented reality technology to let attendees try on clothes virtually.
  • Interactive Displays: Use interactive screens to showcase your products in a unique and engaging way.
upcoming apparel trade shows

By incorporating these interactive elements, you can create a memorable and engaging experience for attendees, generate buzz around your brand, and drive sales.

Apparel Trade Show Booths & Displays from Classic Exhibits

Apparel trade shows are essential to fashion professionals as they strive to stay competitive, discover new trends, and build relationships with colleagues and suppliers. It’s a tough business, no less than the trade show industry where design, construction, and costs can be the difference between a successful show and a mediocre event. Classic Exhibits and Classic Distributor Partners will work hand-in-hand with you to create the perfect exhibit and a targeted marketing strategy. 

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

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How to Excel at Marketing for Different Types of Events

February 21st, 2024 Mel White COMMENTS
Types of Events

BBQ is BBQ, right? Not if you’re from Carolina, or Memphis, or Texas, or Kansas City, or 50 other locations in the United States. Each region has their unique take not only on the sauce but also on the meat and preparation. The same could be said for exhibit marketing at different types of events like trade shows, conventions, conferences, or private events. No two audiences are the same, and how marketers interact with potential clients has a distinct rhythm and process. 

Mastering Marketing for Different Types of Events

At some point, you’ve heard the following terms, often used interchangeably:  

  • Trade Shows
  • Conventions
  • Exhibitions
  • Expos
  • Symposiums
  • Events
  • Webinars

Each represents a gathering of individuals or groups with a shared interest or professional connection. But there are subtle differences. For example, trade shows (also called trade fairs) frequently are large multi-company events where exhibitors compete to attract attendees on a floor packed with hundreds of other exhibitors. Conversely, conventions tend to be more education and meeting-focused with a smaller trade show component. 

A targeted marketing approach will depend not only on your products and services but also on the audience and types the events. In other words, it requires a plan specific to that show, expo, convention, or symposium. 

Types of Events & Marketing 

If you’re a marketing professional, you already know how to identify your objectives, your audience, the medium (event, expo, etc.), and your intended outcome.  The hardest part, especially if you’re new to face-to-face marketing, is understanding how to deliver your message efficiently and effectively at these types of events. 

Start by contacting the show organizer or association. Ask for guidance. They are motivated to help you for 3 reasons:  

  1. They want their event to be successful 
  2. They want participants to view the event as valuable. 
  3. They want to make money. 

Don’t be shy about tapping into their expertise. They know their customers and have years of experience. All too often, marketers will assume a successful promotion at one event will translate into an equally successful promotion at another event. Or a sponsorship will carry the same prestige and access to potential clients at all types of events. 

For example, at a symposium, a breakfast sponsorship may be a HUGE opportunity since it attracts the largest crowd and often features a keynote speaker. A convention, however, may have a strong education focus with classes, training, and certification seminars. Teaching classes brings credibility to your company, along with one-to-one interaction with potential clients. 

Finally, don’t be afraid to ask colleagues who have attended the event before for their advice. Nothing beats the advice from someone who has experienced the event in person. 

Strategies for Experiential Event Marketing

Experiential event marketing, also known as engagement marketing, live marketing, or event marketing, is a way for brands to connect with their target audience through immersive, interactive experiences. Instead of traditional marketing methods like ads or commercials, it focuses on creating memorable, hands-on activities that build emotional connections between the brand and the consumer.

Instead of telling people how great your products or services are, you let them experience it firsthand.

Key Points about Experiential Event Marketing:

  • Focus on Engagement: It’s all about getting people actively involved with the brand, not passively receiving information. This can involve workshops, games, demonstrations, product testing, or unique installations.
  • Emotional Connection: The goal is to create a positive and memorable experience that fosters loyalty and builds brand affinity.
  • Tailored to the Audience: Successful campaigns are designed specifically for the target demographic, considering their interests, preferences, and challenges.
  • Not Limited to Events: While often used for events, experiential marketing can also be implemented in pop-up shops, in-store activations, or other interactive experiences.

Benefits of Using Experiential Event Marketing:

  • Increased Brand Awareness: A unique and engaging experience generates buzz and gets people talking about your brand.
  • More Engagement: People are more likely to remember and be impacted by an experience than a traditional ad.
  • Stronger Brand Connections: Positive experiences create emotional bonds with the brand, leading to loyalty and advocacy.
  • Better Lead Generation: Events can be a great way to capture leads and collect valuable customer data.
  • Higher Sales: By showcasing your product or service in action, you can convince people to buy.

Examples of Experiential Event Marketing:

  • A pop-up shop where people can test out new products and interact with the brand.
  • A VR experience that allows people to explore a new destination.
  • A cooking class hosted by a food brand.
  • A music festival sponsored by a clothing company.

If you’re looking for a creative and effective way to connect with your target audience, experiential event marketing could be a great option. Just remember to keep your audience in mind and create an experience that is truly memorable and engaging.

experiential event marketing

Creative Trade Show Marketing Ideas

Trade shows are an excellent opportunity to be seen and make a lasting impression on potential clients. Here are some creative trade show marketing ideas to spark your imagination:

Pre-Show Buzz:

  • Run Pre-show Contests or Giveaways: Offer exclusive early access or discounts to generate interest and attract attendees to your booth.
  • Host a Virtual Event or Q&A: Use social media or webinars to answer questions, showcase your product, and build anticipation for the trade show.
  • Partner with Another Company: Collaborate with a complementary brand to share booth space, resources, and reach a wider audience.

Interactive Exhibit Design:

  • Create a Unique and Engaging Visual Experience: Go beyond the standard banners and backdrops. Use lighting, props, or even AR/VR to create a memorable atmosphere.
  • Offer Interactive Product Demos: Let attendees test your product themselves, rather than just watching a presentation.
  • Include Games or Challenges: Gamify your booth with contests, quizzes, or activities that encourage participation and lead generation.
  • Design a Comfortable and Inviting Space: Provide seating, charging stations, or refreshments to make visitors feel welcome and linger longer.

Social Media Integration:

  • Run a Booth Hashtag Contest: Encourage attendees to share photos and videos using your hashtag for a chance to win prizes.
  • Live Stream Demos or Interviews: Let people who can’t attend the show experience your presence virtually.
  • Offer Social Media-specific Giveaways: Reward attendees who follow your accounts or tag friends in posts at your booth.

Experiential Activities:

  • Host a Workshop or mini-seminar: Share your expertise and provide valuable insights to attract and engage attendees.
  • Offer Product Customizations or Personalization: Show the benefits of your product by tailoring it to individual needs.
  • Organize a Charity Initiative: Give back to the community and associate your brand with a positive cause.
  • Partner with an Influencer: Invite a relevant influencer to your booth for meet-and-greets or product demonstrations.

Remember:

  • Target your Audience: Tailor your activities and giveaways to the specific interests and needs of your ideal customer.
  • Have Fun and Be Yourself: Let your brand personality shine through to create a genuine and memorable experience.

By thinking outside the box and adding a touch of creativity, you can make your trade show marketing leave a lasting impression on potential clients.

convention marketing

Crafting Effective Convention Marketing Campaigns

You may be wondering, “What’s the difference between a convention vs. a trade show?” Conventions and trade shows share similarities, but there are key differences in their aims, audiences, and activities:

Purpose: Conventions typically focus on community building, networking, and professional development within a specific industry, organization, or interest group. They involve educational sessions, workshops, guest speakers, and social events. Trade shows are more about promoting products and services.

Audience: Conventions attract members of a specific community or industry, often with shared interests and goals. Attendees might be professionals, enthusiasts, or hobbyists. Trade show attendees are primarily interested in making informed purchasing decisions.

Activities: Conventions offer a wider range of activities besides product demonstrations, including keynote speeches, educational sessions, workshops, networking events, social gatherings, and awards ceremonies. Trade shows may include similar activities but are usually secondary to product demonstrations. Sales meetings, and lead activations. 

Effective convention marketing strategies require a multi-pronged approach that targets both pre-event excitement and on-site engagement. Here are some key areas to focus on:

7 Convention Marketing Strategies:

1. Define Your Target Audience: Understanding who you want to attract is crucial. Consider demographics, interests, and pain points to tailor your message and channels.

2. Create a Compelling Brand Story: Go beyond features and benefits. Highlight the value proposition, uniqueness, and impact your convention offers.

3. Leverage Digital Marketing: Utilize various channels like:

  • Website: Optimize it for relevant keywords, showcase speakers and programs, offer early bird discounts.
  • Social Media: Engage with potential attendees, share updates, run contests, use relevant hashtags.
  • Email Marketing: Build an email list, send targeted campaigns with valuable content, and offer exclusive deals.
  • Paid Advertising: Consider targeting ads on platforms like LinkedIn or industry publications.

4. Partner with Influencers and convention management: Collaborate with industry experts, show organizers, or relevant personalities to promote your convention to their audience.

5. Public Relations: Issue press releases, pitch stories to relevant media outlets, and participate in industry podcasts or interviews.

6. Offer Valuable Experiences: Host workshops, demonstrations, product showcases, or networking events to provide attendees with actionable knowledge and connections. 

7. Networking Opportunities: Facilitate networking events, receptions, or designated spaces for attendees to connect and build relationships.

conference marketing

Conference Marketing: Networking and Engagement

Conferences play a crucial role in facilitating knowledge sharing, professional development, and fostering connections within specific communities. It typically focuses on a specific topic or theme, bringing together attendees to share knowledge, ideas, and experiences. To be successful at conference marketing, you need to understand the key characteristics of a conference and how it differs from similar events. 

Key Characteristics of Conferences:

Formal Setting: Conferences are usually formal events with planned schedules, presentations, and activities.

Specific Theme or Topic: They revolve around a central theme or area of interest, attracting attendees with shared knowledge or passion for that subject.

Learning and Discussion: The primary goal is to share information, exchange ideas, and spark discussions among attendees.

Networking Opportunities: They offer dedicated time and space for attendees to connect, build relationships, and foster collaboration.

Varied Formats: Conferences can range in size and duration, from small one-day events to large multi-day gatherings. They often incorporate presentations, workshops, panels, exhibitions, and social events.

Compared to Other Types of Events:

Trade Shows: Primarily focused on businesses showcasing products and services to potential buyers, with less emphasis on community building and learning.

Conventions: Often cater to larger communities within an industry or organization, offering broader programs and social activities beyond product demonstrations.

Seminars: Smaller, more focused events usually centered on a single topic or skill development, with lectures and workshops as the primary format.

Conference marketing strategies encompass both pre-event and on-site efforts to attract attendees, generate buzz, and create a successful experience.

Here are Some Key Strategies to Consider:

Target Audience:

  • Define your Ideal Attendee: Understanding demographics, interests, and pain points helps tailor your message and channels.
  • Segment your Audience: Group attendees based on interests to personalize communication and offers.

Building Excitement:

  • Compelling Brand Story: Highlight the value proposition, uniqueness, and impact your conference offers.
  • Digital Marketing: Leverage websites, social media (relevant hashtags, contests), email marketing, and paid advertising.
  • Influencer Partnerships: Collaborate with industry experts or relevant personalities to promote your conference.
  • Public Relations: Issue press releases, pitch stories to media outlets, and participate in industry podcasts or interviews.

Engaging Experience:

  • Interactive Booths: Design an eye-catching space with activities, product demos, and networking opportunities.
  • Valuable Sessions: Offer workshops, panels, and presentations catering to diverse interests and needs.
  • Technology Integration: Enhance engagement with AR/VR, gamification, interactive presentations, etc.
  • Networking Events: Facilitate opportunities for attendees to connect and build relationships.

Lead Generation & Retention:

  • Data Collection: Capture leads through registration forms, contests, or interactive activities.
  • Social Media Advocacy: Encourage attendee content sharing using a unique hashtag.
  • Personalized Post-event Communication: Follow up with attendees and offer relevant content or opportunities.

Ultimately, conferences play a crucial role in facilitating knowledge sharing, professional development, and fostering connections within specific communities.

trade show marketing ideas for different types of events

Discover Our Exhibit Marketing Services! 

For 30 years, Classic Exhibits has been a leader in the exhibit industry, designing and building exhibits and sharing our knowledge of exhibit marketing with our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

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Are You a Trade Show Gambler?

October 24th, 2023 Mel White COMMENTS
Trade Show Marketing and Gambling
What are your odds of succees on the trade show floor?

Ever wonder why so many trade shows are held in Las Vegas. Hint:  It’s not because Donny Osmond and Carrot Top are headliners. It’s gambling. Frankly, I love gambling, even if I’m not much of a gambler. The chance to turn $20 into $1000’s, maybe even millions of dollars, is scary seductive.

Gambling may also be the reason I love trade show marketing. It’s playing the odds. Trade shows, just like all games of chance, have very specific odds. While there’s always going to be some luck involved, it’s up to the trade show marketer to choose what “games” they play and how much they wager. Frankly, some of us choose wisely… while others do not. There are no guarantees, only choices based on experience, research, and hunches.

What kind of trade show gambler are you? See below.

Powerball/Mega Millions Lotteries

While not Las Vegas gambling, it’s gambling we know and understand. It’s hard to resist the lure of a lottery when the prize approaches $500 million. You bet $2 to $100 and continue buying tickets until someone wins the grand prize. The odds of winning are not good, actually terrible, but that’s OK. It wasn’t cheap but it wasn’t a lot, and you were going to the convenience store anyway to get an energy drink. Many lottery players don’t even bother checking their tickets if they’re not the BIG winner.

The Multiplier Marketer

You’ve met this trade show exhibitor. They buy an inexpensive display, participate in the BIG show year after year, put little effort into it, and toss away most leads. But next year… they’ll land that multi-million dollar order, and it will all be worthwhile. They’ve bought into the whole “you can’t win if you don’t play” philosophy, which sounds suspiciously like “We go because, we’ve always gone to the show.”

Trade Show Marketing and Slot Machines

Slot Machines

Who doesn’t love the noise, the lights, and the movement of slot machines? They’re fun and seemingly affordable. True, the odds aren’t great, but they’re better than the lottery, keno, or even roulette. The rules (if there are any) are easy to learn. Best of all, someone is always winning, because you hear the jackpots and the lights flashing. Keep at it, you’ll eventually break even if you just put another $20 into the slot machine.

Wonder Woman Marketer

Plug and play is hard to resist for many trade show marketers. After all, it’s the show organizer’s job to bring attendees to the show. Their hardest decision is which display to choose, and hopefully, the one they select (Wheel of Fortune) will have better odds than the other choices (Game of Thrones or Wonder Woman). Just keep playing you tell yourself and eventually (if you hold your head just right and wear your lucky shoes), you might land that one-in-a-million Progressive client.

Trade Show Marketing and Blackjack

Blackjack

In blackjack, you don’t control the cards, but knowing the rules and understanding blackjack strategy can improve your chances of winning. The casual blackjack player may win occasionally, but the professional blackjack player wins consistently. Skill and strategy will alter the odds just enough to give the expert a slight advantage over the house. And if they know how to count cards, then all bets are off for the house advantage.  

Splitting Aces Marketer

Unlike slot machines, blackjack skills can be taught and strategies learned. There’s a wide range of trade show marketers in this category, but most have a working knowledge of the rules and regulations and the time to study them. Great marketers tap into the knowledge of those who have been successful at trade shows for years. There’s still some luck involved, but they try to control what’s controllable. And just like blackjack, the “house” will occasionally change the rules to make winning more challenging. It’s up to the exhibitor to find creative ways to improve their odds which can mean shifting to another show if the odds are better.   

Trade Show Marketing and Poker

Poker

Unlike the games previously mentioned, the house makes its money by taking a rake, entry fee, or timed fee from the players. And just like with blackjack, knowing the odds and understanding poker strategy will improve a player’s chances of winning. Yes, there’s luck, but poker adds another dimension… reading people. In poker, it’s possible to have a losing hand and still win. Professional poker players study their opponents, not just while playing but also weeks or months in advance looking for “tells” that will give them an advantage. Preparation, focus, and decisiveness can be the difference between losing everything or winning not just the pot, but the tournament.

I’m All In! Marketer

The trade show marketer, who acts like a professional poker player, controls what they can control. That includes their exhibit, the show services, the location, the attendees, the pre- and post-show marketing, the staff, and the ROI or ROO. They recognize that a successful trade show is always possible if they improve their odds. They’re more likely to attract the right clients to their booth, provide them with a memorable experience, gather the appropriate sales information, and contact them promptly after the show.

But mostly, they’re in control. They don’t get distracted, and they don’t allow their team to play the slots when they should be sitting down for a game of poker.

Not Everyone Gambles

One important note: not everyone at a trade show is a gambler. Some don’t have to be because the “non-gamblers” control the games, set the odds, and determine the rules and regulations. They win the moment someone enters the building. It’s simply a matter of how much they win. There’s nothing wrong with that. In fact, we should all applaud any business savvy and smart enough to create a profitable strategy.

Always Bet on Yourself

As a trade show marketer, you have enormous power as an exhibitor. First of all, you get to choose which shows deserve your business. Not every show does, even if they’re The Major Show for your industry.  Secondly, you can negotiate or influence rates, sponsorships, and the fees and regulations of future shows. Will you always be successful? No. But saying silent means the answer is always No.

Finally, smart exhibitors assume their trade show success depends on them, not the show organizers, not the General Show Contractor, not other exhibitors. They control the outcome and do everything possible to manage their expenses, their exhibit experience, and their pre- and post-show marketing. In other words, while they gamble, they always choose games where winning is in their control.  

Classic Exhibits Inc. designs and manufactures portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

 

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