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Sacagawea Portable Hybrid Display — 60 Day Guarantee

November 2nd, 2009 Mel White COMMENTS
Sacagawea Hybrid Display -- 60 Day Guarantee

Sacagawea 60 Day Guarantee

Nearly everything we purchase — clothes, electronics, tools, even groceries — has a return policy. Some are as liberal as “no questions asked.” Others require a receipt and all the original packaging in resalable condition.

A First for the Exhibit Industry  

As far as we know, the trade show exhibit industry has never offered a return policy. Warranties yes. Even lifetime warranties, such as on pop up frames. But not return policies. Classic Exhibits has decided to change that thinking. Effective September 1 through December 31, Classic Exhibits will offer an unconditional no questions asked 60 Day Return Guarantee on the NEW Sacagawea Portable Hybrid Display.  Try it for 60 Days. If you don’t like it, you can return it to your Classic Distributor for a refund, minus graphics and shipping charges.

Watch the Animation Video
httpv://www.youtube.com/watch?v=Bb2BaDkTL64&fmt=18

Why Would We Make This Offer?

First, the Sacagawea Hybrid Display, and all 48 Sacagawea kits, are upscale, high-quality exhibits designed and priced for a cost-competitive, portable market. The displays are constructed from MODUL aluminum extrusions and manufactured to CNC tolerances. They are attractive, durable, lightweight, and inexpensive displays. Frankly, the risks are minimal. It’s an exceptional product built to last many, many years and designed to adapt to the exhibit marketing needs of any company. 

Second, the Sacagawea Portable Hybrid Display is new. As with any new product, it takes a little while before the message spreads. Smart promotions jumpstart awareness of a new product, and, if you really believe in your product, you might as well offer a promotion that has some teeth and real value.

We invite you to take a moment to review the Sacagawea Portable Hybrid Designs – both the “T-Series” and the “P-Series.” There are (34) 10’ x 10’ and (14) 10’ x 20’ designs, including counters, monitor workstations, canopies, standoff signage, and large tension fabric graphics. All the kits pack in portable roto-molded cases, typically one or two cases for the 10 ft. kits and two, three or four cases for the 20 ft. kits. Assembly is easy, anywhere from 20 to 50 minutes.

Give us a call or send us an email if you have questions. We would enjoy hearing your thoughts.

–Mel White
http://www.linkedin.com/in/melmwhite
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Word on the Street — August 17th thru August 21st

August 21st, 2009 Mel White COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Sales Uptick You Say? Feels Like You are Getting Busier?

 Hallelujah!

Well, I am a happy to say that you are not the only one busy this week, although I was beginning to wonder if the August through October trade show season was ever going to kick into gear. I am working on multiple quotes and projects, trying to get them all finished by mid-afternoon so this week’s post will be brief.  

Thankfully, we are seeing an increase in business, albeit about a week or two later than usual. But it is here and that’s all that matters.

I spoke with many of you this week. You said that design and quoting have been very busy the past few weeks, and now the orders are finally starting to roll in. You’re seeing a lot of 10′ x 30′ and smaller inlines, primarily hybrid booths, such as Visionary Designs, Perfect 10, and Magellan. We are seeing much of the same, with a small mix of larger exhibits and an onslaught of rental orders. The rental business is insane right now.

Everyone is saying that it feels like we are going to have a great finish to the year, but that the economy continues to be unpredictable. So we will see.

So what is the one thing that stands out the most to you with the sales uptick? For me, it is the aggressiveness required to win the business — whether it’s the quick turn times on quotes and production, or the unrealistic budget constraints. It’s clear there’s business out there, but everyone is holding onto their money a little tighter and looking for creative, cost-effective solutions. It’s understandable, and in most cases, very doable.

In the end, it’s new business and it feels good to be busy, even if it means a busy weekend as well.

Look for even more Sacagawea Hybrid Designs next week.  You’ll like the designs. We already know you love the prices.

Be Well!

–Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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What to Do When Business is Slow!

June 18th, 2009 Mel White COMMENTS
Bee Positive

Bee Positive

I have come to grips with the fact that the trade show industry isn’t going to grow by 20 percent in 2009. The joke has become that “flat” is the new growth! So what should we do when times are slow? Should we use this time to work on our golf game? Take every Friday and Monday off from May through August? Let your staff go home early so if somebody calls there is no one to answer the phone? An emphatic  “NO!” to all of the above.

Times like this call for an abundance of common sense. This is the opportune time to get to know your customers better and to build relationships. Why now? Because business is slow all over America. Use this time to get in the car and go visit your customers with mid-morning bagels or mid-afternoon ice cream snacks. Your customer’s business is off just like yours, so they aren’t expecting 5-Star dinners and three martini lunches. Set the stage for the next buying season by staying in touch and in tune with your top clients. 

What do I do? I spend my days talking to our customers about Sacagawea Portable Hybrids  and Magellan MOR, our new price point hybrid displays. Sales are tough, but our customers still expect high design but at portable prices. If you expect to remain competitive and relevant, you either throw up your hands or you adapt to the market.

Why not use your time to educate your clients about your company’s products and services or simply have more “heart-to-heart” conversations with them?You both learn. Unfortunately in the midst of slow business, sometimes the “just get it done” philosophy takes precedent and the “good enough” mentality rears its ugly head.

Two things come to mind when I hear that:

  • First of all – Good enough is neither good . . . nor enough!
  • Second – You have just allowed your competition the opportunity unseat you.

Those types of things can be the death of many businesses. Apathy is a cancer in these economic times. Keep an upbeat tone in your voice, be happy, and believe that you are doing the right things to help the future even if the present is not what you want

To quote the South African golfer Gary Player, “The harder I work, the luckier I get.” Well get out there today and build your luck for tomorrow!

As the tail wags,

–Reid Sherwood

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Introducing Sacagawea Portable Hybrid Trade Show Displays

June 17th, 2009 Mel White COMMENTS
Sacagawea Portable Hybrid Trade Show Displays

Sacagawea Portable Hybrid Trade Show Displays

I’m just old enough to remember the skits where an actor would portray both a man and a woman by painting half their face as a man and the other half as a woman. Depending on the dialogue, the actor would show the audience one side or the other and often would wear a half suit and half dress costume. It seems silly now, but I’m smiling as I write this because the skits were entertaining, creative, and economical (one actor – two roles). 

As budgets tighten, particularly exhibit budgets, exhibit managers expect displays to perform multiple roles. Unfortunately, most exhibits are much better as character actors – portable or modular or custom but not custom portable (for example).    

If you are familiar with Classic, you already know about Perfect 10 and Magellan, two innovative hybrid systems in the $5,000 to $12,000 price range. You clearly like these hybrid displays, judging by our sales over the past 18 months. Recently, you asked for an even more economical solution, something starting around $3100.

Introducing the Sacagawea Portable Hybrid Series

For too long, trade show exhibit buyers have had to choose between price and design and portability and upscale features. Not anymore. The Sacagawea Portable Hybrid Series offers exhibitors contemporary hybrid design with aluminum extrusion and large format tension fabric graphics at a great price. 

If you are considering a pop up display, why not consider a Sacagawea instead for about the same price? The Sacagawea display takes about the same time to assemble, packs in portable roto-molded case(s) with wheels, and offers more flexibility with counters, workstations, and re-configurability. With Sacagawea, you can start with a 10’ x 10’ exhibit and expand to a 10’ x 20’ as your show schedule and budget grows. Because the system is constructed with durable aluminum extrusion and lightweight tension fabric graphics, your display will evolve as your trade show marketing program changes from year to year.

See the entire Sacagawea Series in Design Search including  (17) 10’ x 10’ kits and (7) 10’ x 20’ kits. Prices start at $3100.

Sacagawea VK-2104 Portable Hybrid Display

Sacagawea VK-2104 Portable Hybrid Display

Travel Well, Travel Smart, Travel Light. Sacagawea Portable Hybrid Displays.

–Mel White

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